Central Perk

luni, 26 octombrie 2015

Damn Cool Pics

Cheap Chinese Car Knockoffs That Are Way Too Close To The Real Thing

Posted: 26 Oct 2015 06:05 PM PDT

Some of these cars are almost identical to the ones they're ripping off.

Dongfeng Crazy Soldier

Suzhou Eagle Carrie

Hongqi LS5

Lifan 320

Shuanguan SCEO

Geely GE

Land Wind X7

Event K50

Venucia E30

Shuanghuan Noble

BYD S8

Hawtai B35

CH Auto Lithia

NATS GTR

Behind The Scenes Photos That Will Change The Way You See Famous Movies

Posted: 26 Oct 2015 03:11 PM PDT

Once you see these things you'll never be able to unsee them and they will change your favorite movies and TV shows forever.

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Seth's Blog : 70% re-orders is a sweet spot

70% re-orders is a sweet spot

My latest book, Your Turn, just went back for its third and fourth printings, bringing the total to more than 100,000 copies in print.

I did some math on the orders and discovered that more than 70% of them were going to people who had previously ordered a copy.

This never happens.

It never happens because the book industry is built on the idea of inventing desire and then destroying it by selling the reader a copy. You never need two copies of a book, after all, and so there's an insatiable need for new readers.

In the case of Your Turn, though, the book is intentionally built and sold as a way of spreading an idea... once people see the benefit in spreading the idea, many of them decide to spread it more. Most people buy the 5 pack.

It occurs to me that 70% is almost a magic number for re-orders in just about any business. It means that new people are hearing about your work and showing up to try it, and it also signifies that there's a base audience that's counting on you to do what you promised.

How would your project change if you re-organized what you do to get to a sweet spot of re-orders? I had to take a leap in the creation, distribution and pricing of my book to create that dynamic. What would you need to do?

PS To celebrate the new print run, I just added a long lost video of me launching Linchpin in NYC in 2010. It's on the Your Turn page, about a third of the way down. Read the copy near the top to get the password.

Thanks for the work you do and the impact you make.