miercuri, 24 august 2011

Damn Cool Pics

Damn Cool Pics

P-Tree Urinals at Roskilde Festival 2011

Posted: 24 Aug 2011 02:23 PM PDT

The P-Trees were a great success at the Roskilde Festival 2011 in Denmark, with more than 100,000 visitors and many of them using the P-TREE more than once. For Roskilde Aandeboom produced 50 P-Trees in the typical Roskilde Orange color. The P-Trees were placed on 2 different spots near the main stage. By using the P-Tree the festivals problem with public peeing was significant reduced. The P-Tree can be hooked up to a central sewage system or connected to a tank with a pump.




















Source: dezeen

Homemade Chewbacca Suit

Posted: 24 Aug 2011 01:31 PM PDT

Most Star Wars fans would be happy with a store-bought, plastic Chewbacca costume, but not this person. This homemade suit comes complete with boots, faux fur, and more. This is a step by step guide on how to make your own Chewbacca suit at home.































How Companies Are Using Social Media To Hire & Fire Employees [Infographics]

Posted: 24 Aug 2011 01:19 PM PDT

Ever wonder how companies are using your social media profile to screen their employees? We've found the answers. This infographic done with Mindflash, will teach you just how companies are finding out everything they need to know about you through social media, and how you can ensure that you never get hired.

Click on Image to Enlarge.

Source: mindflash

QWOP: The Movie

Posted: 23 Aug 2011 09:48 PM PDT



Remember QWOP? The flash game that was driving everyone on the Internet crazy last December? He's come to life.

The guys over at The Busted Pixel were brave enough to imagine what that little unbalanced man would look like if tried his hand at a real life track meet, and it turns out he's still not talented.




25 Ways To Tell You’re A Kid Of The ‘90s

Posted: 23 Aug 2011 09:29 PM PDT

Let's face it, nothing beats the '90s! And just because you were born a decade or so ago, doesn't mean you embraced all of its perks. Here's a list of what you absolutely must remember to consider yourself a '90s kid.


















































Source: buzzfeed

Giant Coin Makes Stuff Look Tiny In Tilt-Shift Photos

Posted: 23 Aug 2011 09:28 PM PDT

Norwegian design studio Skrekkøgle — the one that printed a photo with a cremated dog — has a creative project called "Big Money" in which they made a giant 20:1 replica of a 50 cent Euro coin. They then placed the coin next to large objects and photographed them together, making the objects look like tiny toy replicas.











Finally, here's a photo showing how big the coin actually is:


Source: petapixel

The Daily Diet Of The Woman Who Hopes To Be The Fattest Person in World

Posted: 23 Aug 2011 08:55 PM PDT

Susanne Eman of Casa Grande, Arizona—currently weighing in at 720 pounds—hopes to become the fattest woman of all time and surpass the standing record of 1,600 pounds. Here is what she eats every day to try and shatter that record. It's a 21,962 calorie menu of sadness. Why is she doing this? Because she's considered hot by the SSBBW (Super-Size Big Beautiful Woman) community.


Image Source: Barcroft Media


Image Source: Barcroft Media


Image Source: Barcroft Media


Image Source: Barcroft Media

Breakfast
6 Scrambled Eggs Cooked In Butter=468 cal.


Half Pound Of Bacon=1,168 cal.


4 Hash Browned Potatoes=672 cals.


6 Pieces Of Buttered Toast=600 cals.


Ice Cream Shake=1,160 cals.


Bag Of Animal Crackers=1,950 cals.


2-Liter Of Soda=800 cals.


Bag Of Barbeque Chips=1,650 cals.


3 Ham And Cheese Sandwiches=1,576 cals.


LUNCH
3 Beef, Bean And Green Chili Burritos With Sour Cream=1,453 cals.


Salad With Bacon, Cheese And Chicken=1,479 cals.


DINNER
12 Tacos=4,906 cals.


2-Liter Of Soda=800 cals.


8 Scoops Of Ice Cream=2,080 cals.


Pan Of Brownies=1,200 cals.

A GRAND TOTAL OF 21,962 CALORIES
Source: dailymail
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SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog

Content Marketing for the Talent-Impaired

Posted: 23 Aug 2011 12:27 PM PDT

Posted by Dr. Pete

There’s a reason people balk at content marketing – it’s hard. Not only do we have to be marketers, but now we’re supposed to be subject-matter experts, writers, and designers? Sure, we can hire it out, and sometimes we should, but there’s something to be said for crafting a piece of content entirely on your own. It’s not just ego – it’s your vision and only you really understand what you want in the finished product.

For me, the gap is often in the design and illustration. I’m assuming you’re a subject-matter expert in something and can write about it competently (it’s ok if you’re not a poet). If you’re like me, and your expectations are bigger than your talents, I’d like to offer a few shortcuts I’ve learned for designing your own content.

1. Liven Up Text

It’s amazing what you can do with a few words and a splash of color. For example, I started a recent post by writing out how much money Google made last year:

With just one font and strategic use of color, I was able to not only emphasize that $29B is a lot of money, but I tied it to Google’s identity. Best of all, it only took a few minutes.

I have to come clean and admit that I learned this trick (a couple of these tricks, actually) from Rand. Here’s another example, from his recent post on the responsibilities of a modern SEO:

The image looks great, and it really livened up Rand’s post, but what is it, really? It’s just well-placed text with a splash of color. I’m not picking on Rand – my point is that these small touches can make a huge difference.

2. Keep It Simple

Even if you go beyond text, you don’t have to be an artist to create a simple illustration that effectively communicates an idea. Justin Briggs had a great post here recently on how Google might detect spam, and it included images like this one:

Practically speaking, it’s just some circles and arrows, but these images really helped illustrate the complex ideas in Justin’s post. It wasn’t the complexity of the design that mattered, but the depth of the ideas behind the design.

Let’s pick on Rand again. Here’s an image he did for a recent post on inbound marketing:

I’ll let you in on a little secret – boxes and arrows are one of Rand’s favorite tricks. It’s hard to argue, because this image is a lot more compelling than a bulleted list. I hope you’re also seeing a pattern here – it’s the quality of the thought behind the image that really matters.

I admit that I’m trying to keep this post to mostly SEOmoz examples – not to pat ourselves on the back, but to show that we practice what I’m preaching. Here’s an outside example I really like, though, a Minimalist Muppet poster created by Eric Slager:

Obviously, this one is a bit more complex than my previous examples, but the actual design elements are pretty simple. The concept is genius, but the graphic itself really is minimalist. The minimalist meme has been going around – here’s another example with superhero posters (via ScreenRant.com):

My minimalist Roger Mozbot illustration should make a bit more sense now. The moral of this story: you can do a lot with some basic skills, if the core concept is strong enough. Clearly, this is the work of talented designers, but you don’t have to be an Adobe Illustrator guru to create something similar. You just have to start with great ideas.

3. Plagiarize Yourself

It’s not stealing if you take your own stuff – good content creators learn when and how to re-use their own content. That doesn’t necessarily mean using the same image over and over (although there are times when even that can be very effective). It means learning how to re-use elements of your own illustrations, sometimes even within the same post. Recently, I did a post on marketing ethics, and I illustrated the post with whiteboard-style drawings like this one:

It won’t hang in a museum anytime soon, but I think the series of illustrations helped simplify a difficult topic. If you look at the 5 illustrations, you’ll see each of them have some variation on the same 5 elements:

You don’t have to be a connoisseur of the fine arts to realize that element #2 is just the same guy with a bowtie and element #5 is the blue car “painted” red. Take away the brick wall in the 1st image and the gray box, and I essentially created 5 illustrations with 3 main elements.

Last year, Rand did a great piece illustrating indexation issues. Some of the illustrations were pretty complex, like this one:

Before the days of Roger Mozbot (or, as we call it, the Time of Despair), Rand used to frequently create illustrations that were essentially Googlebot + Page icons + Arrows + Text. Again, I’m not picking on him – the finished products were great. Break them down, though (and pay attention over years of content), and you’ll see that Rand was re-using a lot of work he’d already done. That’s one of the reasons he can pound out an amazing blog post between 2-4am on a trans-Atlantic flight.

Re-use starts with being a curator of your own content. Eventually, you may even build some custom illustration libraries. Here’s an example – back in 2008, I wrote an e-book on CRO that started with an illustrated guide to conversion metrics. It included images like this one:

If you read my recent post on duplicate content and Panda, this may seem oddly familiar. That post used a number of similar web-page images, including:

In that post, I easily converted this basic template into 8 different illustrations. Condensed, those illustrations look something like this:

I don’t want to beat you to death with this point, but I think it’s often easy to miss how elements can build on each other. This kind of approach not only saves time, but it gives your content a consistent look and feel and can make your work look more professional.

You can also see how easy it would be to split these web-page templates into a basic library of layers (I actually have multiple Photoshop files, but the core concept is the same):

As you develop these design libraries over time, especially with an image as flexible as a basic web-page, you find more and more creative ways to use them. Best of all, the quality of your illustrations improves even as they take less time to create. You may even find yourself earning a reputation for your distinctive talent-impaired style.

So, Get to Work

Stop saying you’re “not a designer” and design something. It doesn’t have to be perfect, it just has to be based on a good idea. Over time, you’ll get better, even if you can only put in 10-15 minutes a day. If you find yourself staring at the computer screen for an hour, pick a new medium. A few months ago, I got up, walked to Office Depot, and bought a box of Crayola markers. It was one of the best creative decisions I’ve made in a long time. Whatever it takes, get started.


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