A pretty huge quantity of photos is taken during the most special day of your life and you may find some awesomely weird, funny and awkward shots among them, whether they were made on purpose or not. Anyway, here are some of the best of these pictures.
This is Vajoliroja. Johny Depp's Luxury Yacht. It's named for the first letters of the names of his family (longtime girlfriend Vanessa, Johnny, daughter Lily Rose and son Jack). Vajoliroja was built in 2001 in Turkey. It's 156 ft (47.6 m) long, has 2 Caterpillar 480 hp engines. Yaht's max speed is 14 knots. There are 5.5m Ranieri Soverato tender with 115hp engine, 4.9m Nautica tender with 60hp engine, 2 x kayaks (double & single), 2 x windsurfers, waterskis, wakeboard & tows, and snorkelling gear.
These are photos of some of the most ruthless dictators in history before they were famous. Some were painters, some poets, some lawyers, some well educated, some doctors, and all were infamous. Too bad they didn't stick with their prior professions.
Adolf Hitler: Postcard Painter Here's Hitler as just one in a crowd, a position he apparently found unsatisfactory. The world's most famous jingoist was once a professional, though mediocre, artist who failed to exceed painting postcards. The Academy of Fine Arts Vienna twice rejected him, citing 'unfitness for painting', and he was told he was better suited to architecture. Yet though he dreamed of designing great edifices, he lacked the academic preparation. Instead, he became an architect of war.
Benito Mussolini: Author Mussolini led a colourful and varied career before becoming Italy's 40th Prime Minister and key founder of fascism. He qualified as an elementary schoolmaster in 1901, and spent periods working as both a stonemason and an editor of socialist publications. He also wrote literary essays, short stories and a novel. The Cardinal's Mistress is a much-derided bodice ripper about a love affair between a fictional cleric and his mistress. A study in purple prose, it is unintentionally entertaining.
Pol Pot: Teacher Among the victims of the Khmer Rouge were professionals and intellectuals, or anyone suspected of having an education. Yet the regime's leader, Pol Pot, was himself a university-educated man, and his hypocrisy went deeper still: although he was apparently a poor student, he was fluent in French, and spent some time teaching French literature and history at a private college.
François 'Papa Doc' Duvalier: Physician Francois 'Papa Doc' Duvalier was a physician and advocate for life before becoming Haiti's leader and self-declared 'President for Life'. For ten years he practiced medicine in Port-au-Prince, providing salve to patients ravaged by tropical diseases. It was during this period that he acquired the affectionate nickname 'Papa Doc'. Yet in 1957, after being voted in as president, saving lives ceased to be his occupation; he opted instead to extinguish anyone expressing opposition to his rule.
Mao Zedong (Mao Tse-tung): Librarian Mao, who controlled China between 1949 and 1976, and who is held largely responsible for over 50 million deaths in the country, was a poet and philosopher who nurtured his communist ideals through reading. His bookish tendencies found him working as an assistant librarian at Peking's University Library. It was there that he was influenced by Li Dazhao, the library's curator, and co-founder of the Communist Party of China.
Fidel Castro: Lawyer There is a long-standing rumour that Fidel Castro tried out for, but was rejected by, a Major League baseball team. However, this is apparently merely a fabrication by an American journalist. In fact, the extent of Castro's involvement with the sport was playing for the University of Havana's law school. Having studied law and graduated, Castro went on to practice in Havana between 1950 and 1952, before attempting his first coup d'état in 1953.
As part of an inventive art project titled "Dead Drops," Aram Bartoll has embedded countless USB drives into walls, buildings, and curbs around New York City. Why? To create an anonymous, offline file-sharing network in a completely open and public space. Each dead drop contains a readme.txt file explaining the project.
So, essentially, passersby can upload or download random files from the sticks. Yes, most people might fear catching a virus from a mean-spirited uploader, but the curiosity of what else might be on the drives would likely surpass that worry.
The dead drops can be found here: 87 3rd Avenue, Brooklyn, NY (Makerbot) Empire Fulton Ferry Park, Brooklyn, NY (Dumbo) 235 Bowery, NY (New Museum) Union Square, NY (Subway Station 14th St) 540 West 21st Street, NY (Eyebeam)
Let's see how destructive methamphetamine is. The first photo of this Russian girl was made in 2004. She was already taking meth. In the next pictures you will see how she looks like several years later.
For the third time in three years, the world has a new richest man. Riding surging prices of his various telecom holdings, including giant mobile outfit America Movil, Mexican tycoon Carlos Slim Helu has beaten out Americans Bill Gates and Warren Buffett to become the wealthiest person on earth and nab the top spot on the 2010 Forbes list of the World's Billionaires.
Slim's fortune has swelled to an estimated $53.5 billion, up $18.5 billion in 12 months. Shares of America Movil, of which Slim owns a $23 billion stake, were up 35% in a year.
That massive hoard of scratch puts him ahead of Microsoft's co-founder Bill Gates, who had held the title of world's richest man 14 of the past 15 years. Gates, now worth $53 billion, is ranked second in the world. He is up $13 billion from a year ago as shares of Microsoft rose 50% in 12 months. Gates' holdings in his personal investment vehicle Cascade also soared with the rest of the markets.
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
The race for governor positions across the U.S. is on, and in California it has been a hotly debated race between Republican ex-eBay CEO Meg Whitman and Democratic mediocre-record-producing Jerry Brown. I'm going to vote for a California governor this Tuesday, and while I was doing my research on the candidates, I can't help but to notice how they're doing in search & social. So I poked around in some data, and here's what I've found about what people want to know about our California candidates and how well they're addressing their audiences through search & social channels online.
PEOPLE LOVE MEG 2X MORE ON FACEBOOK AND JERRY 4X MORE ON TWITTER
While Meg Whitman has a little more than double the number of Facebook Likes than Jerry Brown (201K to 96K respectively), Brown's Twitter following is enormous, more than 4x more than Whitman's.
But why? Looking at the Twitter streams from both candidates, both tweet a lot about the event they're at or going to and both congratulate the Giants on their first World Series game wins (Go Giants!). Both have under 1,000 tweets.
But one thing I did notice is that they both humanize differently. Meg Whitman talks about the pumpkin patch she visited or about stopping at Andersen's for their famous pea soup. Brown sends out personal thank you's in droves. The big difference in the humanization of these tweet styles is that talking about what you did (visiting pumpkin patches & restaurants) is talking about yourself, while sending personal thank you's is more along the lines of talking about your audience. People like that. But could that be what makes the difference between a quarter million and over a million followers? Is there more to learn from the content that Jerry Brown tweets that gets him more followers? Is his audience just more Twitter friendly (but not really on Facebook)? And/or are these thank you's really doing the trick?
Both Whitman and Brown promote their Twitter pages from their Facebook pages (Brown also promotes his Facebook page from his Twitter page). There are just as many searches for Whitman's Twitter account as Brown's and Brown's Facebook account as Whitman's, so Whitman's double Facebook Likes and Brown's quadruple Twitter followers are not a result of demand.
So then there's this: According to this 2009 Brand study by Razorfish (pdf), the top reason people follow a brand on Facebook or Twitter, after exclusive deals or offers (the number one reason), is because they're already an advocate. Which seems to be appropriate for this example. So how do current Whitman or Brown advocates find their candidates' Facebook pages? Usually from their own promotional materials, including their websites.
Let's look at the websites. Whitman's site has social sharing buttons on the home page, while Brown's site highlights signing in through a social network for myjerrybrown.org instead. There's no social sharing icons other than his Facebook Like button lower on the page. But he's somehow killing it with Twitter followers.
Whitman, who hardly has the followers Brown has, does have all of the social share buttons on the home page (including text message sand RSS feeds). Both sites have the same Facebook Like module in the right rail of the site. Both sites have social sharing buttons for Facebook (and others) at the bottom of pages on the site.
Here's the biggest difference I see in the social aspects of the two sites though:
1. Whitman's social sharing module is not only on the home page, it's on every page of the site (as a sidebar). It's not something you can miss.
2. Whitman also has social sharing buttons on every video and photo. Brown's videos either play inline or are hosted all on one page with Facebook Like & Twitter share buttons at the bottom (for all videos on the page), and his photos are hosted on Flickr. This inhibits opportunities for sharing some of this content.
Can that make the difference between 96,000 and 200,000 likes on Facebook? It certainly isn't hurting. What I dont know for this study is how the candidates have been promoting their social networks through other mediums like print, radio, TV, etc. This may hold a key to why Brown's Twitter or Whitman's Facebook pages are so successful.
WHITMAN & BROWN BOTH SUCK AT CROSS CHANNEL OPTIMIZATION
On YouTube, both Whitman and Brown run channels (Whitman with 404K upload views and Brown with 1.1M upload views), and have plenty of videos promoting their causes and their public appearances and smearing their opponents (although it seems Whitman is doing more smearing of Brown, and the public or other political groups are doing more smearing of Whitman).
These videos have a lot of views, and just by sitting there, will get more. They're being shared, they're bing promoted on the site, and they're (potentially) coming up in search results. Here's the problem.
Out of the top 5 viewed commercials and top (1) promotional videos for each candidate, only one of the videos promotes their Facebook or Twitter accounts - a Whitman commercial shows it in very small type for about a half second at the end of an ad (I had to rewind it twice to see what it was).
Seven out of the twelve videos give viewers a website URL. From a "views" standpoint, the 5 videos that didnt promote any websites missed an engagement opportunity of sending 89,381 viewers (on 3 videos) to Whitman's website, and 242,179 viewers (on 2 videos) to Brown's website. Except that Jerry Brown has URLs listed underneath each of his videos, so viewers of the Jerry Brown videos are encouraged to engage, even though URLs aren't always in the videos themselves.
But 10 out of these 12 videos that I looked at are originally TV commercials. According to the latest Nielsen stats, 60% of people watch TV while on the computer. This is a huge cross-channel marketing loss for both candidates. This is California *and* both candidates are in the Bay Area. No Twitter handles on your TV ads? Who do you guys think you're advertising to?
What's just as distressing to an SEO like me, is that both candidates have absolutely horrible YouTube video titles. YouTube videos are indexed and can (and do) often appear on the first page search results, compelling clickthrough because of the eye-catching video icon that appears among a sea of text in search results. So titling your YouTube videos with the proper keywords is very important - for context, ranking and clickthrough. Here are the titles of the top 5 viewed commercials on each candidate's YouTube pages.
Meg Whitman's top-viewed commercials on YouTube:
Again
Jerry Brown vs. The Truth
I'm Ready
Meg Whitman - Tough Business
Meg Whitman - Different Kind
Jerry Brown's top-viewed commercials on YouTube:
Whitman: "Why I Came to California"
Echo
Sarah Palin Attacks!
Twins
JB401
Some of Whitman's video titles aren't too terrible, like "Jerry Brown vs. The Truth". That title actually includes the candidate keyword and another relevant keyword "truth". The titles with her name in it at least have her name. But let's look at the glaringly awful one in Brown's list: JB401. I went to the keyword research tool to make sure there isn't something I'm missing - that "JB401" isnt actually a popular search term for something in Jerry Brown's campaign that I'm not privy to. There are 12 searches last month on JB401 - so that kills that idea. Here's the video:
The video is about cutting waste, tax cuts, schools, jobs, bringing power to the local level... It addresses what people are searching for (in the next section), but no one would know from this video title. No one would care about clicking on JB401 when they're looking for what Brown would do about taxes. Huge video optimization failure.
WHAT CALIFORNIANS REALLY WANT TO KNOW ABOUT THEIR CANDIDATES: HOUSEKEEPERS, MOONBEAMS AND LINDA RONDSTAT
When I look at specific search terms that are popular for each of the candidates using Google's keyword tool, I can see that there are more searches for Whitman than Brown (also shown with trends in Google Insights): For the last month of data, Meg Whitman was included in 60,500 Google searches, while Jerry Brown was included in 40,500 searches.
Sifting deeper through the data, here are the top political issues that people are searching around each candidate individually, and the approximate number of searches there were last month for their name + the issue:
What's most surprising (and disappointing) to me is the low search volumes. Other than that, California searchers want to know about their views on immigration, education and prop 8. Specifically for Brown they want to know about taxes and marijuana, and specifically for Whitman they want to know about abortion and gun control. Interesting indeed...
Stepping outside of the political issues, here's the other juicy stuff people are searching for around the two candidates (with higher search volumes than the political issues in most cases):
Whitman is the former CEO of eBay, she was recently in a bit of a firestorm for firing her undocumented housekeeper, Poizner was Whitman's GOP opponent who lost to her and now tepidly endorses her, she has a sparse and spotty voting record, and people either want to know if she's married or what she thinks about gay marriage.
Brown is currently attorney general, he has had on-again off-again disputes with Bill Clinton for decades, people either want to know if Brown is married or where he stands on gay marriage, he once dated Linda Rondstat, and he was given the nickname "Moonbeam" by a Chicago columnist in '76 for the young, nontraditional crowd he attracted.
Well, let's look at who's actually ranking in search results for the terms that people are searching on.
Whitman has more first page rankings for searches around her name than Brown with two #1 spots, two #2 spots and six first page spots altogether for these terms. Brown has only one #1 spot and four first page rankings for popular searches around his name.
Both candidates highest rankings on these lists are mostly for the political issues like education (for which they both rank #1), marijuana and gun control. Whitman is missing the boat by not ranking for the scandal around the housekeeper. Her site does not show up in rankings, and most of the news stores that do show up are negative, many of which are the voice of the housekeeper accusing Whitman. Where Whitman's site doesn't rank at all for that search, Jerry Brown's site ranks #22.
Brown's big misstep isn't quite as bad. The moonbeam nickname may be good or bad for Brown, depending on how you look at it. For those who are searching for the the origination or meaning of Brown's nickname, Brown is in the 150th position in SERPS (search results pages). Brown could take control of this message and do a better job of explaining the moonbeam nickname on his own site, rather than letting searchers take the viewpoint of whatever site or article they may come across in SERPS that may sway them to like Brown more or to consider him a loopy hippy. Whitman's site ranks higher for that phrase but only slightly at #122. Additionally, Brown could do a better job getting on the first page of search results for more political issues that matter to people like prop 8 and immigration.
But let's take this one step further, to the meat and potatoes. So what if Meg and Jerry are ranking in the #1 spot for searches for their name and education? That doesnt meant they're getting campaign contributions or votes. The real question is: Are they able to draw these searchers in and convert them? I dont have access to their analytics to be able to dig into their conversions, but we can look at what the searcher persona workflow might look like: Does the page in search results address the searcher need? Does it look compelling? Does the landing page answer the question or confuse the searcher? Are there calls to action above the fold?
Well, let's see.
Here's that top-ranked search result for [meg whitman education].
Now keep in mind what the searcher is looking for (likely Meg Whitman's stance on education & what she'd do about the problem here in California). The title does contain the word "Education", but it's mixed into a long title that, when skimming a page full of search results, could easily be overlooked. As a rule, titles should start with the primary topic and not be diluted with a bunch of other text - they should be direct, to-the-point, and easy to read/skim.
If the searcher reads the summary, it may be compelling. It cites a stat rather than hinting that there is content on this page regarding Whitman's stance or plan though, which would be the most compelling text to have here. The URL is somewhat long and arduous to skim, but does indicate that this is indeed a page on education on Whitman's site. Overall the search result display gets an "eh".
So let's say the searcher clicks through. Here's what they find above the fold:
There is no doubt this page is about education and Meg wants to fix it. This does address what the searcher was looking for and what they might expect to find from clicking through on that search result. The italic text on the right is hard to read even at 100% screen size, and none of the paragraph text in this screenshot is indexable - it's all image text. Most of the content is below the fold, if anyone realizes to go there. The only above-the-fold call to action is to print the page, which, at this point doesn't seem like what most people are going to want to do.
The rest of the page below the fold has two paragraphs of text, but the entire thing is in Flash. So here we have a landing page for one of the top political issues that people want to know more info from Meg Whitman, and it's a half image, half Flash page. If you're an SEO, you may be feeling ill right now (unless you're a Brown supporter, but hold your horses, he's up next). Google actually is indexing the text in the Flash content, so there is some contextual content on this page for a search engine to "see". But most importantly, where is the call to action? Maybe I'm pumped up! Maybe I want what Meg wants! Maybe I want to learn more, maybe I want to join her parade, maybe I want to donate. Maybe I want to know how she feels about prop 8, immigration, or other top issues. How do I get there and why am I not led by a link right now, in the right place, at the right time? There are no front-and-center calls to action. What's even less noticeable is that there are three pages to this education subject, indicated by a small 1 | 2 | 3 in the top right above the print icon. The page navigation isn't at the bottom, in fact I hadn't realized this was page navigation until my third visit to this page. The paginated pages do have unique URLs but with no title, meta or canonical tag optimization (which means the education topic now has three landing pages on the site), and are also in Flash with no calls to action. The social sharing buttons are on the side of every page, which could potentially be considered a call to action, sort of, kind of untargeted and vague. Overall Whitman is missing the boat.
So is Jerry Brown doing any better?
Here is that top-ranked page for searches for [jerry brown education]
This is a much cleaner and more direct title. It says exactly what the searcher was looking for, is easier to skim, and isn't bogged down with too much to read or anything that the searcher wasn't particularly looking for. The snippet underneath speaks directly to what we assume is the intent of the searcher - what is stance or his plan? And the URL couldn't be more simple. We know we're going to the Jerry Brown site's education page, and there's not a lot of extra mumble-jumble in the URL that makes us work to make that determination. This search result display gets a high mark.
This page will likely get the click. So let's see what happens once we're inside. Will our searcher find what they want? What they expect? Will they have a chance to convert? Here is the landing page:
The first impression is that the page is a bit text heavy. Where are the education subtopics that I can skim to? But the title is clear - the searcher is in the right place and this page is what the searcher is expecting to find. There is an important call to action right at the top of the page in the right rail, asking the visitor to join Jerry (submit email), followed by social sign in buttons for myjerrybrown.org, a volunteer link and a spread the word link. All of this followed by social sharing buttons, and we're still above the fold.
Further down the page is better sectioned content, along with several links to download a pdf of Brown's education plan. The entire plan is also on the page, and the end of the page prompts visitors to Like on Facebook, share on Twitter, or translate.
This is mostly well done, although calls to action could be more prevalent again at the bottom of the page. If they've already read that far they're likely passionate about it. Grab them before they go somewhere else. Like Whitman's page, there are also no prominent pushes to learn more about the other political issues like prop 8, immigration, etc. Although this information can be found in the top nav dropdowns in both sites, it is good practice to prompt people to click to those to relevant areas of the site from where they're at, not make them look for it in the navigation (oftentimes they may not have intent to click further into the site unless you put that option right in front of them).
SO WHO IS WINNING THIS RACE?
Overall, my humble assessment is that both of these candidates could use a good search & social cleanup.
But Brown does a good job tweeting and a decent job at cross-channel promotion. His personalized touch in his tweets is a win for his followers and good Twitter etiquette. Having links between his Twitter site, Facebook site, website, in 4 out of 6 of the videos I reviewed and links underneath the videos on YouTube is good thinking ahead by the Brown camp, and great practice for engagement.
Whitman does a decent job in attempting to control some of the messaging around Jerry Borwn. Her YouTube ads addressing Brown, her JerryFails.com site, and her PPC ads for Jerry Brown searches like [jerry brown] and [jerry brown record] show that she is not out for visibility just on her own name, but to steal some of the spotlight from her opponent when possible as well.
BROWN WINS, I GUESS.
But both do a mediocre job overall. It seems their internet offerings aren't much more impressive than their gubernatorial offerings. So if I *had* to pick a winner in this online visibility for governor race, I'd probably pick Brown by a hair, since he's gotten more Twitter followers, more YouTube channel views, and has done a decent job of cross-channel promotion. I wonder if 1.1 million Twitter followers is indicative of the outcome of the vote on Tuesday too?
For the past few years, right before the prime 4th quarter holiday selling period, Google pushes out an update that causes an upheaval in the organic SERP’s. This has lead to talk of there being a Google Holiday Update Conspiracy, with the goals of making SEO look bad to drive up Adwords spending. Is there any truth to these rumors or is is just people upset about rankings loss? Let’s take a deeper look at the issue …
First let me preface this with a little background. When I worked as an in house SEO for a large regional retailer many moons ago we had a policy: no new programming goes live on the website between November 1st and January 1st. That was when the company made its greatest profit and, like any smart business, we didn’t want to “break” the checkout process or have some other programming issue mess things up. Later on, we became concerned about not messing with our search engine rankings as well. We wanted to make sure we had our best foot forward, and this is a sentiment shared by businesses today … including Google.
Google doesn’t really care about your rankings … only you do
Google has the same goals you do, giving their customers (ie users) the best product (the best SERPs) during a time of peak search volume. If more people believe they will get better results, more people will use Google and the advertisers will get more exposure for their ads. Your goal of maintaining your rankings during the holiday period doesn’t play a role in Google’s decision making. Google doesn’t really care about your rankings … only you do. Google just wants to give users the overall best results.
So is this a conspiracy on Google’s part to make SEO’s look bad, or to drive up revenue? I’m going to uncharacteristically disagree with Aaron and Peter and say … No I don’t think the holiday update is designed to shake up SEO or drive up adwords revenue. Those are just nice side bonuses
As I said before, Google knows search volume increases right before the holidays, and they want to make sure they are putting out the best product they can (their SERP’s). Your specific website’s ranking or traffic doesn’t play a role in the decision making process. From Google’s perspective, they want to eliminate spam and be as resistant to manipulation as much as possible, so it makes sense that some “bad,” “aggressive,” or “guideline violating” tactics will get negated. The sad fact is that, with any change, there will likely be some collateral damage of “innocent” websites in the short term, but that will get sorted out down the road. I know that’s not much consolation for a business owner who has seen a 90% drop in traffic, but it’s not personal. There’s no shortage of websites to fill the SERP’s. Sometimes the players just get shuffled around.
Google makes its decisions based on what it thinks is best for users … not publishers …
Does Google engineer these changes to occur right before the holidays to drive up ad revenue? I don’t think so. Google made instant search to give users results quicker and hopefully have a better user experience. The fact that it helped them make millions of extra dollars in revenue is just a bonus. Google makes its decisions based on what it thinks is best for users … not publishers … The sooner you understand that concept the better. From Google’s perspective, Google’s job isn’t to drive traffic for you to your website, Google’s job is to give users the best results. It’s your job to build a brand or create some other unique service offering that makes people look for you … not just for the generic keywords.
One of the tools that I use regularly as part of my SEO toolset is Scribe SEO. If you’re thinking about trying it, now is a great time because they are offering a special from November 1st through November 5th. When checking out use promo code [STEPUP] and you will automatically be upgraded to the next level for free. (see my original Scribe SEO review for a complete look a scribe).
So how can you use Scribe to help you make more money? Here’s a drop dead simple way:
Once you’ve got your keyword list, start generating content. I like Textbroker.com (see my Textbroker.com review), but you can use other services like Odesk or eLance. If you use Textbroker you can set up your post to auto-import into Wordpres when you approve them.
Now that your posts are imported, use Scribe SEO to fine tune them and publish.
It couldn’t get any easier to free yourself from a lot of the grunt work. Want some other ideas on how you can use Scribe SEO? Here you go …
Simply put, Scribe SEO is a very easy to use, powerful tool that helps me get things done and make more money. So if you’re thinking about trying it, use the promotion code [STEPUP] between now and November 5th 2010 and you’ll be upgraded to the next tier free of charge. Why not give it a try? photo credit: austinevan
Postări
