luni, 25 aprilie 2011

Watch Live: The 2011 White House Easter Egg Roll

The White House Your Daily Snapshot for
Monday, April 25, 2011
 

Watch Live: The 2011 White House Easter Egg Roll

The 2011 White House Easter Egg Roll is here, and you’re invited! Today, the First Family will host 30,000 people from all 50 states in their backyard for an Easter Egg Hunt and the traditional Easter Egg Rolling, as well as live musical performances, storytime readings, healthy cooking demos, sports and more. This year's theme “Get Up and Go!” focuses on promoting health and wellness, a central part of the First Lady’s Let’s Move! initiative to raise a healthier generation of kids.

Join the First Family and people from around the country for the 133rd White House Easter Egg Roll on WhiteHouse.gov/live.

Photo of the Day

President Barack Obama boards Air Force One, reflected in one of its engines at left, at Los Angeles International Airport in Los Angeles, Calif., April 22, 2011. (Official White House Photo by Pete Souza)

In Case You Missed It

Here are some of the top stories from the White House blog.

Earth Day: The Progress We've Made
EPA Administrator Lisa Jackson looks back on progress so far, and looks forward to continued effort to make sure all Americans get the protections and opportunities they need and deserve. A

Statement by President Obama on Syria
President Obama releases a statement on Syria, "condemn[ing] in the strongest possible terms the use of force by the Syrian government against demonstrators."

Protecting Consumers at the Pump: The Oil and Gas Price Fraud Working Group
Attorney General Eric Holder explains what the Obama Administration is doing to identify and address potential cases of fraud and manipulation that may harm families and businesses. This year, one lucky high school will have an unforgettable commencement speaker – President Obama – and we need your help to determine which school it will be.

Today's Schedule 

All times are Eastern Daylight Time (EDT).

9:30 AM: The President receives the Presidential Daily Briefing 

10:15 AM: The First Family attends the 2011 White House Easter Egg Roll; The President delivers remarks WhiteHouse.gov/live

11:30 AM: The President meets with his national security team on Afghanistan and Pakistan. The Vice President will participate via teleconference

12:30 PM: Briefing by Press Secretary Jay Carney WhiteHouse.gov/live

2:35 PM: The President meets with Attorney General Holder

WhiteHouse.gov/live Indicates events that will be live streamed on White House.com/Live

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Seth's Blog : Alignment

Alignment

Long-term brands and relationships are built on alignment. Here are a few examples ("I" is the royal I, not me in particular):

A perfect relationship: I want your company to help me, and your company wants to help me. We're both focused on helping the same person.

The Walmart relationship: I want the cheapest possible prices and Walmart wants to (actually works hard to) give me the cheapest possible prices. That's why there's little pushback about customer service or employee respect... the goals are aligned.

The Apple relationship: I want Apple to be cool. Apple wants to be cool. That's why there's little pushback on pricing or obsolence or disappointing developers.

The demagogue politician relationship: I will feel more powerful if you get elected and get your way. You will feel more powerful if you get elected and get your way.

The search engine relationship (when it's working): I want to find what I'm looking for. You want me to find what I'm looking for, regardless of the short-term income possibilities.

The Mercedes (formerly Cadillac) relationship: I want a prestige product that reliably delivers an expensive label that's unattainable to many. They want to reliably and consistently charge a lot for a car that sends a message to everyone else.

The farmer's market relationship: I want to eat sustainable foods that make me feel good. You want to grow sustainable foods that make me feel good.

Compare these to the ultimately doomed relationships (if not doomed, then tense) in which goals don't align, relationships where the brand took advantage of an opening but then grows out of the initial deal and wants to change it:

The Dell relationship: I want a cheap, boring, reliable computer. You want to make more profit.

The hip designer relationship: I want the new thing no one else has yet. You want to be around for years.

The search engine relationship (when it doesn't work): I want to find what I'm looking for. You want to distract me and take money to send me places I actually don't want to go.

The reluctant purchaser relationship: I don't want to waste money on something I didn't know I wanted. You want to make a commission.

The troll relationship: I want to laugh at a buffoon who doesn't realize he's making a fool of himself. You want to be respected by the mainstream.

The young actor relationship: I want the fresh-faced young movie star. You want a career that lasts more than a year.

The typical media relationship: I want to see the shows, you want to interrupt with ads.

Alignment isn't something you say. It's something you do. Alignment is demonstrated when you make the tough calls, when you see if the thing that matters the most to you is also the thing that matters the most to the other person.

The tension that comes from misalignment can work for a while, but it's when alignment kicks in that the enterprise really scales.

 
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