Central Perk

marți, 11 februarie 2014

How Your Salary Compares to Online Marketers Across the World

Posted: 10 Feb 2014 03:15 PM PST

A short time ago, Moz released the 2014 Industry Survey results. We collected data from over 3,700 marketers spanning more than 80 countries around the globe.

Thanks to new analysis tools from Survey Monkey we are able to slice the data many different ways to gain insight into the demographics, tools, and tactics of online marketers living everywhere. One popular data set we wanted to examine in detail is the salaries of online marketers.

Transparency in salary data helps everyone make better decisions, and knowing the factors most associated with changes in salary can help you advance your career.

The median salary of online marketers

If you include all 3,700 respondents in our analysis, we arrive at a median salary calculated from the midpoint of the survey ranges:

Note that the almost half the respondents, or 49.1%, were from the United States, which greatly influences this number.

Things start to get interesting when we break down salaries by country. Here are the median salaries of the countries with the highest number of survey participants. All salaries are converted to US dollars.

Australia leads the pack in online marketing salaries, with the United States close behind. (For many countries, the number of responses were too few to draw a conclusion with any statistical confidence. For example, the data shows Japanese marketers are very well paid, but only three marketers from Japan responded to the survey.)

Salary by role / job title

We also broke down salary by the specific field and job title the marketer worked in. No surprise, engineers commanded the highest salary, closely followed by user experience professionals.

It's unfortunate to see web designers and social media professionals make less than the median salaries. These are extremely valuable roles that often garner outsized returns in company investment. Hopefully the perception of the value of these jobs begins to change.

What is surprising is to see SEO and content professionals in the middle-lower portion of the pack.

It appears that the more skills you add to your toolkit, and the more you become a T-shaped marketer, the higher your long-term earning potential.

Salary by years of experience and age

If there is one factor that seems more closely tied to your earning level than any other, it's the number of years of experience that you have.

Folks working over 10 years in the industry blew everyone else out of the water. This trend was consistent across all job types and all countries examined. The longer you have worked in the field, the more you make.

Another consistent earnings trend is age. Simply put, older online marketers tend to have higher salaries than younger folks, who presumably have less experience on average.

The survey did have a couple of respondents under the age of 18 who reported earning more than $100,000 per year. Although we have every reason to believe their claim, we lacked enough data points to make a confident conclusion.

The gap: salary by gender

Although women have made great progress in joining the ranks of online marketers, as an industry we still have a ways to go in terms of pay equality.

For reference, the number of female respondents in 2014 was 28%, up from 21% when we ran the survey in 2012.

On average, those same women earned more than $10,000 less in salary than their average counterparts.

When we compare men and women by how long they've worked in the industry, a pattern starts to emerge which might help explain the gap.

The chart below graphs percentage of all men and women against years of experience. While online marketing is still a male-dominated industry, in the past the imbalance was even worse. Hence, for today at least, more men have more years of experience behind them.

If this explained it, we would expect women and men to earn roughly equal salaries for equal years of experience. In reality, this isn't true.

While women marketers with between 1-3 years of experience actually earn slightly more than their male counterparts, the salary gap increases dramatically as the years of experience rise.

As the chart below shows, a male marketer with between 5-10 years of experience earns an average of $15,000 more than a female with the same amount of experience. The gap grows even larger with 10 or more years experience to an amazing $30,000 difference between men and women.

Let's hope these numbers start to shift, especially with the increasing number of women now entering the field. It's hopeful to see the younger generation actually pull ahead of male salaries in many areas.

Salary by education

How much does formal education play a role in your salary?

Hopefully not much, when you consider that one of our founders dropped out of college just two classes before graduation.

While having a doctoral degree pays off (hat tip to Dr. Pete), the benefit of having a master's degree compared to a 4-year degree is almost nothing. This is an industry were the successful are largely self-taught, and most people continue to learn by experience, which is likely why experience seems to play such a heavy role in compensation levels.

In the future, as more colleges and learning institutions offer programs in online marketing, we may see a time when a person's degree plays a more significant role in salary potential than it does today.

More data than you can poke a stick at

This is only a small sampling of the data we collected for the 2014 Industry Survey.

For anyone who wants to run their own analysis, Moz has made the complete data set available under a Creative Commons license. You are free to use it for research to slice and dice any way you choose.

Download Raw Data

You can see a great example of this from the folks at Digital 22, who put together this breakdown of online marketing salaries in the UK using the survey data.

Now, let's go ask for a raise.

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Introducing the New MozPlex

Posted: 10 Feb 2014 03:13 AM PST

Posted by MeganSingley

While 2014 has just begun, it's already been filled with new and exciting changes for Moz. Not only do we have a new CEO, but all of us Mozzers have packed up and moved to a much bigger office that we all actually fit into. Remember when we moved into our last office and we had all that space? Well, that didn't last long (about three years).

We didn't move very far, just a few blocks south on 2nd Avenue in downtown Seattle. We're excited that we only had to walk a couple blocks to watch the Seahawks victory parade!

Today is a super-special day because you've all won a golden ticket for a peek into Roger's new home. Unfortunately, there won't be any songs, dances, or little orange men with green hair, but we do always have tons of chocolate. :-)

So let's get this show on the road!

When you step off the elevator onto the 5th floor, you're greeted by our lovely Team Happy in this reception area. Oooooh, pretty. It looks like the future!

Once you answer me these questions three, the rest of the office you shall see! (We'll actually just let you go in.) One of the main focal points of the MozPlex is the stairwell. Who knew stairs could be so cool? It's made out of torched fir and hemlock, because why have regular fir when it can be torched?

We even have an exposed brick wall becauseâ€"let's be honestâ€"what kind of a tech company in Seattle would we be without an exposed brick wall?

Look left before descending the stairs and you'll find a huge room of Mozzers hard at work. You'll notice we have desks that can transform to a standing position with the push of a button. Just can't sit anymore? Go ahead and stand up! Tired of standing? Take a seat. Want something in between? Crouch away! The opportunities are (kind of, but not really) endless.

Head right, and you'll enter our brand new kitchen! This is definitely one of the things the Mozzers were most excited for. If you ever stopped by the old MozPlex, you'd have noticed that our kitchen was teeny-tiny for the amount of people we had. Lunch started to look like a coordinated dance to get to the refrigerator, use the microwave, or grab a fork. Not anymore! We just might have to move all the tables one day and have a roller-skating party.

Keep heading through the kitchen and you'll see our stage, which will be home to family meetings (a.k.a. all-staff meetings), lunch-and-learns (last week we learned about commuting to work by bike!), industry meetups, and most definitely lots and lots of karaoke.

Walk past the stage, and you'll find a ping pong table (also a Seattle tech company requirement). Check out Ryan's mean backhand!

Lastly, we now have conference rooms galore! Gone are the days of searching high and low for an available room for 1-on-1s. We now have a whopping 45 rooms to choose from, with names like Millennium Falcon, Serenity, and Galactica for our spaceship-themed 5th-floor rooms, and R2-D2, Johnny 5, and Bender for our robot-themed 4th-floor rooms. Of course, we have one room named after Roger. Each of these rooms has a schedule controlled by a tablet outside the door, so we can always tell if a space is available.

Well, that concludes this virtual tour of the MozPlex. Before we go, we want to give a huge thanks to our office manager, Hillari, for working tirelessly to make this a fantastic office. We also want to thank Jess, Mikayla, Danie, Nicelle, Crystal, Erin, Roxana, Anne, Susan, Dave K., David J, Jacob, Elijah, and Derric for helping to get everything set up and looking awesome from day one. You all are the bee's knees!

If you're interested in a real-life visit to our office, we'll have tours during SMX Advanced and MozCon. We'll post sign-ups for tours as we get closer to these events. We'd love to see you. :-)

Seth's Blog : Quality of production

Quality of production

It's entirely possible that you are very good at (and have the tools to perform) a job that was really difficult to do a while ago.

The problem is that some difficult things keep getting easier to do.

Star Trek was cancelled twice during its original run for the simple reason that the ratings didn't justify the cost. Today, fans are making original Star Trek episodes for free. Many elements of the production are simply stunning.

Or you might be a wedding photographer with tons of fancy equipment, competing against the fact that every single guest at the wedding has a camera in his pocket.

Consider the fact that many restaurant meals weren't actually made by a chef, at least not in the restaurant in which you're eating.

Even people who sell real estate have discovered that much of what they did all day is now being done, sorted and presented, for free, in real time, online.

That doesn't mean that the game is over. What it does mean is that we have to figure out how to obsess over things that are truly difficult. Access to tools alone is not sufficient.

• Email to a friend •

luni, 10 februarie 2014

Mish's Global Economic Trend Analysis

Extremely Late to the China Slowdown Thesis Party
What Does a Surveillance State Look Like? New Photos from "The Intercept"
Portugal Hopes to Find Underground Economy Tax Cheats by Giving Away Free Lottery Tickets
Gallup vs. BLS Unemployment Differs by Nearly 3 Million Workers

Extremely Late to the China Slowdown Thesis Party

Posted: 10 Feb 2014 07:02 PM PST

Goldman Sachs CEO says China Growth to Have 'Huge Consequences' Globally

Goldman Sachs Group Inc. Chairman and Chief Executive Officer Lloyd Blankfein said China's economic growth will have "huge consequences" for global expansion prospects.

"The China growth story is going to be the story of the next 30-40 years," Blankfein said in an interview with John Dawson from Hong Kong while attending the Goldman Sachs Global Macro conference. "There are going to be interruptions."

Goldman Sachs will be careful not to "overfund" its own operations in China, Blankfein said. The New York-based bank will "scale our investments to the opportunities" there, he said.

Blankfein is extremely late to the recognize the China slowdown implications. I have been discussing the implications of a China slowdown for 2-3 years at least. Here is a sampling.

Note: Video no longer available for the first link below.

October 29, 2011: Chanos Interview: China Slowdown Just Beginning
January 2, 2012: Major Slowdown in Global Trade Coming Up; Think the U.S., China, Germany, or U.K. will Be Immune?
March 30, 2012: The Dating Game: Michael Pettis Challenges The Economist to a Bet on China
April 16, 2012: 12 Predictions by Michael Pettis on China
April 9, 2013: Michael Pettis Interview with Lauren Lyster: Decade of Slower Growth for China
July 15, 2013: "China Urbanization Growth Fallacy"
December 2, 2013: "Emerging Market Slowdown to Last for Years"

$SSEC Shanghai Stock Index

Was that Blankfein revelation news, or was it 20-20 late-to-the-party hindsight projected forward? One might also wonder if the Blankfein announcement is some sort of contrarian indicator.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

What Does a Surveillance State Look Like? New Photos from "The Intercept"

Posted: 10 Feb 2014 12:30 PM PST

Last October, Glenn Greenwald (who broke the NSA spy story on the Guardian), Jeremy Scahill, and Laura Poitras announced plans to setup an independent news agency.

Part of their rationale for creating an independent news agency is the ongoing war on journalists (See 4th and 1st Amendments Under Fire; "Everyone Spies" a Favorite Cry of US Apologists; War Against Journalists; "We Hit the Jackpot")

Today I am pleased to report their website, The Intercept is now up and running. As their first article, Greenwald, Scahill, and Poitras say Welcome to The Intercept.

Their central mission is to hold the most powerful governmental and corporate factions accountable.

The second Intercept article, NSA's Secret Role in the U.S. Assassination Program by Jeremy Scahill and Glenn Greenwald documents the NSA's use of highly unreliable methods to target individuals around the world for assassinations by drone, resulting in the deaths of innocent people.

Here are some snips from the lengthy, well-written article.

The National Security Agency is using complex analysis of electronic surveillance, rather than human intelligence, as the primary method to locate targets for lethal drone strikes – an unreliable tactic that results in the deaths of innocent or unidentified people.

According to a former drone operator for the military's Joint Special Operations Command (JSOC) who also worked with the NSA, the agency often identifies targets based on controversial metadata analysis and cell-phone tracking technologies. Rather than confirming a target's identity with operatives or informants on the ground, the CIA or the U.S. military then orders a strike based on the activity and location of the mobile phone a person is believed to be using.

The drone operator, who agreed to discuss the top-secret programs on the condition of anonymity, was a member of JSOC's High Value Targeting task force, which is charged with identifying, capturing or killing terrorist suspects in Yemen, Somalia, Afghanistan and elsewhere.

Some top Taliban leaders, knowing of the NSA's targeting method, have purposely and randomly distributed SIM cards among their units in order to elude their trackers. "They would do things like go to meetings, take all their SIM cards out, put them in a bag, mix them up, and everybody gets a different SIM card when they leave," the former drone operator says. "That's how they confuse us."

"Once the bomb lands or a night raid happens, you know that phone is there," he [the drone operator] says. "But we don't know who's behind it, who's holding it. It's of course assumed that the phone belongs to a human being who is nefarious and considered an 'unlawful enemy combatant.' This is where it gets very shady."

The former drone operator also says that he personally participated in drone strikes where the identity of the target was known, but other unknown people nearby were also killed.

"They might have been terrorists," he says. "Or they could have been family members who have nothing to do with the target's activities."

What's more, he adds, the NSA often locates drone targets by analyzing the activity of a SIM card, rather than the actual content of the calls. Based on his experience, he has come to believe that the drone program amounts to little more than death by unreliable metadata.

"People get hung up that there's a targeted list of people," he says. "It's really like we're targeting a cell phone. We're not going after people – we're going after their phones, in the hopes that the person on the other end of that missile is the bad guy."

The JSOC operator's account is supported by another insider who was directly involved in the drone program. Brandon Bryant spent six years as a "stick monkey" – a drone sensor operator who controls the "eyes" of the U.S. military's unmanned aerial vehicles. By the time he left the Air Force in 2011, Bryant's squadron, which included a small crew of veteran drone operators, had been credited with killing 1,626 "enemies" in action.

Bryant says he has come forward because he is tormented by the loss of civilian life he believes that he and his squadron may have caused. Today he is committed to informing the public about lethal flaws in the U.S. drone program.

During the course of his career, Bryant says, many targets of U.S. drone strikes evolved their tactics, particularly in the handling of cell phones. "They've gotten really smart now and they don't make the same mistakes as they used to," he says. "They'd get rid of the SIM card and they'd get a new phone, or they'd put the SIM card in the new phone."

Relying on this method, says the former JSOC drone operator, means that the "wrong people" could be killed due to metadata errors, particularly in Yemen, Pakistan and Somalia. "We don't have people on the ground – we don't have the same forces, informants, or information coming in from those areas – as we do where we have a strong foothold, like we do in Afghanistan. I would say that it's even more likely that mistakes are made in places such as Yemen or Somalia, and especially Pakistan."

For Bryant, the killing of Awlaki – followed two weeks later by the killing of his 16-year-old son, Abdulrahman al Awlaki, also an American citizen – motivated him to speak out. Last October, Bryant appeared before a panel of experts at the United Nations – including the UN's special rapporteur on human rights and counterterrorism, Ben Emmerson, who is currently conducting an investigation into civilians killed by drone strikes.

Dressed in hiking boots and brown cargo pants, Bryant called for "independent investigations" into the Obama administration's drone program. "At the end of our pledge of allegiance, we say 'with liberty and justice for all,'" he told the panel. "I believe that should be applied to not only American citizens, but everyone that we interact with as well, to put them on an equal level and to treat them with respect."

The killing of Awlaki and his son still haunt Bryant. The younger Awlaki, Abdulrahman, had run away from home to try to find his dad, whom he had not seen in three years. But his father was killed before Abdulrahman could locate him. Abdulrahman was then killed in a separate strike two weeks later as he ate dinner with his teenage cousin and some friends. The White House has never explained the strike.

"I don't think there's any day that goes by when I don't think about those two, to be honest," Bryant says. "The kid doesn't seem like someone who would be a suicide bomber or want to die or something like that. He honestly seems like a kid who missed his dad and went there to go see his dad."

Whether or not Obama is fully aware of the errors built into the program of targeted assassination, he and his top advisors have repeatedly made clear that the president himself directly oversees the drone operation and takes full responsibility for it. Obama once reportedly told his aides that it "turns out I'm really good at killing people." The president added, "Didn't know that was gonna be a strong suit of mine."

At least we finally know what's Obama's strong suit is: killing people, including US citizens.

New Photos from "The Intercept"

Finally, please consider, the third Intercept article, New Photos of the NSA and Other Top Intelligence Agencies, by guest author Trevor Paglen.

Over the past eight months, classified documents provided by NSA whistleblower Edward Snowden have exposed scores of secret government surveillance programs. Yet there is little visual material among the blizzard of code names, PowerPoint slides, court rulings and spreadsheets that have emerged from the National Security Agency's files.

The scarcity of images is not surprising. A surveillance apparatus doesn't really "look" like anything. A satellite built by the National Reconnaissance Office (NRO) reveals nothing of its function except to the best-trained eyes. The NSA's pervasive domestic effort to collect telephone metadata also lacks easy visual representation; in the Snowden archive, it appears as a four-page classified order from the Foreign Intelligence Surveillance Court. Since June 2013, article after article about the NSA has been illustrated with a single image supplied by the agency, a photograph of its Fort Meade headquarters that appears to date from the 1970s.

The photographs below – which are being published for the first time – show three of the largest agencies in the U.S. intelligence community. The scale of their operations was hidden from the public until August 2013, when their classified budget requests were revealed in documents provided by Snowden. Three months later, I rented a helicopter and shot nighttime images of the NSA's headquarters. I did the same with the NRO, which designs, builds and operates America's spy satellites, and with the National Geospatial-Intelligence Agency (NGA), which maps and analyzes imagery, connecting geographic information to other surveillance data. The Central Intelligence Agency – the largest member of the intelligence community – denied repeated requests for permission to take aerial photos of its headquarters in Langley, Virginia.

These new images of the NSA, NRO, and NGA are being placed in the public domain without restriction, to be used by anyone for any purpose whatsoever, with or without attribution. They can be found on Creative Time Reports, which commissioned this piece, as well as on Flickr, Wikimedia Commons and The Intercept.

Download high resolution images of these photos: NSA, NRO, NGA.

NSA

NGA

NRO

Video on the Above Images

All involved with this project are true American heroes.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Portugal Hopes to Find Underground Economy Tax Cheats by Giving Away Free Lottery Tickets

Posted: 10 Feb 2014 10:20 AM PST

With value added tax on services exceeding 20%, much of Portugal's economy is cash-based with no receipts.

Instead of admitting the VAT tax of 23% on services and restaurants is so high that it encourages fraud, Portugal Tries its Luck with Tax Lottery.

The secret to good citizenship, Portuguese tax authorities believe, could lie in giving away luxury cars.

In April, they will begin holding weekly lotteries in which 60 "top-range automobiles" a year will be offered as prizes to consumers who do their civic duty by asking cafés, restaurants, car mechanics, hairdressers and other businesses for receipts that include their personal tax number.

The aim is to enlist the help of ordinary citizens in combating tax evasion, unfair competition and the black economy, estimated in Portugal at the equivalent of almost a fifth of official national output.

By converting sales receipts into lottery tickets, the government believes it can clamp down harder on tax dodgers as part of an effort to meet ambitious deficit targets set under the €78bn international bailout agreement.

The cost to the taxpayer of buying the cars – unofficially estimated at about €90,000 each – will be far outweighed by the increased tax revenue from previously undeclared earnings, the government argues.

Key Question

Would you rather have a free lottery ticket which you have to hassle someone to get, or would you rather split the VAT with your plumber or the waitress?

"If someone needs a plumber or an electrician, I suspect they'll still be attracted by the discount resulting from not being charged VAT," said John Duggan, a Portugal-based tax adviser. "They'd be able to buy a lot of ordinary lottery tickets with the money they save."

Rational Behavior

The underground economy thrives because taxes are simply too high. That's where the real problem is. A chance to win a €90,000 luxury car does not change that picture, nor will it do much of anything to raise revenue.

The lottery program might even cost money.

The rational thing for consumers to do is ask for receipts on small purchases like a cup of coffee or a can of pop, but bargain over cost reductions on larger items.

Fraud might even enter the picture. If the expected return on a lottery ticket is high enough, store owners would have an incentive to create bogus sales receipts for tiny transactions that did not even take place.

Suppose you could get a cup of coffee for 50 cents. A 23% VAT would collect 11.5 cents.

In the above example, 1,000 lottery tickets would cost the coffee shop owner about $111.50. Is that a good deal? It depends on how many people turn in their receipts.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Gallup vs. BLS Unemployment Differs by Nearly 3 Million Workers

Posted: 09 Feb 2014 11:37 PM PST

Inquiring minds note a huge discrepancy between Gallup measured unemployment and BLS reported unemployment. Please consider the Gallup Daily: U.S. Employment report.

Gallup Unemployment Rate Not Seasonally Adjusted

Gallup says "Because results are not seasonally adjusted, they are not directly comparable to numbers reported by the U.S. Bureau of Labor Statistics, which are based on workers 16 and older. Margin of error is ±1 percentage point."

However, the BLS maintains both seasonally-adjusted data and non-adjusted data. Gallup data is comparable (or at least should be) to BLS unadjusted data.

BLS Unemployment Rate Not Seasonally Adjusted

Unemployment Rate Comparison

BLS: 7.0%
Gallup: 8.9%

The non-seasonally adjusted Civilian Labor Force is 154.381 million. Thus, the 1.9 percentage point difference in the unemployment rate equates to about 2.93 million employees.

Something is wrong with at least one of the above data series.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Damn Cool Pics

Top 10 Deadliest Horror Villains [Infographic]
Staying in a Capsule Hotel in Tokyo
Marius the Giraffe Killed at Copenhagen Zoo

Top 10 Deadliest Horror Villains [Infographic]

Posted: 10 Feb 2014 06:44 PM PST

Top 10 Deadliest Villains listed by Kill Count. Find out how many kills your favorite scary movie villain has had.

Click on Image to Enlarge.

Via buycostumes

Staying in a Capsule Hotel in Tokyo

Posted: 10 Feb 2014 03:10 PM PST

One guy stayed at a Tokyo capsule hotel for a week. Some Japanese people who lost their jobs live their for months or even years.

Lobby

Look at this inviting and warm lobby. You buy a ticket out of the vending machine on the left to stay the night.

706

After going up an elevator I made it to the 7th floor. The entire floor is basically a hallway with these small square holes stacked 2 high on each side. I was on the bottom.

No real door

I hope no one on my floor snores (spoilers: they did).

Inside

This is from the inside looking at the door. Note the spacious closet and ventilation fan.

Amenities

My legs for scale. The tv took ¥100 coins to watch it but I just assumed it didn't work. And don't be fooled by the window... it was bolted shut.

Marius the Giraffe Killed at Copenhagen Zoo

Posted: 10 Feb 2014 02:54 PM PST

Sorry for these pictures, but it has to be seen. A Copenhagen zoo in Denmark killed a young giraffe named Marius with a bolt gun and fed its meat to the lions Sunday, saying the animal was "unwanted." Marius was given its favorite meal of rye bread by a keeper – and then shot in the head by a vet. The death of Marius, an 18-month-old giraffe considered useless for breeding because his genes were too common, was followed by his dissection in front of a large crowd, including fascinated-looking children, prompting outrage and protests around the world.

Copenhagen zoo carried out the killing despite a small group of protesters at the gates and an international petition which garnered more than 27,000 signatures, as well as offers from several zoos to rehouse the creature. Yorkshire Wildlife Park, near Doncaster, which offered to take Marius, said it was saddened to learn of his fate. The animal was killed with a bolt gun so that its meat could eaten, which would not have been possible if anaesthetic had been used.

When a storm of protest broke over the news that the giraffe was to be killed – the small gene pool among European zoos meant there was a risk of inbreeding if it was allowed to reproduce – the zoo posted a detailed justification on its website. It explained that as part of an international programme, only unrelated animals were allowed to breed: "When breeding success increases, it is sometimes necessary to euthanise." The zoo also said that giving Marius contraceptives would have had unwanted side-effects and represented poor animal welfare, and that there was no programme for releasing giraffes into the wild.

Here is the Facebook page of the killer zoo

Warning! Graphic images