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luni, 29 octombrie 2012
6 people you might know on Google+
The Hope of a Link: Mashable Content Analysis
The Hope of a Link: Mashable Content Analysis |
The Hope of a Link: Mashable Content Analysis Posted: 28 Oct 2012 07:57 PM PDT Posted by Kate Morris The holy grail: A link from Mashable.
Don't kid yourself. We all want one. They are a content powerhouse with a mind-blowing community. Moz has that type of community, but Mashable touches on everything from kittens to major trends in the economy and technology. If it's interesting to the Internet community, they'll publish a about it. Their domain authority and homepage authority is a whopping 96. Of course we all want a link. The first thing any reputable SEO would tell you is that you need two things before you can even begin hoping for a link from Mashable:
I'm not going to claim that those two things are absolutely necessary, but I would agrue that you need to know more about Mashable before you go pitching your content to them. Well, I've done some of that for you, and today I'll teach you how to do it for other sites as well. This is Advanced Content Analysis ... starting ... now. The Brain ChildThe idea to do Advanced Content Analysis on Mashable came from a conversation Carson Ward and I had one day about getting a link from them. He made the quip that all you really need to do is write a post along the lines of "7 Ways to Do X." I laughed because it's sort of true (list posts do well), but then asked myself: "How many of Mashable's posts are lists?" Once I dug into how to get the titles of as many posts as possible, I realized just how much more data was available and how much deeper the analysis could really go. Data ProcessI thought I'd pull six months of Mashable posts; that is, until I started pulling the data and realized they put out almost two thousand posts a month. TWO THOUSAND. Holy content, Batman. Two thousand posts and one month was plenty for my analysis. If anyone wants to do more, I'd love to hear about six months of data. I used three tools to pull the data necessary for analysis: ImportXML for Google Docs, SEOTools for Excel, and Microsoft Excel. ImportXMLTo gather the post titles, I used ImportXML for Google Docs. The linked guide will tell you more than I ever could about how to scrape content from a site using ImportXML. For those that are curious, I've included the formulas I used for Mashable. If you just want to see the forumlas in action, here is a document that is read-only for you to investigate. The first important part is the page to scrape. You want to get to the blog/site's archive pages. For Mashable, you can access them by hitting "next" on their homepage. This gives us the page to scrape. A1 below is where you input the page number you want to scrape. This forumla is cell A2 for me -- you'll need to know that in a minute. =CONCATENATE("http://mashable.com/page/",A1,"/") Below that, you can complete the import. These three take up A3, B3, and C3. As previously mentioned, once I pulled the titles, I figured I'd just keep going. The URL is important for the things you can pull using SEOTools, so be sure to add that one. The date and comment number was important for in-depth analysis. The number of comments along with social metrics are the only real "success" metrics you can pull externally. I mean, unless Mashable wants to share the traffic numbers with me for each of the posts ... no? Dang. Titles: =importxml(A2,"//a[@class='headline']") Side Note: Dear tech guys and gals at Mashable, sorry, I crawled tons, and others might, too. Though that is probably like .001% of your server traffic. :) From here, you simply copy and paste into an Excel sheet, and keep going (change the page number in A1) until you get the number of posts you want. SEOToolsThis is my new favorite tools for a number of reasons, not least of which is the ability to use Regex in Excel. Are you excited, too? Well, it can also return social metrics using a URL, return the canonical URL, and so much more. If you haven't downloaded it, please do. And donate. This thing is worth it. Alright, so I promise not to bore you, but I used SEOtools to do a few things:
Microsoft ExcelThis section is all in Excel. I did one more thing and checked to see what day of the week the post was made live. That's made simple with a formula like this: =TEXT(WEEKDAY([@Date]), "ddd") The [@Date] references the cell in the table with the date. Content AnalysisNow I have the data, it's time to learn some stuff about Mashable and their content. After de-duplication (they post weekly recaps of videos, etc.), I analyzed 1,159 posts. Below is a look at the content types from what I could tell. Other includes smaller types like Audio and just plain text posts.
It looks like in the last month Mashable has preferred Vvdeos over infographics, which is something to keep in mind when deciding what content to develop and pitch. But this is just in terms of the number of posts. We have answered our original first question: how many of Mashable's posts are lists? 13% in the last month (in the chart above I am referring to "# Posts"). Nothing to cough at, but not as many as Carson and I figured. But what about performance of these posts? What days are they posted? And for that matter what about video and infographic posts? On to dataland we go. Lists, Infographics, and Video Posts -- Oh My!How well do they perform? I'm picking on these because they are the content types that we all harp on so much. The results for comments on the post types and Facebook metrics. The most suprising find here is that while video posts have more shares and comments, there is a higher number of list posts. I think this has more to do with traffic and brand building than actual engagement. I theorize that if we could see average unique visitors to these posts, that lists would have a much higher view rate. Reason: people are lazy and just want to skim for data. Lists work well because they are easy to skim and give people information in just a few seconds. One day I'd love to see a study in which Mashable looked at the new visitors from a list post and watched how often they came back to Mashable, and compare that to other post types. THAT would be fascinating.
Now to the more fun stuff - days of the week. This has little consequence in my book, but it's fun to look at.
Above is the average for the site overall in the last 30 days. Fun factoids:
What about by post type? How many are posted on each day? It turns out that the videos and lists are posted more on Mondays, and infographics on Wednesdays. Why do you think this happens? I have my theory, but I'd love to hear yours on this one.
How did these content types perform per day? Let's just look at the "lists" category for this part as we are getting pretty deep, and this post was originally about lists.
Remember my theory on boredom on Tuesdays? *points like Vanna White at the chart above* See?!?!?!? The count of total shares and comments back my theory up. Even though there are fewer posts on Tuesdays, they got more interactions on average. Huh. Maybe this is why we post on Tuesdays and Thursdays at Distilled. Will and Duncan are smart cookies. (No, really, I doubt that had a ton to do with it, but Will or Duncan can correct me later.) Final Thoughts
What else did I miss? This isn't fully scientific, but it is fun and gives us much more data to help make decisions than we might have had before. Take everything above with a grain of salt, pull your own numbers, and see for yourself. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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duminică, 28 octombrie 2012
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
Posted: 28 Oct 2012 01:49 PM PDT According to a study by the U.S. Census Bureau Multigenerational households on rise in U.S. More than 4.3 million, or 5.6 percent, of the 76 million family households in the U.S. today are multigenerational households, or families living together that include a grandparent, parent and children as well as other family members, according to a study by the U.S. Census Bureau's American Community Survey. Multigenerational Families
There was only a gain of .3% in the 10 years between 2000 and 2010, but a gain of 1.6% in the next two years. That small 1.6% increase represents a decrease in demand of 1.216 million homes. However, those survey results are for three generations and thus do not include all the kids graduating from college, with no job, and moving back home. Boomerang Students Return Home Boomerang kids with no jobs returning home has an even greater impact on housing demand. CNN Living discusses the "boomerang" effect in College grads and their families learn to live together. More than half of college graduates move back home, sociologist Katherine Newman wrote in her book, "The Accordion Family: Boomerang Kids, Anxious Parents, and the Private Toll of Global Competition," based on surveys conducted worldwide.Boomerang Generation OK Living With Mom The Pew Research Center notes The Boomerang Generation Feeling OK about Living with Mom and Dad. If there's supposed to be a stigma attached to living with mom and dad through one's late twenties or early thirties, today's "boomerang generation" didn't get that memo. Among the three-in-ten young adults ages 25 to 34 (29%) who've been in that situation during the rough economy of recent years, large majorities say they're satisfied with their living arrangements (78%) and upbeat about their future finances (77%).2010 Census Population Numbers What's the Impact on Housing Demand? According to data from Table 2 (above) of the 2010 Census, there are approximately 62.65 million people in the 20-34 age group. If 24% of them are currently living at home for economic reasons, that represents a potential 15 million houses, apartments or condos. Wow. However, the survey results are based on those who moved in "for a time during the past few years". It does not detail those currently living at home due to economic reasons. On the other hand, the survey does not reflect households doubling up, friends sharing houses or condos, sisters or brothers sharing houses, etc. Thus, a precise impact is not at hand, but it appears to easily be in the millions, and that is on top of the 4.3 million three-generational households as noted in the first link. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com "Wine Country" Economic Conference Hosted By Mish Click on Image to Learn More Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Poll Shows Overwhelming Support for Secessionist Candidates in Catalan Election Posted: 28 Oct 2012 10:44 AM PDT Secessionist Candidates are about to dominate the next election according to recent polls in Catalonia. My friend Bran totals the polls up this way.
Moreover, although the PSC is against secession, the party wants to amend the Constitution to recognize the right of Calatanes decide. The leader of the PSC, Pere Navarro, has said that his party is a third way between the "centrality of PP and Artur Mas reckless prophecy "of independence. Navarro wants to recognize the right of the people to decide. In light of his statements likening independence with recklessness, I have to ask "decide what?" Here is the count as I see it. It seems there are 85-86 solid votes for independence, 12-14 votes wavering, 23 solid no votes, and 18 no votes yet supporting some sort of constitutional reforms. The score is 85 minimum for independence vs. 55+- other, even if you count the ICV votes as No independence. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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