joi, 11 august 2016

Seth's Blog : I knew it!

I knew it!

Sometimes, news comes along that confirms something we've wanted to believe all along.

It usually amplifies our skepticism.

But sometimes, it reinforces our trust.

The goal is to build a brand with a story that, when you do the work you most want to do, people say, "I knew it." And when something untoward happens, people say, "that must have been an accident, they'll fix it."

       

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miercuri, 10 august 2016

Seth's Blog : Is patience a skill?

Is patience a skill?

Of course it is. You can learn to be more patient.

What about good judgment and maturity?

Yes, also skills.

       

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marți, 9 august 2016

Seth's Blog : A parody of yourself

A parody of yourself

A simple test for brands, organizations and individuals:

When you exaggerate the things that people associate with you, your presence and your contribution, does it make you a better version of yourself?

       

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