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marți, 23 iulie 2013
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Seth's Blog : Change the culture, change the world
Change the culture, change the world
Plenty of marketing, particularly the marketing of social-change groups, focuses on educating people and getting them to make different (and better) decisions.
But most actions aren't decisions at all.
In Reykjavik, shopkeepers keep their doors closed (it's cold!) and if they were aware that in Telluride most stores keep their doors propped open (even in the winter) they'd think it was nuts.
In Japan, the typical household saves three to five times as much of their income as a household in the US. This is not an active decision, it's a cultural component.
The list goes on and on. A practioner of Jainism doesn't have a daily discussion about being a vegetarian, and a female graduate of Johns Hopkins is likely pre-sold on the role of women in the workplace.
If you ask someone about a cultural practice, the answer almost always boils down to, "that's what people like me do."
Powerful organizations and great brands got there by aligning with and accelerating tectonic cultural shifts, not by tweaking sales one at a time.
There are two lessons here. The first is that the easiest thing to do is merely amplify what a culture is already embracing. The second is that real change is cultural change, and you must go about it with the intent to change the culture, not to merely make the easy change, the easy sale.
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luni, 22 iulie 2013
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
- How to Lie Without Saying a Thing
- 1984 EU Style: EU Launches "Independent" News Agency Because 172 EU Spokespersons "Do a Lousy Job"
- World's Dumbest Idea
| How to Lie Without Saying a Thing Posted: 22 Jul 2013 12:33 PM PDT  Another way to tell is if the politician's lips aren't moving. Chancellor Merkel and finance Minister Schäuble have said Germany will not agree to a transfer union. But what about mountains of unrepaid southern European debt held by public creditors? By now, both Merkel and Schäuble know that debt cannot and will not be paid back. They also both know that German taxpayers will soon be on the hook. But as a matter of political expediency, Schäuble keeps quiet on mounting cost to Germany of Europe's woes. When Mr Schäuble visited Athens last week, the leftist Greek newspaper Avgi welcomed him with the abrasive headline: "Hail Schäuble! We who are about to die salute you." Certainties
The major uncertainty is the trigger country is not yet known. It could be Greece, Portugal, Spain, Italy, or even Germany (the latter if Germans come to their senses and vote for AfD in a huge way). Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
| 1984 EU Style: EU Launches "Independent" News Agency Because 172 EU Spokespersons "Do a Lousy Job" Posted: 22 Jul 2013 10:06 AM PDT If you are a bureaucrat who does not like the way news is reported, the 1984-style thing to do is launch your own "independent" news agency to make sure someone reports the news the way you want the news reported. The EU did just that in an attempt to 'filter' the news to its own liking. The European Commission is launching its own "independent" news service, complete with editors, web designers and "experts in journalism/journalists." In its call for tenders, the Commission laments that "reporting on EU affairs is often scarce, irregular, lacks a broader European perspective and citizens do not have any specialized platform where they can find and share quality content on EU affairs."Translation The successful bidder agrees to publish only the propaganda the EU sees fit. Bear in mind, the European commission's latest opinion poll finds That 57% of European citizens "distrust" EU Institutions, while only 30% have a "positive" impression. Supposedly, having its own Instead, I propose the move will create more distrust. How can it not? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
| Posted: 22 Jul 2013 12:53 AM PDT The title of this post stems from an article on Forbes by Steve Denning who writes about "radical management, leadership, and innovation" Denning says Milton Friedman is the The Origin Of 'The World's Dumbest Idea'. No popular idea ever has a single origin. But the idea that the sole purpose of a firm is to make money for its shareholders got going in a major way with an article by Milton Friedman in the New York Times on September 13, 1970.emphasis mine For starters, the actual title of Friedman's article is "The Social Responsibility of Business is to Increase its Profits". Denning substituted the word "sole" for "social". I did a search of the article and the word "sole" was not to be found. Regardless if it is the "social" or "sole" responsibility, it is preposterous to propose anything other than "The primary goal of a for-profit corporation is to make money for shareholders". To state otherwise may not be the "world's dumbest idea" but it sure is inane. Via email exchange, my friend Pater Tenebrarum at the Acting Man Blog stated "I don't often agree with Friedmann, but on this point I do agree with him. A company's profits are the outward sign that it has successfully served consumers. If not the profit/loss system, by what system should it be determined?" "These screeds all want to replace the plans of consumers and producers with THEIR plan. In the end it always comes down to even more government control over our lives. We know how that has worked out so far." Precisely. Ironies Abound The first irony in Denning's ramblings is precisely the fact that corporations frequently do not put shareholders' interests first, but they should. Instead, corporations frequently put the interests of the CEO and top executives first. One look at the astronomical pay and stock options of executives proves the point. Another problem is corporations frequently buy favors from government to gain unfair advantages over their competition. The second irony is GE, a company Denning praises, is one of the worst offenders you can find. Denning concludes "Shareholder value is obsolete. What we are seeing is a paradigm shift in management, in the strict sense laid down by Thomas Kuhn: a different mental model of how the world works." No Paradigm Shift Denning praises Apple as an example of a paradigm shift. I contend that Apple succeeds precisely because it puts shareholder interest first, the rest follows. For high-tech companies like Apple and Google, that means (as Denning states) "a different way of treating people: a shift from a world in which people are manipulated as things (resources, eyeballs, demand) to a world in which people are interacted with as human beings." High Tech vs. Manufacturing What applies to certain high-tech companies does not apply to the vast majority of manufacturing and retail sales businesses. Consider a typical drive-up fast-food restaurant. Does it matter if a human passes you a sandwich instead of a robot? If the robot was attractive, friendly and lowered the cost of the sandwich, nearly everyone would choose the robot. And I can point to far more examples of robots replacing humans than Denning can of corporations treating employees a "different way". Shareholders Best Served by Robots The unfortunate fact is shareholders are frequently best served by getting rid of employees and replacing them with robots. The second unfortunate fact is Bernanke exacerbates the problem by holding interest rates so low that it's easy for corporations to make a software or hardware robotic decision. The idea of a "paradigm shift" is in Denning's head. Making money for shareholders is the goal. How companies achieve that goal varies from company to company. Denning cherry picks the examples that suit his misguided model. Robots Don't Complain About Being Mistreated There is no new paradigm, and there won't be one. Making money is the reason companies exist. In some high-tech instances, corporations may treat employees nicer, but in most situations, the profit motive means replacing humans with robots that have no feelings whatsoever about being mistreated. Corporations won't mistreat robots (or people they don't employ). And that is the biggest irony of all in Denning's new paradigm theory that treating people better, not profit, is how the corporate model works. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
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Damn Cool Pics
Damn Cool Pics |
- Japan launches world's first 'snail facial' [Video]
- Funny Tip Jars
- The Best Comic Con Costumes of 2013
- Girls of Camp Bisco 2013
- How to Make Coffee and Share Fun Coffee Tips Like a Pro [Infographic]
| Japan launches world's first 'snail facial' [Video] Posted: 22 Jul 2013 12:54 PM PDT  Japan just launched the snail facial, where organic snails shipped in from Switzerland are allowed to roam the open fields of your face, leaving a slime trail of miraculous healing in their wake. Check it out as Telegraph reporter Danielle Demetriou gives it a try. |
| Posted: 22 Jul 2013 12:39 PM PDT Tip jars that will make you leave some cash.                        |
| The Best Comic Con Costumes of 2013 Posted: 22 Jul 2013 10:25 AM PDT                                                  |
| Posted: 22 Jul 2013 08:14 AM PDT Camp Bisco is an outdoor music festival. It's held at the beautiful Indian Lookout Country Club, near Albany, NY. Here are the hottest girls of Camp Bisco 2013.                                                      |
| How to Make Coffee and Share Fun Coffee Tips Like a Pro [Infographic] Posted: 22 Jul 2013 07:31 AM PDT Improve your coffee knowledge and fatten your pockets with lots of frugal ways to enjoy a cup of coffee in the comforts of your home. Learn how to brew and prepare your favorite coffee blends and pick up perfect coffee pairings in this infographic from FinancesOnline.com. Click on Image to Enlarge. |
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