AdSense Insider Quarterly - November 2015

Your Publisher ID: ca-pub-1492172262972996 We've got a brand new look but we're still your same trusted ads partner. Spotlight Introducing Contributor: A new source of revenue for your site Contributor is a new source of revenue for your site, funded directly by site visitors. With Contributor, users pick a monthly contribution level (either $2, $5, or $10) and a portion of those funds are used to pay you - in place of showing ads. The result is that users see fewer ads and you still get paid. Learn more and help us promote Contributor. Learn more Updates & Features Image ads just got easier Introducing our newest ad format - richer text ads. Richer text ads automatically create image ads from text ads using the brand's logo and colors. Richer text ads will increase advertiser competition for your ads and could increase your earnings. Crystal clear policy Our Head of Policy Communications is making our policies clearer for you. Tune into the last of his blog post series aimed at demystifying your policy questions and providing useful tips to stay policy compliant. Thank you for being a trusted AdSense partner. We'd love to hear your feedback on the AdSense Insider newsletter. Find out about our different support options. More from AdSense: Forum AdSense Blog Help Center +AdSense © 2015 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future you can opt out by clicking here.

Seth's Blog : Idiosyncratic



Idiosyncratic

So, which is more interesting: A vintage 1964 Porsche or a new Honda Civic?

Which is a better car?

If we think hard about the definition of 'better', it's pretty clear that on almost every measurable performance metric, the Honda is a far better car. More reliable. A better value. Able to drive faster, longer, in more conditions. Better mileage. Safer. And on and on.

So why do people pay more, talk more, gawk more at the other car?

Scarcity isn't the only reason. It turns out that perfection is sort of boring.

Airbnb isn't as 'perfect' as staying at the Hyatt (more variability, more ups and some downs) but it's certainly more interesting...

When a product or service benchmarks quality and can honestly say, "we're reliably boring," it might grow in sales, but it will eventually fade in interest, because the people at the edges, the people who care, are drawn to idiosyncrasy, to the unpredictable, the tweakable, the things that might not work.

       

• Email to a friend •

More Recent Articles

• Should we pander?
• Some people hate change
• Who is this for?
• Election day
• It's not your fault

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.

---

Click here to safely unsubscribe from "Seth Godin's Blog on marketing, tribes and respect."
Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy

---

Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA.