miercuri, 31 decembrie 2014
The Best of the Best: Celebrating the Top 10 of the Moz Top 10 for 2014
The Best of the Best: Celebrating the Top 10 of the Moz Top 10 for 2014 |
The Best of the Best: Celebrating the Top 10 of the Moz Top 10 for 2014 Posted: 30 Dec 2014 04:14 PM PST Posted by Isla_McKetta
Oh no, another year-end roundup! But before you click away, let me sell you a little on why this is the roundup you actually want to read. You see, to compile the Moz Top 10 over the last year, we probably read 50 or more articles EACH WEEK, that's around 100 articles for every issue. We then spent innumerable hours curating and culling until we could share with you the very best of those articles in the bi-weekly Top 10. So this is not just another listicle. This article is in fact the distillation of the very best content from all over the interwebs for the past year that has anything to do with digital marketing. Basically, we read 2,600 (or so) articles so you don't have to. What does "best" mean?There's no formula for what makes an article Top-10 worthy. We look for the best content of each two week period and then try and winnow and fit it until each newsletter contains just the right balance of digital marketing tips, tricks, analysis, and inspiration. We work to reach beyond SEO and find articles that will help people who specialize in content, social, design, UX, and more broaden their skill set and understand the work their marketing compatriots engage in. The mix and style changes as the author of this newsletter changes. I'm biased toward content marketing, Cyrus loves SEO. Trevor's a sucker for a journalistic slant. But whoever is writing the latest edition is trying to find that perfect balance so you come away from the newsletter having found at least one article that teaches you something new, changes the way you think about marketing, or makes your job a little easier. We look for articles by authors new and old that are well written, well illustrated, and comprehensive. Sometimes we publish something because it's a really good resource or because it says the thing that needs to be said. Some pieces make the Top 10 because they are heart-achingly eloquent. And sometimes we include a little something fun, playful, or easy on the eyes (but still educational) at the end to finish your day off right. Then news breaks (ahem, Google) and we reconfigure it all. The Top 10 of the Top 10For the Top 10 of the Moz Top 10, we could have gone with the most newsworthy content—articles that claim some tactic is dead or some era is over, but Search Engine Land already did that, so I wanted to take a different approach. Instead, I chose the articles from 2014 that endure. Below you'll find articles that continue to inspire, how-tos and guides so comprehensive they deserve a revisit, and, yes, even a few tips and tricks that you should really get to. Without further ado, here are the best of the best… 1. Life is a Game. This is Your Strategy Guide
If you can master life, all that marketing stuff is a cake walk. Level up in your day-to-day with this thoughtful, comprehensive, and gorgeous guide from Oliver Emberton. 2. Announcing the All-New Beginner's Guide to Link Building
Paddy Moogan knows a thing or two about link building, and here he's teamed up with some folks at Moz to turn all of that information into an easy-to-follow yet comprehensive guide. I had no part in this project, so I can safely tell you I <3 the Zelda references. 3. No Words Wasted: A Guide to Creating Focused Content
From getting customer interviews right to nailing content promotion, this massive guide from Distilled covers everything you need to know about content strategy. I learn something new (or rediscover something I should never have forgotten) every time I read it. 4. Micro Data & Schema.org Rich Snippets: Everything You Need to Know
If you don't know what micro data are and you haven't figured out what to do with Schema.org, your content marketing is missing a crucial element for SERP success. BuiltVisible to the rescue with this amazing and easy-to-follow guide. 5. The Beginner's Guide to Conversion Rate Optimization
If you suspect there's a blockage in your sales funnel, it's time to think about CRO. This guide from Qualaroo will tell you everything you need to know to start pinpointing (and fixing) your barriers to conversion. 6. 2014 Industry Survey Results
A survey so big we can only do it once every two years. Peek at salaries, tools, and trends to compare where the digital marketing industry was at the beginning of 2014 to where you are now for a peek at what the future may hold. 7. UX Crash Course: User Psychology
Composed of 31 lessons, this online "course" will help you understand user motivation and how you can use psychology to massively improve your user experience. 8. A Geek's Guide to Gaming The Algorithms
Sometimes looking at information from a slightly different angle makes it easier to digest. In this delightful piece, Ian Lurie teaches us when it's okay to game the algorithms at the same time as he's spelling out, in plain language, what each algorithm update was really about. 9. The Ultimate List of IFTTT Recipes for Marketers
Favorite part of this amazingly detailed post from SEER? The fact that it starts from a user's perspective. So whether you want to "stalk your competitors' stocks" or "keep track of industry meetups," there's an answer (in the form of an IFTTT recipe) here for you. 10. The Rich Snippets Algorithm
So much changed in the realm of rich snippets last year. AJ Kohn delves into the relationship between those rich snippets and knowledge graph results. It's a heady post that just might offer some interesting insight into the future of SERPs. Sign up for the Moz Top 10Like what you see? Want us to read all the articles while you peruse a summary of the most important things you need to know? After you click that big red button, you'll be taken to the Moz Top 10 page and asked to enter your email and hit "subscribe." At that moment we'll put you on the list for the very next edition, currently scheduled for January 13. Submit to the Moz Top 10And if you're someone who's writing Top-10-worthy content and we just haven't found you yet, we want to read what you've got. So please send us your suggestions. Each edition of the Moz Top 10 only covers content from the most recent two-week period, so send that link while the content is still fresh. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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Seth's Blog : A year of posts
A year of posts
More than 3,000,000 people visited this blog in 2014, and, noting that popular is not the same as best, here are some of my most clicked on posts of the year. I don't see a pattern, but that's okay, because I'm not looking for one:
Really bad Powerpoint (7 years later, sadly still relevant)
Project management for work that matters
The four horsemen of mediocrity
What does it's too expensive mean?
Never eat sushi at the airport
Confidence is a choice, not a symptom
The tyranny of the lowest price
The most important reader of this blog is you. Thanks for taking leaps, for leading by example and for doing work that matters.
More Recent Articles
- Cutting through Singer's Paradox
- In search of arrogance
- But what if this was your only job?
- Is your niche too small?
- Asking why
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marți, 30 decembrie 2014
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
Posted: 30 Dec 2014 06:43 PM PST Proponents of the single-payer healthcare idea who tout the idea such a system will save money need only look at Vermont to see reality. Vermont Governor Peter Shumlin, a single-payer advocate, threw the single-payer idea on the ash heap of history admitting what any sensible person knew from the onset:
MainWire explains in Lessons for Maine in Vermont's Failure. Last Wednesday, Vermont Governor Peter Shumlin announced that he was abandoning his plan for a single-payer health care system for the state, finally admitting in an unexpected news conference that it is "not the right time."Proponents of "Medicare for All" Rally In spite of the obvious ridiculousness of "Medicare for All", Politico notes that proponents refuse to thrown in the towel. Advocates of a single-payer plan said Shumlin should not be able to cast aside Act 48, the 2011 law that called for the creation of Green Mountain Care, without repealing it. A group planned to hold a rally in front of the statehouse on Thursday to protest his decision.Gruber Poison Shumlin's plan was designed partly by Obamacare architect Jonathon Gruber. Thus, it's no wonder the plan was overoptimistic in what it could achieve. Gruber is an admitted liar who will stop at nothing to get universal healthcare. As I noted on November 11, Gruber stated "Stupidity of American Voter" Needed to Pass Obamacare. For his lies and deceit, he was paid $400,000 by the Obama administration. Vermont also paid the liar. From Politico .... Gruber, now infamous for his blunt assessments of the Affordable Care Act and his remarks about "stupid" voters, was until recently a state consultant. Days after the election, video emerged of him dismissing criticism of Vermont's plan in 2011 by asking, "Was this written by my adolescent children, by any chance?" State officials said they would cut off his contract.Activists in California, Hawaii, New York, Illinois, Washington, Massachusetts, Ohio, Oregon and Pennsylvania still pursue their fantasy. Vermont's outcome is a "small speed bump," said New York Assembly member Richard Gottfried, who's been pushing single-payer bills for more than 20 years. Gottfried has been introducing his New York single-payer bill every year since 1992. The cause is "not for the faint of heart." Why Does Single-Payer "Work" in Europe? Proponents of single-payer say countries in Europe proves the model works. But what does "work" mean? The answer is enormous taxes, control of doctors' salaries, control of nurses' salaries, control of drug costs, etc., etc. In other words, government-run everything is why the model appears to work. In the US, control of all of that is impossible, thankfully. When accurate assessments of tax hikes are imputed, no one wants to pay. Single-payer advocates in the US don't want any controls even though US citizens are the most obese in the world and the most resistant to "rationing". People expect the "free lunch" that liars like Gruber promise. Live and Let Die "Medicare for all" cannot and will not work in the US because the US is not willing to become France or Sweden. Meanwhile, government interference in the free markets has given the US the worst of possibilities. The solution is not "medicare for all" with government controls over everything but to live-and-let-die. Massive amounts of money in the US are wasted keeping people alive for another six months or less, in great pain. This holds true even for those without insurance. Heck, it even holds true for the already dead! Terri Schiavo Case Let's not forget the Terri Schiavo Case. By any practical measure, Terri Schiavo was dead. She had no functioning brain. Yet it took a 7 year battle for her husband to get the right to remove her feeding tube. George Bush signed legislation to keep her alive. in 2003 Florida Governor Jed Bush signed "Terri's Law" forcing the state to keep a dead woman breathing against the wishes of her husband. Once someone is terminal, without proper insurance, nothing other than comfort drugs should be given. And in regards to drugs, the US has the highest prescription drug prices in the world because of import restrictions. Obamacare will not let insurers charge more for smokers or obese. There are many healthcare cost items a free market could solve. At what point do we say "you get food, comfort care, and pain relievers" but that's it? Instead, we suffer with the worst of both systems, unwilling to become France or Sweden for tax purposes, unwilling to ration health-care based on life expectancy, and willing to pay the highest costs in the world thanks to very poorly written legislation. It's time to scrap the whole damn thing and start all over. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 30 Dec 2014 12:26 PM PST Those looking for hyperinflation can find it in Venezuela. Here's the question of the day: How bad is Venezuelan inflation and how bad can it get? Bloomberg reports Venezuelan 1,000% Inflation Seen by BofA Without Weaker Bolivar Venezuela President Nicolas Maduro, set to announce a new currency system today, needs to devalue the bolivar or risk inflation passing 1,000 percent as soon as next year, according to Bank of America Corp.Curious Headline The Bloomberg headline "Venezuelan 1,000% Inflation Seen by BofA Without Weaker Bolivar" is rather curious given a weaker bolivar and Venezuelan inflation go hand in hand. In isolation, the headline makes little sense. However, the article explains Venezuela is bleeding foreign reserves in an effort to defend the official exchange rate and also to provide subsidies. Selling gasoline at 6 cents a gallon is ridiculous. Can anyone really get gas at that price? If so, how much? Black market siphoning of gas to sell at higher rates elsewhere has to be going on. Regardless, and as I have pointed out before, foreign reserves and hard cash from oil sales are the only things preventing a total collapse in the bolivar. Once reserves are gone, there will not be merchandise in stores at any price, let alone the nonsensical official rate of 6.3 bolivars per dollars. The black market rate of 172-per-dollar vs. the official rate of 6.3-per-dollar is a decline of 96.34%. That's not not as bad as Zimbabwe, but Maduro is surely trying. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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