duminică, 17 iulie 2016

Seth's Blog : A drop in the bucket



A drop in the bucket

When you buy a glass of wine at a nice restaurant, it doesn't come in a beer stein. If it did, the 4 ounces would be dwarfed by the glass and you'd feel like your host was ungenerous.

Closets, it seems, are always just a bit too small to hold our stuff, regardless of their size.

Busy corporate lawyers spend twelve hours a day at work, and somehow, are busy the entire time. It's easy to imagine that they could get their work done (most days) in 8 hours, but the container they're using is size XL, and so the work expands to fit.

Dieters have been shown to eat less when they use smaller plates.

Silicon Valley helps entrepreneurs feel that things are possible, but it also sucks the joy out of the process because so many people are keeping score on an infinite scoreboard.

Portion control via vessel size is a secret to success and happiness. 

       

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sâmbătă, 16 iulie 2016

Seth's Blog : The second time you create that breakthrough



The second time you create that breakthrough

...it only takes a few minutes.  Because it's not a breakthrough.

Breakthroughs are slow because you don't know how to do it...

Re-creation is fast, because you already know how.

The art of the breakthrough is the practice of figuring out all the ways to not do it on your way to an insight.

Don't curse the dead ends and the failures. They're the key element of the work you're doing. 

We find our way by getting lost. Anything other than that is called reading a map.

       

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vineri, 15 iulie 2016

Seth's Blog : Defeat, defend or transform



Defeat, defend or transform

Most new projects fall into one of three categories:

You might seek to defeat the market leader, to enter as a challenger alternative. Your goal here is to cause someone to switch.

Or you might seek to defend yourself against an aggressive challenger, upgrading or updating your work to keep people from switching.

Most difficult, quite rare and precious is the idea of transformation. Turning someone who isn't already engaged in this category into someone who cares about what you've created.

Here's what isn't worth your time: You can buy this from anyone, and we're anyone.

       

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