marți, 17 ianuarie 2012

SEOptimise

SEOptimise


How Is adCenter Different to AdWords?

Posted: 16 Jan 2012 06:08 AM PST

So you're advertising on Google, but you want to branch out to Bing? There's a new audience for you there, with less competition and less cost!

Microsoft adCenter is in many ways similar to AdWords. Your ads appear on searches that match your positive keywords but not your negative keywords. Your account contains campaigns, which contain ad groups, which contain keywords and ads. Your ad's position and the price of a click are determined by your bid and previous performance. But there are many differences – here are some of the most important ones for when you're starting out.

Markets and Locations

In adCenter, there are separate options for Market and for Location. The Market determines what language you can use and which websites your ads appear on. Location determines where the users are.

So if your Market is 'UK – English', and you target all Locations, then your ads will appear on English websites like uk.msn.com to visitors from anywhere in the world. If the Market is 'UK – English' and the Location is United Kingdom, the ads will be on the same websites, but only visitors from the UK will see your ads.

The current Markets are USA (in English or Spanish), Canada (French or English), UK (English), France (English) and Singapore (English). You choose a campaign's Market when you create the campaign, and it can't be changed afterwards. Location can be set at campaign or ad group level, and can be changed at any time.

Learn more here.

Normalisation

All search terms and keywords – regardless of match type – are normalised. AdCenter will ignore CapITAlisAtion, áccents and most #punctuation. Note that plurals are left unchanged.

Apostrophes are treated differently to other punctuation. If an apostrophe appears in a name or in the middle of a word, it will be left, so "O'Brian" is different from "OBrian" or "O Brian". If an apostrophe is used in a possessive, the non-possessive form will be used, e.g. "Keiko's" is the same as "Keiko" but not "Keikos" or "Keiko s".

Words like 'the', 'of', 'what', 'for' and 'a' are ignored. This means adCenter sees no difference between the searches "Keyword", "How to Keyword" and "What is Keyword for?" – any of these terms can trigger an ad that has 'Keyword' on exact match. Negative keywords are normalised the same as positive ones, so you can't stop this.

Microsoft's explanation of normalisation is here.

Dynamic Text and Placeholders

In AdWords, you can use Dynamic Keyword Insertion to put terms from the search query into your ad. AdCenter has a similar feature, which allows extra information.

Firstly, you can put {keyword} into your ad, and this will be replaced by the triggered keyword when the ad appears.

Secondly, adCenter will let you give your keywords three Placeholder parameters, which can then be inserted into adverts. You might have keywords that are misspellings, and use a Placeholder for the correct spelling to appear in the advert. Or you could have keywords for different products, and use Placeholders for their price or special offer information.

Microsoft's help page for dynamic text is here.

And Some More…

Negative keywords can be phrase or exact match, but not broad. Positive keywords can be broad match, phrase match or exact match (although broad match is a bit less broad than it is in AdWords).

AdCenter has demographic data available on searchers logged into Microsoft or MSN accounts. This means there are demographic targeting options, where you can exclude or change bids based on age group or gender. You can also get age group and gender reports.

AdCenter gives search query reports (available in the Report tab), but they do not give search query information for search terms that generate no clicks. The number of impressions given is not the actual number of impressions for a search term; adCenter only reports the number of impressions that occurred within an hour of a click.

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How Is adCenter Different to AdWords?

Related posts:

  1. Not Using AdWords Remarketing? Don’t Delay! (Actually Do)
  2. 59% Say ROI from Google AdWords Remarketing Outweighs its Annoyance
  3. 9 Ways to Sharpen Up Your Paid Search

Chelsea Blacker Joins SEOptimise London Team

Posted: 16 Jan 2012 01:35 AM PST

We’ve been quietly working away on a few things here at SEOptimise during the last couple of months, so it’s probably about time we made a couple of announcements!

Chelsea BlackerFirstly, you may have noticed that in December we opened a new London office in Paddington. Alongside this, we recruited two new SEO execs – Gillian Cook and Pak Hou Cheung – both of whom have written some great posts on the SEOptimise blog already.

And now we are delighted to welcome Chelsea Blacker to head our London SEO team. Chelsea has a huge amount of experience in SEO, having worked within the search industry agency-side for the last 5 years. In addition to this Nick Clarke will be joining the Oxford team as a content writer later this month.

So following a very successful 2011 which included some great new client wins, conference speaking at leading industry events and topped off with a search award - we have plenty to look forward to for a very exciting year ahead!

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Chelsea Blacker Joins SEOptimise London Team

Related posts:

  1. SEOptimise expands into London with new Paddington office
  2. Meet the Team
  3. SEOptimise wins major new contract with M&G Investments

luni, 16 ianuarie 2012

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


65% of Italians Think Euro Made Things Worse for Italy's Economy

Posted: 16 Jan 2012 04:48 PM PST

CNBC has some interesting figures on a recent poll in Italy: Majority of Italians No Longer Trust the Euro

  • 65% of those polled thought the introduction of the euro has been more damaging than beneficial for the Italian economy
  • 55% percent of Italians have lost confidence in the euro single currency
  • Confidence in the European Union stood at 51%, the lowest level in many years
  • 31% said they would prefer a return to the lira


The last bullet point is the odd man out. Expect to see that number rise as Italy heads into a massive recession.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Portugal Downgraded to Junk; Bond Yields Soar; Record Spread vs. Germany; Portugal to Follow Greece Into Default Abyss

Posted: 16 Jan 2012 12:43 PM PST

Portugal is poised to quickly follow Greece into the default abyss following a debt downgrade to junk status by the S&P on Friday.

The Wall Street Journal reports Portugal's Bond Yields Rise Sharply After Rating Cut To Junk
Portuguese borrowing costs rose sharply Monday as some investors were forced to sell their government bond holdings after Standard and Poor's Corp. downgraded the country to junk status late Friday.

Portugal is now rated as non-investment grade by all three major rating companies. Moody's rates the country at Ba2, Fitch at BB+ and Standard and Poor's at BB.

Non-investment, or junk, bonds have an increased risk of default and pay a higher yield than investment grade bonds to compensate investors for holding the extra risk.

The yield on the two-year and five-year government bonds rose in excess of two percentage points Monday to yield 13.49% and 16.80%, respectively, while the 10-year benchmark rose by just over one and a half percentage points to yield 13.55%, according to data from Tradeweb.

"Now that Portugal is rated as junk by all three agencies, there is forced selling by investors as it [Portugal] is removed from various bond indices and funds," noted one trader familiar with the matter. "It doesn't help that the markets are thin due to the U.S. holiday which makes price movements even more erratic."

Investors are also worried that Portugal may have to follow Greece and re-structure their government debts as they are unable to access the funding market.

The spread between Portugal's government bonds and German bunds hit record levels Monday with the 10-year spread widening by over one and a half percentage points to 1225 basis points.
Portugal 2-Year Government Bonds



Portugal 10-Year Government Bonds



As shown in the above chart, yields continued to rise on Monday, after the WSJ article was written.

Graphs in the above charts are not current, but the summary quotes on the left side of the chart are accurate.

The yield on two-year Portuguese bonds is 15.78 and the 10-year yield is 14.41. Thus, the yield-curve is inverted once again and that is a sign of severe stress.

Given that the Ducks are Lined Up for Greek Default, it's time to look ahead. A Greek default may be priced in, but what about Portugal or Spain?

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Greece Dispatches Officials to US Over Default Fears; Senior S&P Official Expects Default Soon; Greek One-Year Bond Yield Touches 415%; Ducks Lined Up for Merkel Orchestrated Default

Posted: 16 Jan 2012 10:04 AM PST

A Greek default appears likely soon as Greece Dispatches Officials to US Over Default Fears.
Greece sent senior officials to Washington on Monday for meetings with the International Monetary Fund as it raced against the clock to break a deadlock in debt swap talks that has raised fears of an unruly default.

Barely a month after an injection of bailout funds helped avert bankruptcy, Greece is back at the centre of the euro zone crisis as fears of a default and a subsequent euro zone exit overshadow a mass credit downgrade of euro zone countries.

Cash-strapped Athens needs a deal with the private sector within days to avoid going bankrupt when 14.5 billion euros of bond redemptions fall due in late March.

But Athens is quickly running out of time on the bond swap front. A deal must be sealed before senior inspectors from the EU, IMF and ECB "troika" arrive in Athens at the end of the week to agree details of a second, 130-billion-euro bailout.

Furthermore, an agreement in principle is needed by the end of this week if it is to be finalized in time for the March bond redemptions, Charles Dallara, head of the Institute of International Finance who represents Greece's private creditors, told the Financial Times.

Banking sources say Athens is not the problem in the talks, pointing the finger at terms insisted on by the so-called troika of EU, ECB and IMF lenders keeping Greece afloat with aid.

In a bid to resolve the impasse, a government source said the head of Greece's debt agency and a senior adviser were travelling on Monday to Washington to meet IMF officials - just a day before a team of technical experts from the troika arrives in the Greek capital.

One banking source said official sector creditors had asked for a coupon of less than 4 percent, irking banks for whom it would have meant losses of over 75 percent on the bonds.

A second source involved in the discussions said the troika had pushed for a coupon of 2 to 3 percent that banks deemed unacceptable, below the 4 percent level that Greece and France proposed. Banks considered a 4 to 5 percent coupon sustainable for Greece, the source said.

Without a more palatable offer, the level of participation among private creditors could slip to below the level needed to ensure the deal is considered voluntary, the source said.
Senior S&P Official Expects Default Soon

CNBC reports S&P expects Greece to default soon.
Greece will default shortly on its debt obligations, a senior Standard & Poor's official told Bloomberg Television on Monday.

"Greece will default very shortly. Whether there will be a solution at the end of the current rocky negotiations I cannot say," said Moritz Kraemer, the head of the agency's European sovereign ratings unit.

"There is a lot of brinksmanship on and a disorderly default will have ramifications on other countries but I believe policymakers will want to avoid that ... The game is still on."
Greek One-Year Bond Yield Touches 415%



Ducks Lined Up for Merkel Orchestrated Default

The hangup preventing an agreement is the coupon rate. Germany has proposed a 2% coupon rate. That would drive the losses on Greek bonds from 60% to 80%.

Is this a signal that Chancellor Merkel has had enough of bailouts and wants to dump Greece? I think so and talks with the IMF suggest so as well.

I do not really buy the idea that a deal has to be reached within days given bond redemptions are not until late March. It 's easier to believe the IMF and EU need that time to arrange for an orderly as possible Greek return to the drachma.

It's possible of course that a deal is worked out, but it seems Germany and the IMF have had enough with Greece and the S&P is preparing everyone for the inevitable.

The ducks are lined up for default.  All it takes is for creditors to refuse a coupon rate of 2% and the accompanying 80% losses (soon to be 100% losses) for anyone without Credit Default Swap (CDS) protection.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Timing the End of German Chancellor Angela Merkel and French President Nicolas Sarkozy

Posted: 16 Jan 2012 12:53 AM PST

Neither German Chancellor Angela Merkel nor French President Nicolas Sarkozy is likely to survive the European sovereign debt crisis.

The timing of the demise of Sarkozy is easy to predict. Polls suggest he will be not win the May 6 election and he might not even survive the first round of voting on April 22. Please see "Let the Euro Die" Candidate Trails Sarkozy by Slight 2 Percentage Points; Will Sarkozy Survive the First Round Vote? Eurozone About to Become Unglued

The timing of the demise of chancellor Merkel is more problematic. Technically, her splintering coalition could fracture beyond repair at any time as a series of articles in Der Speigel suggests.

January 6
Merkel's Coalition Partner on the Road to Collapse
Germany's Free Democrats have been in freefall for months. But on Friday, the party, Chancellor Angela Merkel's junior coalition partner, hit a new low. Inner-party bickering led to the collapse of a state government and a new poll found that just 2 percent of Germans would vote for the FDP today.

Some 83 percent of those asked said that the FDP has not delivered on its promises. A further 72 percent say that it isn't clear where the party stands when it comes to the euro crisis. Just 15 percent of Germans think the party is credible.

It is a situation which has not made things easier for Chancellor Merkel. The FDP's periodic hand-wringing over Germany's outsized role in bailing out struggling euro-zone countries has occasionally led to speculation that her coalition could collapse prematurely. Furthermore, she has periodically provided some legislative concessions in an attempt to breathe some life into the moribund party.

Mostly, though, it is a situation that seems to indicate that Germany's party landscape no longer has room for the FDP. After all, even the Pirate Party, which focuses almost exclusively on Internet privacy issues, is doing better than the once mighty FDP. The Pirates managed 6 percent in Friday's poll -- numbers that the current FDP could only dream of.
January 9
Confidence Wanes in FDP Leader Rösler
Despite efforts to breathe new life into their faltering message, Free Democratic Party leader Philipp Rösler could be forced to step down soon. Should he fall, Chancellor Merkel could lose much more than a key political partner. Her entire cabinet could face a significant reshuffle.
January 9
Scandal 'Could Mean the End of Merkel's Government'
German President Christian Wulff refuses to step down amid a scandal involving a threatening phone call to a major newspaper and dodgy business dealings. German commentators warn that his resignation could cause Angela Merkel's government to collapse.

The scandal surrounding Christian Wulff gets murkier by the day, but the German president is refusing to resign from the largely ceremonial position, despite growing calls for him to quit. On Monday, his lawyer even went on the offensive.

At the crux of the affair is a message that Wulff left on the voicemail of Kai Diekmann, editor in chief of the powerful tabloid Bild, on Dec. 12. The newspaper claims that Wulff wanted to prevent the publication of a damaging story about a private loan that Wulff took out. Many Germans regard Wulff's alleged threats as an attack on press freedom. For his part, Wulff insists that he only wanted to delay the publication of the story. In a high-profile television interview last week, Wulff admitted he had made a "serious mistake" by phoning Diekmann but denied he had considered resigning.

Last week, Bild said it wanted to publish the actual message as support for its version of events, but asked Wulff for his permission to make the voicemail public. The president denied the request. But on Monday, Wulff's lawyer, Gernot Lehr, said in an interview with Deutschlandfunk public radio that the president was not afraid of the message being published. If Bild "wants to do so, then let them," he said. "It is Bild's business if they want to break this taboo."

In its new issue, published Monday, SPIEGEL printed lengthy extracts from the message, after obtaining a transcript. According to the transcript, Wulff did indeed ask the newspaper to delay the publication of the story. He also, however, threatened to take legal action, which observers see as a clear attempt to stop the article's publication.

Parts of the German political establishment have already turned to the question of what will happen if Wulff steps down. On Sunday, the leader of the opposition center-left Social Democratic Party (SPD), Sigmar Gabriel, offered Chancellor Angela Merkel help in a possible search for a successor. He said if the parties could agree on a joint candidate then the SPD would not put forward its own candidate. Merkel would probably be dependent on opposition votes in the Federal Assembly, the specially convened body that elects the German president, if it came to an election. The chancellor narrowly avoided a debacle in 2010, when her handpicked candidate Wulff needed three rounds of voting to get elected, despite the government's majority in the assembly.

"So what can she do? With her coalition holding an extremely thin majority of a maximum of four votes in the Federal Assembly, putting forward another candidate to replace Wulff would be risky. This would hold particularly true if the opposition Social Democrats and Greens were to put their former candidate Joachim Gauck, who lost to Wulff in 2010 but is widely respected, back in the running. A defeat in the struggle for Germany's highest office in 2012 would send a major symbolic message for the loss of power in Merkel's coalition government. Together with the collapse of the 'Jamaica' coalition in Saarland (comprised of the CDU, the FDP and the Greens), the general withering of the FDP and the possibility of a CDU defeat in state elections in Schleswig-Holstein in May, a formidable political headwind could form that the chancellor would then have to fight during the next federal election in 2013."
January 12
German President Blasted by Party Allies
German President Christian Wulff promised transparency in a television interview last week regarding questions about his personal finances. But since then, he hasn't delivered. Several members of Chancellor Merkel's Christian Democrats, the party which propelled Wulff into office, have turned on him.

CDU parliamentarian Karl-Georg Wellmann [suggested] Wulff should resign. "A horrible end is better than horror without end," Wellmann said, in reference to the likelihood that criticism will continue to dog Wulff if he clings to his office. "My personal advice to him would be to no longer subject himself, his family and his office to (the condemnation)."

Several other CDU politicians likewise have heaped censure on the German president this week, including powerful conservative parliamentarian Peter Altmaier, a close ally of Merkel. And Bundestag President Norbert Lammert, a senior CDU member, complained in newsmagazine Stern of the "massive, comprehensive loss of trust" in the president.

"On television, Wulff promised 18 million citizens that 450 questions would be answered and made public," Björn Thümler, CDU floor leader in the Lower Saxony state parliament, told the Norwest Zeitung newspaper. "I think we are all waiting for that and that is what must happen. There is no alternative."

As of Thursday, Wulff had not budged. Instead, he stood for hours before television cameras greeting his some 80 visitors. Not all, however, accepted his invitation to the new year's reception. Transparency International stayed away, as did the German Journalists Association. In protest.
Merkel's junior coalition partner is burnt toast and clearly she has other political problems as well. Moreover, Europe is heading into a massive recession and Germany will not be immune. Can she keep a working coalition intact until the 2013 election? I rather doubt it.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Damn Cool Pics

Damn Cool Pics


50 Most Popular Travel Destinations in the World [Infographic]

Posted: 16 Jan 2012 05:55 PM PST



Who lays claim to the world's most popular heritage sites, theme parks, museums and national wonders? TravelSupermarket has developed an infographic outlining the top 50 most popular travel destinations, providing a snapshot into global travel trends, and answering the question "Where in the world is everyone going?"

Click on Image to Enlarge.


A Linkbuilder's Gmail Productivity Setup (with Outreach Emails from 4 Industry Linkbuilders)

A Linkbuilder's Gmail Productivity Setup (with Outreach Emails from 4 Industry Linkbuilders)


A Linkbuilder's Gmail Productivity Setup (with Outreach Emails from 4 Industry Linkbuilders)

Posted: 15 Jan 2012 12:55 PM PST

Posted by dohertyjf

Because linkbuilding is hard, we all look for ways to make the process less painful and our outreach more effective. I constantly struggled with how to make my job more effective when working in-house, and since coming to Distilled I have had to become even more of a productivity ninja in order to keep up with the fast pace of an agency.

The goal of today's post is to teach you some ninja ways that will markedly increase the speed of sending linkbuilding emails, as well as help you provide context to them with the goal of increasing your response rate.

A quick note: These tips I am showing today apply to people who use Gmail as their email provider. There are probably similar tools available for other programs like Outlook. So take the principles applied here, suit them to your needs, and then share the knowledge!

Gmail Tools and Tips

Let's look at some Gmail tools, tips, and tricks that can improve your productivity.

Gmail Shortcuts

Gmail shortcuts are a linkbuilder or email productivity ninja's best friend. Once enabled in Labs, you have a whole wealth of shortcuts to use so that you never have to touch your mouse, unless you need to edit text or do something like inserting a canned response (see below). You'll find that shortcuts tend to eliminate many superfluous steps, and when used in combination with the other tools mentioned, you can drastically speed up your email processing time.

The most important shortcuts are, in my opinion:

  • C - compose a new message
  • E - archive a message
  • G then I - return to inbox from a message
  • R - reply to a message
  • A - reply all to a message
  • F - forward the message
  • J - when in your inbox, move to the next message
  • K - when in your inbox, move to the previous message
  • X - when in your inbox, mark an email. Most useful when processing out emails that don't require any attention (such as daily emails).

You should think about shortcuts as "recipes" of sorts. Use them in combination, like Tab+Enter for sending, J+X+E for archiving messages in your inbox, or R+message+tab+enter for responding to a message. String them together, and you'll be more awesome.

For a complete list of Gmail shortcuts, go here

Pro tip: Combine this with Send and Archive (mentioned below) to take your processing to the next level.

Canned Responses

Canned responses are something that our New York Sales Exec Ron Garrett recently introduced me to. Another Labs tool, it allows you to save email templates to use so that you are not constantly copying and pasting from one source to another, risking making a mistake.

As you can see in the image below, it installs a "Canned Responses" button right under the Subject field. This is where you can save drafts of canned responses for quick access.

Here is how a canned email might look if I was sending an email to Tom Critchlow:

Pro tip: Highlight the text to change in yellow so that you make sure to insert all relevant information.

Also, make sure you check out some example linkbuilding emails from some industry experts at the bottom of this post.

Rapportive

Rapportive is a Gmail plugin that I've been hyping recently, because it's so freakin awesome. The idea is simple, but the outcome is powerful.

After you download it from Rapportive.com and install into Gmail, the box will appear on the right side of your screen when you go to compose a new email. The Rapportive feature that makes it so powerful for linkbuilding and connecting with others is the social features.

You can see many different ways for you to connect with, or build rapport with (see what I did there?), your email contact. You can even connect with them, such as sending a LinkedIn invitation, directly from within Rapportive.

BOOM.

Check out all the options I get when I go to email Ross:

Pro tip: Use Rapportive to help you find contact emails. If you are not sure of the combination of their company's email (john.doherty, john-doherty, jdoherty, dohertyj, for example), try different combinations. When you hit the right one, their information will appear :-)

Boomerang

Boomerang is a Gmail plugin that I found via Napoleon Suarez. After you install, a little "Boomerang" icon will appear in your Gmail screen and a Send Later button will appear on every email you go to send. When expanded, it looks like this:

The really powerful features of Boomerang are:

  • Send emails at a designated time (ie you write an email at 2am on Saturday night. Set it to send at 9am on Monday so it doesn't look like you are working at 2am on Saturday night)
  • Send an email back to the top of your inbox at a later point in the day (I do this with emails that I want to respond to at a designated email time later in the day).
  • Send the message back to you if you don't hear back within a set amount of time (great for recontacting people you emailed about links).

I'd love to hear other ways you find to use Boomerang as well!

FYI - Boomerang is also available for Outlook! Also, you receive a certain number of Boomerangs per month, and then it moves to a paid service. If I was doing more link outreach, I definitely think the paid service would be worth the money, but at this point I have never hit my max.

Undo Send

Another awesome Labs tool that is handy to have around is Undo Send. What it does is allow you a time buffer (I believe 5 seconds) to recall an email before it sends.

Once you send the email, you will be returned to your email but this little box will show up:

Pro tip: To avoid sending an email early, even with this tool, don't put the recipient's name in the To: field until you're done. After you've completed your email, use the Shift+tab combination twice to return to the To: field. Insert the email, tab three times, and Send and Archive.

Send and Archive

The final Gmail productivity ninja tip I have for you is the Send and Archive Labs tool. Once installed, a Send and Archive button appears on your Compose screen. If you're an InboxZero nut (like most of Distilled), then you're already excited by this.

Here's a screenshot of the button:

Now, when you have finished composing an email and you are ready to send it, simply Tab from your message and press Enter.

Boom! Email sent and the message is now out of your inbox. You've just eliminated the step of archiving the message after the fact. Go and do something awesome.

Pro tip: Just install and use it. Nothing more to be said.

Linkbuilding Email Templates from Industry Linkbuilders

I emailed some friends to ask for some examples of actual link request emails that they have sent to prospective link partners. The following are those examples. Please note that these are drafts, and emails should always be as customized as possible to the recipient.

Broken Linkbuilding

Ross Hudgens is the SEO Manager at Full Beaker, a lead-gen focused SEO company outside Seattle. Ross responded to my email with this gem of a broken link email that he sends to people when asking to be included on their list, but wants to provide them value by helping them out with some links broken on their site. Here's the email:

Hello NAME, I was browsing through your site/links as a NICHE SPECIFIC DESCRIPTION myself, and they're great. ONE/TWO SENTENCES TAILORED TO SAID WEBSITE.
I'm contacting you specifically because I was looking through your links and I noticed a few broken ones - specifically to BROKEN LINK1, BROKENLINK2. Other than that you've got a great list!
I have two more suggestions for sites that were extremely helpful to me as a NICHE SPECIFIC DESCRIPTION might make good additions to your list - GREATRESOURCE and MYWEBSITE. GREATRESOURCE is a comprehenshive and entertaining resource and MYWEBSITE has some great tips for NICHESPECIFIC DETAIL. Just a thought.
Anyways, just wanted to let you know and say thanks - have a great new year!
Regards,
EMAIL NAME

Notice how he has put information to change in CAPS so as not to forget to change a field. Boom!

Guest Posting

This email comes from Distilled SEO Geoff Kenyon, who works in our Seattle office. Geoff has been killing it for his clients for a while now, so I asked him for an example of what he sends to people. He came back with this example of a templated email sent to people for guest posts.

Hey NAME,
I saw that you're the THEIR POSITION over at THEIR COMPANY and I wanted to get in touch. I've seen guest contributions before on the TOPIC blog and wanted to know if you were open to any more guest contributions. I am looking to write about something related to NICHE and thought that the topics I had in mind may go well on the TOPIC blog.
I was thinking about the following subjects:
  • IDEA 1
  • IDEA 2
  • IDEA 3
What do you think about these? If you're interested, I am happy to get something written up and sent over to you - or if you have another topic you'd like to see covered, I am more than happy to write on that.
Thanks,
NAME

Note: Do not mass email a ton of people your content ideas, but customize them per person. Also, don't mass email. Send emails one at a time. It doesn't scale easily, but it's more effective. Also, don't send emails like this to high-level contacts. Those MUST be totally personalized.

PR

This next example comes from Paul May over at Buzzstream, which is a linkbuilding CRM tool that we use and love at Distilled. Paul sent me this example of an email they sent out during their most recent launch. I think it's a great mix of professional and personal with a lot of detail.

I especially love the "Pick your poison ;)" part!

Hi ,
Don't know if you remember me, but I've commented on a number of your blog posts and we've written a couple of posts on the (YOUR COMPANY) blog that continued discussions you'd started (I think the TOPIC post was the most recent one). I wanted to reach out to you about YOUR COMPANY, the PR/SEO startup I co-founded.
We're now preparing to launch (DATE) and I wanted to see if we could setup a time to brief you on it. QUICK BACKGROUND ABOUT YOUR COMPANY. WHY YOUR COMPANY IS GREAT.
Here’s the gist. You can:
  • SELLING POINT 1
  • SELLING POINT 2
  • SELLING POINT 3
Launch is happening DATE. We’d love to find some time to show the thing to you. Are you comfortable with an embargo until TIME a.m. ET on DAY, DATE (i.e. late Monday night PT)? If so, here are some suggested times...pick your poison ;)
  • TIME OPTION 1
  • TIME OPTION 2
  • TIME OPTION 3
Thanks in advance.
Regards, NAME

Push Content

This final example comes from Mike Essex at Koozai in the UK. Mike shared this example email that he sends to people when they are pushing out content that they have created, to help generate a buzz. In Mike's own words: "The first method I use is to find content that we have, which could be relevant to other websites and then I get in touch with them to ask them to link or continue to debate the issue. This works well as it gives them a reason to link, and an opportunity to add new content to their websites." Here's the example:

Hi NAME,
ONE OR TWO SENTENCES ABOUT THE PURPOSE OF THE EMAIL AND WHY YOU CREATED THE CONTENT. ALSO, WHY THEY SHOULD CARE ABOUT THE CONTENT.
The guide can be found at LINK and I’d love if you could share this with your readers and help make them aware of THE POINT OF THE RESOURCE, and how they can help. If you need any further information please let me know.
NAME

Exchange for a link (but not a link exchange)

This next email comes from Allie Brown at SEER Interactive. Linkbuilding used to be all about link exchanges. I give you a link, you give me a link, everyone's happy. Those days are over, so we either have to create content for people to link to, or you offer someone something in return (but not a link). That's what I like about this email from Allie.

Hi NAME,
My name is Allie and I work with [Client] online marketing team.
First, I have to thank you for repeatedly featuring [Client] on [your blog name]. The [client] team truly loves it when their customers share their favorite looks with others on their personal blogs.
Secondly, I wanted to see if you would be interested in linking to [Client] the next time you feature one of their products. I noticed that you often mention us in your "XYZ" posts and I want to propose an idea that I think we could both benefit from.
In exchange for linking to [Client], we'd like to post a Tweet about your blog sometime within the next week. As you may know, we have over x followers, so the opportunity for exposure is pretty grand. You'd also be helping our team out by sending your readers directly to our site when they see a product they like.
Let me know if you're interested in this idea, and hopefully we can find some way to work together!
Thanks again for all your support and Happy New Year!

Incentivized Reviews for Ecommerce

This email template comes from Abbott Shea, also from SEER. This email proposes some free product in exchange for someone leaving a review. It provides a lot of detail and adds value to the recipient.

Subject: Merrrrrrry Christmas! Wait, too early....?
Body:
Hi [Name],
My name is Abbott, and I work with [client] web promotions team. I came across [blog name] and wanted to see if you were interested in working with us. Our site, [client] has over 48,000 custom [product] designs across 113 categories. We were inspired by [something about their site], and seeing as how you love the holidays just as much as we do we'd like to provide you with 5 free Christmas cards for a product review on [URL].
You can either design these cards yourself with your own photos and text or select one from our already pre-designed cards - regardless we'll be crediting you with free shipping. Please let me know if you are interested in this idea or if you have any suggestions of how we can collaborate on something else. I look forward to hearing from you!
Take care,
Abbott

I hope this post has been helpful to you! I'd love to hear any more email productivity tips that you have, especially for people using Outlook as that has not been talked about much in this post.

Also, don't forget that Distilled is running our annual linkbuilding conference called Linklove in London and Boston in March and April. Don't miss it!

Cheers!


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Seth's Blog : Straight up

Straight up

"Change does not roll in on the wheels of inevitability, but comes through continuous struggle. And so we must straighten our backs and work for our freedom. A man can't ride you unless your back is bent."

Martin Luther King, Jr.

And a few more thoughts, from one of the greatest men of my lifetime:

"On some positions, Cowardice asks the question, "Is it safe?" Expediency asks the question, "Is it politic?" And Vanity comes along and asks the question, "Is it popular?" But Conscience asks the question "Is it right?" And there comes a time when one must take a position that is neither safe, nor politic, nor popular, but he must do it because Conscience tells him it is right."

. . .

"We must rapidly begin the shift from a "thing-oriented" society to a "person-oriented" society. When machines and computers, profit motives and property rights are considered more important than people, the giant triplets of racism, materialism, and militarism are incapable of being conquered."

. . .

"The saving of our world from pending doom will come, not through the complacent adjustment of the conforming majority, but through the creative maladjustment of a nonconforming minority."

 

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