The idea awareness cycle
Ignorance—We're too busy doing our jobs to notice that.
Dismissal—That? It's trivial. Kids.
Nervousness—Let's take a look at what they're up to, benchmark it, buy a research report... Bob, can you handle this?
Poor Copies—See, I told you it was no big deal. Our new model is almost the same.
Admiration—Wow, look at them go. Every once in awhile, someone comes up with something special. Good for them.
Special case—Of course, this won't effect our core business. It's working really well here because that's unique.
Superman—Holy smokes. Who is this guy?
Catastrophe/Doomsday—Run for your lives. It's over. Over forever and ever.
Repeat
[Today's example of how it plays out: Newspapers.]
More Recent Articles
- A dark chocolate sampler
- What does the poll say?
- On your toes
- Decoding pro wrestling
- Two kinds of filters
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.
Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy
Postări
