joi, 22 august 2013

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Bond Market Misconceptions, Facts, and Fallacies; Bond Market About to Collapse?

Posted: 22 Aug 2013 07:00 PM PDT

The number of truths, half-truths, and blatantly false perceptions regarding US treasuries all strewn together is quite typical in mainstream media analysis, and also non-mainstream media analysis.

For example, please consider Will the Last Person to Leave the Treasury Market Please Turn Out the Lights? by Michael Pento as presented on Yahoo!Finance.

Here are some statements Pento presents with my comments.

Pento: In truth, [treasury] yields currently do not at all reflect the credit, currency or inflation risks associated with owning Treasuries. If the Fed were not buying $45 billion each month of our government bonds, investors both foreign and domestic would require a much higher rate of return.

Mish: Correct, depending on the definition of "much".

Pento: Investors have to be concerned about the record $17 trillion government debt (107% of GDP), which is growing $750 billion this year alone.

Mish: Correct

Pento: Foreign investors have to factor into their calculation the potential wealth-destroying effects of owning debt backed by a weakening U.S. dollar.

Mish: Somewhat correct but also misleading as well as incomplete. Foreign "investors" do have to factor in a weakening dollar but primarily vs. their own currency. The US alone is not printing like mad. Currency risks are everywhere you look. More importantly, foreign central banks do not have to factor in weakening dollar calculations (and indeed they don't for mathematical reasons explained below).

Pento:  Due to its foolish embracement of Abenomics, Japan will also have to fear a collapse of its debt market from rising inflation in the near future, just as we do in here.

Mish: Correct but Backwards. On the current Abenomics path, Japan faces a far bigger risk of currency collapse than the US. Japan is the big story and faces a bigger as well as quicker collapse than the US.

Pento: If the free market were allowed to set interest rates and not held down by the promise of endless Fed manipulation, borrowing costs would be close to 7% on the Ten Year Note.

Mish: Pure speculation and likely drastically overstated. Pento does not know where rates would be, nor do I, but I suggest Pento simply does not understand the debt-deflation drag that would force yields lower. 4-5% is a much more reasonable expectation in my opinion, and even that might be high. If governments reined in debt on account of a less-accommodating Fed, long-term rates would likely collapse with short-term rates rising.   

Pento: Long term rates have been pushed lower by four iterations of QE. The latest version is record setting, open-ended and massive in nature. Since QE is mostly about lowering long-term rates, it shouldn't be hard to understand that its tapering would send rates soaring on the long end.

Mish: Correct depending on the definition of "soaring", but also assuming governments did not rein in debt and also depending on actions of other central banks. If 4% constitutes soaring, then assuming not much else changes, I am inclined to agree (but that is a lot of IFs).

Pento: When the Fed stops buying Treasuries, foreign and domestic investors will do so as well. This means for a period of time there won't be any one left to buy Treasuries unless prices first plunge.

Mish: A very common misconception, and widely spread fallacy. It's important to distinguish between foreign investors and foreign central banks. Central banks buy US treasuries as a function of math, no more - no less. If the US runs a trade deficit, it is a 100% mathematical certainty that countries with a current account surplus vs. the US will have dollars to "invest". Where do they put them? The answer is US treasuries. In theory, foreign central banks could invest in any US$ denominated asset, but not wanting equity risk, and in preparation of eventual capital flight, the only market big enough to meet the needs is the US treasury market. Therefore, in practice, foreign central banks in current account surplus countries are net buyers of treasuries regardless of price.

Nonetheless, people propose all kinds of silly things such as "China and Japan should buy oil or other commodities with their dollars". 

The problem with such ideas is two-fold. First, Commodity-buying is pro-cyclical. China is slowing, it has less demand for raw materials. What would China do with a stockpile of coal or copper with prices collapsing and infrastructure needs sinking at the same time? Second, assuming China or Japan bought oil (ignoring storage costs) what would Saudi Arabia or Iran do with the dollars?

Once again, it is a mathematical fact that someone has to hold US trade deficit dollars or dollar-denominated assets. It is also a fact that foreign central banks are not concerned about theoretical losses on treasury holdings.

Here's why: If China and Japan did somehow permanently stop buying US treasuries, it would place upward pressure on the Yen and the Yuan. Does either Japan or China want significant upward pressure on their currencies? I think not.

The US has been begging China to strengthen the yuan. China has resisted, and Japan is doing everything it can to sink then Yen. 

Bond Market About to Collapse?

Pentto is Author of the book "The Coming Bond Market Collapse".

Depending on the definition as well as the suggested timeline, I might even agree with the idea of a "bond collapse". However, Pento clearly missed some significant factors and seems far too US-centric focused as well.

From my point of view, a bond market collapse in Japan, India, Indonesia, Argentina, the UK, and the Eurozone is far more likely.

For further discussion, please see Mish Video: Troubled Currencies (And There are Lots of Them), Gold, Bernanke, Carry Trades, Bubbles).

Also consider Official Denials Run Rampant in India; "No Question" of Economic Crisis; Rupee Plunges to Record Low; Gold Coin Imports Banned.

Please think about a definition of "collapse" and your timeline. Depending on your definition, a collapse may be a lot further away than most think.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Gallup Unemployment Rate Spikes from 7.9% on Aug 1 to 8.9% on August 20! Sampling Error or Seasonal Effect?

Posted: 22 Aug 2013 10:43 AM PDT

Inquiring minds note the steady rise all month in Gallup's Daily Employment Survey.

  • 7.9% August 1-2
  • 8.0% August 3-6
  • 8.1% August 8-8
  • 8.2% August 9-11
  • 8.3% August 12
  • 8.4% August 13-16
  • 8.6% August 17-18
  • 8.8% August 19
  • 8.9% August 20

Is This a Seasonal Effect?

That's quite a trend. The unemployment rate steadily rose a full percentage point in a mere 20 days.

Gallup notes "Because results are not seasonally adjusted, they are not directly comparable to numbers reported by the U.S. Bureau of Labor Statistics, which are based on workers 16 and older. Margin of error is ±1 percentage point."

My first inclination was the rise was part of a seasonal trend: "Each result is based on a 30-day rolling average; not seasonally adjusted".

To test seasonal bias, I downloaded the data which dates back to 2010. Let's take a look at an apples-to-apples comparison of August 2013 vs. August in prior years to eliminate any seasonal bias.

August 2010

Date% Underemployed% Unemployed
8/1/201018.48.9
8/2/201018.48.9
8/3/201018.68.9
8/4/201018.79
8/5/201018.58.8
8/6/201018.68.9
8/7/201018.58.9
8/8/201018.58.9
8/9/201018.49
8/10/201018.49.1
8/11/201018.59.2
8/12/201018.69.2
8/13/201018.69.2
8/14/201018.59.1
8/15/201018.39.1
8/16/201018.29
8/17/201018.19.1
8/18/201018.19.1
8/19/201018.39.3
8/20/201018.49.4
8/21/201018.49.4
8/22/201018.49.4
8/23/201018.49.4
8/24/201018.69.6
8/25/201018.69.6
8/26/201018.69.6
8/27/201018.79.5
8/28/201018.79.5
8/29/201018.59.4
8/30/201018.59.3
8/31/201018.69.3


August 2011

Date% Underemployed% Unemployed
8/1/2011188.8
8/2/201117.98.8
8/3/201117.98.9
8/4/201117.98.9
8/5/201118.19
8/6/2011188.9
8/7/201117.98.8
8/8/2011188.8
8/9/2011188.8
8/10/2011188.8
8/11/201118.18.8
8/12/201118.18.8
8/13/201118.29
8/14/201118.18.9
8/15/201118.29
8/16/201118.19
8/17/201118.29
8/18/2011188.9
8/19/201118.29
8/20/201118.29.1
8/21/201118.19
8/22/201118.19.1
8/23/201118.19.1
8/24/201118.19.1
8/25/201118.29.1
8/26/201118.29.1
8/27/201118.29.1
8/29/201118.49.1
8/30/201118.59.1
8/31/201118.59.2


August 2012

Date% Underemployed% Unemployed
8/1/201217.18.2
8/2/2012178.2
8/3/201216.98.2
8/4/201216.88.2
8/5/201216.68
8/6/201216.68.1
8/7/201216.68.2
8/8/201216.68.1
8/9/201216.88.2
8/10/201216.88.2
8/11/201216.98.2
8/12/2012178.3
8/13/201216.98.3
8/14/2012178.4
8/15/2012178.3
8/16/201217.18.4
8/17/2012178.3
8/18/201217.18.3
8/19/201217.18.4
8/20/2012178.3
8/21/201217.28.3
8/22/201217.38.3
8/23/201217.28.2
8/24/201217.28.3
8/25/201217.28.2
8/26/201217.28.2
8/27/2012178
8/28/2012178
8/29/201216.97.9
8/30/201217.18
8/31/201217.28.1


August 2013

Date% Underemployed% Unemployed
8/1/201317.37.9
8/2/201317.37.9
8/3/201317.48
8/4/201317.58
8/5/201317.58
8/6/201317.48
8/7/201317.38.1
8/8/201317.48.1
8/9/201317.48.2
8/10/201317.58.2
8/11/201317.58.2
8/12/201317.58.3
8/13/201317.68.4
8/14/201317.68.4
8/15/201317.58.4
8/16/201317.48.4
8/17/201317.68.6
8/18/201317.78.6
8/19/201317.88.8
8/20/201317.98.9


No, It's Not Seasonal

A close look at August 2013 vs. August in prior years shows no other strong seasonal spikes.

2010 did show a half percentage point rise August 1-20, but that was at a time when BLS seasonally-adjusted unemployment rates were steady or rising. 2011 sported a 0.3 percentage point rise August 1-20 and 2012 had an insignificant 0.1 percentage point rise August 1-20.

This upward trend is steady, stronger, more persistent, and with a unique divergence to BLS reported data as compared to prior years. Whatever is going on, it's not a typical seasonal pattern.

What About Sampling Error?

Even though Gallup states the "margin of error is ±1 percentage point", my interpretation is the dsclaimer pertains to the results in any one survey, not trends that strengthen in one direction for 20 straight days.

As Nate Silver proved in the last presidential election, repeated surveys and trends are important.

For details, please see my confident prediction 90% Chance of Obama Win; Three Things Romney Needs to Win; Election Night Coverage With Mish on National Syndicated Radio

In this case, there is only one pollster, but given no history of bias by Gallup, and given the steady, significant rise in polled unemployment, the trend looks ominous.

Monthly BLS Not Seasonally Adjusted Data 

Let's do a final check to see patterns in the BLS Civilian Unemployment Rate (non-seasonally adjusted).

DateBLS Not Seasonally Adjusted Rate
2010-07-019.7
2010-08-019.5
2010-09-019.2
2011-07-019.3
2011-08-019.1
2011-09-018.8
2012-07-018.6
2012-08-018.2
2012-09-017.6
2013-07-017.7


BLS vs. Gallup Comparison

In BLS not-seasonally adjusted data, in every year between 2010 and 2013, the unemployment rate declined from July to August and then again from August to September.

Why the seasonal decline? Teachers going back to school.

We do not yet have August or September 2013 numbers to compare, but if the BLS matches Gallup, the next couple of unemployment reports are going to look downright ugly.

Expect a Jump in BLS Reported Unemployment

I expect to see a strong jump in the BLS unemployment rate unless the Gallup trend reverses significantly, and soon.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Damn Cool Pics

Damn Cool Pics


Real Life Locations That Inspired Disney Films

Posted: 22 Aug 2013 09:50 AM PDT

Unbelievable real life locations that inspired Disney films.

1. The royal castle in Sleeping Beauty




Based on Neuschwanstein castle in Bavaria, Germany




2. The sultan's palace from Aladdin



Based on the Taj Mahal in Agra, India




3. Notre Dame cathedral in The Hunchback of Notre Dame



Based on the Notre Dame cathedral in Paris, France




4. Paradise Falls in Disney Pixar's Up




Based on Angel Falls in Canaima National Park, Venezuela



5. Pride Rock in The Lion King



Based on a similar rock in the Serengeti of Kenya? False




6. Pacha's village in The Emperor's New Groove



Based on Machu Picchu in Cusco, Peru




7. The royal palace in Tangled



Based off Mont Saint-Michel in Normandy, France




9. Atlantic from Atlantis: The Lost Empire



Based very loosely off Angkor Wat in Siem Riep, Cambodia




10. Belle's local village from Beauty and the Beast



Based on small villages in the Alsace region of France

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40+ Tools to Advance Your International SEO Process

40+ Tools to Advance Your International SEO Process


40+ Tools to Advance Your International SEO Process

Posted: 21 Aug 2013 07:28 PM PDT

Posted by Aleyda

One of the most frequent questions I get is about the tools that I use for international SEO, and although I included most of them in my international SEO presentation at MozCon, since I didn't had the time to focus on them, I would like to share how I use them to support my international SEO activities.

There are tools to support every part of your journey, including identifying the potential, targeting an international audience, optimizing and promoting the websites, earning international popularity, and measuring and achieving benefit with the international SEO process. Let's get started!

Identify

Your initial international search status

Identify your initial international search visibility, from the volume and trends of queries to pages' impressions, clicks, and the CTR you get per country. Use the "Search Queries" report in Google Webmaster Tools and filter by location.

Google Webmaster Tools

In the Google Analytics "Demographics" report, check your current visits, conversions, conversion rate volume, and trends coming from different countries and languages, along the traffic sources, keywords, and pages used.

Google Analytics

Your international search potential

Beyond researching the search volume for relevant keywords in the language and country that you want to target (using the keyword tool of the most popular search engine in the relevant country), you can also use tools like SEMrush and SearchMetrics â€" which support many countries â€" to identify your current market activity and competitors.

To find out which search engine is the most popular in your target country, you can use StatCounter or Alexa, and then use their keyword tools to verify the specific search volume. It would most likely be Google Keyword Planner for the western world that mostly uses Google, Yandex Keyword Statistics for Russia, and Baidu Index for China.

SearchMetrics and SEMrush

Your international keyword ideas

Identify additional keyword ideas with Ubersuggest (where you can choose between many different languages and countries) and the Suggestion Keyword Finder tool.

Ubersuggest and SEOchat Suggestion Keyword Finder

Why I don't recommend Google's Global Market Finder

I'm also frequently asked why I don't recommend (or recommend, but only very carefully) Google's Global Market Finder in my International SEO advice, and here's the reason: It's frequently inaccurate with the translations and term localization, and can easily lead to confusion and misunderstandings.

The tool has an "important note" below the results:

"...since the translations are created using Google Translate, they are not always perfect so be sure to confirm that the terms you're selecting are accurate..."

Even so, people usually assume that since it's a Google tool the results should be okay. In some cases, though, when you're not a native speaker of a language, it's very hard to know for sure when it's right or not.

Because of this, the tool is useless most of the time, since it only adds additional complexity to the process. In the end, you'll need native support anyway, as well as validation with other keyword tools for more accurate keyword ideas and their search volume.

For example, let's say I'm from an American company looking for the potential search volume in Mexico related to "apartments" and "rent apartments":

Google Global Market Finder

The tool suggests "pisos", "alquiler apartamentos", and "alquilar apartamentos". These results have the following issues:

  • The term "pisos" in Mexico is not used as a translation of "apartments," but instead is what the "floor" is called. It is in Spain where apartments are called "pisos."
  • "Alquiler apartamentos" is "apartment rentals," and "alquilar apartamentos" is "rent apartaments," but while these terms are popular in Spain (and some other countries), they are not in Mexico. In Mexico, for "Alquiler apartamentos" it would be "Renta departamentos," and "Alquilar apartamentos" would instead be "Rentar departamentos."

You can see how if you search for these Global Market Finder-suggested terms in Google's own keyword research tool, their local search volume is very low compared to the ones I mention, which are the correct ones to use in this situation:

Rentar Departamentos / Alquilar Apartamentos Keyword research

Additionally, the term "Alquiler apartamentos" is not grammatically correct, since it needs a "de" preposition. It should be "Alquiler de apartamentos" (literally meaning "Rent of apartments" in Spanish). Although it's true this can also happen with any keyword research tool, in this case it adds even more confusion to the process. As I mentioned before, you will end-up requiring native support to be accurate anyway.

Target

Your international audience profile

Understand your target international audience's demographic characteristics and online buying preferences not only by researching with studies like the Comscore Data Mine, but by browsing the TNS Digital Life and Google's Consumer Barometer sites. These sites let you select and interact with their data for almost every industry, country, and demographic characteristic.

TNS Research and Consumer Barometer

Your international industry's behavior and characteristics

Identify your competitors in the international market, including their characteristics and trends, by researching with Alexa, Rnkrnk, Google's Display Network Research, and SimilarWeb.

You should understand which are their most popular products and content, their unique selling proposition, their weaknesses and strengths, which marketing activities they're already developing, and a little about their online communities.

SimilarWeb Tool

Optimize

Your hreflang annotations

Make sure to include the correct hreflang annotations on the different versions of your international pages, indicating the language and country targeting of each page, following the ISO639-1 format for the language attribute and ISO 3166-1 Alpha 2 for the country attribute.

You can use the DejanSEO hreflang validator to check the usage on a specific page, or Rob Hammond's SEO Crawler to quickly verify if all the pages are correctly featuring the notation. If you need to validate more than the 250 internal pages allowed, you can use the filters in Screaming Frog to specifically identify those pages which contain (or don't contain) the desired hreflang tags.

hreflang Tools

Your country-targeted website's geolocation

If you're country targeting and using a top-level domain, you can geolocate it using Google, Bing, and Yandex Webmaster Tools' geolocation features.

Nonetheless, the best way to geolocate a domain is by using the relevant ccTLD for each country. Take a look at IANA's database with each country code registry operator that usually allows domains to be purchased on their sites, or feature those approved domain registrars in each country.

Additionally, although it doesn't play as important a role as before, take a look at the example below. Minube, one of the most important travel communities in Spain, is hosted in Germany. If you can have a local IP for your website without much effort, that could be beneficial. You can check any website IP by using the FlagFox extension for Firefox or the Flag for Chrome extension.

Identify IP Tool

Your international web content

It's important that you develop attractive and optimized content for your international target audience that not only includes the desired keywords, but is interesting, serves to connect with your visitors, and helps you achieve your international website goals.

For this, it's fundamental that you have native support. If it's difficult for you to find that, check out online translator communities such as ProZ.

In order to validate your content, you might want to use professional translation software (more reliable than Google Translate) that also integrates with Office for example, making it easier to use. PROMT is one good example.

If at some specific point in the process (hopefully not for long) you don't have direct access to a native language speaker, or you just want to double-check something specifically, you should take a look at the WordReference forum. There's an amazing number of threads around phrases and translations for many languages.

On a day-to-day basis, you should also keep updated with the international trends and hot topics in order to identify new content for the website. For this, you can use Google Trends (take a look at the Hot Searches per country); Twitterfall, which lets you to easily follow up with a specific topic and has geotargeting features; and Talkwalker, a tool that supports many languages and easily generates alerts via email or RSS.

International Alerts and Trends

Promote

Your international popularity analysis

To research and understand your international competitors' link-building strategies, sources, and the popularity gap you have with them, you can use the same link- and social-analysis tools you likely already have, like Open Site Explorer, MajesticSEO, LinkRisk, and SocialCrawlytics.

Nonetheless, in this case, you should pay extra attention to the international audience's preferences, beyond link quality, volume, trends, sources, and types. Look at the social activity and profile, the most linked and shared content, the seasonality, the terms used and sites shared, the local industry influencers, and the favorite types of content, topics, and formats.

International Link Analysis

Your international link-building

Promote your international website assets by leveraging relevant local sites, understanding cultural factors, building relationships with local influencers and media, and identifying what works best in each country to scale and track the response to each international version.

For international prospecting you can use Link Prospector, FollowerWonk, and Topsy, and then follow up and manage your links with BuzzStream.

International Link Building

Measure

Your international search visibility

To easily verify how your international search audience sees your site ranking in their search results, you can use I Search From or Search Latte to quickly get the desired country and language's results.

Nonetheless, to make sure you're really seeing what your audience from other locations is seeing, it's best to do so with a local IP by using a proxy service. This will also let you verify your website from the desired international location and check to see if there's any types of settings for them, like a redirect, for example.

For this, you can use a free proxy browser add-on, like the ones from FoxyProxy, along any of HMA's Public Proxy list. If you want to have more reliable service, better speed, and select between many IPs, you also have paid ones, such as Hide My Ass or Trusted Proxies.

Geolocation tools

Your international search results

Measure each of your International web versions independently, from the rankings for each relevant country and language to the visits and conversions. Remember to pay extra attention to the currency settings, cross-domain tracking, and the country and language traffic alignment.

For each of the international versions, segment and analyze the rankings, visits, conversions, average conversion value and rate, the used keywords, pages, sources of traffic per languages, location, and devices.

For your search rankings, you can use web-based tools like Moz Rank Tracker, SEscout, and Authority Labs, which support international search engines, or use desktop applications such as Advanced Web Rankings, along with a proxy service to avoid being blocked. For quick revisions you can use free browser extensions such as Rank Checker for Firefox and SEO SERP for Chrome.

For the site behavior with the search engines, it is important that you also follow up with Google Webmaster Tools (or the Webmaster Tools of the relevant international search engine) along with Google Analytics, from a traffic and conversion analysis perspective. That will let you to continuously follow-up with your International SEO results, and allow you to make the appropriate decisions.

International Search Rankings

Benefit

Your international SEO ROI

Calculate what's required in order to achieve your conversion goals and a high ROI in your international SEO process while taking the SEO process costs into consideration. You can use the International SEO ROI calculator to facilitate this activity.

International SEO ROI Calculator

Always use your brain

Last but not least, let's not forget that despite all the help that these tools might give you the most important tool you have is your own brain.

Unfortunately I've seen how we forget sometimes about turning on an "autopilot," missing great opportunities (or even making mistakes) as a consequence.

Tools are not meant to replace you, but to support you, so do your own analysis, test everything and validate frequently, using your brain.

Tools are meant to help not to distress. Never stop using your brain, is the most important tool.


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