Verified and recommended tool
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Verified and recommended tool
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Innovations often succeed by creating obsolence.
There's functional obsolence which is powerful but rare. If I own a word processor so I can create documents and edit them with others, a new version of the software (with a new file format) makes my software obsolete. When my colleagues send over a document, I have no choice but to upgrade.
Functional obsolence is almost always caused by interactivity--when files or cables or parts or languages don't connect any longer, they become obsolete.
Far more common is emotional obsolence. The rage you feel when an improved laptop is announced a week after you bought a new one is an example of this. Your old laptop does everything it used to do, of course, but one reason you bought it was to have the 'best laptop' and the launch of a newer model undoes that for you.
Modern architecture has made many existing office buildings emotionally obsolete, because they are no longer the trophies they used to be. A newfangled digital device for audiophiles doesn't do anything to make old CD players functionally obsolete, but it certainly can shatter the illusion of sound perfection that a stereo lover who doesn't own one may be experiencing.
Start by realizing that most people who buy a new innovation are not brand new to the market. They buy the new thing as a step up from an old thing. Most hockey equipment is sold to people who already play hockey.
It's tempting to argue, logically and step by step, why your new product or service is better than the one that's already on the market. It's far more likely, though, that your story will resonate most with people who aren't seeking functionality but instead were happy with the thing they had, but now, thanks to you, believe it has become obsolete. Our neophilia is a powerful desire, and buyer's remorse is its flipside.
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Mish's Global Economic Trend Analysis |
Detroit Bankruptcy Proposal - No One is Happy - Does that Make a Good Settlement? Posted: 23 Feb 2014 06:47 PM PST The Detroit pensioners are up in arms over the latest proposal submitted on February 20 by emergency manager Kevyn Orr. Bondholders are also upset. If everyone is upset, does that mean the deal is fair? Let's investigate the idea starting with Detroit bankruptcy plan includes deep pension cuts Detroit's plan to emerge from bankruptcy this year largely hinges on significant cuts to city workers' pensions and retiree health benefits — actions vehemently fought by public employee unions — as well as decreased payments to bondholders, according to a blueprint filed Friday to restructure the city's $18-billion debt.Detroit Bankruptcy Funding Hinges on Creditor Settlement Bloomberg reports Detroit Bankruptcy Funding Hinges on Creditor Settlement. Detroit's plan to end its $18 billion bankruptcy assumes bondholders offered 20 cents on the dollar will eventually swallow a deal that guarantees police and firefighters collect 90 percent of their pensions.Impossible Everyone wants to be made whole. Unfortunately that's impossible. If it were possible, Detroit would not be in a state of bankruptcy in the first place. Who Pays and By How Much? If paying off everyone at 100% is impossible (and it clearly is), the critical question is "Who Pays and By How Much?" That is what the debate is all about, and no one is happy. Yet, given that it's mathematically impossible for everyone to be happy, the standard argument that "no one is happy, so it's a fair deal" goes straight into the ash can where it belongs. Unfortunately, in regards to "what is fair" details are lacking. For example, how much of the police and fire pensions are really funded? The settlement assumes 6.25 percent returns on investment. I suggest that is enormously on the high side. And what happens to whom if those assumptions are not met? And while other pensioners are whining about 34% cuts, bondholders face an 80% cut. The plan does overly favor some bondholder interests (see Bank of America and City Official Fraud Enters the Detroit Bankruptcy Equation; Fair Settlement Reviewed Again), but the amounts involved seem tiny compared to the total haircuts required in dollar terms. Even assuming (as I do) the plan is overly generous to Bank of America/Merill Lynch, it does screw other bondholders. A rush agreement to accept the first proposal is not a good idea. Thus, I hope Judge Stephen Rhodes sends this proposal back to drawing board citing numerous "fairness" objections. I do not think either side should get an unfair advantage. Both bondholders and pensioners should suffer. For further discussion, please consider Controversy in Detroit: What's a Fair Settlement of Bondholder and Pension Obligation Claims? Meanwhile, I suggest Rhodes is doing a brilliant job. Let's hope it continues. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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It's not:
Is my price low enough?
Is it reliable enough?
Do I offer enough features?
Am I on the right social media channels?
Is the website cool enough?
Am I promising enough?
No, the most important question in marketing something to someone who hasn't purchased it before is,
"Do they trust me enough to believe my promises?"
Without that, you have nothing.
If you have awareness but people haven't bought from you before, it's likely they don't trust you as much as you would hope. If you are extending from one business to another, it's also likely. In fact, if your value proposition is solid but sales aren't being made, look for trust issues.
Earn trust, earn trust, earn trust. Then you can worry about the rest.
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Mish's Global Economic Trend Analysis |
Posted: 22 Feb 2014 07:35 PM PST As the California Farm Drought Crisis Deepens, a federal agency rules agricultural heartland won't get any federal irrigation water this summer. In a move that will likely signal higher food prices nationally, a federal agency says California's drought-stricken Central Valley — hundreds of thousands of acres of the most productive farmland in the U.S. — won't get any irrigation water this summer.17 California Communities Could Run Dry in 100 Days SFGate reports California drought: communities at risk of running dry. It is a bleak roadmap of the deepening crisis brought on by one of California's worst droughts - a list of 17 communities and water districts that within 100 days could run dry of the state's most precious commodity.Is Shutting Off Irrigation Water a Good Idea? Of course it is. It was a bad idea to provide subsidies to water the desert in the first place. California grows a lot of food. Much of it is because of subsidies that overcharge residential customers for the benefit of farm owners. Might food prices go up? Perhaps. So what? You cannot water the desert with water that does not exist. I have a better idea: eliminate tariffs, crop supports, and all subsidies. We can get peppers, onions, tomatoes, and other produce and fruit items from places that do not have US taxpayer subsidies. Activists will howl "other countries subsidize farmers". Without a doubt many do. An if so, it will be at their expense, not US taxpayer expense. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 22 Feb 2014 01:09 PM PST Yet another Ukraine truce lasted all but a few hours. Civilian stormed the presidential palace Saturday morning and now control most of it. President Viktor Yanukovych fled Kiev and is now in an Eastern Ukraine city closer to Russia. Ukraine's Leader Flees the Capital; Elections Called The New York Times reports Ukraine's Leader Flees the Capital; Elections Called. Abandoned by his own guards and reviled across the Ukrainian capital but still determined to recover his shredded authority, President Viktor F. Yanukovych fled Kiev on Saturday to denounce what he called a violent coup, as his official residence, his vast, colonnaded office complex and other once impregnable centers of power fell without a fight to throngs of joyous citizens stunned by their triumph.Ukraine Parliament Impeaches Yanukovich Reuters reports Ukraine Parliament Removes Yanukovich, Who Flees Kiev in 'Coup' Ukraine's parliament voted on Saturday to remove President Viktor Yanukovich, who abandoned his Kiev office to protesters and denounced what he described as a coup after a week of fighting in the streets of the capital.Live Updates The Guardian has live updates at this link: Ukraine: Tymoshenko freed as president denounces coup - live updates Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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