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Posted: 26 Sep 2011 05:53 AM PDT As an SEO it is essential to report on the metrics that will show the progression of the project that you are working on. These reports need to provide the client and yourself with actionable information, whilst also being able to outline your KPIs clearly. All reports should ideally include metrics from both on-site and off-site activity, providing the client with a clear understanding of what improvement has been made.
To ensure that you are reporting on the correct areas during the initial stages, you should arrange to have a meeting with your client. Client Meeting Before any SEO project can start you need to have a (kick-off) meeting with your client to understand everything about the project. This meeting should include, but not be limited to, knowing the objectives, system limitations, potential target keywords and reports required. When it comes to discussing the reporting, there are a few areas that you should get the client’s feedback on before creating your report.
The three points above are not the only areas you should be talking about when it comes to reporting, but you get the idea. In today’s market, the majority of clients tend to have a good idea of what they would like to see in their weekly/monthly/quarterly reports, but some are still unsure. Below are some suggested metrics that you can report on for any website, whether it be ecommerce or informational, that you could discuss with the client. Keyword Visibility Keyword visibility is still a good indicator of how any SEO project is coming along, and is still a report that EVERY client wants to see.
Non-brand Metrics Driving non-brand traffic to the website should be one of your main KPIs for any SEO project; therefore reporting on this is essential.
Landing Pages Report - creating a second landing page report that includes brand terms will provide a better indication of how many pages are indexed within the SERPs. You can then compare this number to the number found within GWT and your CMS to see how much of your website has been indexed. Top Referrers – the top referrers report is a great indication of which websites drive you traffic over a period of time. It also provides you with a source of links to analyse and potentially improve the anchor text that used to link. Link Building Report - not many people seem to disclose their link building reports to the client, but for me it is an essential report that you should be providing. It is quite simple really; record EVERY link you create, with the date, URL where it is hosted, the anchor text and destination URL. If this is done every month you can show the client exactly what you have created, where you have created it and how many links have been created over a period of time. This is the minimum that the client should receive on a monthly basis, although a more thorough report can be time consuming. The above SEO metrics are only the tip of the iceberg in terms of what can be reported for any SEO project. This post only discusses metrics that can be used on every website; I haven't even considered the complex reporting for eCommerce websites, which is an entirely different post altogether. Do you agree or disagree with any of the metrics that I have mentioned above? What other metrics do you use across all your websites? I will be interested to hear your thoughts in the comments below or on Twitter @danielbianchini. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEO Metrics Everybody Can Use Related posts: |
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Mish's Global Economic Trend Analysis |
Posted: 26 Sep 2011 05:36 PM PDT The major story of the day is the leveraged EFSF is dead without a popular referendum and a new German constitution says Germany's top judge. Please consider German turmoil over EU bail-outs as top judge calls for referendum Germany's top judge has issued a blunt warning that no further fiscal powers may be surrendered to Europe without a new constitution and a popular referendum, vastly complicating plans to boost the EU's rescue machinery to €2 trillion (£1.7 trillion).The German court has already killed eurobonds. Now, if the top judge's call stands, leveraged EFSF just bit the dust as well. Clearly the German court has had enough of Chancellor Angela Merkel, her cronies, and all the politicians who want to rob German taxpayers for their own agenda. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 26 Sep 2011 02:03 PM PDT The open feud between the German Central Bank and the ECB widened significantly. Making matters even worse Chancellor Angela Merkel is also in an open feud with the Bundesbank. Please consider, Top German central banker slams debt crisis steps Germany's top central banker warns that efforts to halt the debt crisis in Europe could give countries incentives to run up deficits in the future.Europe Goes All In Peter Tchir of TF Market Advisors writes EU Goes From Monetary Union To Suicide Pact As alleged details are leaked about an alleged proposal to leverage the EFSF all I can do is cringe. I'm waiting for some actual details, but as far as I can tell, Europe is attempting go all in. It is going to make leveraged bets on itself. If it doesn't work, the senior debt holders will own Europe if the BRICs buy the senior tranche and will end in a fast and furious death spiral if the senior tranche is owned by the ECB or European banks. We may get a lift on the news. We are trying to rally on the back of the news right now. But if this plan goes ahead, even the slightest cold in the future will turn into the plague. There will be no strong countries left as they will have tied themselves to the PIIGS anchor with a Gordion Knot that will never be untied in time.Schaeuble a "Cool Head" or a "Clueless Minister"? I agree with Tchir this has the makings of an epic disaster. However, I disagree that Schaeuble is a "cooler head". Please consider this snip from a Eurointelligence Daily Briefing, September 22, 2011. Mass circulation tabloid Bild launches a campaign against Wolfgang Schäuble accusing him that he has been systematically misleading the German public on Greece and the euro crisis in the 18 months. In a scathing article it presents a long list with dates and contradictory statements on the need for a rescue program for Greece and the conditions attached to it.Please consider these Schäuble Flip-Flops courtesy of Google Translate. 21st December 2009Unless the definition of "cool head" encompasses "clueless political hacks", Schäuble is not a "cool head". Larger Europe Bailout Fund Could Weigh on Ratings Reuters reports Larger Europe Bailout Fund Could Weigh on Ratings David Beers, the head of S&P's sovereign rating group, said it is still too soon to know how European policymakers will boost the European Financial Stability Facility, how effective that will be and its possible credit implications.Today, fueled by rumors of still more bailouts, the market rallied for umpteenth time, as if use of leverage to bail out Greece is a good idea. It isn't and just a week ago, the ECB was against the idea. Desperation has set in. If the ECB agrees to do this, Peter Tchir is correct: Europe essentially went "All In". Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Barclays Capital Changes Stance, Now Sees Additional UK Quantitative Easing Posted: 26 Sep 2011 10:03 AM PDT Damn the price inflation, the massive UK housing bubble, and the fact that previous rounds of Quantitative Easing did not do the US or UK any good, expect more QE says Barclays Capital Research. Via Email, Barclays says Monetary Policy Committee set for November QE boost We are changing our UK monetary policy forecast, and now expect the MPC to announce an expansion of QE at its November meeting. We think additional asset purchases of £75bn will be announced within an overall additional facility of £150bn. As a consequence of this change, we have pushed back our forecast for the first rise in Bank Rate into 2013.Whatever the reason, more QE cannot possibly do the UK any good. It will not help growth or hiring any more than it did in the US, which is to say none. In fact, global QE exacerbated a bubble in the stock market and commodities. Bernanke since abandoned QE in favor of "Operation Twist" and that policy has failed already as well. Central bankers never learn on their own accord, from others, or from history. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Australian Mortgage Stress Climbs; Reflections on Obama's Streamlined Proposal to Fix US Housing Posted: 26 Sep 2011 09:34 AM PDT Bloomberg notes that Australian Mortgage Stress Climbs, Rental Vacancies Decline A quarter of Australian homeowners are experiencing mortgage stress and rental vacancies remain "tight," driven by higher interest rates, rising costs and a shortage of rental properties in some cities.Here is the link for the 7th Annual Demographia International Housing Affordability Survey cited by Bloomberg. Additional information specific to Australia and New Zealand can be found at Performance Urban Planning I list links for completeness. I do not agree with all positions stated by either organization. What's Obama Up To? Inquiring minds are reading an article on Ml-Implode by Patrick Pulatie. Please consider Analysis of Obama's Proposed Fannie/Freddie "Streamline Refi" Program. The Real Objectives and OutcomesLooking Beyond the Obvious Pulatie wants to look beyond the obvious. However, it's obvious is this is an election ploy, and a case can be made there is little reason to look beyond the obvious other than to determine exact winners and losers. Given there is no agreed specifics as to exactly how the program would work, it is difficult to ascertain who the winners are. However, losers are easy enough to ascertain (US Taxpayers). Will bondholders lose? What bondholders? If banks get to dump crappy mortgages on Fannie and Freddie for a lousy fee of .4%, banks will jump at the opportunity, as will bank bondholders. Will Fannie and Freddie bondholders take a hit? That all depends on government guarantees. Regardless, taxpayers are 100% guaranteed to get screwed by the plan. The question is to what degree. Until we have more specifics, it is tough to say whether any bondholders take a hit or not. I suspect they would not. If I am correct, then the losses borne by taxpayers will be all the greater. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 26 Sep 2011 12:03 AM PDT In case you mistakenly thought there was some semblance of a chance of international accord to address the global financial crisis, please consider Dimon in attack on Canada's bank chief Jamie Dimon of JPMorgan Chase launched a tirade at Mark Carney, Bank of Canada governor, in a closed-door meeting in front of more than two dozen bankers and finance officials, underscoring mounting tensions between bankers and officials over financial regulation.Exclusive Response from JP Morgan The dispute was over rules agreed by the Basel group of international regulators that would force all banks to hold 7 per cent core capital against risk-weighted assets. The biggest face an additional surcharge of up to 2.5 per cent. Financial Times did not capture a response from Jamie Dimon but I managed to do so. Please consider this exclusive video straight from the closed door meeting at the Institute of International Finance. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Sleep Anywhere With Sleep Suit Posted: 26 Sep 2011 11:14 AM PDT Forrest Jessee has recently unveiled his Sleep Suit inspired by Buckminster Fuller's practice of Dymaxion Sleeping. Fuller believed that two hours of sleep a day was all that a person needed. Dymaxion sleeping involved four thirty-minute naps in a 24-hour period. The Sleepsuit is perfect for Dymaxion sleeping. However, there are concerns about how Dymaxion sleeping could affect the health. The Sleepsuit is made of a structural pleat that is composed of EVA foam. EVA foam is the same material that is used for padding and shock absorption in sports equipment. The foam material is used to support different parts of the body and make a person feel as if they are sleeping in a comfortable skin rather than a scary looking cocoon. ![]() ![]() ![]() ![]() ![]() ![]() |
Posted: 26 Sep 2011 10:45 AM PDT Often, in response to vicious dog attacks, many communities have enacted breed-specific legislation (BSL) that prohibits ownership of certain breeds, such as pit bulls, Rottweilers and others, although research suggests that such laws do little to protect the community from dog-bite incidents. ![]() Source: livescience |
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