miercuri, 24 iulie 2013

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Obama's HAMP Program a Stunning Success

Posted: 24 Jul 2013 11:37 AM PDT

Obama had lofty goals of helping 4 million Americans keep their homes with his Home Affordable Mortgage Program (HAMP).

Here are some quick facts:

  • HAMP modified 1.2 million mortgages (70% less than the target)
  • 306,000 re-defaults
  • Another 88,000 at risk
  • The re-default rate is an alarming 30%
  • The re-default rate of those in since 2009 is 46%

CNNMoney has additional details in Watchdog: Borrowers in Obama housing program re-defaulting.
Borrowers who received help through the government's main foreclosure prevention program are re-defaulting on their mortgages at alarming rates, a federal watchdog said in a report released Wednesday.

Nearly 1.2 million mortgage modifications have been completed since the Home Affordable Modification Program (HAMP) was first launched four years ago. Yet more than 306,000 borrowers have re-defaulted on their loans and more than 88,000 are at risk of following suit, the Special Inspector General for the Troubled Asset Relief Program (SIGTARP) found in its quarterly report to Congress.

In addition, the watchdog found that the longer a homeowner stays in the HAMP modification program, the more likely they are to default. Those who have been in the program since 2009, are re-defaulting at a rate of 46%, the inspector general found.
Stunning Success

HAMP is certainly a failure compared to stated goals. However, as government programs go, it's easy to make a case that HAMP was a tremendous success.

Here's why. "As part of the Troubled Asset Relief Program, Treasury allocated $19.1 billion to the HAMP program. So far, it has spent $4.4 billion".

The typical government program wastes far more than initially allocated. This government program only wasted $4.4 billion out of a projected waste of $19.1 billion.

It does not get much better than this!

Unfortunately, there is still a big push to waste more money.

Christy Romero, the head of SIGTARP says "Treasury pulled out all the stops for the banks, they should do the same for homeowners".

This same "two wrongs make a right" genius also says "Treasury needs to research why so many borrowers are dropping out of the program."

Really?

What's to research? People are underwater in their homes (still), without a job, or struggling in minimum wage part-time jobs. But hey, give a bureaucrat money to waste and they will. 

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Unions and Fundamental Freedoms: Two Upcoming U.S. Supreme Court Cases

Posted: 24 Jul 2013 10:04 AM PDT

What follows is a guest post regarding two important union cases that the US Supreme Court will hear.

Unions and Fundamental Freedoms by David. A. Bego

The U. S. Supreme Court has agreed to hear two cases in the next year which will determine whether persons will be protected in their exercise of the fundamental right to either choose whether to engage in union representation or to abstain from such representation, and to make such decision absent intimidation from either the union or their employer via the secret ballot election — the same process we use to elect our local, state and federal government officials. Interestingly, both cases stem from the President's attempt to provide political payback to his allies in Big Labor through the Rogue NLRB.

In the first case, the U.S. Supreme Court will decide if the President acted unconstitutionally when he made several recess appointments to the agency charged with oversight of labor-management disputes, the National Labor Relations Board. The lower courts, culminating in the U.S. Third Court of Appeals both found the appointments unconstitutional (see Supreme Court to Consider Obama Recess Appointments and Appeals Court Nixed Obama's Recess Appointments). This case not only has important implications concerning the further shredding of our constitution  through ignoring the tenant of the separation of powers of the branches of government by appointing his nominees without review and agreement by the legislative branch.

In the case of the NLRB, the Obama appointees seek to achieve Card Check through Regulation vs. Legislation. Simply put, the goal is to eliminate employees' rights to a secret ballot election and replace it with Card Check as the means for employees to determine if they wish union representation. If you listened to the Administration's and Big Labor's rhetoric, what could be more simple and fair? Unfortunately, it is a process of coercion and intimidation as chronicled in The Devil at Our Doorstep. A process aptly named Death by a Thousand Cuts, which forces employers and employees to capitulate and be subjected to the terms of the so called Neutrality Agreement through ruthless Corporate Campaigns. The so-called "neutrality agreement" is hardly neutral and subjects both the employees and the employer to labor intimidation.

The second case involves a question of the validity of Big Labor's sacred cow, the aforementioned Neutrality Agreement (see BNA – Supreme Court Agrees to Review LMRA Case Involving Section 302, Neutrality Agreement). To appreciate this case and its relevance, one must understand why this agreement is so important to big labor. As documented in previous blogs, unions have been on a steady decline since 1947 when Congress, following more than a decade of union corruption, passed the Taft-Hartley Act. Of the many important provisions of the Act, perhaps none was more so than the guarantee of the secret ballot election which, for all intents and purposes, eliminated card check.
Since its peak prior to passage of the Taft-Hartley Act, union membership has dropped from approximately 35-40% of the workforce to a low of 11.3% today. Statistics gathered by the federal Bureau of Labor Statistics, included a drop of approximately 400,000 members in the last year alone. Big Labor, realizing its imminent demise, understands it must reinstate card check to survive and is relying on the President and his rogue NLRB to allow them to exploit a little known and hidden clause in the Taft-Hartley Act that allows unions and employers to mutually agree to representation through card check. Unfortunately, it is very rarely an agreement achieved through mutual consent. It is predominantly achieved by Big Labor through outright intimidation of employers and employees. What is interesting about this particular case is that it has been brought by an employee disgusted with the intimidation and the fact he believes his rights to a secret ballot election and protection of privacy have been violated.

One thing certain about these cases is that the justices of the Supreme Court will receive a tremendous amount of pressure from the Administration and its Big Labor buddies to overturn the decisions of the lower courts. The Gasping Dinosaurs, already headed toward extinction, understand all to well that if these decisions are upheld it will be the end of Big Labor as we know it in this country (see If ruling goes Against Labor Union, Organizing Could Get Even Harder). Additionally, the President and his party know all to well they need Big Labor's financial and ground support to continue to win elections, as well as increase their grip on and expand an already oversized government.

Even more frightening for the future of the United States is what could occur if these decisions are overturned. If they are, the current administration will feel empowered to continue to appoint radical people to high positions, not just in the NLRB, but all areas of government. If they can eliminate the secret ballot election for union recognition and trample on the constitution to appoint government officials how long will it be before they expand these programs to every corner of the government? Can you imagine no secret ballot elections to determine our government officials and instead all being appointed by the President?  These are landmark cases.

About Bego

David A. Bego is the President and CEO of EMS, an industry leader in the field of environmental workplace maintenance, employing nearly 5,000 workers in thirty-three states.

Bego is the author of "The Devil at My Doorstep," and the just released sequel, "The Devil at Our Doorstep," based on his experiences fighting back against one of the most powerful unions in existence today.

Mish comment: This article originally appeared on UnionWatch, a site to which I also contribute.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Gold Backwardation Conspiracy Nonsense

Posted: 24 Jul 2013 01:01 AM PDT

Business Insider says "Traders Are Talking About A Gold Conspiracy Theory And There's Evidence To Back It Up"
No discussion about gold is complete without a good conspiracy theory. While most theories are easily dismissed, some stay around for a while due to a confluence of circumstantial evidence surrounding it. Wall Street veteran Art Cashin addresses one such theory in this morning's Cashin's Comments.

From Cashin:

All That Glitters Is Not Arbitrage – Monday, spot gold spiked up $45 and the media pundits pointed to things from China to the FOMC. While all the cited may have been factors, veteran traders saw the bulk of the move resting in a conspiracy story.

In my mid-day email to friends I had noted this:

Gold soars as NYT story on metal warehouses fans flames of conspiracy theorists that gold warehouse stores have been "lent" out. That theory also aided by backwardation (spot price far above near future).....

Unfortunately, we are not sophisticated enough to answer these questions.  But email us at moneygame@businessinsider.com if you can.
Email is on the Way

Consider what follows as my email to Business Insider and Cashin.

People like conspiracy theories for two reasons:

  1. Conspiracy theories are sexy and fun to discuss
  2. Traders want to blame someone else for their poor trades.

Simply put, if gold goes up, it's because it should (and the traders are brilliant for understanding that). If gold gold down, it must be a conspiracy (because the traders cannot possibly be wrong).

Investigating Backwardation

My friend Nick at Sharelynx Gold emailed me earlier today regarding the alleged backwardation in gold.

Nick writes....
Hello Mish

The attached chart shows gold's current spread band of all the active futures vs the spot price of gold. Shown in the top window are the active futures. Shown in the bottom window is the Last/Near Future spread. (this needs to go below zero for a full inversion)

Gold Futures Spread



click on any chart for sharper image

Gold Chat

Bron at Gold Chat posts the following amusing set of charts that may be easier to understand.

Gold Futures Spread



Oil Futures Spread



Now That's Backwardation!

Recall the definition of backwardation: Current price above future delivery price.

There are many reasons this can happen with commodities, but the typical explanations are: temporary short-term supply shortage, expected future supply, or expected falling demand.

Supposedly this can never happen with gold because "gold is money".

Leaving aside the philosophical question as to whether or not gold is money, presume for a moment that it is.

Using the above oil chart as a basis (assuming the gold chart were the same), backwardation implies that someone could borrow money today and pay it back in 2018 for 80 cents. Logically, that shouldn't happen.

Acting Man Chimes In

My friend Pater Tenebrarun at the Acting Man Blog (see his recent post Gold and Gold Stocks – More Signs of Life) chimed in with this email comment:
There is no persistent and deep backwardation in gold, so it is definitely not something to get alarmed over just yet. However, it is still notable that the nearby futures repeatedly slip into slight backwardation versus spot. Moreover, the gold forward rate has recently turned negative. That means that people are now paying more interest for gold in a gold-dollar swap than for dollars. That happens only rarely. Of course all of this happens mainly because interest rates are so low. If interest rates were higher, then it would really be worth getting exercised over. Still, GOFO only rarely turns negative and it often marks a low when that happens.
Philosophical Question

The philosophical question regarding whether or not "gold is money" is an interesting one.

If indeed "gold is money" (not an ordinary commodity like corn, copper, or oil), then severe backwardation implies skepticism as to whether future gold contracts will really be delivered.

Thus, backwardation claims fuel all sorts of theories about gold shortages, gold leasing, and price suppression.

However, the charts provided by Nick at Sharelynx and Bron at Gold Chat show that claims of backwardation are essentially nonsense.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Damn Cool Pics

Damn Cool Pics


Nobody in Boston Wants Free Money [Video]

Posted: 24 Jul 2013 06:17 PM PDT



In their latest video, the guys Boston-based sketch comedy group Fatawesome (previously) try to hand out free money on the streets on their home town, but apparently, no one wants to take it.

Movie Stars and Their Body Doubles

Posted: 24 Jul 2013 04:16 PM PDT

Transgender Teenage Couple in Love

Posted: 24 Jul 2013 04:04 PM PDT

What you won't believe is that Arin was born a girl called Emerald and Katie was born a boy named Luke. Both youngsters have had gender reassignment surgery and met in a transgender support group.















Highest-Paid Celebrities Under the Age of 30

Posted: 24 Jul 2013 10:32 AM PDT

Top-earning celebrity under the age of 30 according to the Forbes.

Taylor Lautner, $22 million.



Kristen Stewart, $22 million.



Adele, $25 million.



Jennifer Lawrence, $26 million.



Katy Perry, $39 million.



Rihanna, $43 million.



Calvin Harris, $46 million.



Taylor Swift, $55 million.



Justin Bieber, $58 million.



Lady Gaga tops the list with $80 million.

Will the Xbox One Be Your Overly Attached Girlfriend? [Infographic]

Posted: 24 Jul 2013 08:54 AM PDT

She loves you, she loves you not… What would be the answer if you asked this to your Xbox One? Of course she loves you. Find out why in our latest infographic.

Click on Image to Enlarge.

Via: kensington



A Better Bargain

 

 

Hello everybody --

The basic bargain of this country says that if you work hard, you can get ahead -- you can build a secure life for your family, and know that your kids will do even better someday.

But for more than a decade, that bargain has frayed, and a devastating recession made it worse.

Over the past four and a half years, America has fought its way back, laying a new foundation for more durable economic growth. But many of the challenges that faced the middle class before the recession remain. And Washington has taken its eye off the ball.

Too many people in this town are focused on scoring political points or fanning phony scandals instead of finding ways to help grow our economy, create jobs, or roll back a 30-year trend of rising inequality.

It’s time for that to stop. It’s time for all of us to focus on our top priority as a country, and that’s reigniting the engine of our prosperity: a rising, thriving middle class.

That’s what I just said while speaking at Knox College, back home in Illinois, where I kicked off a series of speeches on what truly matters to the middle class.

If building America from the middle out is an idea you share, I need you to stand with me. Add your voice to mine.

This has been my North Star for as long as I've been in office, and it's what will shape the time that I have left in the White House.

In the weeks ahead, in towns across the country, I’ll be talking about my ideas for building on the cornerstones of middle-class security: Good jobs with good wages. An education that prepares our children and our workers for a new economy. A home to call your own. Affordable health care when you get sick. A secure retirement even if you’re not rich. A better bargain for the middle class, and for all who are striving to join it.

This is the debate we need to have. And you can join me right now.

Let the country know that you believe that America works best not when it grows from the top down, but when it grows from the middle out:

http://www.whitehouse.gov/a-better-bargain/speak-out

Thank you,

President Barack Obama

 

This email was sent to e0nstar1.blog@gmail.com.
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Please do not reply to this email. Contact the White House

The White House • 1600 Pennsylvania Ave NW • Washington, DC 20500 • 202-456-1111

 

5 Steps for Creating Superhero Slides

5 Steps for Creating Superhero Slides


5 Steps for Creating Superhero Slides

Posted: 23 Jul 2013 07:42 PM PDT

Posted by Aleyda Solis

Two weeks ago, I had the amazing opportunity to speak at MozCon, where I presented about how to develop an ROI positive International SEO process.

A Q&A session followed my presentation, and to my surprise, the first question I was asked was something along the lines of, "This is not my 'real' question --I will ask it after this one-- but many of us are wondering: where have you found the Lego images for your slides?"

When I finished my session, I noticed I also had some tweets during my session asking the same question (which also happened last year with my MozCon SEO Project Management presentation) and afterwards, people approached me during the breaks at MozCon and congratulated me on the presentation, telling me they loved the slides (for which I'm very thankful).

Additionally, I published the presentation slides on Slideshare, which also gained some unexpected visibility when it was first featured on the Slideshare homepage and then selected as the "Slideshare of the Day." The response looked something like this:

Presentation Slideshare of the Day

After just a few short weeks, my MozCon presentation from this year has almost had twice the views than the one from 2012 received during an entire year:

MozCon Slides Statistics in SlideShare

(Side note: I was so happy with the results that after MozCon and I felt ready for new challenges, so I went to my home country, climbed a volcano, and slid down with a board. I'm not kidding!)

Because of this (and despite the fact that I am by no means an expert in this field; just someone with the chance of giving a few presentations in front of diverse audiences over the last few years), I thought it might be valuable for the Moz community -- for those of you who do public and even internal presentations, or who are looking to give them in the future -- to share not only where and how I find my images, but the process I've taken to develop the slides, with a special focus on my MozCon presentation.

Here we go!

Slides Presentation Superhero

This is not the first (and won't be the last) resource about how to build effective presentation slides. Rand even did a Whiteboard Friday with "8 Rules for Exceptional Slide Presentations" here that I highly recommend you to watch.

Other highly recommended resources to develop good presentations that I've read include:

Nonetheless, I won't be repetitive since my approach here will be a bit different. This post is about the steps you take along your presentation slides lifecycle, and how to make them effective so that you can achieve your presentation goals.

Your slides can serve as a support to visually communicate and share whatever you want with your audience in a way that is not only easy to understand and visually attractive, but that will connect with them and their emotions, so they don't forget your talk.

Make your presentation a Story

First, define the outline of your presentation, preferably through writing (as you can see in the image below, this is how I outline). Although I tried to avoid this step as I believed it was kind of a waste of time, it has proven later to be super useful not only for presentations, but also for posts, to keep from the start the focus of what I want to share, avoid missing any important aspect, and to make sure that I follow a "logical order."

Presentation Outline Notes

The outline shouldn't be that complicated; think of it as the "skeleton" or the main "headlines" of the presentation. Your outline includes the most important ideas that you want to share with the audience.

Once you have developed your outline, think about how you can use a story to share these ideas. A story will facilitate a lot your work as a presenter as it:

  • Will give you a storyline that will serve as a natural connector between your ideas and a logical, natural order.
  • Makes your presentation easier to share with the audience since a story is easier to remember.
  • Will help you connect with the audience by providing examples of common situations and characters that people can relate to, which targets their emotions.

Choose a story showing how the issue or challenge of your presentation can be solved by characters that your audience can relate to.

Keep your story simple, so you can easily represent it in your slides, and share an idea or action at a time, with a "scene" of your story in each slide.

Start by sharing the challenge or issue and develop your story by describing how your character (the one the audience can relate to) has solved it, and the pieces to take into consideration to achieve the expected outcome successfully.

If possible, try to be funny or use any type of phrases, jokes, or insights relevant to your audience. Humor makes a connection so that they know the presentation has been made just for them.

You can see in these two following examples how, in a presentation I did in KahenaCon in Jerusalem a couple of months ago, I thanked the audience at the end (as I had done also saying hi at the beginning) in transliterated Hebrew --they even applauded when I did it! Several months ago in Zaragoza, I started the presentation by calling out how the best square in the world was located in that city (since it's called in Spanish "The Female SEO Square"):

Connect with your Audience

In Spain, I like to give football (soccer in the US)-related examples, featuring the Spanish selection when I want to build general agreement over an idea or when I want attention and to create controversy, I feature my own team (I'm a Barça fan) as the "good guys" or "heroes" and the rivals (Real Madrid) as the ones with issues. The followers of both teams in Spain are similar in size, and they're well-balanced in the Spanish geography, so I know that I will target the audience emotions through the story.

Whatever the story and characters you choose, it's important to develop all the different phases of your story from beginning to end, including:

  • Introducing the characters and their challenge, so the audience can connect with them.
  • Showing how you can solve the character's challenge with the information you'll share through your presentation in a story-like format, keeping the character around looking for answers and providing them.
  • Summarizing what you have shared through the story, reinforcing the most important aspects, and showing how you have achieved your story goal at the end of the presentation; basically, solving your character's problem.

With my MozCon slides from the last two years, I introduced the characters that had a challenge that the audience could relate to:

  • Last year, it was an SEO who had been fired since the SEO project was not successful because of project management issues, saying it had not been his fault.
  • This year, it was an SEO who had been so successful in his project he had been asked to expand internationally to achieve more, but he had no idea how to do it.

These characters and their stories gave me a way to create an ideal situation to discuss SEO project management tips and International SEO best practices, which were the topics of my presentations, by overcoming their challenges and providing them the desired answers to their issues, which were the ones that I wanted the audience to learn and remember.

Share your story visually

Once you have your outline and storyline, you must think about the characters that will represent the ideas. It's time to "put flesh on the bones" by selecting how the story and characters will look. This can be a bit tricky since it will depend not only on your preferences, but also on your audience (and, of course, the availability and restrictions of those images, photos, or designs that you need).

The story -- your presentation -- should be visual and keep the text content at a minimum, including only the most important idea, message, or tip on each slide.

For MozCon I chose Lego Star Wars last year since the audience tends to be a bit geek-oriented, and Yoda was the perfect character to give "savvy" advice to become a better SEO project manager. This year, I chose Lego Indiana Jones, since it was perfect to represent the "International adventure" to "conquer" a high ROI by following a treasure map with steps.

Last year at BrightonSEO, I used Sherlock characters and images for my presentation story, which was more relevant to the audience in the UK. It served me well to show the "research" process to identify the relevant aspects to optimize a mobile site.

At SEOnthebeach, I used references to Game of Thrones (which is also quite popular in Spain, and I was sure the audience will understand them), explaining how "winter was coming" to those who hadn't been optimizing their sites to give the best multi-device experience, showing how to "prepare for winter" with guidelines and tips, and how at the end they could "send winter to hell and convert it in summer" by following my recommendations.

Connect your audience with your story

As you can see, this process is not just about identifying a good storyline and selecting characters to fit with your story from beginning to end. It's about making sure your choices are already known by your audience so that you can connect with them.

For example, if you work with a great designer, you can design your own characters. Nonetheless, I think that using characters that are already known and liked by the public can make it easier for the audience to connect with your message. What is also important at this point is making sure that whatever you choose to represent your story is feasible for you to find or create the required images, graphics, videos, etc.

When I have an idea for a story and I'm not sure if there are enough images to represent it, I start searching in Google Images to identify the volume, quality and type of existing images, in general. I also get ideas for the story situations and scenarios by initially searching through it.

Once I'm sure there are enough and I've taken notes of the different type of graphics and images I will need to represent each of the elements of the outline I created, it's time to find the images to use!

For this, I mostly rely on the Flickr Creative Commons search functionality:

Flickr Creative Commons Search

I also rely on Photo Pin and Compfight, which allow users to search images under Creative Commons licenses:

Photopin image search

Although this exercise is worth it, it is still a time-consuming process that you will need to develop over many days. Make sure to save all of the images that you have found on a specific directory on your computer and give them relevant, descriptive names so it's easy to find them later.

Additionally, I use Evernote (and Evernote Web Clipper) to save on a text file the URLs of the images that I've found -- so I can save them wherever I am, not only with my laptop but also on my iPad or iPhone -- which is pretty useful when preparing the slides, and also at the end of the presentation (when you need to refer to the source of the images).

Keep in mind that everything needs to fit into your story to enhance the experience, from the colors you choose to the type of fonts you use. It is not only about the images.

You can use Colllor and Adobe Kuler to choose a palette of color to fit with the look and feel that you want to keep with your story. Just remember to have a good contrast between them.

To find fonts that are attractive, easy to read and also fit with your design you can use Font Quirrel, Font Zone, and 1001 Free Fonts.

To prepare the slides, I use Keynote -- I'm a Mac user -- but I have also used PowerPoint in the past. Whichever of these two tools you use, you will be able to generate PDF versions of your presentation, which I always do -- and suggest that you also do and share with the event organizers, as a back-up -- and are the ones that I always upload to Slideshare, since the fonts are always correctly displayed with them.

If you're too nervous to start with a story for your next presentation right away, an alternative might be to start using them for your blog posts in order to give more room to explain and specify, and then take the stories to your presentations.

Expand your presentation slides

Don't wait until the day of your presentation to start creating visibility for it, or only start using your slides after you've already presented. You can (and should) expand your presentation reach in many ways.

From writing a blog post about your future participation in the conference, or doing a related post sharing a bit about the topic that you will speak on at the conference, sharing beforehand is key. I did this with The International SEO Checklist I wrote for the Moz blog a couple of weeks before MozCon.

You can also share a preview of the slides with photos across your social network contacts, as I usually do on Instagram, starts creating visibility and buzz around the presentation well before the day you speak.

MozCon Slides in Preview in Instagram

It will require a bit more time, but you can also schedule tweets with the most important phrases of your presentation to be published during your session. Of course, you can always publish your slides to Slideshare (if you have a Pro account you can do it beforehand and keep the slides private until you start your presentation) and share it during your session if possible; if not, you can share right after you finish (be sure to include the hashtag of the event).

To expand your presentation slides' initial reach, try creating additional resources to share when you're speaking.

For example, a compilation of tools or posts, your own tool to help solve the problem that you targeted on your presentation, or a summary of the presentation content in a separate, easy to digest format (such as an infographic in HTML5 as I did with the International SEO Map and ROI Calculator) are all fantastic presentation supplements. Make sure you have these ready to share during or immediately concluding your presentation.

Expand your presentation visibility with additional resources

You can also follow-up with your presentation writing a post summarizing the experience, sharing more insights, embedding the slides there, or also extending the idea of the presentation to other formats.

For example, this year I recorded a Whiteboard Friday following-up with my International SEO presentation at MozCon (stay tuned for when it gets published!). Last year after my SEO Project Management presentation, I created an SEO Project Management Jedi Challenge, a quiz to assess what people had really learned during the presentation, which was a fun, different way to follow up with it in another format that could also be additionally shared in other platforms:

Expand your presentation visibility with additional resources

Of course, it's important that you promote and share through your network (Twitter, Facebook, Google+, LinkedIn, Pinterest (if there are images), etc.). You can build all of these actions and assets before, during, and after the presentation.

Optimize your presentation Web presence

To build your presentation visibility in social networks, it's always recommended to use the event hashtag when sharing it in Twitter, Facebook, Google+, etc., as well as to optimize the file names, titles, descriptions, etc. with the relevant keywords you want to rank for, whether you publish on Slideshare, your blog, or any other social network. It's also important to add your Twitter handle and event hashtag to your own slides, so it's always easier to refer and mention you when sharing it.

Beyond these well-known optimization tips, I found myself smiling when Will Critchlow mentioned adding Twitter handles to Titles or Meta descriptions during his presentation at Mozcon; I've been doing it along with the event hashtag when I publish any type of content related to a presentation.

As you can see, from the slides in Slideshare to the site I built as additional resource, all of them show relevant, descriptive keywords, along with my twitter handle and the event hashtag in the title and meta description. This is far easier to build more visibility and mentions related to your presentation:

Add Twitter Handle & Even Hashtag to the titles and meta descriptions of all your presentation related content

Additionally, you can create an easy and relevant hashtag specifically for your presentation and include it along the event hashtag and your Twitter handle, too, as I did with the SEO Project Management presentation last year:

Create easy to share hashtag for presentation

With a specific hashtag, it will also be easier to track how your presentation is shared and the traction that it takes on social networks, which is the next topic: Tracking and following-up with the results.

Track Presentation results & Follow-up

Remember that you can't improve what you don't measure, so when sharing your presentation slides and all related content, make sure to tag them (by using bit.ly and Google Analytics URL Builder) in order to identify how it has been shared through social networks.

Before MozCon, I registered as a PRO user of Slideshare, and I have been impressed with the additional features it has. If you're going to produce a lot of presentations, I recommend you to give it a try, too. The benefits include the analytics functionality, giving information about each slide's number of views, email shares, tweets, Facebook shares, favorites, Facebook comments and downloads, and information on the distribution of views per country and traffic source:

Slides Presentation Analytics

It's also imperative that you measure not only the slides results, but also the impact that the presentation has made on the resources you've also built and, ultimately, to your site, from a conversion perspective.

You can use SocialCrawlytics to see which has been the most popular pieces of content from the web presence that you have built related to your presentation and where has been shared, as well as Google Analytics, to see the impact from a traffic and conversion perspective. This includes the additional volume of traffic and conversions generated by the presentation, which were the top referral sites, to which areas of your site the traffic went that day, what was the conversion rate, etc.

Traffic, conversions, shares from presentation resources and slides

You should also follow up with the feedback that you received from your contacts or anyone on the social networks or sites where your have shared the content related to your presentation. Ask the people you have more confidence in about what they liked or disliked about the presentation, what you could improve, what they would eliminate completely, and what has been their favorite aspect of it.

You will also know how well your presentation has performed not only from a social sharing, traffic, and conversion perspective, but also from a more "qualitative" perspective from which you can learn to become a better presenter and speaker and perform better next time.

Practice to become a presentation superhero

Finally, it's important that you remember: don't be too harsh with yourself at the beginning. Becoming a slides superhero takes time, experience, and hard work.

If you can do it, watch yourself speaking before your presentation (and if the presentation is recorded, watch it afterwards, too), so you can see what the audience saw and improve for next time.

This has proven to be difficult for me when I speak in English, since sometimes I still make some mistakes or don't do it as naturally as in Spanish, and I'm very critical with myself. I know I need to practice more and remember to not focus so much on little trivial details that no audience member will notice or pay attention to, but to focus on the important aspects of how I share the story, move in the scenario, the speed of the presentation (I speak fast and when doing short presentations is actually something handy, but what I need to verify is that everything that I say is understandable despite the speed), that I coordinate well with the slides, and that I'm able to share the desired message with the audience.

I recommend that you start soon with smaller presentations, plan with time (this can be tricky depending with your agenda), and practice, practice, practice!

You'll see how at the beginning that you'll feel like a weird Spongebob Batman, but after a while, you're going to build confidence when you create and share the story with amazing slides. With all that great feedback, you'll soon become a real slides Dark Knight.

Now it is your turn. Which are your tips to become a slides superhero?

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Photos taken from Flickr Creative Commons: 1, 2, 3, 4, 5, 6, 7.


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