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30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change Posted: 29 Nov 2011 06:50 AM PST It’s this time of year again! In the previous years my web trends lists were very successful, both as predictions and by traffic or number of shares.
So for 2012 I want to tell you again what’s coming up. Basically I’m not predicting anything here; instead I just list trends you can already see and measure, but which will be obvious next year. Good bye PageRank and links – links and PageRank matter less and less. In 2012 more ranking factors will probably be about other signals than conventional a href links. Google will use all kinds of other data including feedback human quality raters to overcome the big decade long link buying spree. Freshness – the latest Google update is perhaps more important than the high quality update dubbed Panda. Nobody cries about it because it wasn’t about penalties for sites but about improvements for searchers this time. This is good news for big news sites and bad news for brands with questionable business practices. The bad news will show up on top. Quality – the Panda update wasn’t really about pandas, as I hope you know: it was about ”high quality” sites. Thus focusing on quality metrics that entail usability, readability and overall usefulness is key in 2012. Underpaid quality raters are out there to get you, sometimes even without a look on your actual site. SEO is just a part – SEO isn’t dead in 2012, but it’s more and more part of bigger ideas and concepts. This year it seems it’s not SEO 2.0 or findability anymore. The new en vogue terms are content marketing, inbound marketing, digital marketing or Internet/online marketing (again). SEO practitioners do just stuff meta tags, but their tasks now encompass much more. SEO marries CRO – The two disciplines, SEO and CRO or conversion optimisation are just two sides of one coin. While SEO focused on getting traffic, CRO concentrates on making this traffic work for you. I’ve watched these two disciplines converge more and more. In 2012 you will rarely have one without the other. I know I predicted this for 2011, but many people still tried to divide the two sides of the same coin. Search Google does it again – Google has quickly reacted to competition from small contenders like Blekko, Ixquick and DuckDuckGo. It has appropriated all improvements and features by these faster competitors – be it the removal of content farms by Blekko or the introduction of SSL search by Ixquick or referral blocking by DuckDuckGo, Google offers it all now as well. Even more confusion – last year I predicted more clutter in Google results and was nevertheless unprepared for the wide range of changes leading to portal-like search results. In particular, many changes on local searches lead to even more information stuffed in the SERPs. Furthermore, the manifold social enhancements such as who +1′ed, shared or authored a post make the SERPs look like a collection of gif clip art. I’m afraid this won’t be the end of this trend of more confusion. Search without clicking – in 2011 several small moves by Google showed a tendency to show search results as content directly on Google, thus making a click to the actual page not necessary anymore. We will see more of it until people start suing Google for stealing their content. Google does it already on Google News, Google Places and Google Images. It also owns YouTube, where most video searches end up. They want the same thing for text search as well. They don’t want people to leave Google properties at all. Google+ brand pages just add to it. Google reads your mind – we already got used to the sometimes annoying instant search results that appear even before you type something meaningful. Google works on more ways to find out what you need and give it to you even before you ask. Just consider the multiple data sources Google now has about you: Google toolbar, Chrome, Profiles, Plus, search history… Speech recognition – Siri, the speech recognition ”assistant” on the latest iPhone, makes people talk with their phones and it’s extremely popular already. In 2012 we will see Apple’s competitors come up with similar tools so that we don’t need to talk to people or type in search queries anymore. Is this the end of SEO as some journalists assume (just like some suggest after every other major change in the search industry)? No, it just means different kinds of queries, maybe more colloquial or clumsy ones. Maybe more dialogue with your search engine, for example ”I want something to eat”. I can’t imagine people just saying one, two or three word queries in public without looking silly. So they will talk as they do with other people. Mobile grows – no surprise here. Mobile search will grow in 2012 again. How big it will become? Some pundits suggest that more than 1/5 of all searches will be conducted via mobile devices. Social media Google+ stays tiny – Google+ is being heralded and pushed by Google in search results because it’s still tiny – it hasn’t even reached a social networking market share of 0.5%, while Facebook owns approximately 65% of it. Facebook losing ground – despite its almost monopolistic position, Facebook is already losing ground. In 2011 Facebook lost 6 million users in the US. The various privacy scandals and annoyances, along with alternatives like Diaspora, Google+ or Tumblr, will accelerate this process in 2012. Oversaturation – it has been evident for a while already, but in 2011 most people noticed it: people can’t join more social media sites and spend even more time there without spending 24h on social networking and creating user generated content. We witnessed this when Quora appeared and demanded constant attention and production of high quality content. Also, the emergence of Google+ has shown that most average people already have enough to do with Facebook and the likes. In 2012 it will finally become obvious that the social networking and UGC market is saturated and that creating another site that demands time and effort is not a valid business model anymore. Social bookmarking vs social saving – last time I predicted the death of social bookmarking. In a way I was right, though luckily Delicious, the original social bookmarking site, has survived. Nonetheless it moved on to a different model of sharing links. Other social bookmarking sites or their competitors have created something that has no name but that I’d like to call social saving. People are saving snippets or whole webpages using tools like Diigo, Evernote or bo.lt to collect, edit and share them. The future is bright for these type of tools in 2012 as webpages, articles or blog posts you want to bookmark vanish faster than you can look. Curation – Curation is the collection of resources by an editor or a user who acts as an ad-hoc editor. Search engines like Blekko or Rollyo use curation but also third party services that create "Twitter newspapers". With the relaunch of Delicious as a curation site for compiling small lists (aka stacks of links), the idea has been given another push. Adding +1 votes to search results is another kind of curation. Social CRM goes prime time – customer relationship management (CRM) and social media converged for a few years now but there was no perfect solution to merge those two. In 2011 Nimble CRM appeared. This tool is so simple to use and flawlessly combines CRM, email and social media sites Facebook, Twitter and LinkedIn in one place, so that you can save lots of time and effort when trying to generate leads right on there on social media sites.
Blogging Quantity vs quality – in 2011 people blogged less often, but when they blogged they wrote long articles. With the new freshness algorithm Google just introduced, the process might get reversed, as now the latest articles are more likely to show up on top in the top 10. Tumblr – miniblogging is still growing, at least the market leader Tumblr. Why is Tumblr such a success? It’s a bit like Facebook, a bit like blogging and a bit like Twitter, but it combines the best of all of them. You can like or “heart” postings, you can reblog them and you can use a pseudonym like on Twitter. In 2011 many high level bloggers even moved their blogs from WordPress to Tumblr for the sake of simplicity and ease of use. Also, never underestimate the huge Tumblr audience. Corporate blogging fails – businesses dump blogging in order to invest in Facebook marketing some statistics suggest. This is like giving up your office and doing business from Starbucks. Despite logic, this seems to be an appealing business model both in real life and online. Why host your own website and practice SEO, networking and advertising to get people to visit it when you can rent a “table” at Facebook. This is quite a short-sighted and risky move but business people tend to follow this trend. Line breaks – for the sake of readability bloggers use more text-decoration, lists and breaks. Some overdo it though it seems. Not every line needs a break after it, not every post has to be a list and every second word has to be bold.
Web development No more Flash – there will be no Flash on Android and RIM tablets and smartphones anymore. Thus the original Flash will die finally. Adobe is already working on a HTML5 implementation instead. So Flash will be probably resurrected based on Web Standards. UX surpasses usability – if you believe Google Insights for search is a reliable statistic, you can see that in 2011 the interest in UX or user experience design has outgrown the dwindling popularity of the keyword usability. Fewer and fewer people are satisfied with usability because it’s too limited. The overall user experience, which includes emotional states of the user in its ideas, is the more important discipline of both. @font-face usage - I remember it as if it was yesterday, when I first heard about the @font-face CSS method to embedding web-safe fonts to websites around 2004; I couldn’t wait until web browsers started supporting them. It took almost a decade and half a dozen font replacement techniques to make this CSS3 method work in most modern browsers. Now most browsers support it and we already see an abundance of websites using beautiful and readable typography. In 2012 we will probably see this going mainstream. HTML5 innovation – when HTML5 came up, the hype was huge but I rarely ever noticed some HTML5 that wowed me. Most websites still seemed to look boring. Yes they were readable, usable, maybe even findable but what about the 21st century design I’d expect in 2011? Well, now the sites that really use HTML5 to create a design beyond a few boxes start appearing in larger numbers.
Analytics Referral keywords - Google proprietary SSL search kills the Google keyword referrer. You can’t even see it on an SSL site, as Google removes the keyword using a script. Thus people will finally look at conversions not keywords. Klout – no other metric has been so obsessed about both in a positive and a negative way recently. People love and hate Klout as if it was a nation or a religion. Whether you like Klout or not, it’s the elephant in the room. The social media influence measurement may be flawed at the moment, but it’s still the best there is. Also, Google has similar metrics for authors or might acquire Klout in the near future, maybe even in 2012. What’s safe to say is that in 2012 you won’t just measure websites but also people. Rankings, traffic – simple SEO metrics such as rankings and traffic die a slow death. The search referrer blocking by Google may be only the last nail in the coffin of simplistic SEO metrics. When you can’t even see what keywords people use and thus can’t segment your search traffic properly, this metrics becomes useless. Real time analytics – Google finally caught up with the competition this year, adding real time features to Google Analytics. At least a dozen of other vendors have been offering real time data for a while, and even better than Google Analytics if you ask me. ROI – business people finally seem to overcome the ROI frenzy. ROI is important for both SEO and social media campaigns, but you can’t quantify everything by chasing after Return On Investment. It seems that in 2011 this simple truth has dawned on marketers and analysts all over the place so that we can sit back and watch other metrics in the coming year.
Feel free to add more trends you want to get noticed in the comment section or on social media. * Creative Commons image by Express Monorail.
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That's what we spend most of our time doing. The breakthrough speech that will change everything, or the giant insight that opens every door. We fret about the apocalyptic ending, the big crash, the slam climax as well.
Of course, it almost never happens that way.
Products and services succeed one person at a time, as the word slowly spreads. Customers defect one person at a time, as hearts are broken and people are disappointed. Doors open, sure, but not all at once. One at a time.
One at a time is a little anticlimactic and difficult to get in a froth over, but one at a time is how we win and how we lose.
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Mish's Global Economic Trend Analysis |
Posted: 29 Nov 2011 11:10 AM PST European bonds had a good day today. A good day is when nothing blows up. Italy 10-Year Government Bonds Italy 2-Year Government Bonds Germany 10-Year Government Bonds Germany 2-Year Government Bonds After a brief spurt higher, which sent S&P futures down a percent last evening, Italian bonds settled flat as did German bonds. In spite of the fact that Italian debt yields are above 7%, this was a "good" day. Belief in Fairy Tales Steen Jakobsen, chief economist from Saxo Bank in Copenhagen notes a huge belief in fairy tales. Steen writes via email .... There is HUGE believe in the ECOFIN meeting producing news, good news on the fiscal union. Some commentator speculate we will be in EU Heaven.Italy and Spain Bond Schedule through 2021 Here are bond schedule charts from Bloomberg that highlight the difficulty for Italy and Spain for the next few years. Italian Debt Schedule Spanish Debt Schedule Armageddon Delayed I picked up those charts from Pater Tenebrarum who writes Apocalypse Postponed – For Now Apocalyptic Unanimity Yesterday, we were struck by the increasing convergence of the views of various market observers as to the outcome of the ongoing crisis. It seems now widely accepted as almost a fait accompli that the euro will disintegrate within weeks. Even Jim Cramer (euro bears please take note…) is now on 'Defcon 3', predicting imminent 'financial collapse'. The Economist writes 'Unless Germany and the ECB act quickly, the single currency's collapse is looming'.The boat was too one-sided for now. However, a relief rally and a global recovery are two different things. The euro-boat is filling up with water and will eventually sink, only the timing of when and how is unknown. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 29 Nov 2011 10:29 AM PST Inquiring minds are watching a short video on the OECD Global Economic Outlook. Video Synopsis
The central OECD forecast is "muddling through" with US growth recovering slowly. Europe allegedly will enter a "minor recession" Let me opine, that global "muddling through" is the absolute best one could conceivably expect and even that would take a near-miracle. Is "muddling through" what the stock market is priced for? I think not. The idea Europe will have a "minor recession" is nonsense in and of itself. Reflective of the Keynesian clowns they are, the OECD jumps on the fiscal stimulus idea, ignoring the fact we are in this mess precisely because of inane monetary stimulus by the Greenspan Fed accompanied by inane fiscal stimulus policies globally. The Keynesian clown prescription is always more-more-more until and even after things blow sky high. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 29 Nov 2011 01:52 AM PST I have on numerous occasions made the claim that Henry Paulson is guilty of coercion and fraud. For those actions, he should be arrested and criminally tried. However, the latest disclosure in which hedge funds say they were tipped off by Paulson while he told Congress and reporters blatant lies is allegedly not even criminal behavior. Bloomberg reports Paulson Gave Hedge Funds Advance Word Treasury Secretary Henry Paulson stepped off the elevator into the Third Avenue offices of hedge fund Eton Park Capital Management LP in Manhattan. It was July 21, 2008, and market fears were mounting. Four months earlier, Bear Stearns Cos. had sold itself for just $10 a share to JPMorgan Chase & Co. (JPM)Who Was at the Meeting?
Tipping Hands Brosens and Rattner both confirmed in e-mails that they had attended and said they couldn't recall details. They didn't respond when asked whether they traded in Fannie Mae- or Freddie Mac-related instruments after the meeting. Chanos declined to comment.What did PIMCO know and When? Anyone who says they do not remember a meeting like that is a liar. Anyone who says "no comment" is indeed commenting and the possible interpretation is not pretty. So what else did Paulson say? I would like to know who Paulson talked to outside the meeting. Bill Gross at PIMCO put on a huge bet, buying not equity shares but Fannie and Freddie bonds in the belief their debt would be guaranteed by the government. Gross bet the firm and won his bet as shareholders were wiped out. So, what did Gross know and when? Was it a guess, or a known deal? Sadly, there is no way to avoid questions of this nature when treasury secretaries and other high-ranking public officials have routine conversations with former colleagues giving them valuable inside information while telling blatant lies to the public. How many people were suckered into buying Fannie and Freddie while hedge funds were told in advance to dump shares? What Paulson did may not have been illegal (acting on the information would have been), which makes the comment by William Poole, a former president of the Federal Reserve Bank of St. Louis seem downright bizarre. Said Poole ... "It seems to me, you've got to cut the guy some slack, even if he tipped his hand. How do you prepare the market for the fact that policy has changed without triggering the very crisis that you're trying to avoid? What is he supposed to say without misleading these people?" On second thought, Poole's comments are not bizarre, they are 100% inane, well beyond the inane idea that the market needs to be prepared for anything, even IF there was a legal way to do it. Poole's idea of preparing the market means telling the big boys how to make billions, while screwing the little guy. Poole is another player deserving your contempt and scorn. Rolling List of High Profile Fraud Targets This list is incomplete. I have stopped updating it, it got so long.
Please note that last item on the list, the first chronologically (as well as the two right above it), all involving Paulson. His actions are a disgusting tribute to the failed ethics of a man truly deserving of being spit in the face by every citizen in the country. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Damn Cool Pics |
Inside Look Into The Amazon's Warehouse Posted: 29 Nov 2011 03:41 PM PST Amazon is the world's largest online retailer. These pictures are from Swansea, Wales. The Amazon Swansea fulfillment center is one of the largest Amazon warehouses in the world. Hundreds of thousands of products come in and go out every day–millions per week. Images Source: Getty Images / Matt Cardy |
Wrath of the Angry Birds [Infographic] Posted: 29 Nov 2011 03:28 PM PST The mobile game that has grabbed all eyeballs since 2009, that has broken all records and sold around 12 million copies. Guys, at Gizmowatch.com, have designed an infographic titled "Wrath of the Angry Birds" to help everyone understand the rage behind the popular and addictive game. Source: gizmowatch |
Jetman Flies in Formation with Two Jet Planes Posted: 28 Nov 2011 11:00 PM PST "Jetman" Yves Rossy recently flew in formation over the Swiss Alps alongside two jet aircraft from the Breitling Jet Team. Rossy, outfitted with a sturdy wing and four jet engines, jumped off a helicopter to begin his flight. He flew alongside the two L-39C Albatros jets using only his body movements to execute the midair maneuvers. The jets and their pilots are part of the Breitling Jet Team, a civilian aerobatics team. Source: Breitling |
World's Tallest Lego Christmas Tree in London Posted: 28 Nov 2011 06:59 PM PST A giant Lego Christmas tree has been unveiled at London's St Pancras station, the tallest tree ever built with the toy bricks, Lego has confirmed that its the worlds tallest tree ever constructed using just Lego alone. Spanning 10-meters tall, the project utilizes 600,000 Lego bricks to compose 172 branches. 1200 Christmas balls, also composed of LEGOs, were assembled by Elementary School children before being hung from the sculpture. After two months of arduous construction, the tree is now on display in the main station at St. Pancras. Source: thesun |
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