duminică, 8 mai 2011

SEOptimise

SEOptimise


See us at Internet World, SMX London, SAScon & a4uexpo Europe!

Posted: 08 May 2011 05:03 AM PDT

The next few weeks are looking very busy here at SEOptimise, but it’s a great chance for you to come and see us exhibit and speak at major internet marketing events across the UK and Europe!

Here’s where we’ll be over the coming weeks:

Internet World

Internet World – 10-12 May 2011

We’re exhibiting at Internet World this week (Tues to Thurs) – so come and visit our stand (E3056) for a free SEO healthcheck review and, following Google’s recent algorithm change, a chance to win a WWF adopt a panda prize!

 

SMX Advanced London 2011

SMX Advanced London – 16-17 May 2011

Come and see myself and Marcus speak on:
Keyword Research Ninja Tactics – Kevin Gibbons – 10.45am, 17th May 2011
Social Signals & Search – Marcus Taylor – 2.30pm, 17th May 2011

 

SAScon 2011

SAScon Manchester – 16-17 May 2011

Later the same week, I’m also talking at SAScon in Manchester:
SAScon Market Focus – Travel – Kevin Gibbons – 2.15pm, May 19th 2011

 

a4uexpo Europe 2011

a4uexpo Munich – 7-8th June 2011

And finally, in early June I’m speaking at a4uexpo Europe in Munich:
How to Build Links Which Look Natural – Kevin Gibbons – 3pm, 8th June 2011

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. See us at Internet World, SMX London, SAScon & a4uexpo Europe!

Related posts:

  1. Top 25 Tweets & Tips from a4uexpo London 2010
  2. What’s Your SEO Confession? SMX Advanced London Ticket Giveaway!
  3. 15% Discount Code for SMX Advanced London 2011

Seth's Blog : Share your confusions

Share your confusions

If you're building for digital, for a place where you can't possibly be present to guide or to answer questions, I think it's vital you have someone who can review your work. Same for instruction manuals, secret ballots and road signs.

Not to make suggestions to make it better (what do they know?) but to share their confusions.

I don't think that's a phrase, but it should be. Share your confusions is a way of asking someone to dissect your work and point out what's not totally clear.

 

More Recent Articles

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.




Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498

 

sâmbătă, 7 mai 2011

Weekly Address: Clean Energy to Out-Innovate the Rest of the World

The White House Your Daily Snapshot for
Saturday, May 7, 2011
 

Weekly Address: Clean Energy to Out-Innovate the Rest of the World

Speaking from a hybrid vehicle transmission company in Indiana, the President explains how investments in a clean energy economy are the solution to high gas prices in the long term.

Watch the video.

 Your Weekly Address

In Case You Missed It

Here are some of the top stories from the White House blog.

The President & Vice President at Fort Campbell: "Gratitude"
Closing out an emotional week, from the relief of the President's announcement that Osama bin Laden was dead to the somber rememberance of the victims in New York City, the President and Vice President welcome troops home from a deployment in Afghanistan and honor the military and intelligence professionals involved in the operation against bin Laden.

The President on Jobs & Gas Prices: Read His Remarks, Download the Graphic
Speaking at a hybrid vehicle transmission plant in Indiana, the President explains how these kinds of industries will not only help get gas prices down in the long term, they'll provide the next generation of jobs.

Wounded Warriors Bring Inspiration to the White House
Watch video of the First Family welcoming participants of the Wounded Warrior Program's Soldier Ride to the White House.

Get Updates 

Sign Up for the Daily Snapshot 

Stay Connected

 

This email was sent to e0nstar1.blog@gmail.com
Manage Subscriptions for e0nstar1.blog@gmail.com
Sign Up for Updates from the White House

Unsubscribe e0nstar1.blog@gmail.com | Privacy Policy

Please do not reply to this email. Contact the White House

The White House • 1600 Pennsylvania Ave NW • Washington, DC 20500 • 202-456-1111 
    
  
 

Seth's Blog : How long is your long run?

How long is your long run?

The bank robber may have a long run of just thirty minutes. Stealing money today appears worth it because tomorrow is just too far away to consider.

There are organizations and nations that have been around for hundreds of years and expect to be around for another thousand. They have a long run a little longer than yours.

I think we can agree on what the short run is. The question worth asking your brand, your boss or your family is: what's the long run? Most of the time, we err on the side of short.

 

More Recent Articles

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.




Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498

 

vineri, 6 mai 2011

How Businesses Should React to Negative Social Media & Reviews Graywolf's SEO Blog

How Businesses Should React to Negative Social Media & Reviews Graywolf's SEO Blog


How Businesses Should React to Negative Social Media & Reviews

Posted: 05 May 2011 10:15 AM PDT

How Can Businesses React to Negative Social Media & Reviews

Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.

Not participating doesn’t make people stop talking about you. It just means you aren’t part of the conversation…
Let’s look at the case of restaurant reviews. In the past, small local restaurants had the upper hand. If they offered poor quality service, people would tell their friends–but it would take a while before the message spread. With the emergence of social media, the roles reversed. All it took was one obnoxious, fussy, or overly-particular customer who was active on social media, and a restaurant could meet an early and unwarranted demise. This got so bad it led one coffee shop to overreact and put up a No Yelp Reviewers sign.

However, now that social media has matured, many sites have tools for businesses to respond. I recently came across an example of a negative review

…we’d gone out of our way to make reservations for 7 of us, and while 3 of us showed up on time, the rest of our party was lost somewhere in Gpoint. At which point the uber bitchy hostess says, we can only hold your table until 9:15pm and then we’re giving it away. We offered to go ahead and order for our lost compadres and apologized profusely, promising that our companions were definitely on their way, but she refused to make any accommodations. She snidely suggested we try to sit at the bar. ALL SEVEN OF US.
Now I’ve eaten at a lot of hoity toity restaurants, but NEVER have I encountered such a terrible attitude from a hostess. You’d think we were trying to get a table at Daniel. And we made a reservation!! This is Gpoint, dude. How do you get off with an attitude like that for a sweet neighborhood restaurant in Gpoint?!?!?! I am never coming back.

Maybe she just needs to get laid.

Now this could have gone poorly. Not responding would leave a big question mark in the mind of anyone coming across the review. The owner could have fired back with guns a-blazing, which would have become a case of he-said/she-said. While doing so would lessen the effect of the question mark, it doesn’t remove it. What really happened was the owner got involved, leaving a measured, honest response:

Hi Joan. I am the hostess, although most people know me as the owner. I just wanted to say thanks so much for making it clear what our super reasonable seating policy is. We do not seat incomplete parties in our 30 seat restaurant, especially on a Saturday night, especially when we have other customers who have been waiting an hour for a table. And, let’s be honest Joan, you and two of your friends arrived at 9:15 for your 9:00 reservation, and the rest of your party was still not complete at 9:25 when I finally gave away your table. Your friend had made the reservation that afternoon for 8 people and I explained to him our rules. He said no problem. Sorry you felt the need to personally attack me about this, Joan. Seems likes it best for all involved that you’ve sworn to never return.

The owner responded perfectly. Anyone who reads both versions will probably believe her and not the whiney customer.

The lesson here is that companies need to understand that review websites and social media sites aren’t going to go away. Not participating doesn’t make people stop talking about you; it just means you aren’t part of the conversation. What businesses need to realize is they have to become part of the discussion and get smarter about how they do it. If you need a detailed plan, one of the best I’ve seen comes from the US Air Force chart for social media engagement. However, it really boils down to 4 key points:

Monitor – Companies need to monitor what’s being said about them on websites like Angie’s list, Yelp, HotPot, Expedia, Twitter, Facebook, Foursquare or any other niche-specific review websites. I like to use Raven Tools, because it’s fairly extensive, and it’s part of my daily workflow. Other similar services include Trackur, Radian6, and Lithium.

Listen – When I worked in retail, one of the important lessons I learned was that, when a customer complained about you, what they are really doing is giving you the opportunity to fix a problem. Too often most people take criticism personally and overreact, turning a bad situation into a worse one. If you listen–and I mean REALLY LISTEN–you’ll see that most customers are telling you what’s wrong and how to fix it …

Respond  & React – Now that you know what the problem  is, how are you going to react/respond and fix it? Yes, some customers are going to expect too much, but those are the fringe cases, not the everyday ones. If you are getting more complaints than compliments, then there is something wrong with your product/service and the way you’re positioning/selling it. You need to react to that problem to prevent future problems down the road.

Amplify the Message – Hopefully some of your customers are saying nice things about you somewhere. What are you doing with those messages? Are you spreading them around? Understand the difference between a review and testimonial and treat each of them differently. At the very least you should have a separate review and testimonial page on your website. However, if you want to be really smart and proactive, ask your customers for permission to republish the testimonials. Then set up satellite websites to do proactive reputation management and point some targeted anchor text at them.

So what are the takeaways from this post:

  • Understand that reviews and public customer feedback are now a part of almost every business.
  • Monitor what’s being said across a variety of websites, and gauge where and when you need to be involved.
  • Identify what are the key places where you need to be part of a conversation–don’t dominate or lead it.
  • Listen to what the customers are saying and realize it’s an opportunity to fix a problem.
  • See if there’s a problem with how you are selling/positioning your service/product that’s creating the negative feedback.
  • Amplify your successes. Make sure everyone knows about them. Use them strategically for proactive reputation management.

 

tla starter kit

Related posts:

  1. iPad Apps and Social Media In case you didn’t already know, I’m the owner of...
  2. Why It’s OK to Offend People in Social Media Recently, Kenneth Cole took a bit of criticism in the...
  3. Social Media and Publishing Paths For websites that are going to participate in social media...
  4. Talking Social Media With Loren Feldman of 1938 Media I had the pleasure of hanging with Loren Feldman of...
  5. What are You Doing With Your Social Media Traffic? While I may have some level of notoriety within the...

Advertisers:

  1. Text Link Ads - New customers can get $100 in free text links.
  2. BOTW.org - Get a premier listing in the internet's oldest directory.
  3. Ezilon.com Regional Directory - Check to see if your website is listed!
  4. Directory Journal - Get permanent deep links in a search engine friendly directory
  5. Glass Whiteboards - For a professional durable white board with no ghosting, streaking or marker stains, see my Glass Whiteboard Review
  6. Need an SEO Audit for your website, look at my SEO Consulting Services
  7. Link Building- Backlink Build offers 45 PR5+ Backlinks for $295
  8. KnowEm - Protect your brand, product or company name with a continually growing list of social media sites.
  9. Links From PR9 Sites - - Get In Top 3 Google ASAP
  10. Scribe SEO Review find out how to better optimize your wordpress posts.
  11. TigerTech - Great Web Hosting service at a great price.
  12. What Motivates You - what makes you want to get up and be successful

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

How Businesses Should React to Negative Social Media & Reviews

West Wing Week: "A Good Day For America"

The White House Your Daily Snapshot for
Friday, May 6, 2011
 

West Wing Week: "A Good Day For America"

West Wing Week is your guide to everything that's happening at 1600 Pennsylvania Avenue. This week, the President announced the death of Osama bin Laden, visited New York City to honor the victims of 9/11 and their families, made sure the federal government was doing its part in the states devastated by storms and much more.

Watch the video.

 Excess Property Map

In Case You Missed It

Here are some of the top stories from the White House blog.

The President in NYC: "When We Say We Will Never Forget, We Mean What We Say"
The President speaks to cops and firefighters in New York City before laying a wreath at the National September 11th Memorial.

Better Medicare In Your State
The Affordable Care Act has provided enormous benefits to Medicare recipients. See state-by-state breakdowns of how healthcare reform has strengthened Medicare.

Vote for Your Favorite Healthy Living Innovation
Vote on submissions for the Healthy Living Innovation Awards, a program designed to foster the spread of effective, community-based efforts that employ innovative approaches to promote healthy weight, physical activity, and nutrition.

Today's Schedule 

All times are Eastern Daylight Time (EDT).

9:30 AM: The President departs the White House en route Andrews Air Force Base

9:45 AM: The President departs Andrews Air Force Base en route New York, New York

10:00 AM: The Vice President hosts a meeting with a bipartisan, bicameral group of Members of Congress to begin work on a legislative framework for comprehensive deficit reduction

9:30 AM: The President departs the White House en route Andrews Air Force Base
 
9:45 AM: The President departs Andrews Air Force Base en route Indianapolis, Indiana
 
11:20 AM: The President arrives in Indianapolis, Indiana
 
11:55 AM: The President tours Allison Transmission Headquarters
 
12:15 PM: The President delivers remarks to workers at Allison Transmission Headquarters WhiteHouse.gov/live
 
1:30 PM: The President departs Indianapolis, Indiana
 
2:25 PM: The President arrives in Fort Campbell, Kentucky
 
3:15 PM: First Lady Michelle Obama speaks at a Mother's Day event WhiteHouse.gov/live
 
3:55 PM: The President delivers remarks to service members who have recently returned from deployment; the Vice President also attends WhiteHouse.gov/live
 
4:40 PM: The President departs Fort Campbell, Kentucky
 
6:15 PM: The President arrives at Andrews Air Force Base
 
6:30 PM: The President arrives at the White House
  
WhiteHouse.gov/live  Indicates events that will be live streamed on WhiteHouse.gov/Live

Get Updates 

Sign Up for the Daily Snapshot 

Stay Connected  
 

 

This email was sent to e0nstar1.blog@gmail.com
Manage Subscriptions for e0nstar1.blog@gmail.com
Sign Up for Updates from the White House

Unsubscribe e0nstar1.blog@gmail.com | Privacy Policy

Please do not reply to this email. Contact the White House

The White House • 1600 Pennsylvania Ave NW • Washington, DC 20500 • 202-456-1111 
    
  
 

 

 

Seth's Blog : What's high school for?

What's high school for?

Perhaps we could endeavor to teach our future the following:

  • How to focus intently on a problem until it's solved.
  • The benefit of postponing short-term satisfaction in exchange for long-term success.
  • How to read critically.
  • The power of being able to lead groups of peers without receiving clear delegated authority.
  • An understanding of the extraordinary power of the scientific method, in just about any situation or endeavor.
  • How to persuasively present ideas in multiple forms, especially in writing and before a group.
  • Project management. Self-management and the management of ideas, projects and people.
  • Personal finance. Understanding the truth about money and debt and leverage.
  • An insatiable desire (and the ability) to learn more. Forever.
  • Most of all, the self-reliance that comes from understanding that relentless hard work can be applied to solve problems worth solving.
 

More Recent Articles

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.




Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498