luni, 12 martie 2012

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Japan's Debt Disaster and China’s Non-Rebalancing Act: Economic Toxic Brew Portends Currency Crisis

Posted: 12 Mar 2012 02:02 PM PDT

Every country in the world understands the need for global trade rebalancing. Yet, politicians have done nothing but take stances that mathematically cannot work.

Mathematical Impossibilities

  1. Germany wants the rest of Europe to raise exports and become more competitive while simultaneously protecting its export machine and imposing numerous austerity measures on the rest of Europe. Mathematically, it cannot happen.
  2. China wants to wean itself off an export model but does not want the pain associated with  measures that would actually increase domestic demand. Mathematically, it cannot happen.
  3. Japan wants to raise taxes, increase consumer spending, and protect its export model, all at the same time. Mathematically,  it cannot happen.
  4. The US needs to reduce its budget deficit, rein in pension promises, and fix various structural problems (many associated with public unions - the same as in Greece and Spain), but lacks the political will to do so. Mathematically, U.S. deficit spending is not sustainable.

In all four situations above, I have described situations that are mathematically impossible, not just unlikely.

Bug in Search of Windshield

With the world's worst demographics, Japan has no politically acceptable solution to its trade imbalance problem. Japan is a "bug in search of a windshield" as writer John Mauldin puts it.

Global Trade Imbalances Poised to Worsen

With the  above principles in mind, please consider a few snips from an email from Michael Pettis at China Financial Markets regarding "Japan's Debt Disaster and China's Non-Rebalancing Act".
China's current account surplus has declined sharply from its peak of roughly 10% of GDP in the 2007-2008 period to probably just under 4% of GDP last year. Over the next two years the forecast is, depending on who you talk to, either that it will rise significantly, or that it will decline to zero and perhaps even run into deficit. The Ministry of Commerce has argued the latter and the World Bank the former.

I am not sure which way the surplus will go, but I would argue that either way it is going to be a very strained and difficult process for both China and the world. On the one hand if the Ministry of Commerce is arguing, as many do, that the rapid contraction in the surplus indicates that China is indeed rebalancing and will continue to do so, I think they are almost certainly wrong. China is not rebalancing and the decline in the surplus was driven wholly by external conditions. In fact until 2010, and probably also in 2011, the imbalances have gotten worse, not better.

For proof take a look at the graph below sent to me by Calla Weimer, a Visiting Scholar at the US-China Institute, University of Southern California. It shows China's total savings rate as a share of GDP as well as China's total investment rate. As you can see, both numbers are extraordinarily high.




The current account surplus, of course, is equal to the excess of savings over investment – any excess savings must be exported, and by definition the current account surplus is exactly equal to the capital account deficit. This is the standard accounting identity to which I have referred many times in my newsletters.

As the graph shows, the last time investment exceeded savings was in 1993-94, and during that time China of course ran a current account deficit.

So is China rebalancing? Of course not. Rebalancing would require that domestic consumption rise. Is the consumption share of GDP rising? From the graph it is pretty clear that consumption has not increased its share of GDP since the onset of the crisis. If it had, the savings share of GDP would be declining.

And yet savings continue to rise. This is the opposite of rebalancing, and it should not come as a surprise. Beijing is trying to increase the consumption share of GDP by subsidizing certain types of household consumption (white goods, cars), but since the subsidies are paid for indirectly by the household sector, the net effect is to take away with one hand what it offers with the other. This is no way to increase consumption.

What then explains the decline in China's current account surplus over the past three years? The graph makes it pretty obvious. The sharp contraction in China's current account surplus after 2007-08 had was driven by the external sector, and in order to counteract the adverse growth impact Beijing responded with a surge in investment in 2009.

Meanwhile investment continues to grow and, with it, debt continues to grow, and since the only way to manage all this debt is to continue repressing interest rates at the expense of household depositors, households have to increase their savings rates to make up the difference.

Can China's surplus rise further?

Declining trade deficits around the world require declining trade surpluses. Part of the adjustment in Europe I suspect will be absorbed by a contraction in Germany's surplus, but the Germans of course are resisting as much as possible since they, too, are dependent for growth on absorbing foreign demand. I don't know how this will pan out, but certainly Europe as a whole expects its trade surplus to rise, and if instead it begins to run a large deficit, German growth will go negative and the debt burden of peripheral Europe will be harder than ever to bear.

Don't expect Europe, in other words, easily to accommodate China's need for a growing trade surplus. If foreign capital flows to Europe increase – perhaps as China and other BRICs lend money to Europe – Europe's exports will certainly decline relative to imports, but because this means much slower growth for Europe, I don't think it is sustainable.

The problem of Japan

Tokyo is clearly worried that it is running out of time to manage the debt, and the indications are that it has finally become serious about reducing its debt burden. What's more, Japan's current account surplus has already contracted substantially in the past two years, and in January it ran the biggest monthly trade deficit it has ever run – $5.4 billion, although the early Spring Festival this year may have distorted the number.

[Mish comment: For further discussion, please see Japan Faces Moment of Truth: First Annual Trade Deficit Since 1980; New Trend or Simply the Tsunami Effect?]

How can Japan reduce its debt? I am no expert on Japanese policies but according to much of what I am hearing Tokyo is planning to raise taxes further, especially consumption taxes, and to use the proceeds to pay down the debt.

[Mish comment: Japanese government officials without a doubt want to hike taxes. Please consider Japan's Prime Minister Seeks Doubling National Sales Tax; No Winning Play for Japan.

Also consider World's Biggest Economies Face $7.6T Debt Led by Japan $3 trillion, U.S. $2.8 trillion; Rollover Problems in Japan and Europe]

In addition Tokyo and the business community are putting downward pressure on wages in order to increase the competitiveness of the tradable goods sector. The Financial Times article Low wages compound Japan's grim prospects highlights the problem.

Bonuses have been coming under heavy pressure in Japan for years as part of a wider effort to restrain incomes. And while workers around the developed world have been complaining of a squeeze on incomes over the past two decades, in Japan thinner pay packets fuel wider deflation. That makes it even harder for the government to rein in its runaway debt and for the central bank to use monetary policy to boost growth.

Japan Reverses Course


Yikes! This could turn out to be a huge problem for China and the world. Why? Because raising consumption taxes and reducing wages will push up the Japanese savings rate substantially. Either action pushes the growth rate of disposable income down relative to GDP growth, and lower disposable income usually means lower consumption – which is the same as higher savings.

These policies will probably also reduce the investment rate. Lower Japanese consumption, after all, should reduce business profits and so reduce the incentive for expanding domestic production, while pressure for austerity should restrain or even reduce government investment.

By definition more savings and less investment mean that Japan's trade surplus must rise. Japan, in other words, is planning to move backwards in terms of rebalancing.
This Isn't Going to Work

Pettis concludes with "Needless to say this isn't going to work. The 'good news' is that if this conflict leads to much slower global growth, as it certainly will, the resulting reduction in commodity prices, including oil, will help absorb some of the changes in the trade imbalances as commodity exporting countries see their exports fall sharply. But I don't see much other relief."

That bit of "good news" is certainly not good news for the commodity exporting countries like Australia, Canada, and Brazil all of which have their own problems, especially Australia and Canada with enormous property bubbles.

Moreover, Europe is an absolute basket case. Greece, Portugal, and Spain are in economic "depressions". Expect European balance of trade problems to worsen until those countries exit the eurozone. Unfortunately career politicians like German Chancellor Angela Merkel have bet their reputations on preserving the impossible.

Eventually, Germany is going to pay an enormous price for European imbalances and ECB president Mario Draghi's LTRO program, now hailed as an enormous success, is likely to be viewed as anything but success when countries exit the eurozone piecemeal down the road.

Economic Toxic Brew Portends Currency Crisis

As I said upfront, every country in the world understands the need for global trade rebalancing. Yet, politicians have done nothing but take stances that mathematically cannot work, some of which are likely to further exacerbate the problems.

This economic toxic brew will simmer until the pot explodes in a massive currency crisis at some unknown point down the road.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Brussels Presses Spain for Budget Details on How Spain Will Reduce Deficit to 3% of GDP; Threatens 2 Billion Euros Fine

Posted: 12 Mar 2012 10:37 AM PDT

EMU officials in Brussels want to see specific details on how Spain will reduce its budget deficit to 3% of GDP in 2013. Given Spain's 2011 deficit was 8.5% of GDP, EMU officials do not believe Spain can meet a goal of 3%, nor should anyone else. The targets will not be met.

Moreover, some in Brussels accuse Spain of artificially inflating the 2011 deficit so as to better meet its interim target.

Those are contradictory accusations actually. If the deficit is artificially inflated, it should be easier to make the targets.

Should Spain come up with the numbers to show it can hit a 3% target in 2013, then the EMU bureaucrats may give Spain some leeway on the dates and interim targets. Otherwise Brussels threatens to fine Spain .2% of GDP, roughly 2 billion euros.

From El Economista via Google Translate: Brussels Presses Spain for Budget Cut Details
The finance ministers of the eurozone on Monday asked the Spanish representative, Luis de Guindos, to announce all the cuts and adjustments Spain will make in budgets this year and next to reduce the deficit from 8.5% in 2011 to 3% in 2013.

If Spain introduces "new and real measures" that will not endanger the fulfillment of the Stability Pact, then the Eurogroup would be willing to negotiate relaxing the deficit target this year (which the Government has placed unilaterally in 5.8% instead of 4.4% agreed with the EU).

However, if De Guindos does "not convince" the EMU that Spain will respect its commitments, the Eurogroup will leave the way open for the Vice President of the Commission responsible for Economic Affairs, Olli Rehn, to reactivate the excessive deficit procedure penalty that could ultimately a fine of up to 0.2% of GDP (about billion euros).

The Eurogroup believes that the prime minister, Mariano Rajoy, has created "surprise" and "much confusion" by announcing unilaterally after the Spring European Council the new deficit target for 2012. The normal thing would have been negotiations with the Commission at the technical level to "seek a solution" with the Eurogroup with "no drama". Rajoy has done the opposite.

"Most of the Eurogroup states are now afraid that the Spanish case sets precedent" just as the EU has just adopted a tightening of the Stability Pact and a new treaty to strengthen fiscal discipline."

The Eurogroup also looks more explanation on the reasons for the budgetary slippage of 2.5 points in 2011, especially considering that "some analysts, say this figure is inflated by domestic political reasons."

EMU officials want detailed and specific measures as to how Spain will reduce its budget deficit from 8.5% to 3%, given an adjustment of 5.5 points is "very difficult".
Spanish unemployment exceeds 23% with youth unemployment at 49%. Austerity measures to further reduce the budget deficit from 8.5% to 3% over two years simply are not realistic.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Sarkozy Threatens to Limit Immigration, Delivers Ultimatum to EU, Proposes "Buy European Act"; Help Wanted, French Citizens Only

Posted: 12 Mar 2012 12:39 AM PDT

French President Nicolas Sarkozy delivered an ultimatum to the EU on immigration, complete with a "Buy European Act" and a threat to suspend the Schengen Agreement that allows passport-free travel among 25 European nations.

Hollow Threat for Political Reasons or the Real Deal?

Given how badly Sarkozy trails in recent polls to challenger François Hollande, it's difficult to know for sure if this is some political stunt to revitalize his sinking chances, or if he has really turned isolationist.

Please consider Sarkozy Threatens to Exit Schengen Agreement.
French President Nicolas Sarkozy delivered a stern ultimatum to the European Union at an election rally Sunday, saying he will withdraw France from the Schengen accords, which allow free circulation within most of the bloc's borders, unless the E.U. hardens its immigration policy.

The incumbent president, who is trailing Socialist rival François Hollande in polls, also said that if re-elected he will demand EU partners pass a "Buy European Act" similar to the "Buy American Act" adopted by the U.S. in 1933, which required the government to prefer U.S.-made products in its purchases. Failing significant progress within the year, France will apply the rule unilaterally, he said.

"I want a political Europe that protects its citizens," Mr. Sarkozy said in the largest rally to date of his campaign, with an estimated 50,000 gathered in a hangar at the Paris fair, close to the city's airport.

The French president, who is hoping to kickstart his flagging re-election campaign, said that unless significant progress is made within twelve months to cut the number of foreigners allowed to enter EU borders, France will leave the Schengen area, a move that would deal a blow to the free circulation of people within the union.

"At a time of economic crisis, if Europe doesn't pick those who can enter its borders, it won't be able to finance its welfare state any longer," he told the rally. "We need a common discipline in border controls...We can't leave the management of migration flows to technocrats and tribunals."
To help translate what Sarkozy is really saying, please consider the following map of the Schengen Agreement area.

Schengen Agreement Countries



"Buy France"

That pretty much looks like Europe to me, minus the UK, Ireland, and trade-insignificant Eastern Europe. Thus, my take is Sarkozy is really saying is "Buy France".

How well does that bode for the survival of the Eurozone?

One of the major weaknesses of the EMU, aside from the all-important lack of a fiscal union is language barriers. To help understand the significance, compare California to Greece.

In the United States, someone in California can easily move and take a job in Texas or seek better opportunities in any of 50 states.

However, it's safe to say the average Greek does not speak Finnish, German, and French even if the average person is multilingual. For someone in Greece seeking better opportunities elsewhere in the Eurozone, linguistic barriers are monumental. So are cultural barriers, and so are issues related to national pride.

Help Wanted, French Citizens Only

Sarkozy, has now threatened to take those already huge difficulties one step further with a policy that is tantamount to "Help Wanted, French Citizens Only".

These are exactly the kinds of disputes that ensure that the eurozone as constructed cannot possibly survive.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Damn Cool Pics

Damn Cool Pics


The Radical Growth of the App Economy [Infographic]

Posted: 12 Mar 2012 05:08 PM PDT



A recent study came out in which it was estimated that developing mobile applications accounted for nearly half a million new jobs on the market—a statistic I find absolutely staggering. It goes to show that seemingly small things can have an enormous impact on the economy.

This infographic lays out a few more statistics on the developing "app economy," and also has some helpful tips on what apps can help readers with smartphones save money. My personal favorite is GasBuddy, which locates the where in your neighborhood gas prices are cheapest—something I've been finding more and more useful as gas prices climb. Check out the infographic in full below.

Click on Image to Enlarge.

Via: frugaldad


What You Need to Know to Get Over Acne [Infographic]

Posted: 12 Mar 2012 02:12 PM PDT



Getting treatment for your acne can be a tough decision. Do I buy over the counter? Do I see a doctor? Do I change my diet? These are all of the things we set out to answer to help you try to make the right decision. Let us try to help you answer these questions.

Click on Image to Enlarge.

Via: acnetreatment


Infographic: Gas Prices

The White House

Your Daily Snapshot for
Monday, March 12, 2012

 

Infographic: Gas Prices

Today, the President received a new progress report, showcasing the Administration’s historic achievements in pushing for an all-of-the-above approach to American energy – a strategy aimed at reducing our reliance on foreign oil, saving families and businesses money at the pump, and positioning the United States as the global leader in clean energy.

Check out the report and view the infographic that highlights the Administration's commitment to American energy.

energy infographic

In Case You Missed It 

Here are some of the top stories from the White House blog:

Call with President Karzai Following the Report of Afghan Civilian Casualties
President Obama reached out to President Karzai Sunday following the reported killing and wounding of Afghan civilians.

From the Archives: Tsunami in Japan
A look back at the U.S. response to the devastating earthquake and tsunami that hit Japan in March of 2011.

Weekly Address: Investing in a Clean Energy Future
Speaking from a factory in Virginia, President Obama talks about how companies are creating more jobs in the United States, making better products than ever before, and how many are developing new technologies that are reducing our dependence on foreign oil and saving families money at the pump.

Today's Schedule

All times are Eastern Standard Time (EST).

10:00 AM: The President receives the Presidential Daily Briefing

11:00 AM: The President participates in interviews on his blueprint for a secure energy future with local TV anchors

12:45 PM: Press Briefing by Press Secretary Jay Carney WhiteHouse.gov/live

2:50 PM: The President meets with local elected leaders representing the National League of Cities

7:00 PM: The Vice President will attend a campaign event in Washington, DC

WhiteHouse.gov/live Indicates that the event will be live-streamed on WhiteHouse.gov/Live

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Link Building Tools We Use at Distilled

Link Building Tools We Use at Distilled


Link Building Tools We Use at Distilled

Posted: 11 Mar 2012 01:33 PM PDT

Posted by willcritchlow

We recently gathered up a list of all the link building tools and resources we turn to daily across the company at Distilled. In the "TAGFEE" spirit of generosity, we thought it might be useful to others and we thought we'd share it here.

Link building is on our minds a lot of the time anyway, but even more so at this time of year in the run up to our Linklove link building conferences in London and Boston (it's in less than a month and yes, there's a discount for SEOmoz PRO members in the discount store, see below for more details or check out the trailer and a testimonial).

We have a variety of people helping our clients get more links in different ways and in different roles at Distilled. We have:

  • SEO consulting focussed on strategic changes
  • SEO execution and creative focussed on content creation and relationship building
  • Digital PR
  • Outreach

We also just have an ever-increasing number of people spread across three offices and eight timezones!

It's therefore inevitable that people will do things differently and use different resources. Over the years we've talked about a wide range of tools and resources in blog posts, at conferences and in client work - but the ones below are the ones that seem to have stuck around (or that we're trialling at the moment) and that came out in the canvassing of the team. In that spirit, I hope you'll find something of use here.

When we recently got our whole company together in London for the first time since Rob moved to Seattle to open our first US office in early 2010, part of the objective was to improve our processes and share knowledge across the company about how different consultants work. On one of the days we ran a (cheesily-named) ship-a-thon where we each aimed to "ship" things in a single day to improve Distilled. To give credit where it's due, Hannah decided to collate this list - I've just added some of the commentary and formatting. Thanks Hannah!

So, without further ado, here is the list of link building tools people in Distilled are using right now:

Data, Analysis and Research


Raven [Paid]

Raven

I'm sure you're all familiar with the Raven toolkit - it's great for reporting and analysis as well as having a bunch of tools to make your actual link building efforts more effective.


Excel [Paid]

Excel

Yep. The big X. You'd be amazed how many link building problems still need Excel.


Open Site Explorer [Paid & Free Versions]

Open Site Explorer

Another tool that needs no introduction. Personally, between this and the moz toolbar, I cover off the majority of my day-to-day link data needs.


Ontolo [Paid & Free Versions]

Ontolo

I love what the Ontolo guys are doing with their toolset. This is one we are actively looking into to work out how we can get more out of it.


Majestic [Paid & Free Versions]

Majestic

Just like you should always read two newspapers, you should always have two sources of link data. Majestic complements the SEOmoz data nicely. I most often find myself turning to Majestic data when I want to spot unnatural spikes in link growth, lower quality links (Majestic discards less of its crawl) or link growth comparisons over time.


Tom Anthony's Link Profile Tool [Free]

Tom Anthony's Link Profile Tool

It's funny how little hacked-together tools can make it into your core toolset and especially in the competitive analysis (or pre-sales) phases, it's great to get a quick gut-check about a link profile.


JavaScript Bookmarklets [Free]

JavaScript Bookmarklets

JavaScript bookmarklets FTW. Getting better at JS is one of those things I keep meaning to do, but in the meantime, why not just nick the ones Tom put together?


Citation Labs [Paid & Free Versions]

Citation Labs

There are a bunch of useful tools here - go and have a poke around if you haven't already.


Link Diagnosis [Free]

Link Diagnosis

Depending on how you're looking to slice and dice a link profile, linkdiagnosis gives you another view over the data.


Link Builder from Wordtracker [Paid & Free Versions]

Link Builder from Wordtracker

When you're analysing link target data, there are a bunch of things you'd ideally like to automate and Wordtracker's tool makes a bunch of those manual steps easy.


My Blog Guest [Free]

My Blog Guest

Depending on the level of client and content available, we take a variety of approaches to finding guest post targets. My Blog Guest has a genuine community element to it and is definitely worth a look.


Blogger Link Up [Free]

Blogger Link Up

Similar to My Blog Guest is another source for guest posts and guest post targets.


Haro [Free]

Haro

Although its effectiveness has declined as its popularity increased, HARO is still a good source for breaking into the PR game. Pro-tip: follow them on twitter to jump on breaking opportunities. Pro-pro-tip: build your own list of journalists on twitter to really take this to the next level.

Email and Outreach


Boomerang [Paid & Free Versions]

Boomerang

John wrote a post recently about gmail tools for outreachers that spells out in more detail why we love Boomerang and Rapportive (below).


Rapportive [Free]

Rapportive

The link building benefits of Rapportive are outlined above, but even if you're not building links day to day, if your job involves building relationships (and whose doesn't?) I strongly recommend using Rapportive. I'm great with faces and terrible with names, so it's good to see people's photo alongside their emails if nothing else.

Quick-n-dirty in-browser scraping


Multi Links for Firefox [Free]

Multi Links for Firefox

Lets you open, copy or bookmark multiple links at the same time rather than having to do them all individually.


Chrome Web Scraper [Free]

Chrome Web Scraper

Scraper is a Google Chrome extension for getting data out of web pages and into spreadsheets. For all those times when it's not worth building a dedicated tool, but you need to grab a bunch of data off a page.


Chrome Link Clump [Free]

Chrome Link Clump

Lets you open, copy or bookmark multiple links at the same time in Chrome. Choose your browser, choose your poison.

Social networks


Twitter [Free]

Twitter

It sounds stupidly basic, but we're increasingly seeing the social networks as link building tools. The power of private twitter lists in particular shouldn't be underestimated! I'm also a big fan of hacking around with the streaming API both to gauge "demand" (i.e. the number of people talking about different topics) but also for building quick monitoring and response tools.


Google+ [Free]

Google+

With the novelty of G+ and its high penetration in the world of webmasters and web marketers, it's a great way of building relationships with the "linkerati" at the moment.


LinkedIn [Paid & Free Versions]

LinkedIn

Pro-tip with LinkedIn - get your executives and sales guys (or anyone in your organisation with a well-connected account) to trawl their account for the contacts you need. Bonus points if they'll let you work through it with them.


Facebook [Free]

Facebook

Although of course links from Facebook are rarely even scraped / republished elsewhere (unlike Twitter), we've seen people increasingly using it for work (presumably as they get slightly more comfortable with the privacy options that G+ seems to have provoked). Relationship building and outreach can be surprisingly effective through Facebook with certain demographics.

CRM and contact databases


Buzzstream [Paid]

Buzzstream

We are currently building our entire outreach CRM into Buzzstream. It's the most effective tool we've found for collaborating on shared contacts and keeping track of the links they give you.


GroupHigh [Paid]

GroupHigh

Along with more PR-oriented solutions like Gorkana and Meltwater, it's sometimes nice to have access to blog data sources as well.


Advanced Search Operators [Free]

Advanced Search Operators

It's an old one, but still totally relevant (apart from the search engine naming!). Don't forget about the basics!


Google Docs Import XML [Free]

Google Docs Import XML

As we try out new search queries or ad-hoc tactics for clients, we need agile tools to go with them. Google Docs gives us one of the easiest platforms we've found for that kind of thing.


Followerwonk [Paid & Free Versions]

Followerwonk

Mmmmm. Followerwonk. You've no doubt heard about it from all kinds of sources, but if you haven't checked it out yet, you should do that right now.


We Follow [Free]

We Follow

WeFollow is a directory of Twitter users organized by interest. It's probably not rocket science to work out how to use that...


Blog Dash [Paid]

Blog Dash

A permission-based blogger database. You get a different kind of opportunity out of this kind of directory, but you can also promote things in a different way when expectations have already been set.

Content promotion


Zemanta [Paid]

Zemanta

Zemanta suggests your content to relevant bloggers. We've made no secret of loving the concept and rating the service. We recently ran a meet-up in NYC in partnership with the Zemanta guys. For certain kinds of content and in the right niche, it's very effective.


Seeded Buzz [Paid & Free Versions]

Seeded Buzz

Seeded Buzz allows you to promote your content to relevant bloggers.

Creative inspiration


Pinterest [Free]

Pinterest

The more we work on creative content, the more inspiration we need. Pinterest is great for this. When sharing internally, we use a combination of G+ (private) and Tumblr (public, great visual archive pages).


Creative Review [Free]

Creative Review

When I spoke to our creative team about where they get their inspiration from, the first two answers were CR and ffffound (I never know how many "f"s to put in that!).


ffffound [Free]

ffffound

A great combination of on and offline inspiration.


Up and coming candidates

We're always trying out new tools and evaluating existing ones. Our current evaluation backlog (not all of which are for link building) looks like this:


What did we forget?

I'm sure there are both obvious tools that we should be using that we aren't and tools that we are using that we forgot to include in our list. Got some favourites? I'd love to hear about them in the comments.


If you'd like to learn more about how we (and other link building experts) go about things, we'd love to see you at Linklove.

We're running our dedicated link building conference in London on Friday 30th March (costing £449 - or £349 with the SEOmoz PRO discount) and in Boston on Monday 2nd April (costing $699 - or $549 with the SEOmoz PRO discount). You can check out the speakers and schedule here.


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