joi, 24 iulie 2014

Have You Heard This Word Before?

 
Here's what's going on at the White House today.
 
 
 
 
 
  Featured

Have You Heard This Word Before?

You might be seeing the word "inversions" in the news headlines a lot lately. It's a specific kind of corporate merger deal -- but it's not exactly the most intuitive name for a corporate tax loophole.

So we're going to break it down for you -- because these loopholes could cost taxpayers nearly $20 billion over the next 10 years. And we could instead use this money to rebuild America, by investing in our roads and bridges, equipping our schools with the resources they need, and defending our country at home.

Learn more about "inversions" and how we can do away with them.

What are inversions?


 
 
  Top Stories

White House White Board: Vice President Biden on Rebuild America

Vice President Biden takes the marker in our newest White House White Board, and spends a few minutes explaining the history of America's infrastructure -- and why we need a long-term solution that will repair our transportation grid, invest in new infrastructure technologies, and rebuild America for a 21st-century economy.

READ MORE

Join a Tumblr Q&A with Senior Advisor to the President, Valerie Jarrett

Tomorrow, you're invited to join a conversation on the President's new Executive Order to protect LGBT workers and expand opportunity for the LGBT community. Join Valerie Jarrett, Senior Advisor to the President, for a Tumblr Q&A this Friday, July 25 at 1:00 p.m. ET.

READ MORE

The Apollo 11 Mission: 45 Years Later

Forty-five years ago today, two American astronauts -- Buzz Aldrin and Neil Armstrong -- landed on the moon's Sea of Tranquility, and Neil Armstrong planted the first footprint on the surface of the moon. As he made those first steps, Armstrong uttered that simple phrase we still remember today: "That's one small step for man, one giant leap for mankind."

READ MORE


 
 
  Today's Schedule

All times are Eastern Time (ET)

9:15 AM: The Vice President delivers remarks at the National Urban League's Annual

12:50 PM: The President attends a DNC event

4:25 PM: The President delivers remarks WATCH LIVE

6:05 PM: The President departs Los Angeles en route Washington, DC

10:35 PM: The President arrives Joint Base Andrews

10:50 PM: The President arrives the White House


 

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How PornHub Is Bringing its A-Game (SFW)

How PornHub Is Bringing its A-Game (SFW)


How PornHub Is Bringing its A-Game (SFW)

Posted: 23 Jul 2014 04:25 PM PDT

Posted by malditojavi

Editor's note: While the images in this post are free of graphic content, there are many suggestive references to potentially objectionable material.

It has come to my attention how PornHub is marketing itself. It is one of the biggest pornographic websites, and I have no idea who is behind their online marketing strategy, but hats off to their team because they're stepping up the porn websites' game to the next level.

Let me detail here some of their latest actions and you will understand why I'm so impressed.

A bit of context: porn still seen as taboo?

'The Internet has taken porn mainstream' stated Aurora Snow, a retired porn star when EJ Dickson, editor from The Daily Dot asked her about sexting and amateur porn as causes that have contributed to not see porn as a taboo.

In her interview, in which the main topic covered is her participation as speaker in a conference at Harvard, she points out how many porn industry A-list names have jumped to commercial and mainstream channels ('James Deen is in a movie with Lindsay Lohan, Sasha Grey is on Entourage'). It's totally OK if you don't know any of these names, but it can give you an idea on how p0rn is now more accepted in our society.

Mobile first: unlimited videos... but only for mobile devices

Global mobile traffic reached almost 800,000 Terabytes just during last year 2013 and it's estimated to double that figure in the current year, according to the research provided by Statista/Cisco. If that wasn't enough, increase of smartphone ownership went from 35% in 2011 to 56% in May 2013 (source).


Global Mobile Video Traffic from 2013 to 2018 - Statista

Even if those figures are not specific to the PornHub's specific business, we could take the latest statements from Hulu's CEO pointing out that despite of starting as a desktop app, 50% of their five million subscribers are running their service only through devices (smartphones, tablets).

PornHub No Limit - How PornHub Is Bringing It's A-GamePornHub Unlimited - PornHub No Limit - How PornHub Is Bringing It's A-Game

After many years of selling adult entertainment content through network TV channels, and from there going to home desktops, the porn business knows that nowadays mobile screens are becoming part of our daily routine. And what did PornHub do? Delete any kind of restriction for its mobile users by removing the five videos per day limit still enforceable in their desktop version. What happened then? Take a look to some of the reactions on Twitter. 

PornHub Unlimited Fans - How PornHub Is Bringing It's A-Game

Let's not forget to mention the peak of 15,000 mentions in Twitter (you can see it in Topsy screenshot of the next section). On average they don't go beyond 3,000 - 4,000 mentions per day.

PornHub masters Twitter and social media is its playground

If there are Twitter accounts for things as weird and eccentric such as one for the Big Ben tweeting what time is it, or accounts that only tweet once per year, why shouldn't a porn site have its own bizarre Twitter account?

Would you be more likely to stablish a conversation between an impersonal company account or would you be more likely to talk if you know who is behind the screen? I guess the second answer is your choice, right? Instead of having a team account, PornHub in Twitter is ' PornHub Katie', what is the name of its Community Manager. The same strategy adopted from its related website, YouPorn and Jude, YouPorn Community Manager.

By giving a quick look into their timeline you will see that they know how to play the Twitter game, and how friendly the conversation they can engage in. They are not they typical conversations that you would have in a open public space though. Not going to include here some of their latest tweets but you can nose around some of their idiosyncrasy (though not all of their tweets are appropriate for all workplaces).

To have deeper insights based on data and not only in my unbiased opinion (I'm more than a follower of their tweets, I'm a devotee!), let's take the first three competitors for the 'adult' category provided by Similar Web.

Ranking for 'Adult' Category provided by SimilarWeb - How PornHub It's Bringing It's A-Game

By analysing them through Topsy, we can see that that effectively xVideos and xHamster can't compare with PornHub in terms of Twitter presence. If there is another website that is starting to do great on it, that's YouPorn. But oh surprise, YouPorn belongs to the network of PornHub.

Topsy Analysis @PornHub @xHamsterCom @xVideoscom - How PornHub Is Bringing It's A-Game

Would you retweet a high-level erotic photo? PornHub knows that you are not likely to do that. Instead, they clearly know how virality works and images are their aces up the sleeves. These are some of their latest memes that you can find if you are following them through Twitter.

Captura de pantalla 2014-05-05 a la(s) 15.01.52.pngCaptura de pantalla 2014-05-05 a la(s) 15.00.47.pngCaptura de pantalla 2014-05-05 a la(s) 15.00.36.pngCaptura de pantalla 2014-05-05 a la(s) 14.59.49.png

Are they not great? Do you think you could it better? Well, today's your lucky day. Late in 2013 they announced a campaign in order to look for a Creative Director to join them for a year. Their goal? Launch an all-publics national advertising campaign that can be channeled through mainstream media.

PornHub Wants To Launch a Public National Campaign - How PornHub Is Bringing It's A-Game

Nonetheless, it's not always sunny in Pornland. With such initiative any designer, or even non-designers, could blame them for doing a spec-based design contest. Spec what? No other thing but ' any kind of creative work (...) submitted (...) by designers to prospective clients before taking steps to secure both their work and equitable fees', as described in NoSpec.com. In other words, they are using royalty-free content submitted that was created painstakingly by designers around the world. Pas cool.

Hijacking trends has also place in its timeline, no matter if it's about the latest Cinco de Mayo festivity, Rihanna news or if it's about the SuperBowl. They are pretty conscious about when a porn website might be more 'needed' in someone's life, and that's the reason they started to offer no video limit on…. Valentine's Day.

No Video Limite in St Valentine's Day - How PornHub Is Bringing It's A-Game

A community of people openly admitting to like p0rn?

Apple has a huge amount of people that spread their love for the products they make. Buffer is engrossing a community of startup transparency thanks to some of their latest initiatives like the open metrics dashboard powered by Baremetrics or their open salaries posts. Ryan and the team at Product Hunt really care about the power of a 'true engaged community', and 'not just acquire additional users'.

At the end, it seems 'easy' to grow a community if what you do is good enough. But what happens if your product is porn? What in the beginning seems to be a difficult challenge, growing a porn community in the 21st century is now easier than ever. People are not afraid of showing what they like, even if it's porn. Sexuality is a dish present in everyday TV shows, parents are aware of sexual education to their children, sex is not a topic to avoid any more in many cases.

Would you invite your followers to send you nude pics? Would you take a send a nude pic that you know is going to be shared to 300 K porn fans? PornHub jumps right in when it's about talking to the community and make them participants of PornHub history. 

Engaging With The Community - How PornHub Is Bringing Its A-Game

Porn Community - How PornHub Is Bringing Its A-Game

In case you feel curious, you can head off to Twitter to get some of the  most imaginative and sexy responses and replies to these kind of contests. Totally NSFW, everyone. You were warned.

Mother nature and porn viewing insights: best allies to get backlinks

How does a porn site earns links from 'normal' sites? By 'normal', I mean non-erotic or non-sexually explicit at all websites.

On one side, PornHub seems to take the role that OkCupid started a while ago with their blog. OkTrends was a blog collecting all original researches and insights from the dating site by giving shape to the 'hundreds of millions of OkCupid user interactions'. PornHub has named it 'PornHub Insights' and it's delightul if you love data and some erotic references.

PornInsights - How PornHub Is Bringing Its A-Game

Extra points: spotted what are two of their favorite tools for visualization: Infogr.am and Tableau

And on the other hand, they have partner up with the Mother Nature by promising to donate one tree for every 100 videos viewed in the 'Big Dick' category. Result? 2294. Trees? No, no yet. 2294 referral external backlinks according to the data from MajesticSEO.

Captura de pantalla 2014-05-06 a la(s) 15.16.12.png

I tend to think that everyone does things right, but do we really believe they care that much about nature, or it's just a 'gimme some backlinks and promo' kind of thing? I have my doubts, but by taking a look to the backlink profile from PornHub and the previous mentioned competitors, it seems Mother Nature is great for some link-building. In comparison with its competitors xVideos and xHamster, there is no presence in their 20 best performing backlinks of other content different than p0rn. 

Captura de pantalla 2014-05-06 a la(s) 17.56.43.png

'Translate me this into other words, Javier'. Well, it's not about the trees is about getting the attention of  CosmopolitanBetaBeat, Gawker, Huffington PostViceGQ and a long list of mass media audiences.

Linkbaiting? Also well covered in PornHub

Type 'pornhub + justin bieber' into the search box of your preferred search engine, and check it out. Certainly a SERPs output quite different from similar search queries featuring other famous like 'pornhub + paris hilton' or 'porn hub + kim kardashian' (not going to link them, but you can look up by yourself).

' We are not interested in hosting any Justin Bieber's sex tapes (...) It's nothing against Selena Gomez, we just don't approve of all of Bieber's gross behavior – spitting on fans, driving dangerously and endangering people, and just being a real jerk' were some of PornHub VP's comments when he was asked about what position PornHub if it was offered to buy or license a possible video leak.

Respectful approach… or just another marketing strategy? Because they might not be interested in such a great asset for their video collection, but they don't hesitate to target the beliebers, hordes of Justin's fans no doubting on go to your jugular if you address no nice words against their Messiah.

PornHub Wishes HB to Justin Bieber After Calling Him 'Jerk' - How PornHub Is Bringing Its A-Game

By the way, were you impressed with PornHub's performance against its competitors on Twitter? Wait to be speechless when you see the analysis between the 35 million-visits/day-porn-website vs the canadian singer personal account (54 million Twitter foll... Beliebers).

PornHub knows its personas and goes for them

Great marketers have pointed out the importance of setting up the personas you are trying to target within your marketing strategy. A great piece about understanding who is behind the screens can be found also through this same site, written by Mike. Don't bookmark it, all we know you won't end up reading it, so do it now.

' Research and develop who are my personas will take some of my time', you say. If it's well done, for sure. But have you thought what such a great resource are you going to have? You establish who is your ideal user / visitor / reader, and you create a plan to get his attention. And by 'attention', I mean their clicks, their time to spend on your site, their comments, etc. Let's be precise, their money.

Does Machinima mean anything to you? It didn't to me until I watched one of their  Youtube videos (kind of NSFW) promoting PornHub. I typed 'pornhub' in Google's famous video platform to check out what other content PornHub was hosting besides their interviews of personalities within their industry.

Machinimia's h1 tag describes its business as 'next generation video entertainment network for the gamer lifestyle and beyond'. Their services go from 'monetization of your channel, grow your audience and expand your reach to new platforms'. With most of its partners belonging to the video-game industry, they are able to deliver and work with these impressive figures.

Captura de pantalla 2014-05-05 a la(s) 14.48.36.png

'Ok, now I know a bit more about these video-gamers, but how does it is relate with PornHub?' Glad you are wondering that too. I must be honest, and say that I have been quite reluctant to the vloggers thing - I just prefer written content where you can read or scan what's being said at your own pace - but after seeing that in just two days Machinima had 700,000 views in a video only featuring PornHub's initiative, I might change my opinion about vlogging. Machinima Promoting PornHub through Their Vlog - How PornHub Is Bringing Its A-Game

After watching the video, and seeing more about what's the kind of audience Machinima is targeting, don't you find so many correlations and similarities with Pornhub's audience?

Captura de pantalla 2014-05-05 a la(s) 14.48.44.png

'Innovation' is also possible in the porn industry

A quick analyis of search queries made by their visitors and daily sharing the weirdest ones? They got it.

PornMD Daily Analysis of The Best Porn Search Engine on the Internet - How PornHub Is Bringing Its A-Game

Some 'machine learning' to create a porn search engine that guess what kind of videos you are likely to enjoy? They have it too. Not PornHub main site, but a little brother.

PornMD - How PornHub Is Bringing Its A-Game

I don't know if it can be considered as 'innovation', but as I have pointed out before, posts researching, analyizing about what kind of sexual genres are the most viewed, what are the sexual preferences for certain USA regions and football matches impact their visits figure depending if you team is winning or losing, is certainly something you don' t expect from a porn site. And yep, they are on that too through  PornHub Insights

In terms of marketing, promotion, buzzing, if all the porn sites out there would take their business as seriously as the PornHub is doing, marketing friends, we would have such a big pool of opportunities to learn. Because as I read while ago in  Jordi's post, 'porn sites are the best places to learn about conversion' and I would add about online marketing too.


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Seth's Blog : It's only high school if you let it

 

It's only high school if you let it

"I'll show them!"

Creative people need fuel. Overcoming the resistance and quieting the lizard brain takes a lot of work. Often, we seek external forces to excite us, inspire us or push us to take the leap necessary to do something that might not work.

And so we read what the critics write, mistakenly believing that it will help improve the work.

Or we go to a conference and mentally start comparing ourselves to everyone. He seems to get more respect. He has a better speaking slot. They forgot to list me in the program. She didn't make eye contact. They must have known that I didn't want to talk about that. Someone at the reception didn't look closely at my favorite painting...

At the very same time you're persuading yourself that in the hierarchy of whatever-matters-to-you, you are close to last, all the people around you, each with his or her own hierarchy, has put you on the very top, on a pedestal, the person they seek to match or even surpass.

There are slights available wherever you look. Cool kids excluding you anywhere lunch is served, ever. You just have to look for it.

But why?

       

 

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