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luni, 15 aprilie 2013
FindLocalOnlineDating.com, FindLocalOnlineDating.com, and 4 others shared with you on Google+
Foolishly Viral: Lessons from a Million Pageview Day
Foolishly Viral: Lessons from a Million Pageview Day |
Foolishly Viral: Lessons from a Million Pageview Day Posted: 14 Apr 2013 07:31 PM PDT Posted by Jacob Klein There comes a moment in every webmaster’s career when the proverbial planets seem to align. A moment when the standard cavalcade of “what ifs,” “yes, buts,” and “if/thens” that claw at the soul of any self-aware web marketer are, however briefly, appeased. For this humble webmaster, that day came April 1st, 2013; a day for fools, some say. It started as a simple gag designed to target what I assumed at the time to be a very niche set of potential readers and influencers. I wasn’t expecting much more out of the prank beyond a few chuckles from those who were already within our modest sphere of influence. But April Fool’s Day was fast approaching, and after several revisions and second guesses, I just went for it. As the one millionth visitor rolled in, I was conflicted. This was a story of great success, right? A fantastic win seasoned with the most exquisite of spices: total unexpectedness. But with great successes come great expectations for the future. It’s hard not to wonder: was this just a fluke? A lucky draw? Is this a pinnacle that will never be seen again by the likes of me? Determined not to allow this achievement to become a one-and-done type situation, I did what any analytically-minded Distiller might do: I took notes. These notes are the impetus of the takeaways I’m about to share with you all, the SEOMoz community. At the risk of turning this into a 2,500 word humblebrag, I’m going to refrain from rambling off share numbers or listing all of the links we amassed that day. If we get hung up on those, neither of us will benefit on our next endeavor. As a fatalistically future-oriented personality, I figure what would be most valuable to you are the high-level strategy lessons that I’ll be taking with me forevermore. Here are a few items to consider when putting together a piece of content that you think has the potential of going viral. A loose plan is better than no planYou’re planning something big, aren’t you? This piece of link bait is about to redefine the meaning of the word "viral." Sometimes web creators can be guilty of over-planning, while other times we’re sorely lacking a real plan at all. I’d tend to err on the side of the former rather than the latter, but we all know that time and personal energy are finite resources. At a minimum, here are a few things I’d have in order before I took another swing for the fences. Get it done early. This gives you time to have others you trust give you their opinions. Allow yourself several nights to “sleep on it” to make it tighter, catchier, funnier, more relatable, etc. Good things come to those who value think-time. Give it the "Golden Test’ of social media. Would you share this with your friends, family, or co-workers? If the answer is no, then go back to the drawing board and make it so. …and most importantly. Timing is |
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Seth's Blog : The easy trap
The easy trap
The prospects that are the easiest to engage with online--the ones that believe big promises, simple come-ons and garish interfaces--are often the very people who will become your lowest-value customers.
The person who's the easiest to get a first date with might not be the person you want to marry. When I was selling new media promotions in 1994 (!), many big companies had someone in charge of buying new stuff. They were easy to meet with, easy to make a small sale to--but ultimately a waste of time. That's because they were charged with buying things that were new, not what worked. Once we weren't new, we couldn't get repeat business from them. No, it was the other guy, the guy who bought what worked, the one in charge of the real budget--he wasn't easy, but he was worth it...
If it's easy to get a meeting or make a first sale, consider that the very ease that enabled that sale might be a sign that the long-term value of this customer is pretty low. It's easy to get the door answered if you're selling vacuum cleaners house to house, not so easy to get a meeting with the head of merchandising at Wal-Mart. It's easy to get the tech-savvy hordes to sign up for your new whiz-bang free beta, hard to visualize how these easily bored window shoppers are going to become your tribe.
But if all you're doing is measuring the response rate of your initial pitches, you're going to ring more doorbells, not do the long-term trust-building work of earning a reputation.
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duminică, 14 aprilie 2013
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
"Wise Men" Propose Theft to Bail Out Banks Posted: 14 Apr 2013 08:01 PM PDT Far be it from bondholders or banks that caused the debt crisis to be punished for their sins, German 'Wise Men' push for wealth seizure to fund EMU bail-outs. Two top advisers to German Chancellor Angela Merkel have called for a tax on private wealth and property in eurozone debtor states to force the rich to fund rescue costs, marking a radical new departure for EMU crisis strategy.Study Details Supposedly the median or midpoint wealth level, stripping out the super-rich is as follows:
One look at the data is all it takes to conclude the report does not pass the "sniff test". A closer look shows the study was also undertaken before the Spanish property bubble imploded and that it ignores pensions. Yet, the "Wise Men" embraced the study. Why? The answer is simple. The study gave them the incentive to propose what they wanted to propose all along: theft to bail out failing banks that made stupid loans. As Ambrose Evans-Pritchard points out in his article "Any serious move to a wealth tax could the erode the pro-euro ardour of South Europe's uber-rich." Indeed. So just how wise are the alleged "wise men"? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Five Alternatives to FDIC "Insured Deposits" Posted: 14 Apr 2013 11:09 AM PDT In the wake of capital controls in Cyprus and statements by the Dutch finance minister Jereon Dijsselbloem that brought into question the entire notion of deposit insurance in the eurozone, readers are wondering where to safely keep their money. Concerns heightened when people discovered New Zealand banks have no insurance (see Fraudulent Guarantees; Fictional Reserve Lending; Comparison of US to Cyprus; What About New Zealand?). Reader Sam asks ... Hey MishIn the US, I do believe deposit insurance will be honored, but it shouldn't be, at least on interest bearing accounts. And the only way deposit insurance could realistically work on non-interest bearing accounts was if there were regulations that banks could not lend deposits available on demand (checking accounts). Keeping money under the mattress is one obvious answer, but not one that I recommend. Here are some better choices to consider. Five FDIC Alternatives
I prefer GoldMoney to other precious metal holding companies but that is an admittedly biased opinion as I have a relationship with them. Anyone wanting additional information on GoldMoney: Please Email Mish Again, I do believe deposit insurance will be honored, whether or not it should be, but you certainly do not want to exceed the FDIC limit at any one bank. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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