Seth's Blog : The chance of a lifetime

That would be today. And every day, if you're up for it. The things that change our lives (and the lives of others) are rarely the long-scheduled events, the much-practiced speeches or the annual gala. No, it's almost certain that...

The chance of a lifetime

That would be today.

And every day, if you're up for it.

The things that change our lives (and the lives of others) are rarely the long-scheduled events, the much-practiced speeches or the annual gala. No, it's almost certain that the next chance you have to leap will come out of nowhere in particular, and you'll discover it because you're ready for it.

Someone to inspire, to connect with, to lead. A system to transform. An idea to share. Responsibility is often just lying around, waiting for someone to take it.

Go.

       

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More Recent Articles

• Do what you're good at, or...
• Breakage vs. references
• Indomitable is a mirage
• Enough ethics?
• Unweasonable

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Seth's Blog : Do what you're good at, or...

get really good at what you do. You have nearly unlimited strategic choices and options about your career and what your organization does. Which means you can focus on doing things you are truly good at. Or, if a particular...

Do what you're good at, or...

get really good at what you do.

You have nearly unlimited strategic choices and options about your career and what your organization does.

Which means you can focus on doing things you are truly good at.

Or, if a particular task, project or career is important to you, you can do the hard work to get good at it.

But it makes no sense at all to grumble and do something poorly. To insist that the competition is playing unfairly. To try to persuade your market that their standards make no sense... 

The market is selfish. It doesn't care a whit about how hard you're working or how difficult the task is. If someone else is consistently telling a better story (and delivering on it), the market will find them.

       

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More Recent Articles

• Breakage vs. references
• Indomitable is a mirage
• Enough ethics?
• Unweasonable
• Overdraft protection

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Seth's Blog : Breakage vs. references

Years ago, I asked fabled direct marketer Joe Sugarman about the money-back guarantee he offered on the stuff he sold through magazine ads. He said 10% of the people who bought asked for their money back... and if any product...

Breakage vs. references

Years ago, I asked fabled direct marketer Joe Sugarman about the money-back guarantee he offered on the stuff he sold through magazine ads. He said 10% of the people who bought asked for their money back... and if any product dipped below 10%, he'd make the claims more outrageous until it get back up. He told me that this was a sweet spot, somewhere between amazing people with promises and disappointing them with reality.

That's one path.

The other path is the insurance company that points out that 99% of its customers would recommend them--after filing a claim. Imagine that standard: dealing with the emotions and financial impact of an insurance claim, knowing that you need to maintain a 99% delight standard.

That's the other path.

You can't do both. Either you dazzle with as much hype as you can get away with, or you invest in delighting people, regardless of how difficult it is.

       

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More Recent Articles

• Indomitable is a mirage
• Enough ethics?
• Unweasonable
• Overdraft protection
• Dropping the narrative

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