marți, 22 martie 2011

SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog


Headsmacking Tip #18: Use Discussion Search as Competitive Intel

Posted: 21 Mar 2011 01:47 PM PDT

Posted by randfish

Most of us in the search field have likely seen the addition of "Discussions" to Google's search options. It lets searchers specifically target either forums or Q+A sites for their queries (or both, by default), and it's a gold mine for competitive intelligence and research.

Discussions Search

Here's 5 ways to leverage discussions for SEO + competitive intel:

  1. Search for your competitors' product names or websites in the Q&A section. You'll almost always find people asking about features, alternatives, ways to use the service/product. These are great opportunities to authentically present your solution as an alternative, or simply learn about what makes their customers happy (or unhappy).
  2. Query your keywords in the forums and you'll discover popular threads with engaging content. You can use these as the catalyst for content/blog posts, as opportunities to connect with other forum users who share your interests and sometimes even as link opportunities. You can use the sorting by "by date" to ID the most recent discussions.
  3. Keep tabs on your own brand/product names - potentially you might use the "24 hours" or "past week" settings every day/week. The discussions and questions are opportunities to explain your product, present the best face you can and provide "off site" customer service. Many times, these will lead to some good traffic, and often, links/tweets/shares as well.
  4. Using high-level topics around your site/niche/keywords, you can often find entire forums/Q+A sites/sections devoted to your topics. If they contain a large number of active users, it's likely worthwhile to register, make yourself known and be a contributor in these communities (it's how I started building SEOmoz's links and traffic back in 2003!)
  5. Similar in function to Link Intersect, and perhaps my favorite in terms of finding good referencing opportunities, is to use the brand names of multiple competitors with "OR" separators and set the sorting to "relevance" but restrict the date range to "last month." This shows recent threads where several of your competitors were mentioned, and is often an ideal place to present your own solutions.

Discussion Search with OR

Forums and Q+A sites are often good sources of direct traffic, but your presence in them can also lead to greater awareness, links, sharing, tweets and citations of other kinds. In addition to Google's Discussion search, BoardReader and BoardTracker make for solid alternatives (and will often show stuff Google misses or buries).

Undoubtedly, you'll be able to think of many more tactics that discussion/forum/Q+A search enables. Enjoy!

p.s. Some folks noted in the comments that SocialMention's search and the integration with Raven Tools are also good for this type of stuff.


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Seth's Blog : The triumph of coal marketing

The triumph of coal marketing

Do you have an opinion about nuclear power? About the relative safety of one form of power over another? How did you come to this opinion?

Here are the stats, and here's the image. A non-exaggerated but simple version of his data:

Deathratewatts

For every person killed by nuclear power generation, 4,000 die due to coal, adjusted for the same amount of power produced... You might very well have excellent reasons to argue for one form over another. Not the point of this post. The question is: did you know about this chart? How does it resonate with you?

Vivid is not the same as true. It's far easier to amplify sudden and horrible outcomes than it is to talk about the slow, grinding reality of day to day strife. That's just human nature. Not included in this chart are deaths due to global political instability involving oil fields, deaths from coastal flooding and deaths due to environmental impacts yet unmeasured, all of which skew it even more if you think about it.

This chart unsettles a lot of people, because there must be something wrong with it. Further proof of how easy it is to fear the unknown and accept what we've got.

I think that any time reality doesn't match your expectations, it means that marketing was involved. Perhaps it was advertising, or perhaps deliberate story telling by an industry. Or perhaps it was just the stories we tell one another in our daily lives. It's sort of amazing, even to me, how much marketing colors the way we see the world--our reaction (either way) to this chart is proof of it.

 
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Bringing Prosperity to America and Brazil

The White House Your Daily Snapshot for
Tuesday, March 22,  2011
 

Photo of the Day

First Lady Michelle Obama, President Barack Obama, President Sebastián Piñera of Chile and his wife, Cecilia Morel, wave during a welcoming ceremony at La Moneda Palace in Santiago, Chile, March 21, 2011. (Official White House Photo by Pete Souza)

In Case You Missed It

Here are some of the top stories from the White House blog.

"Together We Can Advance Our Common Prosperity:" The President Speaks to the People of Brazil
President Obama speaks in Rio de Janeiro, Brazil about the common economic goals of Brazil and the United States, and about our goal to protect the human rights of the people of Libya.

President Obama Answers Questions on Libya: "A Testament to the Men and Women in Uniform"
During a joint press conference with Chilean President Sebastian Pinera, the President once again emphasizes that the U.S. military involvement in Libya is limited to the grave and urgent humanitarian threat posed by Colonel Qaddafi to his people, and that the involvement will soon be led by our broad coalition of partners.

Better Benefits, Better Health for Seniors
Dr. Donald Berwick, Administrator of the Center for Medicare and Medicaid Services, discusses the benefits senior citizens have seen and will continue to see under the provisions of the Affordable Care Act.

Today's Schedule

All times are Eastern Daylight Time (EDT).

7:45 AM: The Vice President hosts a breakfast meeting with Secretary Clinton

8:00 AM: The First Family departs Santiago, Chile, en route San Salvador, El Salvador

10:00 AM:  The Vice President speaks on the importance of investing in education WhiteHouse.gov/live

12:00 PM: Open for Questions: Startup America – Reducing Barriers WhiteHouse.gov/live

2:45 PM: The First Family arrives in San Salvador, El Salvador   

3:30 PM: The President and the First Lady participate in an arrival ceremony 

3:50 PM: The President holds a bilateral meeting with President Funes  

4:20 PM: The President holds an expanded bilateral meeting with President Funes

4:55 PM: The President and President Funes hold a joint press conference WhiteHouse.gov/live

 
10:10 PM: The President and the First Lady attend an official dinner hosted by President Funes
 

WhiteHouse.gov/live  Indicates events that will be live streamed on White House.com/Live.

Get Updates

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How Much Time Do You Spend Actually Doing SEO Graywolf's SEO Blog

How Much Time Do You Spend Actually Doing SEO Graywolf's SEO Blog


How Much Time Do You Spend Actually Doing SEO

Posted: 22 Mar 2011 08:02 AM PDT

Post image for How Much Time Do You Spend Actually Doing SEO

How much time do you spend doing SEO per day … or specifically how much time do you waste reading about SEO instead of doing it? Unless you are beginner who is still  learning, if your spending more than an hour reading about SEO everyday, you’re probably wasting your time.

While the SEO space is filled with “news”, drama, and attention seeking behavior (also known as ASB), there simply isn’t a significant amount of important changes that go on in SEO on a daily basis. If you’re spending all day reading blogs, forums, and links on twitter, youre acting a lot more like a social media manager than an SEO. Fortunately there is a simple solution, but you’ve gotta go cold turkey … For one week stop reading your rss feeds, forums, and twitter. When you come back give yourself 2 hours to read what’s most important, if you stay within the 2 hour limit you’ll be able to identify what you think is the most important things you need to read, and forget the rest.

To get this done you’re going to need to use one or two curators like SEO roundtable or sphinn (which has improved dramatically since dropping user voting, see friends and scorpions). You could also try subscribing to the SEO book forum, yes it’s not free, but IMHO it’s worth it (and yes that’s an aff ink but I’d recommend it anyway). if you’re looking for another source, try my new Facebook page I’m experimenting and will put up one to two articles per day. It will be a mix of old and new articles but will always be high quality information, and things I think will make you learn and more importantly think about SEO.

With all that extra time you should actually start doing more SEO. The number one thing you should do is, more testing and less just believing what some guru writes or blogs and tells you is true, you will be a better SEO for doing it. Spend time creating great link worthy content or doing a content audit or any other maintenance work that makes your website leaner and meaner and removes the dead wood.

The key to being an expert in any field and knowing that 5 percent of knowledge that really matters and  finding a balance between theory and hands on experience. So are you ready to stop reading and start doing … or are you just going to stay where you are …
Creative Commons License photo credit: MrB-MMX

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Related posts:

  1. WordPress SEO: How to Choose a Permalink Structure For this post we’re going to be taking  look at...
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How Much Time Do You Spend Actually Doing SEO

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Seth's Blog : Un essaim de puces

Un essaim de puces

To quote Sarah Jones, the market has become a swarm of fleas (it sounds better in French, for sure).

Short attention spans, flitting from place to place, a hit and run culture.

Marketers are more like circus ringleaders than ever before. Far better, it seems, to concentrate on the few (fleas) willing to slow down, the few willing to stop acting that way and actually pay attention and stick around.

 
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luni, 21 martie 2011

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Doctors Chime in regarding Socialized Medical Care and the "Medicare Provider Bureaucratic Nightmare"

Posted: 21 Mar 2011 02:46 PM PDT

I received a number of interesting emails from a number of doctors in response to Medicare Provider Bureaucratic Nightmare, a post regarding the plight of John Peters, a practicing psychologist, and his quest to obtain a Medicare Provider Number.

Please read the above link if you missed the original article. Here are some responses from doctors willing to sign their names.

War of Attrition

Dr. Denise Szczucki writes
Dear Mish

I am a physician and went through this exact scenario when I had to change my tax ID number a few years ago. 25 percent of my income was held up for over 6 months while the re-credentialing took place.

Two things that helped me were:

  1. I hired my biller to do the work. An outside party is less emotional since it is not their food money on the line.
  2. I redid the entire application including the canceled check. They pulled that canceled-check stunt with me too.

This is a war of attrition.

CMS is a nightmare and it used to be so simple. When I renewed in 2000 it took a month and a single application, no check, to get it done. Now you have to keep calling, faxing and mailing (certified ideally) until it gets done and it takes forever.

Even then it will take months to get the first set of checks.

Good Luck
Dr. Denise Szczucki
Incentives to Delay

Mark Woodward, O.D. writes ...
Mish,

It's not really hard to understand. By federal regulations Medicare should credential "any willing provider" who meets the credentialing process. However, Medicare is going bust as we speak.

Medicare simply has no incentive to increase provider roles. One way to limit expenditures is to limit the number of providers. This is the same tactic used by HMO's and some other health plans.

In a more global context I believe the transition to socialized medicine in this country will be exceptionally difficult. The only way government can move to a completely socialized delivery system is to co-op different participants in the delivery system and put the pressure on the non co-opted participants.

Watch for government to increase contracting with "Healthcare delivery systems" like UHS, Tenet Healthcare, and HCA.

While these delivery systems may be more efficient than civil service workers, they will also swallow greater and greater share of the reduced reimbursement amounts. Ultimately, government will abandon their co-opted partners when citizens are fed up with reduced benefits, limited access, and poor quality. People will then ask for a fully socialized system administered by the government.

New and future graduates of medical training programs can only hope to start at salaries higher than the accountants hired by the feds to track the program. Those New doctors will become debt slaves. They graduate $250,000 to $350,000 in debt and will have to accept any wage. Veteran doctors will quit en mass rather than put up with all the bureaucratic red-tape with much less reimbursement.

The sad thing is heath care expenses do not substantively alter our countries productive output. They really shouldn't be considered as part of the GDP just like the profits from the derivative finance industry should never have been considered part of the GDP.

Mark Woodward, O.D.
Suggested Course of Action for Dr. John Peters

Allen Bennett, a retired M.D. has these suggestions for Dr. John Peters
Hi Mish

Regarding "Medicare Provider Bureaucratic Nightmare", John Peters might consider sending a letter by registered mail to Marilyn Tavenner, COO, Centers for Medicare and Medicaid Services, 200 Independence Ave S.W., Room 445-G, Washington, D.C. 20201 with copies to Senators Boxer and Feinstein.

He needs to include the names of all involved "analysts".

The bureaucratic nightmare of John Peters appears to be a wonderful way to cut health care costs while keeping a largely unnecessary intermediate bureaucracy "busy".

I have often worried about newly-minted health care providers and their ability to get on approved provider panels, so they can bill and get paid. It used to be no problem, but apparently it is now.

Your daily analysis is always enlightening. Keep up the great work!

Sincerely,
Allen Bennett, M.D.
Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Supreme Court Gives Fed 5 Days to Release Emergency Bank Loan Details; An Important Step in the Right Direction

Posted: 21 Mar 2011 10:50 AM PDT

In a rare victory for common sense, the Supreme Court has rejected appeals by banks and the Fed that disclosure of the emergency loans by the Fed to various banks in 2008 were "trade secretes". The court gave the Fed 5 days to release the information.

Please consider Fed Must Release Loan Data as High Court Rejects Appeal
The Federal Reserve will disclose details of emergency loans it made to banks in 2008, after the U.S. Supreme Court rejected an industry appeal that aimed to shield the records from public view.

"The board will fully comply with the court's decision and is preparing to make the information available," said David Skidmore, a spokesman for the Fed.

The order marks the first time a court has forced the Fed to reveal the names of banks that borrowed from its oldest lending program, the 98-year-old discount window. The disclosures, together with details of six bailout programs released by the central bank in December under a congressional mandate, would give taxpayers insight into the Fed's unprecedented $3.5 trillion effort to stem the 2008 financial panic.

"I can't recall that the Fed was ever sued and forced to release information" in its 98-year history, said Allan H. Meltzer, the author of three books on the U.S central bank and a professor at Carnegie Mellon University in Pittsburgh.

Under the trial judge's order, the Fed must reveal 231 pages of documents related to borrowers in April and May 2008, along with loan amounts. News Corp. (NWSA)'s Fox News is pressing a bid for 6,186 pages of similar information on loans made from August 2007 to November 2008.

The records were originally requested under FOIA, which allows citizens access to government papers, by the late Bloomberg News reporter Mark Pittman.

As a financial crisis developed in 2007, "The Federal Reserve forgot that it is the central bank for the people of the United States and not a private academy where decisions of great importance may be withheld from public scrutiny," said Matthew Winkler, editor in chief of Bloomberg News. "The Fed must be accountable to Congress, especially in disclosing what it does with the people's money."

The Clearing House Association contended that Bloomberg is seeking an unprecedented disclosure that might dissuade banks from accepting emergency loans in the future.

Bloomberg initially requested similar information for aid recipients under three other Fed emergency programs. The central bank released details for those facilities and others in December, after Congress required disclosure through the Dodd- Frank law.

The New York-based Clearing House Association, which has processed payments among banks since 1853, includes Bank of America NA, Bank of New York Mellon, Citibank NA, Deutsche Bank Trust Co. Americas, HSBC Bank USA NA, JPMorgan Chase Bank NA, U.S. Bank NA and Wells Fargo Bank NA.

In trying to shield the documents from disclosure, the Clearing House invoked a FOIA exemption that covers trade secrets and commercial or financial information obtained from a person and privileged or confidential."

The cases are Clearing House Association v. Bloomberg, 10- 543, and Clearing House Association v. Fox News Network, 10-660.
Information-Wise, a Big Yawn

The argument that information represents "trade secrets" is of course preposterous, as is the idea that "disclosure that might dissuade banks from accepting emergency loans in the future". If banks need money to survive, they will take it.

We will know soon enough, but I expect the information to be a big yawn. We will see some loan amounts and names but everyone knows the names anyway. Perhaps there will be some excitement over loans to foreign banks.

Important Step in the Right Direction

Whatever excitement there is, will last all of a day. However, this was an important step in the right direction, that removes some unwarranted secrecy at the Fed.

The Fed hides behind a cloak of secrecy, doing what they want, when they want, with no disclosure, and no accountability to anyone.

Five Steps to Eliminate the Fed

The first step is a full disclosure of what happened. The second step is a full and complete audit. The third step is a plan to phase out the the Fed. The fourth step is Congressional approval of that plan. The fifth and final step is removal of the Fed itself.

This first step was a very small one actually, but every trip begins with a single step. It will take years to get rid of the Fed. I am hoping I live to see the day it happens.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Current Decade of Job Losses vs. Great Depression; How Did Quasi-Public Jobs Fare? Who is Whining?

Posted: 21 Mar 2011 01:51 AM PDT

It may surprise you to learn that job losses in the most recent decade ending February 2011 are reasonably comparable to the job losses from 1929-1939. Moreover, if we exclude government and "quasi- government" jobs, the latest decade is the worst ever, by far.

Please consider A Decade of Labor Market Pain by Mike Mandel.
In February 2001, nonfarm payrolls hit their business cycle peak of 132.5 million. Ten years later, the latest data pegs February 2011 payrolls at 130.5 million, a 1.5% decline. To put this in perspective, the ten-year period of the Great Depression, 1929-39 saw a 2.3% decline in nonfarm employment, roughly the same magnitude.

But even that 1.5% understates the extent of the pain for most of the workforce. I divide the economy into two parts. On the one side are the combined public and quasi-public sectors, and on the other side is the rest of the economy. Public, of course, refers to government employees. 'Quasi-public', a term I just invented, includes the nominal private-sector education, healthcare, and social assistance industries. I call them 'quasi-public' because these industries depend very heavily on government funding. For example, social assistance includes 'child and youth services' and 'services for the elderly and disabled', which are often provided under government contract.

The chart below shows employment growth in the public/quasi-public sector, compared to employment growth in the rest of the economy, with February 2001 set to 100. We can see that public/quasi-public employment rose steadily over the past ten years, and is now up 16%. By comparison, the rest of the private sector is down 8% in jobs over the past 10 years.

Once again, we look at the Great Depression for an analogy. From 1929 to 1939, government employment rose by about 30%. If we back that out, then private sector non-ag jobs fell by 6% over the Depression decade. That compares to the contemporary 8% decline in private non-ag non-quasi-public jobs since 2001. So by this measure, the past 10 years have been worse for the labor market than the decade of the Great Depression.
The first chart below is from the BLS, the second chart below is from Mandel.

Nonfarm Payroll Employment - Seasonally Adjusted Total

The above chart shows the 1.5% drop between February 2001 and February 2011. Note that nonfarm employment is below where it was 11 years ago dating back to February 2000.

The next chart is the one Mandel created.

Public and Quasi-Public Jobs vs. Everything Else



Please see Mandel's article for a state-by-state breakdown.

Who is Doing all the Whining?

Who is doing all the whining and all the pissing and moaning? The answer of course is those who fared the best in the last decade: the police and fire unions, the teachers' unions, transit unions, and public unions in general.

Many in private sector fields have been hammered silly with rapidly rising healthcare costs and lower paychecks (assuming they have a job at all). Meanwhile those with the most benefits and those who have suffered the least are the ones unjustifiably bitching to high heavens about how unfairly they are being treated.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List