vineri, 6 aprilie 2012

Damn Cool Pics

Damn Cool Pics


What Our Phones Can Reveal About Us [Infographic]

Posted: 06 Apr 2012 05:22 PM PDT

Losing a phone can turn your day upside down — but if you're not careful, the impact can be far wose than that. With identity theft on the rise, it is more imporant than ever to make sure that all the data on your phone is safe and easily recoverable in case the device is lost or stolen.

Click on Image to Enlarge.

Via: backgroundcheck


Jimmy Kimmel Challenge: Silverstoned My Kids

Posted: 05 Apr 2012 08:15 PM PDT



Jimmy Kimmel issued another YouTube challenge: For parents around the country to pre-chew their kids food for them like birds, inspired by the viral video of Alicia Silverstone "bird-feeding" her son.


Lips of Babel

Posted: 05 Apr 2012 08:03 PM PDT



The "Lips of Babel" seem to have something very important to say, but what could it be? When they get to your language, you will figure out what these lips are doing in this film by Elle Muliarchyk.


Via: Vimeo


35 Strangest Canned Foods

Posted: 05 Apr 2012 07:14 PM PDT

In honor of the crazy ass things we put in cans because we're too lazy to prepare them ourselves, we present our newest list, 35 Strangest Canned Foods!

Canned Whole Chicken


Meat Pudding


Escargot


Mole Crickets


Roasted Scorpions


Squid


Cheeseburger


Bamboo Worms


Reindeer Pate


Squid Herring


Quail Eggs


Silkworm Pupae


Sushi


Creamed Armadillos


Creamed Possum


Pork Brains


Fish Balls


Bacon


Gourmet Frog Legs


Huitlacoche (Corn Smut)


Pizza Flavored Meat


Chicken Luncheon Meat


Tongues


Canned Peanut Butter and Jelly Sandwiches


Rattlesnake


Platypus


Alligator


Red Curry Grasshoppers


Hot Dogs


Fish Assholes (Manhattan Style)


Canned Bird's Nest Drink


Canned Crocodile in curry sauce


Slimy Eel Snack


Dillo In A Can


Elk Au Jus


Why Website Owners Should Be Using Pinterest Graywolf's SEO Blog

Why Website Owners Should Be Using Pinterest Graywolf's SEO Blog


Why Website Owners Should Be Using Pinterest

Posted: 06 Apr 2012 09:30 AM PDT

Post image for Why Website Owners Should Be Using Pinterest

A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can use use it to drive traffic to how affiliate spammers are using it to generate income. However, I’m going to take a slightly “bigger picture” view of Pinterest.

How Should Web Publishers Use Pinterest

…if you really want to taste the sweet nectar of knowledge, you personally have to pick the fruit straight from the tree and take a bite…
 There have been countless articles about how to extract short term value and traffic from Pinterest. Just as many social media gurus playing dulcimers while sliding down rainbows will point to companies like Chobani who use it to “connect with their fans” (although how anyone can meaningfully connect with thousands of fans in excess of Dunbar’s Number remains a mystery to me). But what marketers and publishers should be doing is using Pinterest to understand and research their customers not to force things down their throats–and especially not to pollute the web with more useless infographics.

The Marketing Lie … Attention Does Not Equal Customers

The truth is the one thing modern online marketing “professionals” seek more than anything else the praise and recognition of their marketing peers. That praise and recognition gets THEM a dose of pseudo celebrity, which, if they are smart, can be turned into getting themselves customers and generating billable hours. The needs of their clients and the effectiveness of their campaigns for getting new customers are secondary matters.  The primary goals are perpetuating fame and ego stroking. The success of their campaigns usually comes from riding on the pseudo celebrity status and the “reach” of the guru, which is measured by some meaningless statistic like Klout Scoure, and the sheer number of their lemming like followers. This isn’t just about online marketers. Real world offline marketers rarely “connect” with their intended audiences or demographic. If you don’t believe me, read this article on why marketers are having a hard time reaching generation “Y”

Young people do not want what the title photo shows, a Sonic done up like "The Fast and the Furious" circa 2002. Young people would rather get herpes than go to the "Sonic Lounge" at the SXSW music festival in Austin, Texas. Ask Ford how their "Fiesta Movement" worked out, and I mean sales to young people, not just "social media impressions". Car companies that indulge in these silly campaigns are like an obese person trying to lose weight by switching from Coke to fruit juice when what's really needed is hard physical exercise and most importantly, self-discipline.

How Website Owners Should Use Pinterest to Understand Their Customers

Dana Todd Tweet

Why Are You Doing A Wedding Dress Collection on Pinterest

Earlier this week Dana Todd asked why I (a forty something, married male) had a Pinterest board dedicated to Wedding Dresses. My initial response was that it contributed to that special brand of crazy, which I have been carefully cultivating over the years. Truth be told, there is more than a kernel of truth to that statement. However, the real reason is slightly more nuanced. IMHO to be a successful marketer, you have to immerse yourself in the world of your customers. You have to do so from their point of view and their perspective, not from yours in the ivory tower of the corporate boardroom, trapped behind a bunch of slide shows and power point presentations filled with carefully crafted and manipulated data. To really understand your customers you have to walk in their shoes, breathe their air, feel their situations from a first hand perspective. Sure, it may sound like bunch of voodoo zen fortune cookie wisdom, akin to the concept that to really know what it’s like to be in a forest you have to “be the leaf,” but there is some truth to the practice.

If you run a wedding site, you should be following and watching what types of wedding dresses are people pinning and reacting to. Yes, celebrity weddings will influence what brides want to wear, but if you really want to taste the sweet nectar of knowledge, you personally have to pick the fruit straight from the tree and take a bite … not wait three weeks until it’s sitting neatly packaged in the produce aisle of your local supermarket and has lost most of it “nutritional and informational value.” Yes, I understand you’re “management” and your job is to guide the process, to make sure things get done, but don’t underestimate the value of getting your hands dirty once in a while. There’s a good chance you’ll learn something … maybe even something worthwhile.

So what are the takeaways from this post:

  • If you have the time to get involved in social media, be on the lookout for ways to do it that let you see real data from real consumers, not manipulated data in a PowerPoint
  • Marketers in every area are almost always like insurance salesman trying to sell you a whole life insurance policy … also known as the one that financially benefits them the most
  • Embrace criticism from your customer–don’t fear it. 99% of the time that customer is telling you what’s wrong with your product or service and how to fix it (looks squarely at Google+ team and Vic Gundotra for the gross incompetence in how PAYING Google apps customers are still being treated as second class citizens on Google+ with the lack of migration tool)
  • Don’t be a short sighted marketer and strip mine Pinterest for traffic, filling it with spam to the point that it’s useless. Take a long term view and use it as a rare, unfiltered window into what your customers aspire to or think is awesome.

photo credit: BigStockPhoto/alenkasm

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  3. Ezilon.com Regional Directory - Check to see if your website is listed!
  4. Need an SEO Audit for your website, look at my SEO Consulting Services
  5. Directory Journal - Get permanent deep links in a search engine friendly directory
  6. LinkWheel SEO - Get Web 2.0 Backlinks
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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

Why Website Owners Should Be Using Pinterest

How to Stop Over Optimizing and Start Creating for SEO - Whiteboard Friday

How to Stop Over Optimizing and Start Creating for SEO - Whiteboard Friday


How to Stop Over Optimizing and Start Creating for SEO - Whiteboard Friday

Posted: 05 Apr 2012 01:44 PM PDT

Posted by Cyrus Shepard

Is your website hurting because of over optimization? It's a question every SEO faces at one time or another. Over optimization penalties have been around for awhile, but Matt Cutts recently announced Google will soon crack down harder on sites that take SEO too the extremes. How do you know when you've gone to far? In this week's Whiteboard Friday, we explore what happens when certain SEO techniques stop delivering value, and when you should switch your strategy to more productive activities.

Video Transcription

Howdy, SEOmoz. Welcome to another edition of Whiteboard Friday. My name is Cyrus. I'm an associate here at the world-famous SEOmoz, coming to you from the Death Star Studios. Have you ever seen the Death Star Studios? I'll put a picture in the post below. Not as cool as Rand's personal bat cave, which only five people have ever seen, but it's still pretty cool.

Today I want to talk about over-optimization. I spend a lot of time in the SEOmoz Q&A. I see a lot of people asking questions which indicate that when you're beginning your SEO, you have a tendency to maybe take the optimization a little too far. This is becoming really important today. If you've been doing SEO a while, you've seen over-optimization penalties sort of creep into the algorithm over the past couple of years. Two weeks ago Google announced, through Matt Cutts, he kind of let it slip in a conference that Google was going to start cracking down even harder on overly-optimized sites, sites that use SEO a little too much in an effort to sort of level the playing field. So this is what I want to talk about.

When you're just getting started in SEO, and we've all been there, we've all done this in every one of our - at least once - to any website. You're starting off, and let's say this is your Google Analytics and this is your traffic, and you start learning SEO. You start optimizing the title tags. You fix your 404 errors, and your traffic starts increasing. Then you start getting into more nitty-gritty. You get your canonical tags just right, you decrease your overly long URLs, and after a time, your traffic instead of increasing, it starts to level off. Your ROI, your return on investment for the optimization that you're putting in sort of tends to taper, and you're not getting these dramatic results anymore.

Death Star SEOmoz

When you're just starting out, I believe there is a huge dividing line between the beginner SEO and the intermediate SEO, and that line is found right here. When you start reaching those diminishing returns on investment, the beginner SEO will just keep pounding away at it. They'll just keep optimizing and optimizing and optimizing, and they get a little bump in their traffic or a little decrease and it fuels them like a slot machine, like they're winning or they're losing. They just keep playing that game without creating any new value to their website. A lot of times you hear from beginner SEOs that, "Oh, you know, I don't want to create new content because it's a small gardening site for my local gardener, and there's not really much content to create, and I can't build links because no one wants to link to my content. So I'm just going to keep playing with the title tags to try to fool the search engines into sending more traffic."

But today with these over-optimization penalties on the way and the fact that these tactics not only are low ROI, but the penalties can make them negative ROI, that by over-optimizing, you're actually going to see a decrease in your traffic. We've seen these for a while, a lot that we are familiar with and a lot that we can guess at.

One of the most common over-optimization techniques that you want to avoid obviously is keyword stuffing. There are a lot of places that you can stuff your keywords that we are familiar with, in the text of the body, in the images, in the navigation links. There are three in particular that we see that Google seems to pay a lot of attention to when done in combination, and that's the title tag, the URL, and inbound anchor text. When all three of those are at harmony with each other on a really over-optimized basis, we tend to see a decrease in rankings. That's just from personal experience, not scientifically based by any means. But in this example, if your title tag exactly matches your URL and you have a huge amount of inbound anchor text, say 80% of your anchor text also matches those two things, you're probably over-optimized. You're probably doing a little too much SEO to that site, and it does not look natural.

The other areas of over-optimization that you want to avoid are your linked profiles. We've particularly seen this in the past few weeks with Google cracking down on linked networks, low quality links. They announced that they are going to be devaluing more administrative links. By administrative links, we mean sites that are related to each other. So if you own a network of 50 sites and you're interlinking all of those to each other, the value that you are getting is over-optimizing. They are going to be diminished, and you could face a penalty. If you do it too much, you could face de-indexing, like we've seen Google do with the linking indexes. Also, going back to the low value links, the directory links, the comment links, you want to balance link profile, because any technique that you take too far is going to be over-optimized. You're going to get diminishing rate of returns.

Now, if you're beginning SEO and you want to advance to the intermediate SEO, right here I urge you to make the other choice. Don't go to the dark side. Don't go the over-optimization route. Go with the light side. Choose new creation. If you're beginning SEO, if you want to make this jump to intermediate SEO, the best thing you can do to get high ROI is start creating content today. Starting today, create a content calendar. If you look back in the archives of this blog, go back to like 2005, 2006, you'll see what Rand did when he was here basically by himself.

Everyday SEO

Rand Fishkin had a content calendar that was every single day, 2005, 2006. Not all those posts are groundbreaking SEO masterpieces, but that guy wrote every single day, and he built this blog into what it is now. Now you don't have to write every day for your content calendar, but set a schedule and stick to it, whether it be daily, weekly, or monthly. When you do that, you open up all these new areas of SEO that you haven't been exploring when you're over- optimizing.

The first thing you're going to do is create all these new long-tail opportunities. So here your ability to rank is just for the same 10 pages, 100 pages, 1000 pages of your website. You're never creating any new ranking opportunities or new long-tail opportunities. You're not building those for yourself. With the content calendar, you're now an intermediate SEO, you're creating all those new opportunities every day when Google crawls those pages.

You're also creating new freshness. I did a blog post a few months ago about freshness factors. When you add new content to your website, you're giving Google all these freshness signals that say, "My site is still relevant. It still matters. Crawl me more, index more of my pages." And just by having that freshness, you'll see this line increase. That is a high ROI SEO activity. But also when you create new pages, you kind of get a double freshness benefit because you have the opportunity to link back to your old material, your old, stale, 10-page, 100-page website. By creating that new content and linking back to yourself, you're telling Google these pages are still relevant. Yes, they've been on my site for 5 or 10 years and nothing has happened to them, but they are still important. I want you to crawl them. I'm linking to them now. It's not as strong a signal as external links, but it still gives you that opportunity.

Freshness Factors

Finally, back here you weren't creating any links because you didn't have those link assets. Who wants to link to your sites? This gives you the opportunity to create those link assets, to build the content that people want to link to. If you're coming into an old website, if you're taking it over, they are your client and it's just something that is unattractive, this gives you the opportunity to create something that people actually do want to link to. This will take you from here to here.

That's it for today. Tell me what you think in the comments below. Thanks, everybody.

Video transcription by Speechpad.com

Additional Resources:


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West Wing Week: "Spring Break Edition"

The White House Your Daily Snapshot for
Friday, April 5, 2012
 

West Wing Week: "Spring Break Edition"

This week, the President hosted a summit with North American leaders, addressed the Associated Press, signed his economic report, the STOCK Act and the JOBS Act, and held an Easter Prayer Breakfast.

Check out footage from this week:

Watch West Wing Week

In Case You Missed It

Here are some of the top stories from the White House blog:

The Employment Situation in March
Overall payroll employment rose by 121,000 jobs in March and the economy has added private sector jobs for 25 straight months.

The JOBS Act: Encouraging Startups, Supporting Small Businesses
For the first time, Americans will be able to go online and invest in small businesses and entrepreneurs, which will allow small and young firms to expand and hire more quickly.

President Obama Drops By Personal Finance Online Summit
President Obama drops by a meeting at the White House to speak with journalists and editors from a range of personal finance and financial news sites. 

Today's Schedule

All times are Eastern Daylight Time (EDT).

10:20 AM: The President delivers remarks at the White House Forum on Women and the Economy WhiteHouse.gov/live

6:30 PM: The President and the First Lady mark the beginning of Passover with a Seder at the White House

WhiteHouse.gov/live Indicates that the event will be live-streamed on WhiteHouse.gov/Live

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Seth's Blog : In the palm of your hand

In the palm of your hand

A successful project might very well lead to having your customers, your vendors or your employees eating out of the palm of your hand--aware of your wishes and eager to to do what you ask.

Now what are you going to do?

This is always a temporary state. Abuse it and it's over, fast.

I think it comes down to whether you ask them to do things that are good for you or good for them.



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