miercuri, 21 mai 2014

Seth's Blog : Where's your umbrella?

 

Where's your umbrella?

Maria just published an interview I did on stage with Debbie Millman. Her post is nicely illustrated with excerpts of Hugh's work as well.

I honestly didn't remember how the whole thing went down (Debbie's fabulous at this, and it's easy to get into a zone). I'm thrilled that it's resonating with so many people.

She surprised me and decided to talk about V is for Vulnerable. (A picture book for adults). Check it out.

       

 

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The Bidens Head to Bucharest

 
Here's what's going on at the White House today.
 
 
 
 
 
  Featured

The Bidens Head to Bucharest

Yesterday, the Vice President and Dr. Biden arrived in Bucharest, Romania -- the first stop on their three-day trip to Romania and Cyprus.

Upon arriving, the Vice President toured the military exercise "Carpathian Spring" and greeted joint U.S. and Romanian participants. While there, he underscored the United States' commitment to the collective defense of NATO under Article 5, and expressed appreciation for Romania's contributions to regional and global security. He also discussed the international community's response to Russia's illegal military intervention and destabilizing actions in Ukraine.

Watch the Bidens touching down in Bucharest below:

Watch the Bidens touching down in Bucharest.


 
 
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  Today's Schedule

All times are Eastern Time (ET)

10:00 AM: The President meets with Secretary Shinseki and Rob Nabors

10:45 AM: The President delivers a statement

11:35 AM: The President participates in an Ambassador Credentialing Ceremony

12:45 PM: Press Briefing by Press Secretary Jay Carney

2:10 PM: The President honors the Super Bowl Champion Seattle Seahawks

4:10 PM: The President delivers remarks on the Organ Mountains-Desert Peaks National Monument Designation WATCH LIVE


 

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Panda 4.0, Payday Loan 2.0 & eBay's Very Bad Day

Panda 4.0, Payday Loan 2.0 & eBay's Very Bad Day


Panda 4.0, Payday Loan 2.0 & eBay's Very Bad Day

Posted: 20 May 2014 05:10 PM PDT

Posted by Dr-Pete

After a period of relative quiet, MozCast detected a major "temperature" spike in Google's algorithm at some point on Monday, May 19th. This occurred after some historic lows, including the 3rd coldest day on record (May 11th).

Tuesday afternoon, Google confirmed two updates, Panda 4.0 and Payday Loan 2.0. Matt Cutts tweeted the Panda 4.0 announcement:

Less than an hour earlier, Search Engine Land confirmed the  Payday Loan 2.0 update. This ended a weekend of wild speculation (including many predictions of a Penguin update), but didn't leave us with many details about the timeframe or the impact.

Which update was which?

For the moment, we're going to have to speculate a bit. If the latest iteration of the Payday Loan update is like the first, it hit hard but fairly narrowly. Google laser-targeted some very spammy verticals with Payday Loan 1.0 (back on June 11, 2013), but the overall impact was moderate. That update was also very query-specific. My gut reaction is that it was unlikely that the May 19th update was Payday Loan 2.0 - that update was probably smaller and rolled out over the weekend (possibly May 16th). There was heavy flux around a few potentially spammy queries on May 16th, including "mortgage rate trends" and "cheap apartments", but competitive queries tend to change frequently, so the evidence is unclear.

Google's numbering scheme suggests that Panda 4.0 is a major update, which probably means that it is both an algorithmic update and a data refresh. This typically means substantial rankings flux, and I think that's much more likely connected to what we're seeing on May 19th. While Matt's tweet implies a roll-out on May 20th, most Panda updates over the past year have been multi-day roll-outs. We should know more in the next few days.

What happened to eBay?

Digging into the May 19th data (and before Google confirmed anything), I noticed that a few keywords seemed to show losses for eBay, and the main eBay sub-domain fell completely out of the " Big 10" (our metric of the ten domains with the most "real estate" in the top 10). Sites shift, and nothing on the level of a keyword means much, so I took a look at the historical eBay data. This is eBay's share of top 10 rankings for the past week across the MozCast 10K (approximately 94,000 URLs, since not all page-1 SERPs have ten results):

Over the course of about three days, eBay fell from #6 in our Big 10 to #25. Change is the norm for Google's SERPs, but this particular change is clearly out of place, historically speaking. eBay has been #6 in our Big 10 since March 1st, and prior to that primarily competed with Twitter.com for either the #6 or #7 place. The drop to #25 is very large. Overall, eBay has gone from right at 1% of the URLs in our data set down to 0.28%, dropping more than two-thirds of the ranking real-estate they previously held.

It is entirely possible that this is temporary, and it's not my intention to "out" eBay – I have no idea if they've done anything that merits major ranking changes. This could be a technical issue or a mistake on Google's part. It's also worth noting that these results only track the main eBay sub-domain (www.ebay.com), not other ranking sub-domains, including popular.ebay.com.

What exactly did eBay lose?

Looking just at the day-over-day change from May 19-20, I dug into the keywords that eBay lost out on, hoping to find some clues about the broader Google updates. The vast majority of losses were where eBay had one top 10 ranking and then fell out of the top 10. In three cases, eBay lost two top 10 rankings for a single keyword phrase. Those phrases were:

  • "fiber optic christmas tree"
  • "tongue rings"
  • "vermont castings"

Here's what the top 10 looked like for that first phrase (sub-domain only) on May 19th:

  1. www.kmart.com
  2. www.walmart.com
  3. www.americansale.com
  4. www.sears.com
  5. www.amazon.com
  6. www.christmascentral.com
  7. www.ebay.com
  8. www.ebay.com
  9. www.bronners.com
  10. www.ask.com

eBay held the #7 and #8 spots. Here's the top 10 for the next morning, May 20th:

  1. www.kmart.com
  2. www.walmart.com
  3. www.sears.com
  4. www.amazon.com
  5. www.americansale.com
  6. www.christmascentral.com
  7. www.bronners.com
  8. www.hayneedle.com
  9. www.dhgate.com
  10. www.alibaba.com

It's interesting to note that both eBay losses here were category pages, not specific products. Here's one example (from  this eBay URL):

For the other two keywords where eBay lost two positions in the top 10, the lost URLs were also category or sub-category pages (not individual auction listings). The remaining losses were either situations where eBay went from two listings to one or one to zero.

Here are the top 25 keywords where eBay lost one top 10 ranking position, ordered by their MozCast temperature:

  1. "beats by dr dre" (231°)
  2. "honeywell thermostat" (190°)
  3. "hooked on phonics" (188°)
  4. "fajate" (188°)
  5. "batman costume" (181°)
  6. "lenovo tablet" (181°)
  7. "pyramid collection" (170°)
  8. "hampton bay" (170°)
  9. "jordan 11 concord" (168°)
  10. "pontoon boats for sale" (168°)
  11. "mockingjay pin" (166°)
  12. "kobe vii" (166°)
  13. "food trucks for sale" (166°)
  14. "galaxy s2" (166°)
  15. "jordan spizike" (163°)
  16. "foamposite" (163°)
  17. "george foreman grill" (161°)
  18. "wholesale jerseys" (161°)
  19. "tend skin" (161°)
  20. "fender stratocaster" (161°)
  21. "rims for sale" (161°)
  22. "shed plans" (158°)
  23. "hello kitty vans" (158°)
  24. "cheap used cars" (158°)
  25. "lilly pulitzer bedding" (156°)

It's very hard to interpret individual keyword changes, but, not surprisingly, many of these phrases seem to be products and product categories, and some are fairly competitive. Most of these drops seem to be from lower positions in the top 10 – I was unable to find a case where eBay lost a #1 ranking day-over-day.

In one case, it appears that both "www.ebay.com" and "popular.ebay.com" lost out. Here are the top 10 sub-domains for May 19th for the query "hooked on phonics":

  1. www.hookedonphonics.com
  2. itunes.apple.com
  3. www.amazon.com
  4. en.wikipedia.org
  5. www.youtube.com
  6. popular.ebay.com
  7. popular.ebay.com
  8. www.ebay.com
  9. www.time4learning.com
  10. www.walmart.com

...and here's the same SERP the morning of May 20th:

  1. www.hookedonphonics.com
  2. learntoread.hookedonphonics.com
  3. itunes.apple.com
  4. en.wikipedia.org
  5. www.youtube.com
  6. popular.ebay.com
  7. www.amazon.com
  8. www.amazon.com
  9. thekrazycouponlady.com
  10. hip2save.com
One page on "popular.ebay.com" kept its spot ( this category page), but two narrower category pages lost out. In this particular example, Amazon picked up a top 10 spot, although their highest position dropped. Both Amazon URLs were for specific products, although it's important not to generalize too much from one example.

What does it mean for you?

I'm sorry to say that it's probably too soon to tell. We're hearing reports of big losses and gains, which is the norm for any major update – for every winner, there's a loser. If Google is to be believed, we're looking at two sizable updates in the span of a long weekend. It's possible we'll see even more changes before the US holiday weekend (Memorial Day), so I'd strongly suggest keeping your eyes open.


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Seth's Blog : One hit wonders

 

One hit wonders

These are artists who gave up too soon, or lost their nerve when it came to making another leap.

A one-hit wonder is a legend who stopped early.

       

 

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