joi, 7 noiembrie 2013

Damn Cool Pics

Damn Cool Pics


Ultimate Martial Arts Fails Compilation 2013 [Video]

Posted: 07 Nov 2013 05:16 PM PST



This video is three and a half minutes of reasons why I don't do martial arts. Although, I don't think martial arts itself is to blame…



Mexican Drug Cartel Members on Facebook

Posted: 07 Nov 2013 01:05 PM PST

Mexican drug cartel members are posting on Facebook selfies and photos of the drugs, guns and cash.
















The Most Gruesome Wedding Cake Ever

Posted: 07 Nov 2013 11:16 AM PST

David and Natalie Sideserf wanted a non-traditional wedding cake.

Natalie operates a specialty cake shop called Sidesurf Cake Studio in Texas so the sky was the limit.

They went with a "Till death do us part" theme and as you can see, somebody is taking those words pretty seriously.

















Dazzling Blue | The Pantone Color for Spring 2014 on the Runways [Infographic]

Posted: 07 Nov 2013 10:31 AM PST

As soon as Pantone announced the new color for the 2014 spring will be the vibrant Dazzling Blue, several designers fell in love with it and now you can see it in every runway across the world.

Click on Image to Enlarge.

Via: fashiongonerogue.com

President Obama: "Nothing Is Going to Stop Us From Getting This Done"

Here's What's Happening Here at the White House
 
 
 
 
 
 
  Featured

President Obama: "Nothing Is Going to Stop Us From Getting This Done"

On Wednesday, the President traveled to Dallas, Texas, where he joined canvassers and navigators who are part of the community's most active group of volunteers working to enroll their neighbors in quality, affordable coverage through the Marketplace.

Read more about the President's trip to Dallas.

President Barack Obama delivers remarks at an Affordable Care Act event at Temple Emanu-El in Dallas, Texas.

President Barack Obama delivers remarks at an Affordable Care Act event at Temple Emanu-El in Dallas, Texas, Nov. 6, 2013. (Official White House Photo by Pete Souza)

 

 

  Top Stories

Advance Estimate of GDP for the Third Quarter of 2013

Chairman of the Council of Economic Advisers Jason Furman breaks down five key points in today's report from the Bureau of Economic Analysis. 

READ MORE

What Is the Employment Non-Discrimination Act? (ENDA)

White House Press Secretary Jay Carney highlights the importance of ENDA – not just because it’s the right thing to do, but because it’s good for business and the economy.

READ MORE

San Antonio Mayor Julián Castro: Let's Stop Denying Texans Health Insurance Because of Politics

Mayor of San Antonio Julián Castro writes about states like his that have so far refused to expand Medicaid and what it means for the residents of Texas. 

READ MORE

 

 
 
  Today's Schedule

All times are Eastern Time (ET)

12:15 AM: The President arrives Joint Base Andrews

12:30 AM: The President arrives at the White House

10:30 AM: The President and the Vice President receive the Presidential Daily Briefing

12:30 PM: Press Briefing by Press Secretary Jay Carney WATCH LIVE

1:30 PM: The President and the Vice President meet with Secretary of the Treasury Lew

6:00 PM: The President hosts a screening of Mandela: Long Walk to Freedom at the White House

 

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Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO

Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO


Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO

Posted: 06 Nov 2013 03:01 PM PST

Posted by Cyrus-Shepard

At Moz, we strive to include social media metadata in all new pieces of content that we publish. This allows us to optimize for sharing Twitter, Facebook, Google+ and Pinerest by defining exactly how titles, descriptions, images and more appear in social streams.

Think of it as conversion rate optimization for social exposure.

The implications for SEO are also significant. We know from experience and studies that the right data, including optimized images, helps content to spread, which often leads to increased links and mentions. We also know from correlation studies that content with higher social metrics exhibits many of the same qualities as content that performs well in search results.

Knowing exactly which social meta tags to include can be confusing even to experienced webmasters. This post by Micheal King is a huge help, and Wordpress publishers who use Yoast's SEO plugin are well ahead of the game.

For the rest of us, consider the different structures supported by the major social platforms:

  • Twitter Cards: Summaries, Images, Galleries, Apps, Video, Audio, and Products
  • Pinterest Rich Pins: Products, Recipes, Movies, and Articles
  • Google+: Articles, Blog, Book, Event, Local Business, Organization, Person, Product, and Reviews
  • Facebook: Articles, Photos, Audio, Video, and more

To help ease this problem, I created four social media tag templates that you can fill out, customize for your own use, and share with your team and others.

How to use these templates

Simply copy and paste the template into the text editor of your choice. Make sure to replace any orange or green text with your own data, and customize, eliminate or add any tags you find necessary.

The first three of these templates are optimized using a typical "article" markup and data, ideal for blog posts and most written content. The final template contains markup for product pages.For other post types, such as book or recipes, refer to documentation linked at the end of this post for reference on what to customize.

When you are done, don't forget to test and apply for approval.

1. The Minimal Template

This slimmed back version runs lean and fast. It contains a bare minimum of data for optimized sharing across Twitter, Facebook, Google+ and Pinterest.

Title tags and meta descriptions are included even though they aren't technically social media meta tags. This is because they can be used by Google+ and other social media platforms, and it is best practice to include them on every page you publish.

Minimum Social Media Tag Template: Article

<!-- Place this data between the <head> tags of your website -->
<title>Page Title. Maximum length 60-70 characters</title>
<meta name="description" content="Page description. No longer than 155 characters." />

<!-- Twitter Card data -->
<meta name="twitter:card" value="summary">

<!-- Open Graph data -->
<meta property="og:title" content="Title Here" />
<meta property="og:type" content="article" />
<meta property="og:url" content="http://www.example.com/" />
<meta property="og:image" content="http://example.com/image.jpg" />
<meta property="og:description" content="Description Here" />

2: The Standard Template

The standard template represents a more robust implementation of social tags and is meant to work across all platforms. In addition to all of the features of the mimimal template above, the standard template includes the following:

  • The basic Twitter Summary card
  • Twitter thumbnail image
  • Facebook Page Insights

Standard Social Media Tag Template: Article

<!-- Place this data between the <head> tags of your website -->
<title>Page Title. Maximum length 60-70 characters</title>
<meta name="description" content="Page description. No longer than 155 characters." />

<!-- Twitter Card data -->
<meta name="twitter:card" content="summary">
<meta name="twitter:site" content="@publisher_handle">
<meta name="twitter:title" content="Page Title">
<meta name="twitter:description" content="Page description less than 200 characters">
<meta name="twitter:creator" content="@author_handle">
<-- Twitter Summary card images must be at least 200x200px -->
<meta name="twitter:image" content="http://www.example.com/image.jpg">

<!-- Open Graph data -->
<meta property="og:title" content="Title Here" />
<meta property="og:type" content="article" />
<meta property="og:url" content="http://www.example.com/" />
<meta property="og:image" content="http://example.com/image.jpg" />
<meta property="og:description" content="Description Here" />
<meta property="og:site_name" content="Site Name, i.e. Moz" />
<meta property="fb:admins" content="Facebook numeric ID" />

3: The Full Monty

This is the monster! In addition to all the data contained in the standard template, the full template contains:

  • Google Authorship and Publisher Markup. Although this data doesn't change your content appearance in Google+, it potentially add links to your Google+ pages in search results.
  • Schema.org article markup
  • Twitter Summary card with large image
  • Expanded Open Graph article data

Full Social Media Tag Template: Article

<!-- Update your html tag to include the itemscope and itemtype attributes. -->
<html itemscope itemtype="http://schema.org/Article">

<!-- Place this data between the <head> tags of your website -->
<title>Page Title. Maximum length 60-70 characters</title>
<meta name="description" content="Page description. No longer than 155 characters." />

<!-- Google Authorship and Publisher Markup -->
<link rel="author" href="https://plus.google.com/[Google+_Profile]/posts"/>
<link rel="publisher" href=”https://plus.google.com/[Google+_Page_Profile]"/>

<!-- Schema.org markup for Google+ -->
<meta itemprop="name" content="The Name or Title Here">
<meta itemprop="description" content="This is the page description">
<meta itemprop="image" content="http://www.example.com/image.jpg">

<!-- Twitter Card data -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:site" content="@publisher_handle">
<meta name="twitter:title" content="Page Title">
<meta name="twitter:description" content="Page description less than 200 characters">
<meta name="twitter:creator" content="@author_handle">
<!-- Twitter summary card with large image must be at least 280x150px -->
<meta name="twitter:image:src" content="http://www.example.com/image.html">

<!-- Open Graph data -->
<meta property="og:title" content="Title Here" />
<meta property="og:type" content="article" />
<meta property="og:url" content="http://www.example.com/" />
<meta property="og:image" content="http://example.com/image.jpg" />
<meta property="og:description" content="Description Here" />
<meta property="og:site_name" content="Site Name, i.e. Moz" />
<meta property="article:published_time" content="2013-09-17T05:59:00+01:00" />
<meta property="article:modified_time" content="2013-09-16T19:08:47+01:00" />
<meta property="article:section" content="Article Section" />
<meta property="article:tag" content="Article Tag" />
<meta property="fb:admins" content="Facebook numberic ID" />

Bonus: The Product Template

For merchants, product markup is very popular, and usually easy for developers to implement in their shopping cart software. The product template differs from article markup in only a few ways:

  • Modified <html> tag to reflect schema.org product data
  • Twitter Product Card includes required data labels
  • Open Graph data includes price and currency data

Product Social Media Tag Template

<!-- Update your html tag to include the itemscope and itemtype attributes. -->
<html itemscope itemtype="http://schema.org/Product">

<!-- Place this data between the <head> tags of your website -->
<title>Page Title. Maximum length 60-70 characters</title>
<meta name="description" content="Page description. No longer than 155 characters." />

<!-- Schema.org markup for Google+ -->
<meta itemprop="name" content="The Name or Title Here">
<meta itemprop="description" content="This is the page description">
<meta itemprop="image" content="http://www.example.com/image.jpg">

<!-- Twitter Card data -->
<meta name="twitter:card" content="product">
<meta name="twitter:site" content="@publisher_handle">
<meta name="twitter:title" content="Page Title">
<meta name="twitter:description" content="Page description less than 200 characters">
<meta name="twitter:creator" content="@author_handle">
<meta name="twitter:image" content="http://www.example.com/image.html">
<meta name="twitter:data1" content="$3">
<meta name="twitter:label1" content="Price">
<meta name="twitter:data2" content="Black">
<meta name="twitter:label2" content="Color">

<!-- Open Graph data -->
<meta property="og:title" content="Title Here" />
<meta property="og:type" content="article" />
<meta property="og:url" content="http://www.example.com/" />
<meta property="og:image" content="http://example.com/image.jpg" />
<meta property="og:description" content="Description Here" />
<meta property="og:site_name" content="Site Name, i.e. Moz" />
<meta property="og:price:amount" content="15.00" />
<meta property="og:price:currency" content="USD" />

Tools for testing and approval

A. Twitter Validation Tool

https://dev.twitter.com/docs/cards/validation/validator


Before your cards show on Twitter, you must first have your domain approved. Fortunately, it's a super-easy process. After you implement your cards, simply enter your sample URL into the validation tool. After checking your markup, select the "Submit for Approval" button.

B. Facebook Debugger

https://developers.facebook.com/tools/debug


You don't need prior approval for your meta information to show on Facebook, but the debugging tool they offer gives you a wealth of information about all your tags and can also analyze your Twitter tags.

C. Google Structured Data Testing Tool

http://www.google.com/webmasters/tools/richsnippets


Webmasters traditionally use the structured data testing tool to test authorship markup and preview how snippets will appear in search results, but you can also use see what other types of meta data Google is able to extract from each page.

D. Pinterest Rich Pins Validator

http://developers.pinterest.com/rich_pins/validator/


Like Twitter, Pinterest requires an approval process to enable Rich Pin functionality. Use the Rich Pin Validator tool to test your data markup and apply for approval at the same time.


Tips and best practices

Optimizing for images

The image you link to in your social data does not actually have to be on the page, but it should represent your content well. The image allows you to controll what people see when they share your content, so it's important to use quality images.

Every social platform has different standards for sizing. Typically, it's easier to keep it simple and choose one image size that will work for all services.

  • Twitter thumbnail: 120x120px
  • Twitter large image: 280x150px
  • Facebook: Standards vary, but an image at least 200x200px works best. Facebook recommends large images up to 1200px wide.

In short, larger images offer you the most flexibility. When in doubt, test each page using the appropriate tool below to see exactly how your images will appear in snippits.

The importance of Open Graph data

If you could choose only one type of meta data to include, your best bet is Open Graph. That's because all the platforms can use it as a fallback, including Twitter to a large degree.

Facebook page insights

The meta property "fb:admins" requires that you enter your numeric Facebook id number, and gives you access to analytics about how your website content is shared on Facebook. Read more about Page Insights, including how to set it up and discover your numeric id.

Further resources

Use these templates as a starting point, but you can customize them in millions of ways. A few valuable resources to aid your journey:

What are your best tips for optimizing your content for sharing? Let us know in the comments below.


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Seth's Blog : What "no" means

 

What "no" means

  • I'm too busy
  • I don't trust you
  • This isn't on my list
  • My boss won't let me
  • I'm afraid of moving this forward
  • I'm not the person you think I am
  • I don't have the resources you think I do
  • I'm not the kind of person that does things like this
  • I don't want to open the door to a long-term engagement
  • Thinking about this will cause me to think about other things I just don't want to deal with

What it doesn't mean:

  • I see the world the way you do, I've carefully considered every element of this proposal and understand it as well as you do and I hate it and I hate you.
       

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