75 Content Starters for Any Industry |
75 Content Starters for Any Industry Posted: 05 Feb 2014 03:15 PM PST Posted by Amanda_Gallucci This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Suffering from blank-page anxiety? Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand. Thinking of content topics doesn't have to be such a long and grueling undertaking. Use the following starting points the next time you need an idea. Individual achievement
Tools
Lists
Internal resources
![]() Industry
How-to
Company culture
Educational series
Events
Research
Theories
Higher-level overviews
Promotional
![]() Seasonal
Out of the box
Your turnWhether or not you decide to use these exact ideas, I hope I've given you some directions to explore. Think hard, collaborate with smart team members, and make these your own. Brainstorming should start broad before the content manager or editor-in-chief narrows down ideas based on marketing goals, target personas, and availability of resources. For a more in-depth look at that process, check out the eBook I created for iAcquire, Content Strategy for Digital Marketers: A Six Week Guide to Creating, Promoting, & Measuring Great Content. You want to make sure you have the right structure in place because as we all know probably too well, good ideas don't always pan out the way we hope for when they're not part of a well-crafted strategy. No matter which post topics you choose, remember to infuse these ideas with personality, data, and insights that only you and your brand can offer. Publishing content that provides value no one else can is what truly leads to the traffic, social shares, and links you crave. If you've had success with ideas like this in the past or if you have plans to try out something new, I'd love to hear about it in the comments! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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