luni, 5 martie 2012

Damn Cool Pics

Damn Cool Pics


Dark Vader Burger

Posted: 05 Mar 2012 04:18 PM PST

French-Belgian fast food chain Quick will introduce Star Wars Phantom Menace-themed burgers before the movie's 3D re-release in February, including a Dark Vador burger (that's the way Darth Vader is spelled, en français) with a jet black bun. Still wanna try it?














Via: buzzfeed, thestar


6 Secret Multinational Giants [Infographic]

Posted: 05 Mar 2012 02:38 PM PST



Check out our latest infographic on the multinational giants that just don't care if you know their names or not. For me, the most impressive is the Taiwanese computer hardware producer, Quanta Computer. Quanta controls a huge marketshare and hauls in annual revenues higher than Amazon and Coca-Cola, but since they don't carry many branded products, we simply don't think of them as a sprawling multinational. Just consider that if you owned or gifted a Kindle Fire last year, it was manufactured at a Quanta plant in East Asia. And there's a high chance that some component of your laptop came from Quanta.

Click on Image to Enlarge.

Via: frugaldad


How to Leverage Content Communities to Expand Your Brand Reach

How to Leverage Content Communities to Expand Your Brand Reach


How to Leverage Content Communities to Expand Your Brand Reach

Posted: 04 Mar 2012 12:37 PM PST

Posted by Julianne Staino

“Content is King!”

Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they approach creating content. (Ie. Coca-Cola’s 2020 content strategy. If you haven’t watched these videos, I’d highly recommend investing 20 minutes in order to see how big brands are changing the way they think about a cohesive marketing strategy) Here in the Distilled NYC office, I’m surrounded by Tom Critchlow and John Doherty who are single handedly pushing companies to have inspired content and changing marketers mindsets.

This is great and all, and ‘imma let you boys finish, but shifting a companies’ mindset and creating inspiring pieces is tough!

Note: I am in no way suggesting we don’t strive to achieve this, we should always try to effect change and produce content that strikes a nerve within. I’m just pointing out the obvious fact that these content strategies are a longer-term play.

Besides the obvious SEO benefits to having unique content, engaging materials also help your customers remember your brand. So by having things people find interesting on your site, the more likely it is for them to come back. However, what if you’re not Coke and don’t have a huge fan/customer base to rely on along with a marketing budget that has a lot of zeros? All this amazing content you’re producing is falling on deaf ears. Of course you’ll most likely push the content through all the various social channels to hopefully gain some traction, but again this will mainly reach people that already know about your brand.

So how do you create excellent pieces of content that attracts a new audience and spreads your brand reach?

Well, if you are a company that doesn’t have time or resources to invest heavily into outreach you can create content for specific content niche communities. Typically, before I begin working on a creative piece or kick-off linkbuilding or produce any form of content for a client, I think:

“Who would want to read/watch/listen to this?”

and

“What 5 sites would link to this?”

By doing this, I’m ensuring that I have a clear understanding of why I’m producing this content.  So, by creating content specifically for certain communities you are targeting a new audience that has an interest in a specific form.

Below I will outline some content communities where you should be targeting to either create content for or place pre-existing awe-inspiring content!

Why I Chose These Communities

Note: this is not a comprehensive list – my goal was to put together a list of actionable platforms that you can actually get your content placed on.

I did not try and form a comprehensive list for each specific niche. I did however, choose platforms where YOU can upload your own unique content*. By doing this, I tried to cut down on some outreach time while still allowing you to gain brand exposure.

So what are you waiting for, read on and get your content on :)

*excluding Longreads

Video

Video content is like the new “sliced bread”. Where were we before it? Video content is becoming increasingly more important through blended searches and allows brands to break up walls of text. However, when I refer to video content I’m not referring to basic Q&A video content or testimonials. I’m suggesting you create non-promotional video content that is aesthetically creative *gasp* The key to video communities (and why most fail) is that they’re too self-serving and brand boosting. RESIST THE URGE!

WHO DOES IT WELL: The Desperados Experience

Vimeo

Dailymotion

Youtube I couldn’t talk about video communities without including Youtube! If you have any type of videos, make sure you create a brand channel and upload all of your videos.

Data Visualization

Although infographics are great when you have a story to tell, (that’s key! Actually have something to say, if not your infographic will be crap.) I’ll be focusing on data visualization. If you have market/customer data at your disposal, turn it into something! Whether it’s static, animated or interactive, you should put all that research to good use and get it in front of a data-loving audience.

WHO DOES IT WELL: Uber

Visual.ly

Visualizing.org

Images

Big high-res images are all the rage and I have to say, I’m a fan! I’ve been seeing ecommerce sites  and blogs transitioning from regular thumbnail images to huge images taking up some prime above-the fold real-estate. If you‘re looking to get people talking, linking, and sharing your images, invest in some photography.

WHO DOES IT WELL: Fab

Pinterest 

Tumblr

Long-form

What happened to the good ‘ole days when you’d sit down with the paper and read (from beginning to end) a multi-page piece? Although those instances are becoming few and far between, the resurgence of long-form content is on the rise. People may like getting to the point quickly, but if a story warrants a deep dive don’t be afraid to go there and go all in.

WHO DOES IT WELL: The New Yorker 

Longreads 

Longform

Main Takeaways

Find a specific audience for your content, outside of your site.

By looking to target different audiences for a certain type of content, you are actively pushing your brands exposure and not resting on what you already have. In order to gain new customers you have to be thinking about new opportunities and how you can penetrate different markets. To do this, creating content specific materials is key.  

Create content that provides value for that content community.

Once you identify a new market, (like all forms of linkbuilding) you have to create something of value. If your materials offer little value to your new community you will be burning your new found bridge. Pro tip: produce something people will actually care about.

Have fun with it!

Not everything should (or needs to be) a sales pitch. Make sure your content falls in line with the tone & feel of previously posted content. If your content sticks out like a sore thumb, you most likely won’t get any traction. Although you might get the urge, or internal pressure, to plaster your company’s name everywhere - don’t. Branding too much will appear as if you’re trying to get something out it (not received well).

Don’t half a** it.

 If your content stinks and you put it out to a community who is passionate for long-form, they’ll call you out and you don’t want that sort of attention.  Like everything your produce, you should be confident and proud with what you’re putting out. If you’re not, go back and try harder.

Don’t rest on your brands laurels.

Push your content outside of your company’s Twitter and Facebook accounts and don’t rely on them to do all the work. If you want to grow your audience and your brand than move outside of what you normally do. Your brand is only as strong as you make it.


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Photo: POTUS and Bo Have an Oval Office Meeting

The White House

Your Daily Snapshot for
Monday, March 5, 2012

 

Photo: POTUS and Bo Have an Oval Office Meeting

During the month of January, official White House photographers captured some incredible moments -- from giving the State of the Union Address, to leading "First Dog," Bo, into the Oval Office.

Interested in seeing more adorable behind-the-scenes photos from the White House? Check out our Flickr photostream.

030512 Bo

President Barack Obama looks back as Bo, the Obama family dog, follows him into the Oval Office, Jan. 27, 2012. (Official White House Photo by Pete Souza)

In Case You Missed It

Here are some of the top stories from the White House blog:

New Data: The Affordable Care Act in Your State
The Obama Administration releases a new source of data, Health Reform: Results in Your State, to show how the Affordable Care Act's benefits and protections are helping Americans across the country.

President Obama Speaks at the AIPAC Policy Conference
President Obama reaffirms the strength of our nation’s special bond with Israel at the AIPAC Policy Conference in Washington, D.C.

Weekly Address: Taking Control of Our Energy Future
President Obama talks about how the American auto industry is back and creating cars that are better than ever -- and says we need to fight for a clean energy future that is within our reach.

Today's Schedule

All times are Eastern Standard Time (EST).

9:30 AM: The President meets with senior advisors

10:45 AM: The President meets with Prime Minister Netanyahu

12:00 PM: The President attends an expanded lunch meeting with Prime Minister Netanyahu

12:00 PM: The Vice President holds a bilateral meeting with Mexican President Felipe Calderón

2:45 PM: The Vice President meets with Andrés Manuel López Obrador, the Party of the Democratic Revolution presidential candidate

3:45 PM: The President meets with Treasury Secretary Tim Geithner

3:45 PM: The Vice President meets with Enrique Peña Nieto, the Institutional Revolutionary Party presidential candidate

4:45 PM: The President meets with Defense Secretary Leon Panetta

4:45 PM: The Vice President meets with Josefina Vázquez Mota, the National Action Party presidential candidate

WhiteHouse.gov/live Indicates that the event will be live-streamed on WhiteHouse.gov/Live

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Seth's Blog : Fear, scarcity and value

Fear, scarcity and value

The things we fear are probably feared by others, and when we avoid them, we're doing what others are doing as well.

Which is why there's a scarcity of whatever work it is we're avoiding.

And of course, scarcity often creates value.

The shortcut is simple: if you're afraid of something, of putting yourself out there, of creating a kind of connection or a promise, that's a clue that you're on the right track. Go, do that.

 

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