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luni, 28 aprilie 2014

Utilising Content Gaps for SEO

Posted: 28 Apr 2014 12:30 AM PDT

Content has always been at the core of search; Google's purpose is to serve users with websites that can provide them with the information they are looking for. With this in mind, ensuring you have helpful, relevant content on your website is essential to both good rankings and positive user experience.

But how can you ensure that your content stands out? That you're fulfilling the needs of your users? And that you're doing a better job than your competitors?

One great way to make sure that your content is fresh and informative, and thus great for both users and search engines, is to identify where there are industry gaps. Figuring out where there are online content gaps in your field is an excellent way of finding new and useful topics to write about on your website. By becoming an online expert in your field, not only will you naturally boost your online presence, but you will also improve the quality of your website. This, in turn, should organically lead to you gaining more links from others with an interest in your sector, which should help to boost your position in the SERPs, gaining you more visitors. And, as your site will now be more useful, hopefully they will become repeat customers and maybe even turn into brand advocates.

So, how can you about identifying content gaps and turn them into higher rankings, links, and clicks?

1) Research

First things first – research research research. You're going to need to do some serious digging to find useful content gaps that you can reap real benefits from. The core places to start are the same as they always are – Analytics, Adwords, Webmaster tools etc. As with anything in SEO, you need to ensure that there is enough traffic out there to make something worth your while.

You'll also need to do some thorough competitor research as well. There's no point working on a really in-depth, well-rounded piece of expert content to find that a competitor has already tackled that topic, has loads of links directed to it, and ranks right at the top when you search for terms related to it.

To help yourself out, before you even start looking at stats and search queries, have a good look at your current website. Assess it from the point of view of a new user, and ask yourself what's missing. What content would be useful? What areas could use further information and explanation? Where could you expand on current topics? Where could you add something brand new?

Make a list of everything you can think of and use it as a jumping-off point for your research. There's no point going in blind and wasting time. By doing some proper thinking first, you can ensure that the ideas you pick based on the stats will be relevant to your business and your users, as well as beneficial in terms of traffic. It will also help you to stay focused and on-brand, preventing you from straying too far away from your core offering.

2) Analysis

This is where you sit down with all your ideas and all your statistics and figure out what to do with them. You need to decide which phrases and terms are going to be the most valuable to you and your business. Of course, traffic volume will be a part of this, but it isn't the only factor. You need to make sure that the content gaps you're looking to fill are relevant to your company and the services that you can offer to users. There's no point luring people onto your website with some great content, but then being unable to further their journey with any of your offerings.

You'll also want to make sure that you are going to be able to provide content that is unique, new and genuinely useful. Try entering the queries you intend to rank for into Google and checking the results that pop up. If all the relevant answers to the query already appear in the top 10 or 20 SERPs, you're going to want to either re-think or discard your idea. Remember, the aim is to fill an unpopulated content gap – not to answer a question that's already been done to death.

Once you have a finalised list of topics to cover you can move onto your final step…

3) Content Creation

This is, in some ways, the easiest part of the process. You've identified your list of content topics, you know all the relevant keywords and search queries, now all you have to do is get writing! Of course, things are never quite that simple.

Before you start writing anything, make sure you've sat down with your list and prioritised your content ideas. You'll probably want to do this based on your traffic estimates and the estimated value of that traffic.

Once you start writing, remember to keep the pieces tight, informative, and focused on user-intent. This is crucial, as it is (hopefully) what will make your piece different and is how your work will be able to fill the current content gap.

Once you're done (and you've triple checked everything) it's time to publish and promote. Whether it's useful tips and tricks, insider knowledge, a how-to guide, an infographic, an instructional video – whatever – make sure people know you've created it.

Then comes the tough bit. You have to wait. Hopefully, if you've succeeded in filling a genuine informational gap, you will be rewarded. First by users and their traffic, then by their sharing and organic link generation, and finally (with a bit of luck) by Google.

So there you go – that's my guide on getting SEO benefits out of content gaps. What do you think? Do you think this is something Google is likely to reward? Do you have any tips for finding original angles on topics? Let me know in the comments below, or tweet me @SamanthaKHall

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Seth's Blog : Taking your time doesn't scale

Taking your time doesn't scale

When you send a hand-written letter to your best friend on the occasion of her wedding, you don't rush the note.

When a long-term patient needs to hear your plan on how she will beat the cancer you just found, you don't rush the meeting.

When your best customer just discovered that his critical shipment is totally messed up, you don't rush the phone call.

The problem is this: we've scaled the number of contacts, of patients, of Christmas card recipients, of Twitter followers, of email correspondents, of investors, of backers, of Kickstarter supporters, of readers, of correspondents, of co-workers, of... we've scaled it all.

And the one thing we can't do is scale our ability to take time.

So, this year, when you sent out 500 cards, of course you didn't take the time to handwrite each one with a personal note. How could you? And recently, when you sent a blast to 500 donors announcing a matching grant, you didn't personalize each note and leave out the people you told personally, because, hey, it's a huge list... how could you?

Treat different people differently. You decided to get bigger, but you won't be able to treat everyone the way you used to. That was your decision, and it's one of the costs of bigger.

Treating different people differently is the only way you've got to be able to take your time with the few, because, alas, you can no longer take your time with everyone. And if you can't live with that, get smaller!

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duminică, 27 aprilie 2014

Mish's Global Economic Trend Analysis

Progressives Plan Huge Illinois Tax Hikes; Union Member on the "Fair Tax" Proposal

Posted: 27 Apr 2014 09:00 PM PDT

Via email, Ben VanMetre at the Illinois Policy Institute mentions huge tax hikes that Progressives are angling for. The tax hikes are so steep and so universal that even thinking union members are against the hikes.

From VanMetre

State Sen. Don Harmon and advocates for his progressive tax proposal argue that the progressive income tax will provide tax relief for Illinois' middle class.

Not only is the argument not true, but the progressive income tax was never about tax relief. The proof of that is in the numbers.

Under Illinois law, the individual income tax rate will be 3.75% in 2015. Under the progressive tax-hike plan introduced by Sen. Harmon — and endorsed by A Better Illinois — a higher 4.9% applies to income earned after $12,500.

Under Harmon's proposal, anyone with a taxable income of more than $22,000 will see their overall state tax bill increase. That plan targets Illinois' working- and middle-class residents.

So why didn't Harmon use the sunset rate (3.75%) for $12,500 in his rate structure?
The answer: because part of the progressive tax hike scheme is about making as much of the temporary tax hike permanent as possible while still calling it "tax relief."
And that's true for all of the popular progressive tax plans instructed in Illinois recently:

• State Rep. Naomi Jakobsson's plan makes permanent the 5% rate on income earned above $36,000.
• The Center for Tax and Budget Accountability's plan makes permanent the 5% rate on income earned above $5,000.
• Sen. Harmon's plan makes permanent nearly all of the 5% rate on income earned above $12,500.

It's time for taxpayers in Illinois to know the truth about the progressive income tax. It's not about tax relief — it's about making the temporary tax hike permanent and further increasing taxes on the middle class.

Ben VanMetre
Senior Budget and Tax Policy Analyst

"Unfair" Tax details

Everyone who makes more than $12,500 will see huge tax increases. Supposedly this is "fair".

Illinois Union Member on "Fair Tax" Proposal

Live in Illinois and want to fight the proposed tax hike?

If so visit unfairillinois.com today and complete three simple steps to stop Springfield's middle-class money grab.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

US Plans Sanctions on Putin's Inner Circle, Russia's Third Largest Lender, and Gazprom

Posted: 27 Apr 2014 10:25 AM PDT

Today the US announced more sanctions on individuals, businesses, banks and Gazprom. The one person not targeted is Putin, the alleged perpetrator of the crisis.

Bloomberg reports U.S. Plans to Hit Putin Inner Circle With Sanctions.

Deputy White House National Security Adviser Tony Blinken pledged "news for Monday" on sanctions as the focus on the ground in Ukraine turned to a team of international observers seized by pro-Russian separatists. Among those that may be hit are Russia's third-largest lender, OAO Gazprombank, development lender Vnesheconombank, and Igor Sechin, the chief executive officer of OAO Rosneft (ROSN), according to people familiar with developments. Sechin is a confidant of the Russian president.

"We will be looking to designate people who are in his inner circle, who have a significant impact on the Russian economy," Blinken said on CBS's "Face the Nation" program today. "We'll be looking to designate companies that they and other inner-circle people control. We'll be looking at taking steps as well with regard to high-technology exports to their defense industry. All of this together is going to have an impact."

Representatives of the 28 European Union nations will also meet tomorrow to widen a list of people subject to asset freezes and travel bans, an official from the bloc said yesterday. The sanctions will target 15 Russians in positions of power, another diplomat said. Both asked not to be identified because of the sensitivity of the matter.

"What we will hear about in the coming days is an expansion of existing sanctions, measures against individuals or entities in Russia," U.K. Foreign Secretary William Hague told Sky News television today. "Already we have seen more than $60 billion of capital flight out of Russia so far this year, and serious falls in the Russian stock market. So no one should underestimate the impact on Russia and Russia's own interests of continued escalation of this crisis."

In the wake of those capital outflows and a credit-rating downgrade by Standard & Poor's, Russia's central bank unexpectedly raised its key interest rate to 7.5 percent on April 25. The ruble has lost almost 9 percent this year against the dollar, the second-worst performance among 24 emerging currencies tracked by Bloomberg after Argentina's peso.

Sechin may be among those facing travel bans and asset freezes tomorrow, according to a U.S. official familiar with the situation. Executives at Gazprombank are preparing for possible sanctions, two people with knowledge of the deliberations said last week, while Vnesheconombank is taking precautionary measures, according to a person familiar with talks at the lender.

U.S. Senator Bob Corker of Tennessee, the top Republican on the Foreign Relations Committee, called on President Barack Obama's administration to impose sanctions on four of Russia's largest banks and OAO Gazprom (OGZD), the country's gas-export monopoly.

"It's going to be more effective if everybody signs on and everybody's committed," Obama told a news conference today in Putrajaya, Malaysia. "We're going to be in a stronger position to deter Mr. Putin when he sees that the world is unified and the United States and Europe is unified, rather than this is just a U.S.-Russia conflict."

The planned EU moves are not set to include broader trade, financial and economic measures against Russia, known as "stage three" sanctions. Hague said work on those is continuing.

It's not clear why striking back at friends and associates of someone who allegedly committed a crime should be legal, but legalities do not stop this president, nor have they stopped any president.

That aside, if Gazprom is shut off from the world, then what's the point of Russia delivering any gas to Europe?

Things can get out of hand in a hurry if the US keeps turning the screws. Desperate people do desperate things. Of course, that is exactly what some warmongers want.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Seth's Blog : The most difficult work many professionals do...

The most difficult work many professionals do...

is getting someone else to agree with their point of view and take action.

The second most difficult work professionals do is developing a point of view in the first place.

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sâmbătă, 26 aprilie 2014

Mish's Global Economic Trend Analysis

Number of New Mortgage Loans in Spain Down 33% From Year Ago

Posted: 26 Apr 2014 02:38 PM PDT

Those who think the Spanish economy is poised to turn around need only take one look at mortgage loans to see reality.

Via translation from La Vanguardia please consider New Mortgages Drop 33% in February, 46 Consecutive Months of Declines

New mortgages for home purchases fell in February by 33% over the same month in 2013. This marks 46 months of declines according to data released today by the National Statistics Institute (INE).

The average amount of these loans reached 102,443 euros, 0.8% less than in January and only up 1.1% from a year earlier.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Ukraine PM Accuses Russia of Wanting WWIII; Kiev Forces Block Rebel Town; Russia Issues Downbeat Economic Statement

Posted: 26 Apr 2014 08:56 AM PDT

Ukraine and Russia remain in the spotlight this weekend. Here are the top stories.

Russia hiked interest rates 50 basis points on Friday accompanied with a warning about inflation and a sluggish economy.
Russian Markets Have Worst Week Since Crimea.
Ukraine's acting prime minister accused Russia of wanting to start WWII.
Ukraine forces barricade the rebel stronghold of Slavyansk

Russia Issues Downbeat Economic Statement

The World Politics Journal notes Russia's central bank issues a downbeat statement on the Russian economy.

On Friday, April 25th, Russia's central bank raised its benchmark interest rate by 50 basis points to 7.5 per cent, giving higher inflation risks as a reason behind its decision.

'The probability of inflation exceeding the 5% target at the end of 2014 has increased substantially', the Russian central bank said in a statement.

Annual inflation stood at 7.2 per cent as of Monday, April 21st. However, the central bank estimates that inflation would not exceed 6 per cent by the end of 2014.

The Russian economy expanded 1.3 per cent in 2013, the slowest pace of growth since a 2009 recession. For comparison, the economy grew by 3.4% in 2012. The Bank of Russia said in a downbeat statement on the economy: 'Labour productivity growth is sluggish, while fixed capital investment continues to contract because of declining profits in the real sector, limited access to long-term financing in both international and domestic markets, as well as low producer and consumer confidence.

The Russian central bank predicts that the country 'will continue to witness a downward trend in economic growth' in 2014, adding 'Amid economic uncertainty and declining producer confidence there is a strong probability of a reduction in fixed capital investment. Combination of slower growth in real wages and a decline in household lending growth rates will have a dampening effect on consumer activity'.

Russian Markets Have Worst Week Since Crimea as S&P Cuts Rating

Bloomberg reports Russian Markets Have Worst Week Since Crimea as S&P Cuts Rating.

Russian bonds and stocks suffered their worst weekly rout since mid-March as the truce forged to ease tension in eastern Ukraine unraveled, fueling concern that President Vladimir Putin faces stiffer international sanctions.

Benchmark ruble bond yields climbed to the highest since March 14, prompting the Finance Ministry to abort plans to return to the local debt market on April 23, two days before Standard & Poor's cut Russia's credit rating to one level above junk. The central bank's surprise half-point interest-rate increase yesterday failed to stem the ruble's weekly retreat, the biggest among 24 emerging markets after South Africa's rand.

"The past few days have been particularly painful for Russian fixed income," Benoit Anne, the London-based head of emerging-market strategy at Societe Generale SA, said by e-mail yesterday. The failed debt auction "badly damaged investor confidence. In addition, the geo-political situation continues to deteriorate with a war of words and a tougher rhetoric employed between various parties," he said.

The Micex Index (INDEXCF) dropped 5.6 percent for the week, the most since the period ended March 14, the last trading day before the Crimean referendum that paved the way for Putin to annex the Black Sea peninsula. The yield on government bonds due February 2027 jumped 29 basis points yesterday to 9.65 percent, extending the weekly increase to 65 basis points, following the central bank's move to raise its key rate to 7.5 percent.

The ruble suffered its steepest weekly retreat against the dollar since the five days ended March 9, depreciating 1.2 percent to 36.0450 by 9:08 p.m. in Moscow yesterday. The currency, whose three-month implied volatility rose to an almost six-week high, slumped 8.8 percent this year, the most for an emerging-market currency after Argentina's peso.

Ukraine PM Accuses Russia of Wanting WWIII

The Financial Times reports Kiev Forces Blockade Rebel Town as Rhetoric Rises

Ukraine pursued its operation to flush out separatists in the east for a second day on Friday, surrounding the rebel stronghold of Slavyansk, as the interim prime minister accused Russia of "wanting to start a third world war".

Serhiy Pashynsky, acting head of Ukraine's presidential administration, said a decision had been made to blockade Slavyansk – which on Friday was still in the control of the pro-Russian "people's mayor" Vyacheslav Ponomarev – by positioning its security forces around the town.

A Ukrainian military transport helicopter, parked at an airport in nearby Kramatorsk where separatists are barricaded inside the town hall, exploded in a fireball on Friday after being hit by a sniper bullet, dealing a symbolic blow to Kiev's campaign to clear cities of rebels.

Ukraine's interior minister said law enforcement officials were taking a cautious approach in the crackdown, which continued amid fears of an imminent Russian military intervention . "The key principle in the antiterrorist operation . . . is minimising risk for the peaceful population," Arsen Avakov said.

Ukrainian officials described their crackdown as the "second stage" of an operation that began on Thursday. Their deliberation suggests Kiev is trying to avoid casualties that might provoke Russia to retaliate.

However, officials engaged in fiery rhetoric, capping a week that saw tensions between Moscow and Kiev rise to perhaps their highest level since Russia annexed Crimea in March.

"The world has not forgotten [the] second world war," Arseniy Yatseniuk, Ukraine's acting prime minister, said on Friday. "Russia wants to start a third world war."

Ukraine Handling Situation Well

Recent polls support the notion the regions want more political autonomy not outright independence. If that's what the majority want, who I am I to judge differently? I would say the same thing if the regions wanted to rejoin Russia. Simply put, it is not my place or the US's place to judge what is in the best interest of people thousands of miles away, in a place most US citizens could not even find on a map.

For now, it appears Ukraine is handing the situation well.

A blockade may take a while to work, but anything that acts to reduce tensions is welcome.

Talk of World War III, is likely just that, talk. At least let's hope so.

Finally, with the Russian economy crumbling, rash escalation of sanctions may be counterproductive.
Russia may easily decide to shut off gas to Europe if pressured enough.

Instead, this may quietly blow away by November in the absence of serious policy mistakes by one side or another. In that regard, excessive US pressure is unlikely to help.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com