Seth's Blog : To earn our attention, there needs to be tension



To earn our attention, there needs to be tension

The tension of how it might turn out.

The tension of possibility.

The tension of change.

Telegrams used to charge by the word. Say what you need to say, there you go.

But stories... stories work because we're not sure. We're half there, half not.

This might work.

This might not work.

The tension of maybe.

       

• Email to a friend •

More Recent Articles

• Effort
• First chance, best chance
• Good decisions (and sunk costs)
• Speed is relative
• The top of the pile

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.

---

Click here to safely unsubscribe from "Seth Godin's Blog on marketing, tribes and respect."
Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy

---

Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA.