joi, 8 mai 2014

Hey, Hari! Don't miss out on these Pins...

Pinterest Android App · iOS App
 
Hi Hari,
Your latest Pin picks
Grilled Cheese Pull-Aparts
Pin it
These Cuban-Mexican fusion quesadillas are delish!
Pin it
pastel
Pin it
Green Giant Polka Dot Dress Set - Infant
Pin it
Beach house
Pin it
lace and chambray
Pin it
New boards to follow
Cooking How-to Posts
48 pins · Kalyn's Kitchen
Follow
DIY Ideas Inspiratio...
1,658 pins · Claire Heart Ha...
Follow
Fitness and Workout ...
139 pins · The Blender Gir...
Follow
Christmas Gift Wrap
183 pins · Claire Heart Ha...
Follow
Shop Design
104 pins · Medium Control
Follow
croons & tunes
23 pins · Renee Schettler
Follow
Happy Pinning!
 
 

"We're not going anywhere"

 
Here's what's going on at the White House today.
 
 
 
 
 
  Featured

"We're not going anywhere"

Yesterday, President Obama traveled to Arkansas to tour the areas ravaged by last week's tornadoes and severe storms. While there, he talked with families who lost loved ones as a result of the tornadoes, as well as the first responders, recovery workers, and members of the National Guard.

"Part of the message I'm here to send also," said the President, "is that the federal government ... will be here for the long haul. And we'll just keep on at it until things are rebuilt."

See more from the President's visit to central Arkansas:

Video player: On Board: Travels with the President


 
 
  Top Stories

U.S. to Help Nigeria in the Search for Kidnapped Girls

President Obama discusses the kidnapping of more than 200 teenage girls in Chibok, Nigeria, and says the United States will send military and law enforcement advisors to Nigeria to help rescue the girls.

READ MORE

Continuing to Support National Service Through the Latest Round of AmeriCorps Grants

The Corporation for National and Community Service announces over $205 million in new grants to AmeriCorps programs, which will support over 280 organizations across the country engaged in national service.

READ MORE

White House Social: Teacher Appreciation Week

Yesterday, 22 educators from across the country gathered at the White House for the White House Social for National Teacher Appreciation Week.

READ MORE


 
 
  Today's Schedule

All times are Eastern Time (ET)

12:30 PM: The President participates in a DNC Roundtable

2:10 PM: The President departs Los Angeles

2:50 PM: The President arrives San Diego

4:15 PM: The President delivers remarks and answers questions at a DCCC event

5:30 PM: The President departs San Diego

6:50 PM: The President arrives San Jose

7:15 PM: The President participates in a DNC Roundtable

9:30 PM: The President delivers remarks at a DNC reception


 

Did Someone Forward This to You? Sign Up for Email Updates

This email was sent to e0nstar1.blog@gmail.com

Unsubscribe | Privacy Policy
Please do not reply to this email. Contact the White House

The White House • 1600 Pennsylvania Ave NW • Washington, DC 20500 • 202-456-1111


How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!

How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!


How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!

Posted: 07 May 2014 03:00 PM PDT

Posted by danatanseo

Working as an in-house SEO Strategist for a small business forces me to get "scrappy" every day with tools and techniques. I'm constantly on the lookout for an opportunity that can help my company market to broader audiences for less money. In the past I've written on how you can add video overlays to your YouTube videos using Google AdWords and generate traffic back to your site without spending a dime. (P.S. This is still working, so if you haven't done it, read this post then get on over to AdWords and get your video overlays rockin').


Learn how to add Lead Generation Cards or LGCs to your Tweets!

What is a LGC?  LGC = Lead Generation Card (specifically in Twitter)

A LGC in Twitter is a form that can be attached to your Tweet that allows your followers to directly send you their contact information with the click of a single button in Twitter. Here is an example of what a LGC looks like:

Here is a Tweet containing the LGC:

Tweet with a Lead Generation Card Attached

Here is what appears when an end user clicks "View details:"

Tweet with the Lead Generation Card Expanded

Notice how the box is pre-populated with your recipient's email address, enabling them to click the Call to Action button and beam their contact information to you in a single click. Ooohh, Aaahhh...Très Nifty! 

"But wait!" you say, "I don't have any budget to pay for Promoted Tweets!"

Great! Neither do I! We have that in common!

The beauty of Twitter LGCs is that you can add a LGC to a regular non-promoted Tweet and it doesn't cost you a single solitary penny.


It's Free…that's right….I said the F-word.


Caveat – You can't compose and publish the Tweet from your regular Twitter admin home page. You have to compose and send the Tweet from inside Twitter Ads. Here's how you do it:

  1. Log in to Twitter
  2. Click the Setting Icon and select "Twitter Ads" from the drop down menu [Screenshot below]

3.  Click on the "Creatives" Tab in the top Nav Menu in Twitter Ads and Select "Cards"

Twitter Cards Drop Down in Twitter Ads Nav Menu

4.  Click "Create your first Lead Generation Cards" – Bonus: You Can have an unlimited number of cards! 

Create You First Lead Generation Card

Here's what the form looks like:

You'll need to make sure you have the link to your Website's privacy policy handy. Plus you'll need to have an alternative URL where end-users can visit a page to find out more about you and/or your offer. Other than that, all the dimensions you need or right there on the page. Very easy.

5.  Once your card is set up, click the "Tweets" tab, just to the left of the "Cards" tab. [Screenshot below] You can also get there by selecting "Tweets" in the "Creatives" drop down menu in the Top Nav.

6.  Click the blue "Compose Tweet" button located in the upper right corner.

7.  Leave the default delivery setting set to Standard. Compose your tweet & Click the last icon on the right just below your "Tweet" box (when you scroll over it, it says "Attach a Card to This Tweet") 

Select a Twitter Card to Accompany Your Tweet

8.  Select the card you would like to attach to your Tweet.

9.  Send your Tweet!

That's it. Now you can grab your favorite beverage, sit back in your chair and just watch the cash roll in. Okay, maybe not, but you did just manage to attach a lead generation mechanism to your Tweet without spending one red cent!

Now, once you have cards set up in your Twitter Ads account, the steps are even easier. All you will have to do in that case is log in to Twitter. Click "Twitter Ads" from your settings menu. Click "Tweets" under the "Creatives" drop down in the top Nav. Click the blue "Compose Tweet" button. Write your Tweet, select the card and voila!

But wait, there's more!

So, you might be thinking, "Great! But how do I get notified that someone filled out a Twitter LGC? What do I do with that info?"

Along with getting free LGCs, you also get access to some pretty nice analytic data for Tweets sent from your Twitter Ads account. So, here's how you track and download your leads:

  1. Navigate back to the "Card" Tab under "Creatives."
  2. Next to the card corresponding to the leads you want to access, mouse over the white area right below the card's URL [Screenshot]

Card Tracking Panel in Twitter Ads

Notice how when you are just looking at the page, it appears that there's nothing there? [See my big blue question mark?]
Hopefully Twitter will address this problem with their UX, but there really is something there. Scroll over that "seemingly blank" area, and "boom!" there is a set of four icons – select the right-most one :

This will create a .csv export of all of the leads generated by that card, together with the date they were collected, the user's Twitter ID, Name, Twitter handle and, most magical of all, their email address. (Insert harp music and glitter here).

3.  Upload these into your favorite email program (we love Mailchimp!) or CRM and have at it!

For those of you who are visual learners, I've created a step by step video that walks you through the whole process:

There you have it. You've just successfully set up your Twitter Lead Generation Card and are ready to start raking in free leads from Twitter! Now I want to hear what your creative ideas are for implementing this and using it for your business. How do you think using Twitter Lead Generation cards along with your Tweets can augment your marketing program? I'd love to see them in the comments!

P.S. After this was written I received some excellent questions in the comments regarding two important points that need to be included in this post. The first one is that you have to sign up for a Twitter Advertising account in order for the "Twitter Ads" selection to appear in the drop down menu of your account settings. You can do that via this link: https://business.twitter.com/start-advertising The second one is that this is only currently available to people who live in the United States, Canada, the UK and Ireland. Thanks to travelcarma and Daniel_in_la for bringing this up in the comments!


Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!