A Champion for American Consumers and Families

Economy and Jobs Agenda Friday, September 17, 2010   The Week In Economy and Jobs Today, President Obama announces that he has selected Elizabeth Warren to serve as an Assistant to the President and Special Advisor to the Secretary of the Treasury on the Consumer Financial Protection Bureau (CFPB).  In a blog post this morning Warren explains the importance of this new agency: President Obama understands the importance of leveling the playing field again for families and creating protections that work not just for the wealthy or connected, but for every American. The new consumer bureau is based on a pretty simple idea:  people ought to be able to read their credit card and mortgage contracts and know the deal. Elizabeth Warren has been a champion for American consumers and families and was the architect of the idea that became the CFPB. This new agency will set and enforce clear, consistent rules for the financial marketplace to protect consumers from confusing mortgages, unfair credit card rate hikes, and expensive overdraft programs. To learn more about the consumer protections in the Wall Street reform legislation, check out this video: Highlights The President Appoints Elizabeth Warren to Lead a "Watchdog for the American Consumer" September 17, 2010 The President continues his fight for the middle class. Fighting to Protect Consumers September 17, 2010 Elizabeth Warren on the ideas behind the new Consumer Financial Protection Bureau. The Lift: Recovery Act Moderates 2009 Poverty Results September 16, 2010 Jared Bernstein explains that for all the bad news in America's poverty rate, the Recovery Act helped a lot of Americans stay above water. Moving Clean Energy Innovations Out of the Lab and into the Market September 16, 2010 The Department of Energy announces new steps toward strengthening the commercialization successes of our nation’s research universities through a variety of partnerships. President Obama on Small Business Jobs & Tax Cuts: "We Don't Have Time for Any More Games" September 15, 2010 Having just emerged from a Cabinet meeting focused on getting every agency doing all they can to help America create jobs, the President zeroed in on two major fights for the middle class. Republican Tax Plan Doubles Nation's Deficit in Just Ten Years September 15, 2010 Communications Director Dan Pfeiffer puts the Congressional Republicans’ plan to explode the deficit with virtually no benefit to the economy. New Plans Underway to Increase Contracts to Small Business September 15, 2010 A look at the new recommendations, and new resources, on the government's small business contracting. Encouraging Business Investment September 14, 2010 Valerie Jarrett, Senior Advisor to the President, explains the President's agenda to promote economic recovery by helping businesses invest. President Obama in a Fairfax Backyard September 13, 2010 John Nicholas and Nicole Armstrong graciously host the President for a discussion on the economy at their home in Fairfax, Virginia with some of their neighbors. Another Government Shutdown? September 10, 2010 Communications Director Dan Pfeiffer discusses the latest agenda item from House Republicans. Get Updates Sign up for the weekly White House Economy and Jobs Agenda.     Facebook Twitter YouTube Flickr iTunes     This email was sent to e0nstar1.blog@gmail.com. Unsubscribe from the Economy and Jobs Agenda  Unsubscribe from all White House email lists e0nstar1.blog@gmail.com   Privacy Policy Please do not reply to this email. Contact the White House The White House • 1600 Pennsylvania Ave NW • Washington, DC 20500 • 202-456-1111

Michael Gray - Graywolf's SEO Blog

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Integrated Versus Interruptive Advertising Posted: 16 Sep 2010 08:38 AM PDT When I was first starting in Internet marketing, one of the first books I read was Permissive Marketing by Seth Godin. The point of this book was that customers who give you permission to market to them are more valuable than those you have to interrupt, and you shouldn’t abuse that trust. One of the second lessons came from adsense, which showed how ads that were integrated into the copy always performed better than those placed outside of the copy. While this is something I integrate into my projects, there are a lot of media companies that don’t. For example, here is a screen shot of the New York Times on the iPad. Notice the banner placed in the bottom of the page outside of the text. What happens with the app: during your second story, an interstitial ad appears (which was never clicked on), getting in the way of reading the desired story. This, I’m sure, results in a low engagement. Last week, they made a change. Although the banner is still at the bottom and you still get the interstitial, they added a new format embedded in the text … And, even though I wasn’t the target market, I clicked the ad … Interestingly, the ad directs you to an in app landing page with options… …followed by a browser landing page where you could make a purchase. So what is the takeaway from this? Use a service like Crazyegg (disclosure: they are an advertiser) or Google multi variant testing to experiment with ad placement. Try placements inside of the content at the top, middle, or bottom. Stay away from advertising that interrupts or blocks users from getting to the content they really want. This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review. Integrated Versus Interruptive Advertising Related posts: Google Grand Central Why Are You Not Integrated with Gmail Um Hey Google can I ask why Google Grand Central... Why Isn’t Google Maps Integrated with Google Calendar Hey Matt I can’t be the first person who ever... How to Integrate Advertising into Your Blog So you’ve been blogging for a while, your getting some... Wikipedia Versus Squidoo I’ve mentioned Squidoo here a few times, and if you... Off Topic Advertising If you are involved in selling text links or “know... Advertisers: Text Link Ads - New customers can get $100 in free text links. BOTW.org - Get a premier listing in the internet's oldest directory. Ezilon.com Regional Directory - Check to see if your website is listed! Page1Hosting - Class C IP Hosting starting at $2.99. Directory Journal - List your website in our growing web directory today. Content Customs - Unique and high quality SEO writing services, providing webmasters with hundreds of SEO articles per week Majestic SEO - Competitive back link intellegence for SEO Analysis Glass Whiteboards - For a professional durable white board with no ghosting, streaking or marker stains, see my Glass Whiteboard Review Need an SEO Audit for your website, look at my SEO Consulting Services KnowEm - Protect your brand, product or company name with a continually growing list of social media sites. Scribe SEO Review find out how to better optimize your wordpress posts. TigerTech - Great Web Hosting service at a great price.

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40 Google Instant SEO, SEM & Analytics Resources Posted: 17 Sep 2010 05:03 AM PDT Image by Westside Shooter. Google Instant is the talk of the town not only in the SEO industry. While some people still hope SEO will go away most experts agree that SEO is either just changing a bit or now more important than ever due to the recent changes. So I won’t list most of the usual “SEO is not dead” posts here as I expect you to know that. I’ll focus on what the instant search results will mean for SEO, SEM and analytics in reality. Check out the following 40 Google Instant SEO, SEM & analytics resources list. Btw. The last item is probably the best one. What is Google Instant all about IMHO Google Instant is just Google Suggest on Speed. The first four suggestions from Google Suggest get shown in Google Instant now. As of now only registered and logged in users see it so its impact may be not yet that huge. Google wants to roll it out to all others though in future. Click the links below for more exact definitions and broader explanations. Search: now faster than the speed of type How Google Instant Changes the SEO Landscape Google Instant – 10 Things Marketing Teams Need to Know Marissa Mayer On Google Instant, SEO, Ad Sales & Power Steering Google Instant Search: The Complete User's Guide Google Instant Single Character Keywords Turn On Google Instant in Chrome What are the motivations behind Google Instant? Speed is the official motivation behind the new search interface but some pundits including Kevin Gibbons of SEOptimise suspect monetization as the key idea behind Google Instant. Google Instant: Less innovation, more profit Is Google Instant aimed at killing "I Feel Lucky" & making more money? What is Google Instant and what does it mean for SEO? What are the issues with Google Instant? Is Google Instant really better? Many people encountered problems like distraction, censorship, or downright irrelevant results. Find out more about them. The owners of Naked Pizza will have to rethink their branding strategy it seems because NSFW results don’t show up. Charlie Brooker | Google Instant is trying to kill me The Search For God Is Tough With Google Instant Google Instant Search. Instant Annoyance? Google Instant Isn’t Instant Gratification Google Instant Search = Instant Echo Chamber The Five Words You Can Never Suggest On Google Instant What are the ramifications of Google Instant for SEO, SEM, analytics etc. Most people seem to agree that the long tail, that is often exotic search queries with 3 or more keywords will get used less by searchers. On the flip side people will probably at least in some cases follow the trail laid out by Google Instant and click search results from partial queries. Sadly Google Analytics won’t show partial queries you ranked for. Instead Google will always send the “predicted query” as part of the referrer.  Thoughts on Google Instant Google Instant – What now Google Analytics Blog: More On Instant Search Poll: Google Instant Sending Less Traffic To Your Site? 7 Reasons Why Google Instant Makes SEO Dead-on Relevant How Google Instant could change SEO and SEM Google Instant Means More Ad Impressions for Marketers This is the holy grail for SEO: The Google “Instant” alphabet – A is for Amazon… Will Google Instant Kill The Long Tail? The Impact Of Google Instant On SEO & PPC – Is SEO Dead? Google Instant Is Not The Terminator Search before you type Google Instant could boost ad performance Why Google Instant May Make You Click On More Ads Google Instant And SEO Google Instant will change — not kill — SEO My Thoughts On Google Instant Google Instant SEO Techniques How do we adapt to the new search interface? How do we explain the changes to clients? Do we have to optimize for partial queries now? Do you have to try to rank for flow when you sell flowers? Questions like these arise and get answered already by some SEO practicioners. Apparently others already practice black hat SEO for Google Instant, make sure to click the last item for these techniques. 12 Questions and Real Facts: How Google Instant Will Affect Businesses How to work out what Google Instant means for your business What will Google Instant do to ‘SEO’ – and to its own AdWords system? Optimize for Google Instant Search SEO Google says SEO is not affected by Google Instant Google Instant: What it Means for Search Marketing How Google Instant may end up killing SEO… Google Instant and New Avenues for Search Engine Optimization What else? Last time Google has introduced a big change to its search result interface it hasn’t worked out due to unnecessary complexity. Do you remember the Google SearchWiki (NOT the SideWiki)? You could add, remove, move and comment on search results. I really liked it but most people got annoyed by the new options. This time I expect many people to get annoyed as well. Some of the articles linked above already mention that. So Google Instant might disappear within a year like Google SearchWiki did. So don’t panic and change your SEO strategy altogether. Keep in mind that you should try to act independently and not follow every whim of Google. Keep calm and add more content, promote it and get links. You should be fine with that, mo matter the search interface. © SEOptimise – Thinking of attending SMX London in May 2010? get a 15% discount code!