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luni, 15 aprilie 2013
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Seth's Blog : The easy trap
The easy trap
The prospects that are the easiest to engage with online--the ones that believe big promises, simple come-ons and garish interfaces--are often the very people who will become your lowest-value customers.
The person who's the easiest to get a first date with might not be the person you want to marry. When I was selling new media promotions in 1994 (!), many big companies had someone in charge of buying new stuff. They were easy to meet with, easy to make a small sale to--but ultimately a waste of time. That's because they were charged with buying things that were new, not what worked. Once we weren't new, we couldn't get repeat business from them. No, it was the other guy, the guy who bought what worked, the one in charge of the real budget--he wasn't easy, but he was worth it...
If it's easy to get a meeting or make a first sale, consider that the very ease that enabled that sale might be a sign that the long-term value of this customer is pretty low. It's easy to get the door answered if you're selling vacuum cleaners house to house, not so easy to get a meeting with the head of merchandising at Wal-Mart. It's easy to get the tech-savvy hordes to sign up for your new whiz-bang free beta, hard to visualize how these easily bored window shoppers are going to become your tribe.
But if all you're doing is measuring the response rate of your initial pitches, you're going to ring more doorbells, not do the long-term trust-building work of earning a reputation.
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duminică, 14 aprilie 2013
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
"Wise Men" Propose Theft to Bail Out Banks Posted: 14 Apr 2013 08:01 PM PDT Far be it from bondholders or banks that caused the debt crisis to be punished for their sins, German 'Wise Men' push for wealth seizure to fund EMU bail-outs. Two top advisers to German Chancellor Angela Merkel have called for a tax on private wealth and property in eurozone debtor states to force the rich to fund rescue costs, marking a radical new departure for EMU crisis strategy.Study Details Supposedly the median or midpoint wealth level, stripping out the super-rich is as follows:
One look at the data is all it takes to conclude the report does not pass the "sniff test". A closer look shows the study was also undertaken before the Spanish property bubble imploded and that it ignores pensions. Yet, the "Wise Men" embraced the study. Why? The answer is simple. The study gave them the incentive to propose what they wanted to propose all along: theft to bail out failing banks that made stupid loans. As Ambrose Evans-Pritchard points out in his article "Any serious move to a wealth tax could the erode the pro-euro ardour of South Europe's uber-rich." Indeed. So just how wise are the alleged "wise men"? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Five Alternatives to FDIC "Insured Deposits" Posted: 14 Apr 2013 11:09 AM PDT In the wake of capital controls in Cyprus and statements by the Dutch finance minister Jereon Dijsselbloem that brought into question the entire notion of deposit insurance in the eurozone, readers are wondering where to safely keep their money. Concerns heightened when people discovered New Zealand banks have no insurance (see Fraudulent Guarantees; Fictional Reserve Lending; Comparison of US to Cyprus; What About New Zealand?). Reader Sam asks ... Hey MishIn the US, I do believe deposit insurance will be honored, but it shouldn't be, at least on interest bearing accounts. And the only way deposit insurance could realistically work on non-interest bearing accounts was if there were regulations that banks could not lend deposits available on demand (checking accounts). Keeping money under the mattress is one obvious answer, but not one that I recommend. Here are some better choices to consider. Five FDIC Alternatives
I prefer GoldMoney to other precious metal holding companies but that is an admittedly biased opinion as I have a relationship with them. Anyone wanting additional information on GoldMoney: Please Email Mish Again, I do believe deposit insurance will be honored, whether or not it should be, but you certainly do not want to exceed the FDIC limit at any one bank. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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SEO Blog
SEO Blog |
Top Tips For Improving Your Social Media Experience In 2013 Posted: 14 Apr 2013 10:01 AM PDT Social media is an important influence in today’s world. From business marketing to personal communication social media is vital. Whether it’s Facebook, Twitter, Pinterest or LinkedIn, most people are part of some sort of social media community. And if you want to improve your social media experience for 2013, then... |
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Seth's Blog : The brand is a story. But it's a story about you, not about the brand.
The brand is a story. But it's a story about you, not about the brand.
Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy?
In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide?
Yes, every brand has a story—that's how it goes from being a logo and a name to a brand. The story includes expectations and history and promises and social cues and emotions. The story makes us say we "love Google" or "love Harley"... but what do we really love?
We love ourselves.
We love the memory we have of how that brand made us feel once. We love that it reminds us of our mom, or growing up, or our first kiss. We support a charity or a soccer team or a perfume because it gives us a chance to love something about ourselves.
We can't easily explain this, even to ourselves. We can't easily acknowledge the narcissism and the nostalgia that drives so many of the apparently rational decisions we make every day. But that doesn't mean that they're not at work.
More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be.
Great marketers don't make stuff. They make meaning.
More Recent Articles
- Paying attention (to someone else's agenda)
- 100 days later
- "One of us is wrong...
- We are not living in a movie
- First, do no harm--three rules for public interfaces
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sâmbătă, 13 aprilie 2013
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
Posted: 13 Apr 2013 09:35 AM PDT It's rare to hear any bit of common sense from political leaders, but today I have a sterling example. Mário Soares, Prime Minister of Portugal from 1976-1978 and 1983-1985, and the 17th President of Portugal from 1986 to 1996 speaks the truth. Soares says "Portugal Cannot Pay Its Debts". He calls for an "Argentine-Style Default", and states "The desire please chancellor Merkel is ruining the country." "Portugal can not pay what you owe and however much they impoverish people, however much they steal the money to people who have it, not be able to pay what you owe. And when you cannot, the only solution is not pay. " The president of Portugal, Mario Soares socialist argues that it is impossible for Portugal to return all of its foreign debt. So has asked to make a Argentine-style default to avoid economic collapse.Sooner or Later Sooner or later some politician is going to run on that exact platform and be elected. Alternatively, a politician will decide the same thing while in office. Eurozone math practically guarantees that outcome. For further discussion, please see Eurozone Math; One Size Fits Germany; Door Number Two. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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