luni, 5 ianuarie 2015

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Ten Easy Obamacare Fixes

Posted: 05 Jan 2015 04:00 PM PST

"Medicare for All" Problems

In the past few days I posted reader responses to Single-Payer "Medicare for All" Proposal; Live and Let Die; Why Does Single-Payer "Work" in Europe?

We heard from "Ken", a medical doctor in US Doctor Comments on Single-Payer "Medicare for All" Proposal.

We also heard comments from "David" a US Expatriate living in Europe, and "Peter" a Canadian Expatriate living in the US in my post US and Canadian Expatriates Comment on US Healthcare.

No Easy Solution? 

Peter from Canada says there are no easy solutions.

I disagree.  I believe there are plenty of solutions, some short-term, some long-term, all of them free-market based. Here are my eight proposals.

1. Freedom to Choose

In the fearmongering preceding the Obamacare vote, Republicans trumped up the notion of "death panels" and healthcare rationing, the "R" word.

The real issue is the "freedom to choose".

For example: I do not want to be kept alive if I am brain-dead or nearly so. Moreover, if my odds of survival are low and I am going to live the rest of my life in misery following some accident or cancer, then let me go. In return, I should pay far less for a policy that allows just that, given that an inordinate number of expenses occur in the last few months of someone's life.

The time to think about such issues is before problems happen, not after.

Others may disagree with my choices. And that is fine. But, those who want to be kept alive with extraordinary procedures, and those who have less than two years to live yet expect major treatment, should pay for that privilege.

Under Obamacare, healthy 20-year-olds pay excessively high rates, effectively subsidizing everyone else, whether that would be their actual choice or not.

One size does not fit all. Nor do arbitrary distinctions Gold, Silver, and Platinum.

The more services you demand, and the more circumstances in which you demand them, (Obamacare fails to address the latter), the more you should pay.

2. Non-Emergency Surgery

Most major operations can be performed 50-80% cheaper in India, Europe, or the Caribbean.

For example, heart surgery in the US that may cost $30,000 (or far more), can be had in India for as little as $8,000 (see my post on Medical Tourism).

Except in the case of emergencies, such surgeries ought to be performed in the most cost-effective place.

Want to demand healthcare treatment in the US? OK but you should pay for it with higher healthcare premiums.

3. Drug Costs

It's time to eliminate drug import restrictions. There is no reason the US should be subsidizing prescription costs for the rest of the world.

4. Published Rates for Services

When you go into a store to buy a coat, it has a price. When you go to a car dealer there is a list price that everyone bargains from.

In contrast, most US consumers do not see the price for healthcare services. Worse yet, those who are above their yearly payout cap as well as those on Medicare with extended coverage, do not even care.

While I do not propose the government pass laws that force doctors to publish rates, it would be easy enough for the insurance industry to demand doctors do just that so that people can shop around.

5. Network Doctors

People like their own personal doctor. So do I. Want a non-network doctor? Under the current setup, you pay more for a non-network doctor even if that doctor is better qualified and willing to provide a service at a lower published rate!

Surely there is room for improvement here, starting with published rates for services and the definition of "network" doctor.

6. Cost of Education

The cost of education in the US is prohibitive. Then, following graduation, many doctors who do not go into private practice suffer through prolonged internship with low pay.

By the time doctors start benefiting from their education, most are so overloaded with debt that they have to charge high prices to cover the cost of accumulated debts and interest.

I believe we are undersupplied with doctors (wait times seem to indicate just that). I also propose the AMA wants to keep it that way. In fact, the entire healthcare industry wants to keep it that way because it eliminates competition and keeps costs up.

More visas for foreign doctors, accreditation for US citizens educated in other countries, and elimination of student aid that does little but make debt slaves out of students would all help.

7. Non-Emergency Procedures

Why does it take an MD to stitch a small wound or put a band-aid on a cut? There are many procedures that nurses could do at far lower cost.

Yes, I realize we pay a doctor for diagnosis. Yet, I suspect many nurses would be at least as good as doctors on the diagnosis score, even if nurses cannot perform major surgery.

I am not sure where the line moves, but I am sure there is adequate scope for moving the line as to what nurses and other healthcare professionals can handle.

8. Medical Fraud

Medicare fraud is rampant. So is disability insurance. I have written about Disability Fraud at least a dozen times.

60 Minutes: Mainstream Media Finally Catches on to Disability Fraud: 60 Minutes Reports on "Disability USA"
Steve Kroft on 60 Minutes reports on the alarming state of the federal disability program, which has exploded in size in the last six years and could become the first federal benefits program to run out of money.

NPR: Unwilling to Work; 25% in Hale County AL Collect Disability, 14 Million Nationwide
How Easy is it to Get Disability?

Hale county's Dr. Timberlake asks a simple question to all his patients. "What grade did you finish?" If you claim "back pain" and do not have a degree, Timberlake believes you are disabled.

The Disability Deal

Getting disability seems easy enough in some states, and especially easy in Hale County Alabama. But is disability better than minimum wage? The answer is yes. NPR author Chana Joffe-Walt explains: ....
States Promote Fraud: States Have an Incentive to Promote (Not Stop) Disability Fraud; So How Much Fraud Is There?
This all goes back to 1996 when president Bill Clinton promised to "end welfare as we know it". He did indeed do just that, and fraud is the result.

Why?

The federal government pays disability, but states pay part of welfare costs. This creates a huge incentive for states to actively promote disability fraud (simply to get people off state-sponsored welfare programs).
Results of Clinton Ending Welfare "As We Know It"

  • Every month 14 million Americans receive a disability check.
  • In 1961 the leading cause of disability was heart disease and strokes, totaling 25.7% of cases. Back pain was 8.3% of cases.
  • In 2011 the leading cause of disability was a hard to disprove back pain, totaling 33.8% of cases. The second leading cause was an equally difficult to disprove "mental illness" at 19.2%. Strokes and heart disease fell to 10.6%.
  • In West Virginia, a whopping 9% of the population collects disability checks. In Arkansas, 8.2% are on disability, and in Alabama and Kentucky, 8.1% collect disability. In Alaska, Hawaii, and Utah, the figure is 2.9%.
  • In Hale County Alabama 1 in 4 receive disability checks.
  • Nearly every case in Hale County Alabama has Dr. Perry Timberlake in common.
  • Those on Supplemental Security Income, a program for children and adults who are both poor and disabled is nearly seven times larger than 30 years ago.
  • Once people go onto disability, they almost never go back to work. Fewer than 1 percent of those who were on the federal program for disabled workers at the beginning of 2011 have returned to the workforce.

Dr. Timberlake asks a simple question to all his patients. "What grade did you finish?" If you claim "back pain" and do not have a degree, Timberlake believes you are disabled.

Timberlake gets paid for his "analysis".

States are willing to go along thanks to Bill Clinton who "ended welfare as we know it", creating an even worse disability fraud scheme in the wake.

There has been no president since then willing to stop fraud at the Federal level.

9. FDA Federal Death Agency

I was at a Casey conference last September and Doug Casey commented the FDA (Food and Drug Administration) ought to be reclassified as the Federal Death Agency.

I do not recall his objections but here are a few things I have noted.

Someone 80% likely to die of Ebola cannot get treatments that have worked in practice because the tests did not go to trial. Shouldn't this decision really be up to the individual?

Instead of a common sense, free-market approach, senator John McCain, Czar Hater, Calls For Ebola Czar.

In the opposite extreme, very expensive drugs get approved that offer no benefit over existing drugs. Doctors are pressured, even bribed by the pharmaceutical companies to prescribe these drugs.

Third, many proven drugs are available in Europe that are not available in the US.

Finally, many extremely expensive drugs (my deceased wife Joanne was on one of them for a year), at best extend life for a few months. In my case, Medicare picked up the tab, but I strongly question the benefits. I am talking about Riluzole (Rilutek).

There seems to be lots of room for improvement in this problem actegory.

10. Be Your Own Healthcare Advocate

My tenth item cannot be legislated, but it is important. Everyone needs to be their own healthcare advocate.

I had my own experience that nearly lead to a $20,000 needless prostate cancer surgery that may have left me incontinent and impotent.

Here are a couple posts on needless surgeries. The second one concerns me specifically.

  1. Unnecessary Surgeries? You Bet! Doctors Treat Patients as ATMs; US Healthcare System Explained in Six Succinct Points

  2. I Beat Prostate Cancer; Mish the Guinea Pig

The best ways to prevent needless surgeries are to become your own healthcare advocate, start questioning things, and get second or third opinions.

11. Tort Reform

I mention tort reform not as one of my easy fixes, but rather because so many people raise the issue that I felt a need to comment on it.

Tort law is what allows someone to sue for damages. The biggest proponents of tort reform are industry groups that wants to bear little to no responsibility for unsafe products.
Remember Ford Motor Company's exploding Pinto gas tanks and Firestone Tire Company's exploding radial tires?  Have we forgotten the devastation wrought by unsafe drugs like Thalidomide and Vioxx and products like the Dalkon Shield?

Inquiring minds may also wish to consider Why Conservatives Should be Against Tort Reform.

In general, pharmaceutical and insurance companies are the biggest proponents of tort reform. Both stand to gain even more than doctors from shielding. 

While I sympathize with doctors regarding the high cost of malpractice insurance, government mandated caps are not the ideal solution. 

Easy to Fix

Those who claim health insurance is "hard" to fix are mistaken. The ten ideas mentioned above are easy enough to implement. Every one of them is a free-market solution that is also compatible with Obamacare!

The 10 items I mentioned are just the beginning. And all of them are compatible with socialized healthcare even though I am sure that is not optimal. Every one of them involves increased competition or more patient awareness.

Making healthcare both better and more affordable is easy. Finding the political will to cooperate in fixing the problems is what's hard.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Red Pill, Blue Pill, Cognitive Dissonance, Pavlov's Dogs

Posted: 05 Jan 2015 11:17 AM PST

I received an email a few weeks ago stating "Hussman has been so wrong I should stop quoting him."

Nonetheless here I go again, because I think Hussman has something important to say. Please consider a few admittedly lengthy snips from his post today Pills for Cognitive Dissonance in a Speculative Bubble.
Several years of persistent yield-seeking speculation provoked by zero-interest rate monetary policies have created a fertile ground for cognitive dissonance. On one hand, any observer with historical perspective knows not only that the overvaluation from this kind of speculation inevitably ends in tears, but also that the heavy issuance of new speculative and low-quality securities during the bubble finances and enables unproductive malinvestment that leaves the economy far worse off in the end. On the other hand, prices have been advancing.

It's difficult to entertain both of those facts at once. One must simultaneously hold in mind reckless yield-seeking speculation, hypervaluation that rivals the 1929 and 2000 equity market peaks (see Yes, This is an Equity Bubble), zero interest rates, low prospective long-term returns all around, and persistent malinvestment that poses increasing systemic risks for the entire global economy, plus one fact that encourages us to forget it all: prices have been going up. Cognitive dissonance tempts us to reconcile this tension by ignoring one part of the story or another.

[From Yes, This is an Equity Bubble]

One would think the Federal Reserve would have learned from that catastrophe. Instead, the Fed has spent the past several years intentionally trying to revive the precise dynamic that produced it. As a consequence, speculative yield-seeking has now driven the most historically reliable measures of equity valuation to more than double their pre-bubble norms. Meanwhile, as investors reach for yield in lower-quality but higher-yielding debt securities, leveraged loan volume (loans to already highly indebted borrowers) has reached record highs, with the majority of that debt as "covenant lite" issuance that lacks traditional protections in the event of default. Junk bond issuance is also at a record high. Moreover, all of this issuance is interconnected, as one of the primary uses of new debt issuance is to finance the purchase of equities.

At present, the most historically reliable valuation measures are more than 100% above pre-bubble historical norms. Investors who dismiss present market valuations by reflexively parroting the phrase "lower interest rates justify higher valuations" haven't thought carefully about the problem or done the math, and that math is just basic arithmetic.

Make no mistake – this is an equity bubble, and a highly advanced one. On the most historically reliable measures, it is easily beyond 1972 and 1987, beyond 1929 and 2007, and is now within about 15% of the 2000 extreme. The main difference between the current episode and that of 2000 is that the 2000 bubble was strikingly obvious in technology, whereas the present one is diffused across all sectors in a way that makes valuations for most stocks actually worse than in 2000.

[End Yes, This is an Equity Bubble - Back to Cognitive Dissonance]

Red Pill, Blue Pill

Probably the most interesting response to the cognitive dissonance provoked by the present yield-seeking mania comes from Hugh Hendry at Eclectica (h/t ZeroHedge) who quite clearly recognizes the repulsive long-term situation, but has embraced central-bank induced speculation out of the necessity of self-preservation as a money manager. I would actually agree with him here were it not for the fact that the behavior of market internals and credit spreads doesn't really recommend an outlook tied to the world of illusion. That may change, and if it does, it would admit a greater range of investment outlooks in the category of "constructive with a safety net." Hendry's own struggle with the cognitive dissonance of this period is evident:
"There are times when an investor has no choice but to behave as though he believes in things that don't necessarily exist. For us, that means being willing to be long risk assets in the full knowledge of two things: that those assets may have no qualitative support; and second, that this is all going to end painfully. The good news is that mankind clearly has the ability to suspend rational judgment long and often."

"Remember the film The Matrix? Morpheus offered Neo the choice of two pills – blue, to forget about the Matrix and continue to live in the world of illusion, or red, to live in the painful world of reality… I have long thought of myself as one of the enlightened. My much thumbed copy of Kindelberger's Manias, Panics and Crashes aided and abetted my thinking as I correctly anticipated and monetised profits from the crisis of 2008 for example. But it isn't always good. Kindelberger has been absolutely detrimental to my investment performance for the last six years and as a result I have changed. I still believe that the attempt by central bankers to prevent the private sector from deleveraging via a non-stop parade of asset price bubbles will end in tears. But I no longer think that anyone can say when."

"The economic truth of today no longer offers me much solace; I am taking the blue pills now. In the long run we will come to rue the central bank actions of today. But today there is no serious stimulus programme that our Disney markets will not consider to be successful. Markets can be no more long term than politics and we have no recourse but to put up with the environment that gives us; the modern market is effectively Keynesian with an Austrian tail."
Pater Tenebrarum offers a thoughtful (and respectful) counterpoint in Hugh Hendry and the "Blue Pill":
"It seems possible that there is a catch. If no-one can say when, then the 'blue pill' strategy has a major weakness. It means that things could just as easily go haywire next week as next year. It should be noted that the focus of Austrian business cycle theory is really on the boom, its chief causes and effects, and the fact that instead of increasing prosperity, it will lead to impoverishment in the long run. The major difference between someone simply taking the blue pill and an 'Austrian' investor in the current situation is probably that the latter attempts to incorporate all possible outcomes in his strategy, instead of trusting that central bank interventionism will continue to 'work' for investors.

"We believe that there is a grave danger associated with simply 'taking the blue pill.' First of all, in the context of 'risk assets,' having faith in central bank magic is most definitely not a contrarian position anymore – less so than at any other time in the past six years. Contrarian views have actually worked very well in treasury bonds and crude oil in 2014, so it would also be quite wrong to state that 'contrarianism no longer works' as a general proposition. The majority is of course always right during a strong trend. However, there inevitably comes a time when a trend has lasted long enough and gone far enough that the ranks of doubters have been thoroughly thinned out and the majority ceases to be correct.

"We perceive a 'greater tolerance for short term drawdowns' as quite dangerous in connection with risk assets at this juncture. In asset bubbles there are usually a number of short term breakdowns that are immediately followed by prices moving to new highs, a fact that greatly cements the confidence of market participants – usually to the point where it becomes fateful overconfidence. The main problem with this 'tolerant' approach is that one simply cannot differentiate a run-of-the-mill short term correction from a short term downturn that ends up heralding something far worse. Initially, all corrections look similar… The initial downturn is never seen as a cause for alarm. Sometimes this can however be followed by a decline so swift that having a tolerance for drawdowns can end up leaving one with very big losses in a very short time period.

"Such sudden reassessments of market valuation can rarely be tied to specific fundamental developments. Rather, anything that is reported is all of a sudden interpreted negatively and becomes a trigger for more selling, even though similar news would have been shrugged off a few days or weeks earlier. After all, nearly every economic news item can be interpreted in a number of different ways, so that even superficially good news can become a problem (in the current situation they could e.g. create fears of a faster tightening of monetary policy).

"We will readily admit that one cannot know with certainty whether the bubble in risk assets will become bigger. However, it seems to us that avoiding a big drawdown may actually be more important than gunning for whatever gains remain. One can of course endeavor to do both, but that inevitably limits short term returns due to the cost of insuring against a potential calamity."
My own view is that Hendry and Tenebrarum are both right – only that the appropriate pill is conditional on the state of investor preferences toward risk-seeking and risk-aversion – preferences that can be largely inferred from observable market action.
Pavlov's Dogs

My take on the switch by Hugh Hendry is along the lines of Pavlov's Dogs Classical Conditioning.

In his initial experiments, Pavlov rang a bell and then gave the dog food; after a few repetitions, the dogs started to salivate in response to the bell. Pavlov called the bell the conditioned stimulus because its effects depend on its association with food.

As related to the stock market, every time stocks dipped, bears thought "this was the one". Yet, every dip was nothing more than a bell-ringing buy opportunity, often times coupled with lovie-dovie statements by someone on the Fed.

Even minor dips were bell-ringers. Finally, at long last Hendry has been trained.

Right on Cue

And sure enough, right on cue today, San Francisco president Fed's Williams says Rate Hikes Should be Gradual Because Economy Still Needs Help.

Whether Williams is purposely attempting to smooth the stock market is subject to debate. What's not subject to debate is past reactions. Many stock market reversals over the past few years have come from similar Fed statements.

Today we don't see one, at least yet. Curiously the dollar and gold are both up. The Dow was down over 300 point but has recovered a bit.

As always, one day proves nothing. But that's the problem for those on the blue "buy the dip" pill isn't it?

One never knows when this is the dip that isn't bought. When the final dog has been trained, the pool of dip buyers is exhausted. Yet, investors (aka fully trained dip buyers), keep expecting reversals that don't come, deploying more and more cash all the way down.

Was Hugh Hendry the final dog?

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Greek Polls Show Syriza on Cusp of Victory; Greek Political Party Analysis; Intentions Matter Not

Posted: 05 Jan 2015 12:34 AM PST

In spite of recent fearmongering by Germany and New Democracy leader Antonis Samaras, polls still show Syriza (radical left) leader Alexis Tsipras in the lead for Greek Prime Minister.

Syriza's lead has generally been shrinking, but all of the polls have Syriza in the lead. Polls are pretty volatile. Leads swing from 3 to 10 points depending on polling organization.

Wikipedia has a nice summary of the Greek Election on January 25.

Party Results



click on chart for sharper image

I highlighted three polls by Rass and three by Palmos Analysis. The former all seem on the low sided in respective time groups and the latter on the high side. There is certainly a difference between a 3 point lead and a 10 point lead.

But the important factor is all the polls are in agreement. Unless and until that changes, the odds for Syriza are likely better than the polls indicate.

Seats



Note the huge disproportionate seat total for Syriza over New Democracy. Greek election law gives 50 seats to the party that receives the most votes in the general election. Small parties need to reach an electoral threshold of 3% in order to be represented in parliament.

Coalition Forming

It takes 151 votes to reach a majority.

If the smaller parties are bumped off it may be impossible for Syriza to form a coalition government should it fall short of a 151 seat majority.

In an effort to prevent Syriza from gaining enough seats (or perhaps out of political arrogance), former Greek prime minister, George Papandreou, revealed plans on January 2 for a new political party, the Movement of Democratic Socialists.

This purportedly will take leftist votes from Syriza. But it may also ring the death bell Papandreou's former party Pasok, currently only polling 2.2-4.3% in the four most recent polls.

Greek Political Parties

Syriza: Coalition of the Radical Left: a left-wing political party in Greece, originally founded as a coalition of left-wing and radical left parties. The coalition originally comprised a broad array of groups (thirteen in total) and independent politicians, including democratic socialists, left-wing populist and green left groups, as well as Maoist, Trotskyist, eurocommunist but also eurosceptic components.

Anel: Independent Greeks: Greek rightist anti-austerity political party

ND: New Democracy: The party's ideology was defined as "radical liberalism," a term defined by New Democracy as "the prevalence of free market rules with the decisive intervention of the state in favour of social justice."

Pasok: Panhellenic Socialist Movement: A democratic socialist party founded by Andreas Papandreou in September 1974. In 1981, Pasok became Greece's first left-of-centre party to win a majority in the Hellenic Parliament.

XA: Golden Dawn: Scholars and media have described Golden Dawn as neo-Nazi and fascist though the group rejects these labels. Members have expressed admiration of the former Greek dictator Ioannis Metaxas of the 4th of August Regime (1936–1941). They have also made use of Nazi symbolism, and have praised figures of Nazi Germany in the past. According to academic sources, the group is racist and xenophobic. The party's leader has openly identified it as nationalist and racist.

Dimar: Democratic Left: a social-democratic political party in Greece that splintered when various leaders left or were kicked out of the party for failing to vote for austerity measures.

KKE: Communist Party of Greece: A Marxist-Leninist political party in Greece. It was Founded on 17 November 1918 as the Socialist Labour Party of Greece. It is the oldest party in the Greek political scene.

Potami: The River: The party was launched on 11 March 2014, by TV presenter Stavros Theodorakis. The party has been described by the media as pro-European, inspired by social democracy and liberalism and relying heavily on Theodorakis' personal popularity to attract voters.

Kinima: Movement of Democratic Socialists: A new centre-left political party announced on 2 January 2015 by George Papandreou, current President of the Socialist International, outgoing Member of the Hellenic Parliament and former Prime Minister of Greece. Pasok officials immediately denounced Papandreou's move as an "unethical and irrational political act" which they said to be aimed at fracturing Pasok and motivated by personal ambition rather than any "real" political disagreement.

Coalition Possibilities

One might think Syriza could easily find coalition partners among all those socialist possibilities, but that's not the case.

Syriza wants to restructure the bailout and end the austerity. Interestingly, that was the position of various opposition parties until they formed a government. Once in power, they all started dancing to the tune of the Troika polka.

Golden Dawn is a genuine anti-euro possibility but a radical left and radical right group will not work out so well as partners.

Could such a weird coalition form if only for a brief while for Greece to make demands on Germany? I don't know the answer to that, but politics does make strange bedfellows as we have seen with the US handling of ISIS.

More Elections?

Suppose New Democracy wins by a very tiny margin with 85 seats outright and say another 50 simply for getting the most votes.

Could Samaras pull together 15 more votes to form a coalition? If so, how fragile will it be? The same question applies to Syriza. What kind of deals will it take to form a coalition if Syriza is a few votes short?

If no one can form a coalition, or a coalition quickly breaks apart, more elections will be needed to decide. That's a distinct possibility with this motley group.

If you were looking for a reason over 70% of Greeks want to stay with the euro, take a look at the political parties who have been looting the country.

Still, what cannot be paid back, won't.

Intentions Matter Not

I seldom find myself in agreement with anything socialists say, but Alexis Tsipras has it nailed when he says "on a realistic basis Greece requires a remission of debt because the debt objectively cannot be paid." (Translated from Libre Mercado: Tsipras Syriza insists on "a remission of most of the debt")

I also seldom agree with Eurointelligence and Financial Times writer Wolfgang Münchau.

Today I do. Here are a few paragraphs from his recent column Political extremists may be the eurozone's saviours that I endorse 100%.
The official EU policy towards Greece is best described as debt forbearance — of recognising a debt problem, and delaying the inevitable. It is also the policy of Antonis Samaras, the Greek prime minister, and his coalition government. It is a version of extend-and-pretend: extend the loans, and pretend that you are solvent. The history of international debt crises tells us that these strategies are always tried, and always fail.

Unfortunately, the only party that makes a convincing case for a debt restructuring is Syriza, a party of the radical left. While Syriza is right about debt restructuring, it is also disingenuous by ruling out a eurozone exit. If you advocate debt restructuring, you would need to answer the question of what you would do if the negotiations fail. The choices then would be either to revert to the status quo — in which case there would be no point in voting for Syriza — or leave the eurozone, and unilaterally default against foreign creditors. But this is precisely what Syriza has ruled out. Syriza has the right instincts, but may not have the right policies.

Such lack of consistency matters because Angela Merkel in particular appears willing to call Syriza's bluff. Der Spiegel reported over the weekend that the German chancellor is willing to risk a Greek exit if its next prime minister were to abandon the current policies. In other words: the only way for Greece to restructure its debt would be to leave the eurozone.

My preferred indicator for the continuing eurozone depression is not the rate of unemployment, but the rate of employment. The former does not capture the large number of disheartened people who have simply dropped out of the labour market altogether. The Spanish employment rate fell from 66 per cent of the employment-age population to 56 per cent between 2007 and 2014. In Greece that number is below 50 per cent. With existing policies, Spain and Greece have no chance of reverting to normal levels of economic activity within a generation.

Debt is what holds back Greek and Spanish growth. The Spanish private sector needs a debt restructuring as badly as the Greek public sector. As in Greece, only a political party of the hard left — Podemos — offers a policy of debt restructuring. In both countries, there is now a sufficiently strong body of public opinion to realise that without a debt restructuring there can be no recovery in output and employment. This is why radical parties are succeeding.

If something is unsustainable, it will end — or so the saying goes. Based on present policies, the eurozone is unsustainable, at least with its current borders. I see no way out for Greece without a debt restructuring. And I don't see a debt restructuring inside the eurozone.
I fail to understand how this setup of political extremists "saves the eurozone" as the headline implies, nor did Münchau explain.

However, I am in tune with his general message as well as his prediction "The probability of at least one political upset in 2015 is very high indeed"

For further discussion and analysis, please see Competing Views: Grexit Would Be "Lehman Squared" vs. No Problem; Where to Point the Finger When it Blows.

Where to Point the Finger When it Blows

The pot is simmering and is likely to boil over at any time. When it does boil over, Greece will not really be to blame, even if Alexis Tsipras wins the election and carries out his threats.

Rather, be prepared to point the finger at the EU, ECB, and IMF for their collective insistence that Greece, Spain, Italy, etc. repay debt that cannot and will not be paid back.

By the way, there is a small chance Tsipras wins the election and Greece exits the eurozone with limited initial fallout. If so, the major problem will come when Spain or Italy does the same thing.

With that, it appears Münchau and I are singing the same tune.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Damn Cool Pics

Damn Cool Pics


15 Cold Weather Hacks To Help You Get Through Winter

Posted: 05 Jan 2015 10:29 AM PST

Let's face it, winter just isn't a fun season. It's cold, it's wet and it's dark but you can do a few things to make it more bearable. Follow these weather hacks and you'll be feeling warmer in no time.






















12 Exercises Guaranteed To Get You In Shape

Posted: 05 Jan 2015 08:48 AM PST

Forget the gym membership. These are the only exercises you'll ever need to get the body you want.


















































































via buzzfeed

Skin-Tight Dress Saved This Beautiful Woman's Life

Posted: 05 Jan 2015 08:22 AM PST

This gorgeous woman was in a terrible car accident but luckily she got out alive. Doctors say that it could have been much worse but the dress she was wearing ended up saving her life.























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Try Your Hand at A/B Testing for a Chance to Win the Email Subject Line Contest

Posted: 04 Jan 2015 04:10 PM PST

Posted by danielburstein

This blog post ends with an opportunity for you to win a stay at the ARIA in Vegas and a ticket to Email Summit, but it begins with an essential question for marketers…

How can you improve already successful marketing, advertising, websites and copywriting?

Today's Moz blog post is unique. Not only are we going to teach you how to address this challenge, we're going to offer an example that you can dig into to help drive home the lesson.

Give the people what they want

Some copy and design is so bad, the fixes are obvious. Maybe you shouldn't insult the customer in the headline. Maybe you should update the website that still uses a dot matrix font.

But when you're already doing well, how can you continue to improve?

I don't have the answer for you, but I'll tell you who does – your customers.

There are many tricks, gimmicks and technology you can use in marketing, but when you strip away all the hype and rhetoric, successful marketing is pretty straightforward – clearly communicate the value your offer provides to people who will pay you for that value.

Easier said than done, of course.

So how do you determine what customers want? And the best way to deliver it to them?

Well, there are many ways to learn from customers, such as focus groups, surveys and social listening. While there is value in asking people what they want, there is also a major challenge in it. "People's ability to understand the factors that affect their behavior is surprisingly poor," according to research from Dr. Noah J. Goldstein, Associate Professor of Management and Organizations, UCLA Anderson School of Management.

Or, as Malcolm Gladwell more glibly puts it when referring to coffee choices, "The mind knows not what the tongue wants."

Not to say that opinion-based customer preference research is bad. It can be helpful. However, it should be the beginning and not the end of your quest.

…by seeing what they actually do

You can use what you learn from opinion-based research to create a hypothesis about what customers want, and then run an experiment to see how they actually behave in real-world customer interactions with your product, marketing messages, and website.

The technique that powers this kind of research is often known as A/B testing, split testing, landing page optimization, and/or website optimization. If you are testing more than one thing at a time, it may also be referred to as multi-variate testing.

To offer a simple example, you might assume that customers buy your product because it tastes great. Or because it's less filling. So you could create two landing pages – one with a headline that promotes that taste (treatment A) and another that mentions the low carbs (treatment B). You then send half the traffic that visits that URL to each version and see which performs better.

Here is a simple visual that Joey Taravella, Content Writer, MECLABS create to illustrate the concept…

That's just one test. To really learn about your customers, you must continue the process and create a testing-optimization cycle in your organization – continue to run A/B tests, record the findings, learn from them, create more hypotheses, and test again based on these hypotheses.

This is true marketing experimentation, and helps you build your theory of the customer.

But you probably know all that already. So here's your chance to practice while helping us shape an A/B test. You might even win a prize in the process.

The email subject line contest

The Moz Blog and MarketingExperiments Blog have joined forces to run a unique marketing experimentation contest. We're presenting you with a real challenge from a real organization (VolunteerMatch) and asking you to write a subject line to test (it's simple, just leave your subject line as a comment in this blog post).

We're going to pick three subject lines suggested by readers of The Moz Blog and three from the MarketingExperiments Blog and run a test with this organization's customers. Whoever writes the best performing subject line will win a stay at the ARIA Resort in Las Vegas as well as a two-day ticket to MarketingSherpa Email Summit 2015 to help them gain lessons to further improve their marketing.

Sound good? OK, let's dive in and tell you more about your "client"…

Craft the best-performing subject line to win the prize

Every year at Email Summit, we run a live A/B test where the audience helps craft the experiment. We then run, validate, close the experiment, and share the results during Summit as a way to teach about marketing experimentation. We have typically run the experiment using MarketingSherpa as the "client" website to test (MarketingExperiments and MarketingSherpa are sister publications, both owned by MECLABS Institute).

However, this year we wanted to try something different and interviewed three national non-profits to find a new "client" for our tests.

We chose VolunteerMatch – a nonprofit organization that uses the power of technology to make it easier for good people and good causes to connect. One of the key reasons we chose VolunteerMatch is because it is an already successful organization looking to further improve. (Here is a case study explaining one of its successful implementations – Lead Management: How a B2B SaaS nonprofit decreased its sales cycle 99%).

Another reason we chose VolunteerMatch for this opportunity is that it has three types of customers, so the lessons from the content we create can help marketers across a wide range of sales models. VolunteerMatch's customers are:

  • People who want to volunteer (B2C)
  • Non-profit organizations looking for volunteers (non-profit)
  • Businesses looking for corporate volunteering solutions (B2B) to which it offers a Software-as-a-Service product through VolunteerMatch Solutions

Designing the experiment

After we took VolunteerMatch on as the Research Partner "client," Jon Powell, Senior Executive Research and Development Manager, MECLABS, worked with Shari Tishman, Director of Engagement and Lauren Wagner, Senior Manager of Engagement, VolunteerMatch, to understand their challenges, take a look at their current assets and performance, and craft a design of experiments to determine what further knowledge about its customers would help VolunteerMatch improve performance.

That design of experiments includes a series of split tests – including the live test we're going to run at Email Summit, as well as the one you have an opportunity to take part in by writing a subject line in the comments section of this blog post. Let's take a look at that experiment…

The challenge

VolunteerMatch wants to increase the response rate of the corporate email list (B2B) by discovering the best possible messaging to use. In order to find out, MarketingExperiments wants to run an A/B split test to determine the best messaging.

However the B2B list is relatively smaller than the volunteer/cause list (B2C) which makes it harder to test in (and gain statistical significance) and determine which messaging is most effective.

So we're going to run a messaging test to the B2C list. This isn't without its challenges though, because most individuals on the B2C list are not likely to immediately connect with B2B corporate solutions messaging.

So the question is…

How do we create an email that is relevant (to the B2C list), which doesn't ask too much, that simultaneously helps us discover the most relevant aspect of the solutions (B2B) product (if any)?

The approach – Here's where you come in

This is where the Moz and MarketingExperiments community comes in to help.

We would like you to craft subject lines relevant to the B2C list, which highlight various benefits of the corporate solutions tool.

We have broken down the corporate solutions tool into three main categories of benefit for the SaaS product. In the comments section below, include which category you are writing a subject line for along with what you think is an effective subject line.

The crew at Moz and MarketingExperiments will then choose the top subject line in each category to test. Below you will find the emails that will be sent as part of the test. They are identical, except for the subject lines (which you will write) and the bolded line in the third paragraph (that ties into that category of value).

Category #1: Proof, recognition, credibility


Category #2: Better, more opportunities to choose from


Category #3: Ease-of-use

About VolunteerMatch's brand

Since we're asking you to try your hand at crafting messaging for this example "client," here is some more information about the brand to inform your messaging…

VolunteerMatch's brand identity

VolunteerMatch's core values

Ten things VolunteerMatch believes:

  1. People want to do good
  2. Every great cause should be able to find the help it needs
  3. People want to improve their lives and communities through volunteering
  4. You can't make a difference without making a connection
  5. In putting the power of technology to good use
  6. Businesses are serious about making a difference
  7. In building relationships based on trust and excellent service
  8. In partnering with like-minded organizations to create systems that result in even greater impact
  9. The passion of our employees drives the success of our products, services and mission
  10. In being great at what we do

And now, we test…

To participate, you must leave your comment with your idea for a subject line before midnight on Tuesday, January 13, 2015. The contest is open to all residents of the 50 US states, the District of Columbia, and Canada (excluding Quebec), 18 or older. If you want more info, here are the official rules.

When you enter your subject line in the comments section, also include which category you're entering for (and if you have an idea outside these categories, let us know…we just might drop it in the test).

Next, the Moz marketing team will pick the subject lines they think will perform best in each category from all the comments on The Moz Blog, and the MarketingExperiments team will pick the subject lines we think will perform the best in each category from all the comments on the MarketingExperiments Blog.

We'll give the VolunteerMatch team a chance to approve the subject lines based on their brand standards, then test all six to eight subject lines and report back to you through the Moz and MarketingExperiments blogs which subject lines won and why they won to help you improve your already successful marketing.

So, what have you got? Write your best subject lines in the comments section below. I look forward to seeing what you come up with.

Related resources

If you're interested in learning more about marketing experimentation and A/B testing, you might find these links helpful…

And here's a look at a previous subject line writing contest we've run to give you some ideas for your entry…



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