Transparent or translucent?
There's an argument for transparency. If you make it easy for people to see right through you, the thinking goes, you are easier to trust.
The market, though, often seeks out the translucent. Things that glow. We're drawn to the glow, to the illumination and warm feeling it brings.
We'd like our tools and our replaceable institutions to be transparent. We want the bank and the radiologist and the tax man to be totally clear and invisible, so they can get out of the way and we can focus on what's true.
But the brands and experiences and legends that lead to stories and affection and connection--it would be better if they glowed instead.
More Recent Articles
- The illusion of privacy (and what we actually care about)
- We can handle information density
- The fifth Beatle
- Time doesn't scale
- Meeting vs. making
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.
Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |