joi, 25 aprilie 2013

SEO Blog

SEO Blog


STRATEGIES TO ADOPT JUST BEFORE GOOGLE UPDATE PAGE RANK

Posted: 25 Apr 2013 01:29 AM PDT

Our world is living and connected with internet. This is one of the most important link ups which have been made in order to know several peculiar things from the different parts of the world. We believe in god but all other countries multi-national companies believe in internet. From stock...
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How to make Word Press easier?

Posted: 25 Apr 2013 01:24 AM PDT

Word Press is a famous activity for the people who are involved in the online working. Nowadays the companies and businessmen having working efforts online are using the effective sites and blogs. This is helpful to gain the essential knowledge and information as well as to identify the latest requirements...
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Benefits of Manual SEO Submission Procedure

Posted: 25 Apr 2013 01:18 AM PDT

One of the most efficient online promotion strategies to get good ranking for your website and entice projected audience is through article advertising. This practice demands taking good care of improving search engine ranks through manual article submission. The advantages of article database submission comprise of maximizing target web traffic,...
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Top 5 SEO Tips that Can Lead You to Higher Ranking

Posted: 25 Apr 2013 01:14 AM PDT

SEO or search engine optimization is the key to getting top ranks on Google pages. It's not all about what you do on your site anymore. Optimization is about promotion and networking as much as keywords and Meta descriptions. Even though Google dominates many searches, there are other engines including...
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The Tried and Tested Path of Social Media Networking- Achieving Solidarity

Posted: 25 Apr 2013 01:07 AM PDT

The advertisement revenues of the top social networking company Facebook, is more than the combined revenues of four of the largest software companies in the world. This reflects not only on the capabilities of the individuals driving these organizations, but also the potential that the niche possesses. Facebook utilized an...
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Dusting The Website For Spring: Optimization and SEO Cleaning

Dusting The Website For Spring: Optimization and SEO Cleaning


Dusting The Website For Spring: Optimization and SEO Cleaning

Posted: 24 Apr 2013 01:50 PM PDT

Posted by scottwyden

Spring is here, so why not put some spring cleaning actions through on your website?

With that said, I'm going to get straight to the action items. Below is a list of many things you can look for on your site to adjust, add or remove.

On-site dusting

The following are things that you can do on your website to improve the presence on the web.

Authorship: Extremely important SEO action item. Google authorship's role in your website's rankings is more important than ever. In addition to being a SEO tactic, it also acts as a conversion tactic. You see, it is estimated that SERPs with authorship enabled receive around 120% more clicks.

+1 button: Going along with the Google Plus topic, make sure that you have a +1 button somewhere on your pages and/or posts. Why? Well, Google's Author Rank is using +1 data as part of ranking. So in addition to the marketing benefits of engagement, a simple +1 can help your website rank higher for keywords.

Pinterest button: Hopefully you are on Pinterest and pinning, liking and commenting with your customers. If not, hop on it. Then also add the Pin button to your website's pages and/or posts. People love to pin things, so make it easier for them.

Metadata: If you're using a WordPress theme similar to ProBlogger and Copyblogger (they're running Genesis), then there are SEO meta settings for every page and post on your website. I personally don't recommend using a theme's SEO settings. In fact, I much prefer WordPress SEO by Yoast - mentioned in this article on WordPress plugins. My reasoning for this is because in addition to providing meta functionality, it incorporates Open Graph for social media and a page analysis feature that is amazing.

Open Graph: I might as well move on to Open Graph since I mentioned above. Open Graph is what lets specific titles, descriptions and images show up on websites like Facebook and Google Plus. By using the same WordPress SEO by Yoast plugin, you can specify your image and descriptions for each.

Site speed: How fast does your website load? Could it be faster? Use the Google Speed Test tool to find what is slowing it down. Sometimes, simple changes can improve your load speed. Sometimes it requires development work. I like to tell people who if you're over a score of 70 then you're doing well, but to aim for mid 90s. Page speed helps for SEO and for user experience, so don't overlook it anymore. Sometimes slow site speeds can be due to shared hosting that so many websites are using.

Broken links: Log into your Google & Bing Webmaster Tools and look at any 404 errors that show up. Fix them by creating new pages in their place or redirect them to another page using 301 redirects. (WordPress users can use this plugin)

Index status: Are you preventing important pages from being indexed by search engines? To find out, go to Google and do a search that looks like the following, "site:seomoz.org". A search like that will bring up every page that Google has indexed on the domain listed. Dr. Pete shared a fantastic article on the SEOmoz blog that covers all the important search queries that you can utilize to see what content is indexed. The article also has queries that can help for guest post research. [bonus!]  It's also worth mentioning that you can also log in to your Google Webmaster Tools panel to view all the URLs indexed by Google.  Take advantage of that tool!

User experience: To keep people on your website you need to make sure that visitors can browse it easily. As a photographer, I use a related posts plugin that shows other photographs that viewers might be interested in. That technique, used similarly on many major publications like Mashable and Engadget, is a great user experience tip to keep people browsing your website.

Off-site dusting

The following are things that you can do off your website to improve the presence on the web.

Be social: Author Rank isn't 100% confirmed yet, but it's an inevitable ranking system that will soon be on Google, and a form of it will wind up on Bing eventually. To sum up Author Rank; it's where Google uses a combination of their core SEO algorithm and PageRank and combine it with the social activity around your website. For example, your commenting on and off-site, and +1s of your content and the content that you +1.

Guest post: Writing a guest post on websites like SEOmoz do many things for your presence. The two most common benefits are the relationships you build in the process and the ability to create a backlink to your website which helps with SEO.

Final Note

Sometimes dusting your website requires a fresh look. Do some searching on Google for business WordPress themes and find one that suits your needs and provides that fresh look that you've always wanted. Maybe it's a Genesis theme or something else. Either way, change can be good at times.

So grab your dust pan, an extra cup of coffee, sit down for a few hours and start cleaning up for spring time, both on and off-site.  It's spring, so start fresh.


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Boston Strong

The White House Your Daily Snapshot for
Thursday, April 25, 2013
 

Boston Strong

After attending the memorial for slain MIT Police Officer Sean Collier yesterday, Dr. Jill Biden made the short trip across the Charles River to the Marathon Memorial Site in Copley Square. There, she left flowers and a pair of running shoes in honor of the victims of last week's bombings at the Boston Marathon.

Watch video from Dr. Biden's trip.

Dr. Jill Biden signs a pair of her running shoes

In Case You Missed It

Here are some of the top stories from the White House blog:

Drug Policy Reform In Action: A 21st Century Approach
The Obama Administration's new 21st century drug policy outlines a series of evidence-based reforms that treat our nation’s drug problem as a public health issue, not just a criminal justice issue. This policy underscores what we all know to be true: we cannot arrest or incarcerate our way out of the drug problem.

President Obama Welcomes Amir Hamad bin Khalifa al-Thani of Qatar to the White House
President Obama yesterday met with Hamad bin Khalifa al-Thani, the Amir of Qatar, a nation the United States works with on a range of issues, including security, military cooperation, commerce and trade.

President Obama Honors the 2013 National Teacher of the Year
President Obama honored Jeff Charbonneau, a science, physics and engineering teacher at Zillah High School in Washington, as the 2013 National Teacher of the Year.

Today's Schedule

All times are Eastern Daylight Time (EDT).

8:30 AM: The Vice President Vice President meets with His Majesty King Abdullah II

11:00 AM: The President delivers remarks at the George W. Bush Presidential Center Dedication Ceremony WhiteHouse.gov/live

2:00 PM: The Vice President meets with gun safety advocates

3:15 PM: The President delivers remarks at the memorial service at Baylor University WhiteHouse.gov/live

7:10 PM: The President and the First Lady depart Dallas, Texas en route Washington, DC

9:40 PM: The President and the First Lady arrive Joint Base Andrews

3:30 PM: The President and the First Lady arrive White House

WhiteHouse.gov/live Indicates that the event will be live-streamed on WhiteHouse.gov/Live

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Seth's Blog : How big is critical mass?

 

How big is critical mass?

It's classified.

There's a certain mass and size of plutonium that you need to create in order to start a nuclear reaction... a reaction that tips, that spreads, that cycles out of control.

In the idea business, critical mass is minimum size of the excited audience that leads to a wildfire. People start embracing your idea because, "everyone else is..."

For every idea that spreads, it turns out that the critical mass is different. For example, if I want to start a yo-yo craze at the local elementary school, critical mass might be as small as a dozen of the right kids yo-yo-ing during lunch. In an environment that small and tightly knit, it's sufficient.

On the other hand, the critical mass for a better word processor is in the gazillions, because the current standard is so deeply entrenched and the addressable market is both huge and loosely knit. The chances that you will launch a new word processor that catches on because everyone else is using it are small indeed.

TED talks don't have to reach nearly the proportions of a typical YouTube video in order to have a significant impact, because the population of curious idea spreaders that watch and spread these talks is small and connected. The same isn't true for a new music video from the musician you manage.

If your idea isn't spreading, one reason might be that it's for too many people. Or it might be because the cohort that appreciates it isn't tightly connected. When you focus on a smaller, more connected group, it's far easier to make an impact.


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