|
|
[You're getting this note because you subscribed to Seth Godin's blog.]
"If I were in your shoes, I know what I would do."
Marketers can't do their jobs without understanding what a prospect wants, talks about or is interested in.
And managers (and leaders) are ineffective when they're unable to imagine life through someone else's eyes.
The problem is this: if you were in my shoes, I wouldn't be me, I would be you.
As soon as you bring your beliefs, expectations and worldview to the table, you've lost the ability to imagine what someone else would do in this situation. All you're doing is imagining what you would do.
The next time you're puzzled by the behavior of a colleague or prospect, consider the reason might have nothing to do with the situation and everything to do with who is making the decision and what they bring to it.
Don't want to get this email anymore? Click the link below to unsubscribe.
Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
Mish's Global Economic Trend Analysis |
In Praise of Extreme Public Union Lunacy in San Jose Posted: 06 Mar 2011 05:39 PM PST Hardly a week goes by in which I do not see examples of extreme public union idiocy. Nonetheless, it is rare to see an entirely new concept prop up. Here's a new one. Pete Constant, a San Jose Councilman wants to answer his own phone. However, union rules dictate that he have a $70,000 assistant he does not even want. What's even more ridiculous is the union has sent this matter to the courts to resolve. Please consider Internal Affairs: The fight over Councilman Constant's missing secretary At a time when San Jose faces more than a $100 million budget deficit and the prospect of hundreds of layoffs, San Jose City Councilman Pete Constant is battling with a City Hall employees' union over whether he should be forced to hire an administrative assistant.In Praise of Lunacy I commend the sheer idiocy of LaVerne Washington, president of the employees' association, in pressing this case. LaVerne Washington shows without a doubt why the only solution to this madness is the total repudiation and complete destruction of public unions. I cheer Washington's idiocy because this is just the kind of thing that gets the public riled up against public unions. It will backfire. Union Slave Rules Union rules prohibit citizens from being volunteer fireman, from volunteering to help their schools, from seeking non-union employment, and from controlling their own lives. Now we see union rules dictate a city councilman who does not want to hire an assistant to waste $70,000 hiring one. People cannot yell "fire" in a movie theater, for good reason. For the same reason, union rights to "organize" must stop at the point when they tread on the rights of others to pursue employment, to do whatever they want with their own time, and to not waste money hiring employees they do not need. No one who stands up for the taxpayer in public union contracts. Worse yet, many of those contracts intrude on private rights as noted above. The proper solution is the complete elimination of public unions and all the slavery they stand for. Please see Paul Krugman, Stephen Colbert, Bill Maher, others, Ignore Extortion, Bribery, Coercion, and Slavery; No One Should Own You! for further discussion of the slavery issue. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 06 Mar 2011 09:47 AM PST Yesterday, rebels captured Ras Lanuf, a town 400 miles east of Tripoli, home of a tanker terminal that exports about 200,000 barrels of oil a day as well as Libya's biggest refinery. However, both sides have claimed victories elsewhere, and accurate assessments of precisely what is happening are difficult. Please consider Libya's Rebels Claim Another Oil Hub in Day of Clashes Fighting between Libyan rebels and troops loyal to Muammar Qaddafi intensified as the opposition advanced west from the oil hub of Ras Lanuf toward the leader's hometown of Sirte.Rebel Advance in Libya Set Back by Heavy Assault The New York Times reports Rebel Advance in Libya Set Back by Heavy Assault The Libyan military drove rebel forces back along the main coastal road on Sunday, ambushing the advancing militias as they entered the town of Bin Jawwad and pushing them out with tank fire and airstrikes, according to witnesses near the town.Slow, Uneven Progress The battle for Libya is now 18 days and counting. The rebels continue to gain territory, then give some back only to take it again. Over time however, they appear to be advancing from multiple directions towards Tripoli. Based on belief that Qaddafi's top military leaders would turn on him, I initially thought this would all be over in a few of weeks. So far that has not happened. Now with both sides disorganized and with rebels increasingly stretched thin as they capture more territory, how much longer this can go on remains to be seen. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Union Divide: Debate Over Public Unions Divides Families; Debate a Good Thing Posted: 06 Mar 2011 01:29 AM PST The debate over public unions has become increasingly intense, to the point of splitting families, even in once-solid union country. Please consider In union strongholds, residents wrestle with cuts In Midwestern union strongholds, residents torn over proposals to curb union benefits, powers.Debate a Good Thing This debate is a good thing. Debate portends change. Until recently few cared how much public unions and their untenable benefits were raping taxpayers. Now many do, and it's a start. Unions have struck back of course, primarily by the same fear-mongering, extortionist tactics they always have. However, battles like these are not won in a day. Progress continues in Ohio, Wisconsin, Tennessee, New Jersey, and even California. That's a good start. A few years ago the only people talking about these issues were Jack Dean at Pension Tsunami and I. Even now, most bloggers have ignored the issue. Unfortunately, some bloggers such as Yves Smith at Naked Capitalism and Leo Kolivakis at Pension Pulse are on the wrong side of it. The facts are indisputable however.
The more the issues are discussed, the better the chances of change to address the problems. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 06 Mar 2011 01:15 AM PST A few issues came up with Echo that will prevent deployment this weekend as planned. Will postpone for another weekend. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
You are subscribed to email updates from Mish's Global Economic Trend Analysis To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
Google Inc., 20 West Kinzie, Chicago IL USA 60610 |
[You're getting this note because you subscribed to Seth Godin's blog.]
... a cautionary tale. It's always easier to make a promise than it is to keep one, and if you're not careful, it compounds.
I got my new Macbook Pro the other day. It comes with Migration Assistant, a flawed piece of software that promises to easily transfer years of old data from one machine to another.
The software failed. (Promise broken). Having paid $99 for the One to One service (which promises individual hour long sessions), I make an appointment and head over to the store. Nate, the promised guide, doesn't know how to fix it, because, despite the promise, he's not trained to do so. He hands me over to a genius, Michael, who hears my story and promises to personally handle it (it takes ten hours to do the transfer, he'll watch over it and make sure it goes well.) He actually looks me in the eye and says, "I promise to personally handle this."
The next day, the phone rings. It's Aideen, who has the case, doesn't know who Michael is and doesn't know what to do. She leaves a message. I call back, talk to someone at the store who insists that Aideen isn't available but that someone will call me back within thirty minutes. He says, "I promise that someone will call you within thirty minutes." An hour later, no one has called back.
It goes on and on. Every employee means well. Every employee is overwhelmed by incoming traffic, most from people who have already had their promises broken. Every employee has discovered that it's easier to make a promise and pass it along than it is to either tell the truth or keep the promise.
The cascade starts with the product. When your brand makes promises it can't keep, your overworked staff bears the brunt.
Don't want to get this email anymore? Click the link below to unsubscribe.
Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
[You're getting this note because you subscribed to Seth Godin's blog.]
That's what most of us do. We present facts and proof and expect a rational consumer/voter/follower/peer to make an intelligent decision on what's better.
That's how science works. Thesis, test, evidence, conclusion. All testable and rational.
Here's the conversation that needs to happen before we invest a lot of time in evidence-based marketing in the face of skepticism: "What evidence would you need to see in order to change your mind?"
If the honest answer is, "well, actually, there's nothing you could show me that would change my mind," you've just saved everyone a lot of time. Please don't bother having endless fact-based discussions.
[Apple tried to use evidence to persuade IT execs and big companies to adopt the Macs during the 80s. Ads and studies that proved the Mac was easier and cheaper to support. They failed. It was only the gentle persistence of storytelling and the elevation of evangelists that turned the tide.]
What would you have to show someone who believes men never walked on the moon? What evidence would you have to proffer in order to change the mind of someone who is certain the Earth is only 5,000 years old? If they're being truthful with you, there's nothing they haven't been exposed to that would do the trick. I was talking to someone who has a body of artistic work I respect a great deal. He explained to me his notion that the polio vaccine was a net negative, that it didn't really work and that more people have been hurt by it than helped.
I tried evidence. I showed him detailed reports from the Gates Foundation and from the WHO and from other sources. No, he said, that's all faked, promoted by the pharma business. There was no evidence that would change his mind.
Of course, evidence isn't the only marketing tactic that is effective. In fact, it's often not the best tactic. What would change his mind, what would change the mind of many people resistant to evidence is a series of eager testimonials from other tribe members who have changed their minds. When people who are respected in a social or professional circle clearly and loudly proclaim that they've changed their minds, a ripple effect starts. First, peer pressure tries to repress these flip-flopping outliers. But if they persist in their new mindset, over time others may come along. Soon, the majority flips. It's not easy or fast, but it happens.
That's why it's hard to find people who believe the earth is flat. That's why political parties change their stripes now and then. It wasn't that the majority reviewed the facts and made a shift. It's because people they respected sold them on a new faith, a new opinion.
Don't want to get this email anymore? Click the link below to unsubscribe.
Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
Mish's Global Economic Trend Analysis |
Goodbye JS-Kit, Hello Echo: New Comment System on This Blog Posted: 05 Mar 2011 08:53 PM PST At long last I am upgrading the comment system on my blog. I had been using JS-Kit for years in what is best described as a love-hate relationship. This change will take place shortly. The JS-Kit release I have been on is a couple years old. Time and technology have moved on. My choices were as follows:
Number 1 is out. I do not have the time or interest in writing my own. I need a commercial product. Wither and die hardly seems like a good option. The choice came down to Disqus vs. Echo. If you search the internet you can find whatever you want to hear, good or bad, with some users frustrated with one or both of the products. However, Echo has a couple of significant advantages. First, Echo is a migration. JS-Kit developed Echo. Disqus, would be starting all over. Second, Echo has attracted quite a following including Sports Illustrated, Newsweek, Slate, the Washington Post, Time, and numerous other big-name companies. Here is a snapshot of some of the companies using Echo. Moreover, Echo has an open architecture. Enhancements and solutions can be developed by end users. That may take a while but it is an enormous advantage. Third, I tested and like the new interface. Echo supports sign-ins from the following. You can also sign-in with your blogger ID (on page 2). Those sign-ins will work regardless of what computer you are on. JS-Kit had issues moving from computer to another. What's New Echo will not pop up in a new window as before. Instead, when clicking on "comments" the window will expand inline. This is typical of most other blogger commenting systems but is new to my blog. It takes no more time to do this than pop up a new window. For new users, login or signup is the same. Just click on one of the options above to sign in. As before, the first comment from everyone requires moderation. In this case, everyone. I need some leeway in the time it takes to approve new users. However, I have better tools under Echo to see what comments await moderation. Hopefully the initial response will be faster than before. The difference is we are starting with a blank slate. Everyone will have to be approved. Here is the login window everyone will see. Once you are logged in, simply type your comments in the above box. Threaded vs. Unthreaded The debate still rages. Some people like threaded mode. Others don't. Threaded mode works beautifully when there are under 50 comments. When comments get beyond a few pages, it can become unwieldy. However, some people always like it. Others want to view comments sequentially by time stamp. It makes it easier to see what is new. Some like new comments displayed first other pure sequential. There is no right or wrong actually. There are only preferences. Unfortunately, and as is with most other commenting systems, those preferences are not usable selectable. For now, I have to make a selection. One of the moderators on my board has a strong preference for threaded mode. Threaded mode it is. Let's try that for a while and see how it works out. In the meantime, I ask Echo for a user selectable set of controls so everyone can display comments as they see fit. Migration of Comments The last couple weeks of comments will be available shortly. A conversion process is already underway for the rest of them. Perhaps I only go back a year or so. Beyond that, I don't see that much use. Those details will be up to the Echo team. Issues I am quite sure issues will arise just as they do with any new system. However, Echo is a big step in the right direction from JS-Kit. It has numerous capabilities I did not turn on initially including incorporating comments from Facebook, Twitter, and other social network sites. Thanks to Those Who Helped With that I want to thank Khris Loux, Andrew Kushnir, Chris Saad, and the rest of the Echo staff for their assistance in this conversion. Finally, one of the difficulties in this process is that nothing is easy in blogger templates. Here's to "MDH" who helped me in this effort. This migration would not have been possible without "MDH". Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Obama's Definition of Halfway: 18%; What Would a Government Shutdown Mean? Posted: 05 Mar 2011 03:15 PM PST President Obama claims he is meeting Republicans "half-way" on Republican plans to reduce the deficit by $61 billion. "Half-way" is $11 billion ($10.5 billion to be more precise). My math strongly suggests the president needs math lessons. Please consider Obama offers deeper cuts, appeals for budget deal President Barack Obama says he's willing to make deeper spending cuts if Congress can compromise on a budget deal that would end the threat of a government shutdown.Tortured Math The way that article is worded, I am not even positive the Democrats have offered up even as as the $11 billion I gave them credit for. I am struggling with the fact that the Democratic proposal "restores money the House GOP cuts from education, health and other programs." What kind of tortured logic allows you to claim credit for cuts if you restore money elsewhere? Let's dive deeper into one of Obama's statements: "We need to come together, Democrats and Republicans, around a long-term budget that sacrifices wasteful spending without sacrificing the job-creating investments in our future" Since when is getting rid of wasteful spending "a sacrifice"? What Would a Government Shutdown Do? For all this concern about having a budget in place by March 18 (revised later from March 5 by some sort of emergency funding provision), does it really matter? CNN Money discusses the setup in Shutdown: What you need to know Which services would stop?Preposterous Hype For all the hype over a shutdown, I fail to see how it would matter much. Republicans should stick to their guns. I assure you the world will not end. The world did not end in the Clinton administration during five days in November 1995 and another 21 days that ended January 1996. Indeed the best thing might be for everyone to see how little a "shutdown" would matter. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 04 Mar 2011 11:45 PM PST Online shopping not only has state departments of revenue pulling their hair out over lost sales tax revenue, it also has retailers like Best Buy, Sears, KMart, and Home Depot questioning, the merits of the big-box mentality itself. The Wall Street Journal reports As Big Boxes Shrink, They Also Rethink Major big-box retailers have been shifting to smaller stores—and scratching around for more profitable ways to fill under-used spaces as they go about reinventing themselves.Key Word is Saturation The "bigger is better model" that collapsed with residential real estate, has expanded to its big brother, commercial real estate. The problem is not the size of the stores, but the sheer number of them. Areas that got by with a single Home Depot, now have 2 Home Depots, a Lowes, and a Menards. If they all shrink, does it do any of them any good? Store Advantages
Online Shopping Advantages
Cash strapped states are furious with Amazon.Com over sales tax collections. Several states passed laws or have sent Amazon bills. Amazon's response in every case so far is to leave the state. For details, please see Amazon May Cut Ties to California Over Tax Issues; Texas Distribution Site Closed Over Similar Issues Last Month; Litigation Issues Move to Forefront Last week I went to Best Buy to buy a particular cable I needed. They did not have it. I ended up ordering it from Amazon. If stores shrink, and they do not have what customers want, customers will just buy more stuff online. Big-Box Decisions Affect Store Hiring Plans I am wondering, do we really need "Walmart Express" at all? At best it is a sign of total saturation of big boxes and a turf battle for smaller cities and neighborhoods. As such, think about store hiring plans now vs. store hiring plans in the midst of the big-box commercial real estate boom. With the new "smaller is better" model, another commercial real estate boom remotely close to the build-out that occurred in 2005-2007 is not in the cards. Moreover, residential housing is still dead. Together, the picture just does not add up to the 200,000+ jobs a month many economists and market cheerleaders expect. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
You are subscribed to email updates from Mish's Global Economic Trend Analysis To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
Google Inc., 20 West Kinzie, Chicago IL USA 60610 |