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Apply the Golden Rule to Guest Posting |
Apply the Golden Rule to Guest Posting Posted: 20 Jan 2013 05:04 PM PST Posted by Kate Morris "One should treat others as one would like others to treat oneself." The Golden Rule is a great to apply to your entire outreach process. From your writers and the people you are outreaching to, all the way to the content you are pitching, using the Golden Rule ensures that great content is produced for great sites, resulting in quicker responses and better return on investment for your client or company. Minor rant on guest postingAs a whole, search marketers are known for taking a good marketing tactic and overdoing it to the point that the search engines stop trusting the signals. Think about it: directories, commenting, sponsorship, articles, blog rolls, footer links, and more. Outreach is not a tactic; it is a relationship building strategy that has been around since we could communicate with each other. Guest posting, which is the standard product of outreach, is the tactic. Sadly, guest posting is on the border of being seen as poor a tactic as the ones above. None of the things I listed above are bad, though. Not one. If each of those tactics were treated with respect when used for a client (aka if the Golden Rule is applied to them), they could be useful marketing tools. Here are a few examples.
True online marketing happens when good tactics are used as a part of the company's day-to-day activities, not as a part of the strategic marketing plan. |
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You will almost never find a case study or lesson that precisely fits the problem you're aiming to solve. You won't find a book that shows you what someone precisely like you did to solve a problem precisely like this one.
The search for the exact case study or the exact prescription is the work of the resistance, a clever way to stay safe, to protect yourself from your boss or your self-talk. If you wait for the perfect map before departing on your journey, you'll never have to leave.
It's also true, though, that you have never once had to solve a problem that is exactly different from what's gone down before. We'd like to romanticize our problems as unique, as the one and only perfectly difficult situation that is the result of a confluence of unrepeatable, unique causes.
Your problem is your problem, and it is like no other. But it's close enough to those that came before, close enough to the ones you've studied, that it probably pays to stop stalling and take the leap.
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Mish's Global Economic Trend Analysis |
Crisis in Madrid Update; Plan "A" is Sgt. Schultz Defense, No Plan "B" Yet Posted: 20 Jan 2013 03:53 PM PST As noted on Saturday Massive Fraud in Spain Threatens Entire Government of Prime Minister Mariano Rajoy; Protestors in Madrid Shout "Resignation". A wave of new articles has appeared, mostly from Spain, but a few this time in English. Envelopes Stuffed With Cash El Pais in English reports Former PP treasurer "handed out envelopes with cash" to party officials Despite strenuous efforts by the ruling Popular Party (PP) to distance itself from Luis Bárcenas, who is in trouble with the law over corruption allegations, the party's former treasurer continues to maintain an office in the PP headquarters in Madrid even after having left the group, party sources said Friday.Socialist Party to Lodge Criminal Complaint El Pais in English reports Socialist Party to lodge criminal complaint over illicit PP bonuses. Counterattack Got that? The counterattack by the PP Secretary General is a claim the opposition party was equally fraudulent. That's a charge I easily believe. Moreover, here is some supporting evidence. Corruption allegations Surround Catalan Pujol Clan From El Pais, also in English, Corruption allegations surround Catalan Pujol clan. After many years of scrutiny and investigations, the Pujol-Ferrusola family of Catalonia — whose patriarch is a former regional premier and one of the region's biggest political powerbrokers — has always been able to escape when allegations of impropriety and corruption have surfaced.Rajoy Implicated Why stop there? Translated from El Pais in Spanish, please consider Accusations Unleash Gale. In a particularly sensitive time for the government of Mariano Rajoy, after a year of deep cuts in spending on essential public services and many promises of austerity and transparency to improve the image of politicians, research advances Gürtel case , with discovery of secret accounts extesorero of this training have been a blow to the credibility of the PP.Rajoy Silent, No Plan B El Pais in Spanish reports Rajoy Silent, No Plan B. "We have no plan B," admits a minister for the scandals are ruining his political agenda and his speech, with no reaction. On Friday, the ministers discussed among themselves, before and after the Council, the revelations about Barcenas , some moved to other of its decision to deny they had taken, but the meeting proceeded as if nothing had happened. Rajoy did not say anything.In a particularly difficult translation to follow, El Pais reports The 'case Barcenas' reopens the war in the PP Several national leaders of the PP have told this newspaper, on this line, that this should be seen as a move by a desperate former treasurer to blackmail Rajoy at a particularly sensitive time for his legal situation.Sgt. Schultz Defense Clearly Plan A is "I See Nothing, I hear Nothing, I Know Nothing". I have a couple of tributes in honor of the Sgt. Schultz Defense. "I See Nothing" I see nothing, I was not here, I did not even get up this morning" link if Youtube video does not play: I see Nothing "I Know Nothing" I have no idea whether or not this defense will work. However, a massive effort by Rajoy's administration to sweep this all under the rug using the Sgt. Schultz defense is clearly underway. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 20 Jan 2013 01:24 PM PST Since December, radical groups staged coordinated arson attacks at the homes of five Greek journalists and fire-bombed the brother of a government spokesman. Six days ago, nine shots hit the New Democracy party office, one of them in an office occasionally used by Prime Minister Antonis Samaras. In a disturbing trend of increasing violence, a Bomb exploded at Athens mall earlier today. A homemade bomb exploded inside a suburban Athens shopping mall on Sunday, slightly injuring two security guards as they checked that the three-story building had been fully evacuated.Shots Hit Ruling Party Headquarters, Journalists Also Targeted The Wall Street Journal reports Shots Hit Offices of Ruling Party in Athens Unidentified gunmen fired shots at the offices of Greece's ruling conservative party early Monday, police said. There were no injuries and only minor property damage, but the action follows a series of arson attacks in recent days against journalists and others that police say bear a resemblance to past strikes claimed by radical Greek leftist groups.Euro Leaders Declare "Worst of Crisis is Over" A week ago Bloomberg reported Euro Leaders Declaring Worst Is Over Turn to Economy Woes. European leaders declaring they've gained the upper hand in the three-year-old debt crisis are sharpening efforts to channel a rebound in financial markets to an economic recovery to chip away at soaring unemployment.Heard This "Worst is Over" Nonsense Before We've heard this nonsense before. I did a search for "worst is over euro" and turned up a stunning number of links, some going all the way back to 2009. Rather than compile my own list, please consider a chronology of statements compiled by David Lizoain for the Social Euro Journal. Chronology of Statements
I am quite certain there are dozens of other equally senseless statements to add to the list. Worst Not Over Every time there is temporary stabilization of bond rates, a whole slew of nannycrats proclaim "the worst is over". I see escalating firebombs, arson, and near-anarchy in Greece, coupled with 26% unemployment in Greece and Spain, over 56% youth unemployment in both countries, and major problems in Italy, and France. Moreover, a constitutional crisis is underway in Spain, and Massive Fraud in Spain Threatens Entire Government of Prime Minister Mariano Rajoy as Protestors in Madrid Shout "Resignation". With every tick up in unemployment adding powder to the keg, I wonder how much worse things get before the powder keg blows sky high. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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SEO Blog |
Top 10 Free Android Apps in Google Play Store for 2013 Posted: 20 Jan 2013 12:25 AM PST Google Play Store, in the past well-known as the Android Market, is a digital application supply platform for Android Apps developed and managed by Google. Google play let users to browse and download applications free or for a particular cost. The Best 'Free' Android Apps in the Google Play Store... |
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