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The intellectual part of the human mind can spin delightful or frightening stories, can compare features and benefits, can create narratives that compel us to take action.
But all of these words are merely costumes for the six emotions built deep in our primordial soup:
Anger, disgust, fear, happiness, sadness and surprise.
Being angry at a driver who cuts you off in traffic is chemically similar to being angry to a relative you cuts you out of his will. We tell ourselves different stories (the traffic story will probably not last nearly as long in the echoes of our consciousness as the bitterness of the bequest story, for example), but still, there are only six buttons being pressed.
Knowing that there are only a few keys on the keyboard doesn't make it easier to write a pop hit or a great novel, but it's a start. In the case of someone with an idea to spread or a product to sell, knowing that you've only got six buttons might help focus your energy.
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Mish's Global Economic Trend Analysis |
Funniest and Most Absurd Real Estate Promotion in Years Posted: 26 Jul 2013 11:00 AM PDT Those attending the iProperty.com International Property Expo in Singapore, to learn about "the best property in Asia" can win a free house by attending. Guess where the house is located. One might think somewhere in Asia because that's the focus of the expo. But No! The free house is located in the mother of all choice spots, Detroit, Michigan. Check out the image. Note the creative description: "Yes, it's true we are giving away a home! This is a gorgeous 3 bedroom brick home located in an excellent neighbourhood just a stone's throw away from key facilities like the Triumph Hospital and the Bel Air Shopping Centre. It boasts a garage and basement and has just been newly furnished. It's Freehold Landed U.S property with 3 bedroom and 1 bathroom. A lot size of 4,225 sq ft with Garage, basement and tenant included! This property has a net selling price US $38,000." Is this ad supposed to entice people to attend or scare them away? It's Too Late The iProperty promotion clearly needs a nice corresponding "better buy now before it's too late" message. And I have just the right promotional idea in mind. It's from my December 13, 2005 article It's Too Late. I think it's too late. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Spain Levies Consumption Tax on Sunlight Posted: 26 Jul 2013 01:03 AM PDT Proving that idiocy truly has no bounds, Spain issued a "royal decree" taxing sunlight gatherers. The state threatens fines as much as 30 million euros for those who illegally gather sunlight without paying a tax. The tax is just enough to make sure that homeowners cannot gather and store solar energy cheaper than state-sponsored providers. Via Mish-modified Google Translate from Energias Renovables, please consider Photovoltaic Sector, Stunned The Secretary of State for Energy, Alberto Nadal, signed a draft royal decree in which consumption taxes are levied on those who want to start solar power systems on their rooftops. The tax, labeled a "backup toll" is high enough to ensure that it will be cheaper to keep buying energy from current providers. Spain Privatizes the Sun Via Google translate from El Pais, please consider Spain Privatizes The Sun If you get caught collecting photons of sunlight for your own use, you can be fined as much as 30 million euros.Petition of the Candle Makers Revisited And so the "Petition of the Candle Makers" comes to pass. I have written about the "petition" on many occasions, but here is the latest reference: Extremely Difficult to Keep Up With Economic Stupidity Reflections on "Unfair Competition"The moral to this story is "Don't propose something purposefully stupid hoping to make a point. Some idiot might actually think it's a good idea and do it". Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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The Key to Empowering your Marketing Team - Whiteboard Friday |
The Key to Empowering your Marketing Team - Whiteboard Friday Posted: 25 Jul 2013 06:17 PM PDT Posted by randfish What holds marketing teams back from accomplishing great things? In today's Whiteboard Friday, Rand tackles the big challenges many internal marketing teams face, and outlines a way to bring structure and empowerment back to your marketers. Have something to add? Leave your thoughts and questions in the comments below!
For reference, here's a still of this week's whiteboard.
Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today I'm going to be talking to you a little bit about what holds marketing teams back from being able to accomplish great things inside of companies, and for external marketing teams that are on an agency or consulting basis, but really oftentimes internally. Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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