duminică, 1 iulie 2012

Seth's Blog : "All we need is 250 votes..."

"All we need is 250 votes..."

This is cruel marketing.

If you're like me, you've gotten dozens of emails over the last week about a promotion that Chase and Living Social are running in which they're promising local businesses that work within their community a chance to win a grant for $250,000. The emails almost always have the line,

All we need is a vote from 250 kind friends and supporters like you.

Here's why it's doubly dangerous. First, clearly the organization doesn't actually get a grant in exchange for only getting 250 online votes. Hey, 250 online votes won't even get you a pack of chewing gum these days. No, all the votes do is make you eligible to apply for the grant. And yet the organization, perhaps a worthy one, is now spamming thousands of people offering this sliver of hope, all in rush to get 250 votes, even though the chances that anything will happen are perilously close to zero. There are only 12 grants available in total. That's pitiful. Hopes raised, hopes dashed.

And then, for the small businesses, the ones who get through this hurdle and then get through the hurdle of the application, once again, hopes raised, hopes dashed.

There's nothing wrong with competitions and difficult to achieve goals. Nothing wrong with making it hard to get into Brown or get a Gates Foundation grant. The dangerous mistake is making the organizations (and then their core supporters) think it's likely, or easy. You end up not only burning the brand of Living Social and Chase (who probably had good intentions) but by extension, hurting the brand and permission relationships of the very organizations you're trying to help. Peter and the wolf... the villagers aren't going to come next time.

Pepsi did the same thing with charities last year, and my concern is the same: when you activate your supporters, you need a clear path to victory, not a wild goose chase.

One significant way around this: have the outbound messages of the tribe be about more than the grant. Figure out how putting in the effort to help your local organization actually strengthens ties, instead of weakening them. The pursuit could be even better than the prize if you establish the right groundwork.

To be really clear: it's harder to cut through the clutter than ever before, but just because a gimmick is going to cut through the clutter doesn't mean you should use it. It doesn't pay to make a lot of noise if that noise ends up hurting you in the long run.



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sâmbătă, 30 iunie 2012

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Can Greece Buy Freedom From Debt For a Mere €3,000 Per Person?

Posted: 30 Jun 2012 08:08 PM PDT

Greek shipping heir Peter Nomikos has a plan wipe out Greek debt. His idea is to buy all the Greek bonds then forgive the debt.

Given that Greek bonds sell for 12 cents on the dollar, on the surface his plan may seem like a reasonable idea. First let's consider the idea, then potential problems.

Der Spiegel interviews Peter Nomikos who says 'For a Donation of 3,000 Euros, Every Greek Can Buy Freedom'
Greek shipping heir Peter Nomikos has taken matters into his own hands. While EU leaders wrangle for a solution to Greece's problems, Nomikos started a non-profit to wipe out the country's debt. If all of his countrymen do their part, he tells SPIEGEL ONLINE, they will be able to shore up the country's finances.

SPIEGEL ONLINE: Mr. Nomikos, you have just started a campaign to free Greece of debt. Your organization buys up Greek bonds and then forgives the debt. Are you serious?

Nomikos: Professionally, I deal with distressed debt. And it struck me that Greece has a historical opportunity. In the euro, the Greeks have a very strong currency, while the price of their government bonds has collapsed. That makes it possible to buy back debt at very low prices and reduce the Greek debt burden with relatively little expenditure.

SPIEGEL ONLINE: You are asking your countrymen for donations. What do you tell them?

Nomikos: If you break down the national debt, each Greek owes around €25,000 ($31,485). So I am telling my fellow citizens to make themselves debt-free. Greek government bonds with a nominal value of one euro currently trade for around 12 cents. For a donation of around €3,000, every Greek can buy his freedom.

SPIEGEL ONLINE: How many bonds has your foundation already bought?

Nomikos: We always buy those bonds that have the deepest discount. So far we have invested €273,000 ($343,816) and hold €2.2 million ($2.8 million) in Greek debt.

SPIEGEL ONLINE: And then you cancel the debt?

Nomikos: Not immediately. If we did that, we would decrease the impact of our project. When the GDP-to-debt ratio goes down, bond prices go up. If the movement becomes a great success, this could become a problem, because we cannot buy debt as cheaply on the markets. So we hold these bonds for a while and use any profits to buy more bonds. We plan to amass as many bonds as possible and then cancel the debt all at once.
Problematical Math

  1. The population of Greece is 11,316,000. At €3,000 per person, Nomikos would need to raise nearly €34 billion. That is far lower than the €283 billion in bonds (at €25,000 per person), but it is hardly inconsequential.
  2. Bond prices will not stay at 12 cents on the dollar if the program makes any reasonable headway.
  3. Greek banks and pension plans are the biggest holders of Greek debt. I highly suspect neither has marked bonds to market. They certainly have not marked the bonds to zero. In other words there are severe implications should Nomikos succeed. 
  4. Those depending on Greek pension plans have a vested interest that he not succeed.

I wish Peter Nomikos success, but point number 3 above suggests severe consequences. Points 1, 2, and 4 suggest that it will not happen in the first place, making point number 3 moot.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Headline in Spain: Government 'sacrificed' Bank of Spain in Exchange for Financial Sector Bailout; ESM Agreement Raises More Questions Than Answers

Posted: 30 Jun 2012 10:58 AM PDT

In the wake of a huge market reaction on Friday, it's interesting to see how the headlines read other places, especially Spain.

Here is one such viewpoint by El Confidencial: Government 'sacrificed' Bank of Spain in Exchange for Financial Sector Bailout
The clearest conclusion to the European Agreement made by Spain and Italy is that our government has preferred to sacrifice the sovereignty of the banking supervision enjoyed by the Bank of Spain in exchange for the bailout of the sector does not compute as debt or deficit and that The European rescue fund to buy Spanish debt when things get as ugly as this week. However, many unknowns are open, including the timing of the operation. Therefore, the FROB who will initially inject capital to entities that need it in September, with funds from European loan subsequently permutarán MEDE the money.

"The government has chosen to advance the loss of competition in banking supervision, it was inevitable sooner or later if you go to a European Banking Union in exchange for breaking the feedback loop between the banking and public debt, which is very positive and not only for Spain, "says an analyst.

Officials of both Economy and the Bank of Spain claimed yesterday that has not yet been defined how will such a monitoring mechanism or what the status of the former Central Bank. Some sources believe that it is logical that national central banks are the arms of the central agency in each country and to continue in office today, but accountable to a higher power who will make the final decisions.

Other experts, such as Eurointelligence, say that "it is far from clear that Germany is willing to give up their own banks to supervision by the ECB." It is also unclear what will happen to insurance, which can not be monitored by the ECB according to the EU Treaty. Or if the conditions to be imposed in order to use the European Stability Mechanism (MEDE), conditions that likely will go beyond the financial sector despite yesterday again denying Mariano Rajoy.

A major uncertainty centers on the period within which this new monitoring system will come into force, which is the condition for the MEDE to inject money directly to banks. In principle, the idea is to reach an agreement in October to put in place before year end. But "it is unrealistic to expect an agreement by October? MEDE himself was delayed. The EU has consistently been too optimistic on the timing," adds the analyst firm.

The terms do not match

And although respected, there is an inconsistency between this term and timing of the rescue plan by Spain. This includes the signing of the memorandum with the conditions for the sector on 9 July, the end of the audit work in each state on July 31 and defining the specific needs of each in September, when performing the new stress test bottom-up (bottom up). Thereafter, viable entities that need capital will have nine months to get their media, and immediately nonviable may receive the loan proceeds Europe.

Therefore, various sources claim that the FROB will perform the first injection of capital until the conditions for you to do the MEDE. So initially counted as debt itself. So then have to do a swap between the FROB and MEDE. Another option is to wait until the system is willing, but the markets probably will not have much patience, and as mentioned, is likely to be delayed.

A priori, it seems very complicated to start with the FROB and replaced by MEDE, but the text of the Declaration of the Summit opened the door this way, referring to Ireland: "The Eurogroup will review the status of the Irish financial sector with a view to further improving the sustainability of the adjustment program is working well. Similar cases are treated in the same way. " That similar case would be Spain.
ESM Agreement Raises More Questions Than Answers

The above article certainly raises a lot of questions. Gavyn Davies at the Financial Times also says More questions than answers after the summit
In the wake of yet another summit, we need to ask our usual question: is this the eurozone's game changer?

My fear is that, as so often in the past, the devil will prove to be in the detail. The more carefully one examines the text of the statement, the more questions are raised about how the proposed measures will actually work.

In particular, it is debatable whether there are any terms for direct eurozone recapitalisation of Spanish banks which will be acceptable both to the Spanish government and to the German Bundestag. (The latter will be empowered to "monitor" the new arrangement, according to Mrs Merkel's spokesman.) And the shortage of remaining funds in the EFSF/ESM, which I discussed here last week, has certainly not been solved.

1. Direct bank recapitalisation by the ESM

This is clearly the critical new development which potentially allows the costs of recapitalising troubled banks to fall on the eurozone as a whole, rather than on an individual sovereign country. It could therefore represent a very large step towards debt mutualisation, and it directly addresses the point which the markets so disliked in the Spanish bank deal two weeks ago. The statement says that this can only be done after the eurozone's new bank supervisor is "established", and that this should only be "considered" by the Council before the end of the year. ... I suspect that Germany will be quite demanding is setting these terms. Otherwise, there could be great problems with the constitutional court in Karlsruhe. ...

3. ESM support for the Spanish and Italian bond markets

The final paragraph of the statement gives the strong impression that the ESM will in future be able to stabilise these bond markets in a "flexible and efficient" manner. This appears to be a major victory for Mario Monti, but actually it does not contain anything really different from the status quo.

4. The availability of funds for the ES

German Finance Minister Schauble emphatically said yesterday to the Wall Street Journal that there would be no increase in the size of the ESM, and that position has been maintained by Germany at the summit. Furthermore, Mrs Merkel has repeatedly stated that there will be no "joint financing" of eurozone debt (ie eurobonds, or eurobills) before full fiscal union has taken effect. Again, there is no change in that position. Indeed, that is the basis for the German government's insistence that they have not taken on any extra "joint liabilities" as a result of this summit.

In summary, the summit has given the ESM some new tasks, but no new money with which to discharge these tasks. And many details are obscure.
Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Damn Cool Pics

Damn Cool Pics


The Star Wars That I Used to Know, A Gotye Parody

Posted: 29 Jun 2012 11:17 PM PDT



Spoof of Gotye's "Somebody That I Used To Know", done Star Wars style, of course. It's a story of heartbreak to which Star Wars fans everywhere can relate.


The World's First Car Ad From 1898

Posted: 29 Jun 2012 10:23 PM PDT

In 1898, the Winton Motor Carriage Company took out an ad in Scientific American for its horse-free, hydrocarbon motored Winton Motor Carriage. The ad was the first of its kind and even brought in a customer. Robert Allison of Port Carbon, Pennsylvania became first person to purchase a Winton automobile after seeing the world's first car advert. Wikipedia






Via Retronaut.


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Weekly Address: An All-Hands-On-Deck Approach to Fighting the Colorado Wildfires

The White House

Your Daily Snapshot for
Saturday, June 30, 2012

 

Weekly Address: An All-Hands-On-Deck Approach to Fighting the Colorado Wildfires

President Obama speaks to the American people from Colorado, where he toured areas impacted by the devastating Waldo Canyon fire and met with first responders as well as families affected by the fires. The President thanks the brave firefighters and countless volunteers who are providing food, water, and shelter to those in need, and makes clear that his administration will continue to bring all resources available to assist efforts to combat the fires.

Watch the President's weekly address:

President Barack Obama tapes the Weekly Address in Colorado Springs, Colo., June 29, 2012 (Official White House Photo by Pete Souza)

Weekly Wrap Up

Your quick look at this week on Whitehouse.gov:

Time to Move Forward:Yesterday the Supreme Court upheld the Affordable Care Act, ensuring that hard-working, middle class families will get the security they deserve and protecting every American from the worst insurance company abuses. This comprehensive reform enables young adults, seniors, small businesses, and families to better afford health care benefits.

Jobs for Heroes and their Families: On Monday, Vice President Biden announced new Vets-to-Cops hiring grants for cities and counties across the nation, which will create approximately 600 law enforcement jobs for post-9/11 veterans. On Tuesday, First Lady Michelle Obama was in Chicago to announce that Illinois has signed the Military Family Licensing Act into law, making it easier for military spouses to transition jobs when they are forced to move by removing restrictions on the transfer of professional licenses. Illinois became the 23rd state to adopt pro-military spouse license portability measures.

Do You Qualify? This week the White House released an interactive tool that helps homeowners determine if they would be eligible to refinance their mortgage. With interest rates at historic lows, refinancing could mean an average saving of $3000 a year. President Obama is urging Congress to pass legislation that would allow homeowners who don’t have federally backed loans to cut through the bank’s red tape, avoid costly processing fees, and refinance even if their home is under water.

We Come Together: This past week Colorado Springs has been dealing with some of the worst forest fires in Colorado’s history. The President traveled to the state today to see the devastation and commend firefighters and other first responders, “We’ve got to make sure that we have each other’s backs. And that spirit is what you’re seeing in terms of volunteers, in terms of firefighters, in terms of government officials.  Everybody is pulling together to try to deal with this situation.”

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Seth's Blog : What's scarce?

What's scarce?

The only reason every project doesn't scale to infinity is that something runs out. Time, money, natural resources, new fashions, new customers... something is scarce.

The first question you need to ask about your project is: what's scarce?

The second: how do I get by with less of it?



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