Seth's Blog : Make something great

Make something great

Not because it will sell.

Not because it's on the test.

Not because it's your job.

Merely because you can.

The alternative (waiting for the world to align in a way that permits you to make something great) is hardly worth pursuing, right?

       

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Seth's Blog : Teaching certainty

Teaching certainty

Here's how we've organized traditional schooling:

You're certain to have these classes tomorrow.

The class will certainly follow the syllabus.

There will certainly be a test.

If you do well on the test, you will certainly go on to the next year.

If you do will on the other test, you'll certainly get to go to a famous college.

After you repeat these steps obediently for more than ten years, there will be a placement office, where there will certainly be a job ready for you, with fixed hours and a career path.

People telling you what to do, and when you respond by reciting the notes you took, people rewarding you.

Oops.

We've trained people to be certain for years, and then launch them into a culture and an economy where relying on certainty does us almost no good at all.

Broken-field running, free range kids, the passionate desire to pick yourself—that seems like a more robust and resilient way to prepare, doesn't it? Who's teaching you what to do when the certain thing doesn't happen?

PS Stop Stealing Dreams is now on Medium. Welcome back to school.

       

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• A hierarchy of value when everything functions
• Could a book be worth $400?
• Commodities
• The paradox of the flawless record
• Endless September (10 quick rules)

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Seth's Blog : A hierarchy of value when everything functions

A hierarchy of value when everything functions

When two things offer simply the same appropriate level of function, we'll choose the cheap one.

But if one offers more connection than the other, it is worth more. This hotel over that one. Where is the tribe, do people like me do things like this, who's there, will they miss me, do I trust them, have I been here before...

If two items offer connection, but one offers the approval and sexiness that style brings, some of us will pay extra for that. After all, style promises ever more connection.

And at the top of the hierarchy is our quest for scarcity, desire and the hotness of now. 

In a market like smartphones, it's pretty clear that it's really difficult to offer more function than the other guy. And the quality of connection, the very attribute that fuels the smartphone, was surrendered to the app makers a long time ago. Which leaves the sexiness of a drop-dead case and the urgency of the latest model.

What do you and your team offer? Where are you in the hierarchy?

Most freelancers have been so beaten down in the quest to make a go of it, they stop at function and take what they can get. Some businesses (small and large) find the patience and guts to offer connection or even style. And every once in awhile, an idea and an organization come along that promise to share the elusive hot that sits atop the pyramid.

So, buy a Harley, not because it can move you from here to there cheaper, but because it comes with a tribe. And buy that Nars lipstick because of the way it makes you feel. And get on line for that new gadget, because, hey, there's a line.

And then, someone finds the audacity to redefine 'function' and the whole thing begins again.

       

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More Recent Articles

• Could a book be worth $400?
• Commodities
• The paradox of the flawless record
• Endless September (10 quick rules)
• Throwing money at it

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