marți, 28 septembrie 2010

SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog


The Danger of Overdoing SEO

Posted: 27 Sep 2010 05:14 PM PDT

Posted by randfish

During my first few years in the SEO field, half of the sites I'd visit - those my SEO brethren in the forums or over email owned - were what today we'd probably call "over-optimized." They tended to have features like:

  • Keyword after keyword stuffed into the title element of every page
  • Overly-lengthy and keyword rich URL strings
  • Page filled with "SEO'd" content that was never intended to be a focus for visitors
  • Backlink profiles that lacked a single high-quality, "editorial" link

At its best, our profession is about making amazing things that people are asking to see (via their search queries in the engines) and then marketing it in the most optimal ways. At its worst (excluding the crap-hat junk that doesn't even deserve to be called "SEO"), it looks like this:

Keyword Stuffed Page

There's a gigantic gap between this type of "SEO" and the industry's best practices, but the individual recommendations and changes are so subtle that it's not surprising many practitioners go a bit overboard. After all, the process of starting SEO often looks like:

  • Week 1: Notice in your analytics that search sends awesome traffic and start optimizing some meta tags (since you heard that's what SEO is about) by putting more keywords in them
  • Week 2: See that those changes have had no effect, so begin doing some light reading on the topic
  • Week 3: After you've glossed over a few SEO resources (perhaps not necessarily the best ones), start "optimizing" pages by filling the tags you've heard were important with your keywords, changing your internal links to be keyword-rich, placing more keywords on your pages in every conceivable tag and location, maybe even optimizing for some wholly bunk metric like the average keyword density of the top 10 ranking pages
  • Week 4: Possibly see a bump in some rankings and, tragically, inheriting confirmation bias, convincing yourself that the strategy has worked and that it needs to be repeated.
  • Week 5-20: Struggle with and eventually give up on SEO, or skate by on the fringes with equally poor quality linking practices that get many/most of your pages penalized but maintain rankings on a few

This pattern (or some similar variation) has played itself out in 9/10 stories I hear about folks who've jumped into the waters of SEO haphazardly - and honestly, it's hard to blame them. The engines provide just enough information to keep webmasters curious but unsatisfied. Many of the sites and pages that rank well do actually employ pretty spammy SEO tactics, making it hard for those trying to learn SEO by reversing their competition's success (temporary though it may be).

This doesn't just apply in the on-page world.

If you haven't yet read it, this thread from Reddit - My Job Was to Game Digg - and this one on Hacker News about it, are excellent examples of the perception problem that social media pushes for SEO have caused. This comment, in particular, stood out to me:

Comment about Mint.com on Reddit

As you can see, the web's social voters and contributors have a passing tolerance for the "right" kinds of optimization, but a zealous abhorrence for those that violate their sense of propriety. Even if Google doesn't worry about "off-topic" linkbait, linkbaiters themselves should have cause for concern.

The engines aren't going to take it.

More and more, though, the engines are fighting back against this through changes like the Vince update (and subsequent focusing on brands as a way to sort out the web's "cesspool"). We've also recently seen a dramatic increase in the aggressiveness with which Google will change you titles, descriptions and negatively alter the rankings/visibility of sites that step over this line.

In the long run, it's hard to imagine Google allowing poor results to flourish - especially those who garnered rankings through manipulation. Those sites and pages that follow every single optimization tactic, from internal links to massive keyword focus to "perfect" anchor text in their off-site link building are going to stand out like sore thumbs to the engines. Sites that build pages designed to attract links with little to no relation to the host site will struggle against the biases in the social media world.

And sites/pages that abuse these practices (both on and off-page) are going to have a terrifically hard time earning "natural" links. The organic sectors of the web tend not to link out to those types of sites/pages if they can help it.

It might sound ironic, but there's an art to under-"optimizing" in order to achieve true "optimization."


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Daily Snapshot: New Mexico, Wisconsin, Iowa

The White House Your Daily Snapshot for
Tuesday, September 28, 2010
 

Photo of the Day

West Wing Week

President Barack Obama greets small business owners after signing the Small Business Bill in the East Room of the White House, September 27, 2010. (Official White House Photo by Samantha Appleton)

 View more photos.

Today's Schedule

In the morning, the President will meet with a family at their home in Albuquerque, New Mexico and hold a discussion on the economy with families from the area. In the afternoon, the President will travel to Madison, Wisconsin and attend a DNC finance reception at the Concourse Hotel in Madison. Later the President will deliver remarks at a DNC rally at the University of Wisconsin at Madison.

All times are Eastern Daylight Time

12:00 PM: The President meets with Albuquerque family

12:15 PM: The President holds a discussion on the economy WhiteHouse.gov/live (audio only)

2:00 PM: The Vice President delivers remarks at a DNC rally

2:00 PM: Benefits of the Affordable Care Act: A Conference Call with Nurses WhiteHouse.gov/live (audio only)

2:20 PM: The President departs Albuquerque, New Mexico en route Madison, Wisconsin

3:00 PM: Open for Questions: Promise Neighborhoods WhiteHouse.gov/live

4:35 PM: The President arrives Madison, Wisconsin

5:30 PM: The President attends a DNC finance reception

7:00 PM: The President delivers remarks at a DNC rally

8:20 PM: The President departs Madison, Wisconsin en route Des Moines, Iowa

9:15 PM: The President arrives Des Moines, Iowa

  WhiteHouse.gov/live  Indicates Events that will be livestreamed on WhiteHouse.gov/live.

In Case You Missed It

Here are some of the top stories from the White House blog

Ensuring Your Success
A look at the President's commitment to college education and his discussion with college journalists.

President Obama Signs Small Business Jobs Act - Learn What's In It
You may have heard about the Small Business Jobs Act -- here's what's in it.

Invest in the future. Inspire a child. TEACH.
The Department of Education launches the TEACH campaign to to encourage Americans to pursue a career in teaching.

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Seth's Blog : Accounting for taste

[You're getting this note because you subscribed to Seth Godin's blog.]

Accounting for taste

Taste is the ability to select, combine and create experiences that the tribe likes--before they know that they like it.

John Waters, the filmmaker many accuse of having bad taste actually has great taste--according to a small tribe of people. He establishes a look and a feel and a story that (for this group) is then emulated.

Successful chefs like Thomas Keller invent restaurants and the dishes they offer--and are then rewarded for having the good taste to make precisely what we like. But of course, the 'we' isn't everyone.

Martha Stewart, according to a larger group, also has good taste. She's not merely copying what came before (that's not nearly as difficult or as valuable)... no, she's staying half a step ahead of her tribe, establishing the standard as she goes.

Great graphic designers have good taste. They understand how to use type and imagery to create objects and advertising that resonate with people likely to buy. Copying a book cover or a business card or a mayo label isn't good taste, it's copying. The difficult work is doing a new thing in a way that people who have never seen it before will 'get it'.

The other difficult work: understanding that your standards might not be the standards of the tribe you're seeking to connect with. Just because you don't like it doesn't mean it's in bad taste. If the market respects the creator, takes action and then adopts the work, it's in good taste.

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luni, 27 septembrie 2010

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


UAW Workers Vote 457 to 96 to Close Plant Instead of Reducing Salaries

Posted: 27 Sep 2010 08:38 PM PDT

With Indiana unemployment rate at 10.1% one might think that jobs that pay more than double the minimum wage would be in demand. Actually, such jobs are in demand, but ironically not from some of those who have them.

Let's take a look at an offer Illinois businessman Justin Norman made last August to UAW members in a plant in Indianapolis scheduled to close in 2011. The offer was rejected today.

Illinois Businessman Proposes to Save 650 UAW Jobs

August 29, 2010: Norman talks pay with GM workers
Illinois businessman Justin Norman continued his effort to win over GM Indianapolis stamping plant workers, telling a gathering Sunday that skilled trades employees at his Chicago-area plant will earn nearly $100,000 this year.

GM executives three years ago scheduled the shutdown of the 2.1-million-square-foot metal plant in 2011 if no buyer appeared. This spring, JD Norman Industries agreed to take over the factory if UAW Local 23 accepted a new contract that cuts costs.

The new contract would include a lower base wage of $15.50 per hour, down from $29 per hour, and pare the wage for skilled trades workers to $24 per hour from about $33.

Autoworkers who stay with JD Norman would receive lump sum bonuses, in some cases up to $35,000 over two years, and retain the right to transfer to open GM plants. They could keep the bonus if they did transfer.
UAW Prefers No Jobs to Jobs

September 27, 2010: UAW turns down contract offer to keep Indy stamping plant open
General Motors autoworkers have rejected the contract offer from JD Norman Industries to continue operating an Indianapolis stamping plant, said Maurice Davison, a UAW official in Indianapolis.

According to retired GM autoworker Gregg Shotwell, publisher of the UAW dissident newsletter Live Bait & Ammo, the final tally included 457 "no" and 96 "yes" votes.

The rejection means that General Motors will proceed with plans to remove machinery and close the plant in 2011, Davison said.

The plant employs 650 workers.
How is it that people can be so destructive to their own well being?

Lines would be 5 miles long for jobs that pay $15-$24 per hour with a $35,000 bonus after two years if such an offer could be made to the general public.

I do not know the nature of their existing contract or how long severance benefits might last, but I strongly suspect many of those rejecting the offer will start looking for minimum-wage jobs at Walmart when their benefits expire. Few if any of them will blame themselves for their situation.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Pied Piper Politics; Krugman and Candle Makers Complain about the Sun; Global Trade Wars

Posted: 27 Sep 2010 12:36 PM PDT

The odds of a global trade wars took yet another step forward today.

Brazil's finance minister went on the warpath complaining about the "international currency war" upset that the Brazilian Real appreciated 25% against the US dollar in less than two years.
Guido Mantega, Brazil's finance minister, said on Monday the world was in an "international currency war", in a further sign that Brazil is preparing measures to prevent further appreciation of its currency, the real.

"We're in the midst of an international currency war, a general weakening of currency. This threatens us because it takes away our competitiveness," he said, according to Reuters.

The US dollar has fallen by about 25 per cent against the real since the beginning of last year, making the real the strongest performing currency in the world, according to Bloomberg.

Mr Mantega recently said Brazil's sovereign wealth fund was preparing to make "unlimited" dollar purchases to prevent the real appreciating any more.
Currency Intervention Doesn't Work

Currency intervention does not work but that never stops any country from trying.

Worse yet, with increasingly harsh rhetoric from China, Japan, the US, and now Brazil, I am starting to wonder if anything can stop the trade war that is shaping up.

This is now my third consecutive article touching on the subject of trade wars. See also ...

Krugman Favors Protectionism

Would the Yuan rise if China floated it, resulting in more jobs in the US and a better balance of trade? That's what Krugman thinks, but I have stated many times it's not even clear the Yuan would rise. Moreover, Krugman never looks at the unseen effects of what he suggests.

The Acting Man Austrian blog agrees while noting China Bashing in High Gear Again
It began with a NYT editorial by Paul Krugman, who appears to have a number of hobby horses that occupy most of his efforts – demanding more deficit spending, more money printing, raising taxes and bashing China for currency manipulation.

Now, don't get us wrong – we also tend to think that China's exchange rate policies are harmful – alas, they are mostly harmful for China.

Krugman asserts that the yuan's exchange rate would increase if it were allowed to float as though that were an incontestable given (he does not explicitly demand a floating, fully convertible yuan however – he just wants China to keep 'manipulating' it, albeit in an upward direction):

"If discussion of Chinese currency policy seems confusing, it's only because many people don't want to face up to the stark, simple reality — namely, that China is deliberately keeping its currency artificially weak."

How do we know whether the yuan is 'artificially weak'? As a matter of fact, we do not know that, and there are many arguments in favor of the yuan weakening if it were allowed to float. ....

In addition to these considerations, think about the fact that China's citizens had to live with a closed capital account for an eternity. How would they react if it were to be opened? We tend to think that citizens with large savings who have heretofore been forced to invest those savings within China – a major force in driving China's real estate bubble to absurd heights – would begin to divert a lot of capital to investments abroad. While we can not be certain how big a flood of money would leave China in the event, it's a good bet the markets are not prepared for it. The consensus is after all congruent with Krugman's assertion that the yuan is too weak.

Let us however step back for a moment from this discussion and for argument's sake accept the notion that the yuan's exchange rate is too low and would rise if left to float. How can that harm the US? Krugman asserts that a trade deficit is 'negative', but why should that be so? Trade is after all a voluntary economic activity. When people engage in trade, they do so because both parties to the trade deem it to their economic advantage. It follows that there can be nothing 'negative' about this. China's merchants wouldn't sell their goods for dollars if they did not prefer these dollars over their merchandise, and conversely US consumers would not trade their dollars for Chinese merchandise if they thought the trade harmful to their economic well-being. Just because there is a national border between these sets of traders this basic economic fact is not magically suspended. If trade deficits were worth worrying about, why not also worry about the trade deficit between, say, New York and Philadelphia?

The fact that Krugman does not even mention this basic facet of trade anywhere in his articles is tantamount to a red alert. Frederic Bastiat lampooned protectionism back in 1845 when he penned his 'Petition of the Candle Makers'. The candle makers are incensed that the light of the sun can be had for free. The sun's 'unfair trade advantage' surely needs to be curtailed somehow!

We are suffering from the ruinous competition of a rival who apparently works under conditions so far superior to our own for the production of light that he is flooding the domestic market with it at an incredibly low price; for the moment he appears, our sales cease, all the consumers turn to him, and a branch of French industry whose ramifications are innumerable is all at once reduced to complete stagnation. This rival, which is none other than the sun, is waging war on us so mercilessly we suspect he is being stirred up against us by perfidious Albion (excellent diplomacy nowadays!), particularly because he has for that haughty island a respect that he does not show for us."

Replace 'perfidious Albion' with China, and you have Krugman. Krugman makes the same mistake he always makes – the one mark of a truly bad economist if you will – he neglects the 'unseen' effects of his policy advice. It may well be true that a small group of domestic producers would benefit from a higher yuan (which ones? We're not quite sure, actually…). Alas, every single consumer would suffer for their betterment by having to pay higher prices. This in turn means that consumers will either have to cut back on their consumption, or lower their rate of saving. It seems obvious that this entails a lower standard of living for everyone but the favored few. Since less money will be available for either consumption or saving, there will also be less money available for investment. Capital formation is thus likely to slow, further impinging on future growth.
Who is Harmed by Low Prices?

From Prepare for Currency/Trade Wars; How Might China Respond to US Tariffs?
Assume for a second that everyone is selling us stuff for far less than it's worth. Who is harmed by this, us or them? The overwhelming percentage of the population (everyone but the handful of jobs we would save by tariffs) comes out ahead. How is this not a good thing?
Pied Piper Politics

Those who believe tariffs will solve our problems effectively argue along with Krugman and the candle makers against the sun. Yet, the parade of protectionists, led by Pied Piper (Paul Krugman), grows with each passing day.

The Pied Piper and his followers all scream for higher prices as if tariffs are the magic elixir that will restore the US to fiscal health. It won't. Trade wars never solve anything.

The US is in a mess of its own making. Screaming about "fair trade" is a scapegoat for preposterous US economic policies on military spending, entitlements, policing the world, public sector pensions, Fannie Mae and Freddie Mac, too big to fail, and numerous other disasters at the state and federal level.

Giving into the Pied Piper, will do nothing but make the problem worse.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Eurozone Recovery Slows; Contraction Evident Except Germany, France

Posted: 27 Sep 2010 08:54 AM PDT

Robust growth in Q3 will soon give way in Europe. Markit reports Eurozone recovery slows as renewed contraction is evident outside of French-German core
Contracting periphery

Outside of the two largest euro member states, a renewed contraction of economic activity was evident in September. The Composite Output Index for the rest of the Eurozone1 has fallen steadily since peaking at 54.2 in March, dropping from 51.7 in August to 49.4 to thereby slip below the 50.0 no-change level for the first time since last November.



Employment growth disappoints

One of the more disappointing aspects of the recovery has been weak job creation. The Composite PMI Employment Index fell slightly in September, down from its weak post-recession peak in August, and is consistent with only very modest employment growth of perhaps 0.2% per quarter.



Furthermore, the jobs growth is largely confined to France and Germany. The former saw jobs created at a rate only just below August's 28-month high, while the latter saw the sharpest rise in employment since May 2008. In contrast, outside of these countries, PMI data signalled an accelerating rate of job losses in September, with the rate of decline reaching the highest since February.
How long Germany and France can keep Europe from slipping back into recession remains to be seen, but if contraction of economic activity in the rest of Europe continues, I would suggest another quarter or two at most.

One big advantage German exporters had earlier in the year was the Euro collapsed to 1.18. The Euro is now approaching 1.35.

Meanwhile, Japan's intervention in the Yen has failed to produce any lasting results, as expected.

Trade Friction Increases

Congress and Geithner are on the warpath over currencies already. Moreover, the House is set to vote on Tariff legislation this week, as discussed in Prepare for Currency/Trade Wars; How Might China Respond to US Tariffs?

Yet, without waiting to see whether or not the House and Senate pass a bill, China has fired off a preemptive warning. MarketWatch reports China raises antidumping duties on U.S. chicken
China's Commerce Ministry has decided to increase an antidumping duty on U.S. chicken products, months after the punitive measures were first introduced, in a sign of continuing trade frictions between the two economic superpowers.

China will raise the minimum chicken duty to 50.3% on chicken products imported from the U.S., compared with minimum duties of 43.1% that were introduced in February, the ministry reportedly said in a statement on Sunday. The maximum antidumping tariff for the chicken products will remain at 105.4%, reports said.
Global Trade War Risks Increase

With US and China openly bickering, and with the US House of Representatives prepared to act, risk of a global trade war is increasing by the day. I do not think China's chicken move will help any.

Every country wants its currency to weaken to stimulate exports. However, that's mathematically impossible except against gold, and rising gold prices will not do exporters any good.

Hopefully cooler heads will prevail, but now that Geithner has stirred up a hornet's nest, anything can happen.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Damn Cool Pics

Damn Cool Pics


120 Hunting Dogs Being Fed At The Same Time

Posted: 27 Sep 2010 09:54 AM PDT

120 hunting dogs being fed at Cheverny, France! Amazing!


Bear vs. Cows

Posted: 27 Sep 2010 09:42 AM PDT

This bear attacked the wrong cows. In fact, there were too many of them.


























Epic Wins

Posted: 27 Sep 2010 09:10 AM PDT

Wins are not as funny as fails but they are very motivational.




























































































































15 Horrifying Couples That Shouldn't Procreate

Posted: 27 Sep 2010 08:50 AM PDT

For centuries unintelligent and rather unattractive people have been allowed to breed freely which is why the world is starting to decline so rapidly. Now I'm not agreeing with the people who say that there should be laws against ugly human breeding because that's not the job of the government. If we want to get rid of the uglies we should start by getting rid of the grub worms that are in our soil because ugly people love grub worms. Another way to get rid of ugly is through ultrasonic devices. They create a high pitched sound that will make the ugly people think there is another ugly person in the area. Ugly people are very territorial.






























Virginity for Sale: $5000

Posted: 27 Sep 2010 08:43 AM PDT

Selling your virginity online is not something new. But it was never SO cheap. Don't get me wrong. I wouldn't buy this girl's virginity, but $5000 don't seem like a lot of money compared to such deals that we've seen lately. For example, 22-year-old American Natalie Dylan has netted a $3.7 million offer in 2009 and an Italian model was selling hers for 1m Euros in 2008. This 18-year-old girl Lera is making headlines in Russia right now after she posted these photos to her blog.

My name is:

Lera

I am 18 years old

I am a virgin

I decided to sell

the virginity

It costs $5000

I am waiting


Samba Carnival in Japan

Posted: 27 Sep 2010 03:00 AM PDT

Every one knows the Carnival in Rio de Janeiro. But did you know that there was a real samba carnival in Japan? This way Japanese people say goodbye to summer. The participants are wearing shiny colorful garments and dancing to samba.














































The Economics of Star Wars

Posted: 27 Sep 2010 02:50 AM PDT

Some numbers on George Lucas' empire and how much money the Star Wars brought him.

Click to enlarge.


Source: personalloans