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9 Ways to Sharpen Up Your Paid Search Posted: 19 Sep 2011 06:16 AM PDT If you're already using paid search marketing, how can you improve your results? Here are nine tips for sharpening up your campaigns. Use conversion tracking & Google Analytics If you don't have any conversion tracking installed yet, then install it. AdWords and AdCenter have their own conversion tracking, which records a conversion when someone who clicked on an ad subsequently visits a page on your site with conversion tracking code. This is usually a 'thank you' page for a sign up, or a receipt page after a purchase – it depends on your website's goals.
Having Google Analytics is in some ways better than just conversion tracking, as it can tell you about the behaviour of visitors who didn't convert. Analytics tells you which keywords result in bounces, which pages searchers visit and how long they stay on site. If you've got an e-commerce site, you want Analytics for its e-commerce tracking – then you can link keywords to the revenue they generate (and so calculate their ROI). If you're not using Google AdWords, you can still use Google Analytics: use URL tagging to pass along information on keywords and ads. It doesn't matter what quality score, CPC or CTR a keyword has if nothing happens when the searchers reach your website. With conversion tracking you can tell if keywords give results – and then all the other metrics matter, as they help you maximise the results and minimise the cost. Use a trail of keywords Highlight your best deal Test your copy Improve your quality score and relevance (If you're using Microsoft AdCenter, quality score doesn't affect ad position, but if it's too low it will limit the eligibility of your ads to be served. Again, CTR is one of the main factors.) Improve CTR by making sure your keywords are as relevant as possible to your website. Check search query reports and use negative keywords to get rid of irrelevant searches. Try splitting bigger ad groups into smaller, more tightly targeted ad groups with highly tailored ad text. Use niche keywords Of course, you have to use your judgement and knowledge of your site to make sure the niche is suitable! If a keyword isn't relevant but get lots of impressions, then use it as a negative keyword to keep the unwanted searches away. Go local You can geotarget with geographical search terms – for example, advertising around 'Oxford SEO' instead of 'SEO'. This is a sort of niche keyword, as above: these keywords are likely to be both better targeted and cheaper, maximising your returns. An alternative is to set up a geotargeted campaign to only display in your locale, where you can afford to bid higher as the searchers are more likely to convert. Even if you don't think your website would benefit from targeting local searches, you can still check to see if there are areas with high impressions and good conversion rates – use the Geographic view in the Dimensions. Expand If your paid search is working well and delivering a good return, then it's time to consider upping your game by increasing your spend. If your business has the capacity to increase turnover then you should consider growing an existing successful pay-per-click campaign. Analyse and test, test and analyse © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 9 Ways to Sharpen Up Your Paid Search Related posts: |
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Real Estate Delinquency Rate Hits 17.7% in Spain, Total Delinquencies Approach 7% Posted: 19 Sep 2011 07:14 PM PDT Via Google Translate, Late payment of Real Estate Loans Hits Record 17.7% More than three years after the bursting of the housing bubble, banking has yet to digest the glut of brick that was in the boom years. In fact, instead of improving, deteriorating assets linked to this sector is growing by leaps and bounds.124.7 Billion Euros of debt is in doubt on a total loan pool of 1.79 Trillion Euros (Also see Late Payments at Spanish Banks, Cooperatives, Credit Institutions Hits 7%, Highest Since 1995) Does anyone really think Spanish taxpayers can cover that debt as well as sovereign debt with no losses to bondholders? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 19 Sep 2011 05:17 PM PDT S&P 500 futures plunged a quick 10 points on news Italy Rating Lowered by S&P, Outlook 'Negative' Italy's credit rating was cut by Standard & Poor's on concern that weakening economic growth and a "fragile" government mean the nation won't be able to reduce the euro-region's second-largest debt burden.S&P 500 Futures, 5-Minute Chart click on chart for sharper image Euro Futures, 10-Minute Chart click on chart for sharper image The market could easily be 2% higher or 2% lower 15 minutes from now. That's how silly this crapshoot now is. Intermediate-term there is absolutely no reason to be in this market unless you are hedged or mostly riding gold. Barring dramatic bailout news (and perhaps even if there is some dramatic bailout news), expect Italian debt will likely be clobbered on this news. Longer-term it is Spain, Italy, and France that matters most, but short-term all eyes have been on bankrupt Greece, awaiting a proper burial. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Late Payments at Spanish Banks, Cooperatives, Credit Institutions Hits 7%, Highest Since 1995 Posted: 19 Sep 2011 03:18 PM PDT Courtesy of Google Translate and also my friend Bran who lives in Spain, please consider Financial System Late Payments Verge on 7%. The delinquency rate of the Spanish financial system credit (banks, cooperatives and credit institutions) rose in July to 6.936% against 6.690% in June, according to data released today by the Bank of Spain.That seems like a small total of loans so I am not precisely sure what they are measuring. Bran writes "True figures would be much higher given the effort to keep bank assets 'performing'. However, the above late payment numbers gives a clear indication of the rate of change. Things are deteriorating rapidly." Addendum: From Bran - That is 1.79 trillion in loans of which 124 billion is delinquent. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
No Hiding Spots Except Despised US Dollar: Equities Red, Metals Red, Energy Red, Grains Red Posted: 19 Sep 2011 11:11 AM PDT Equities, foreign equities, and most commodities (including gold), are down sharply on the day. About the only winners are the US dollar, US treasuries, the Yen, and German Bonds. Currency Futures Energy Futures Grain Futures Metal Futures US Equity Futures European Equities $SSEC Shanghai China Stock Index Italian 10-Year Government Bonds No Hiding Spots Except Despised US Dollar If you have not done so already done so, please consider the possibility there will be no hiding spots except for US dollars and short-term US treasuries (yielding nothing) in a renewed strong downturn. I expect gold to hold up in a major decline, but I could easily be wrong. One encouraging sign is the $HUI gold miner index is down less than a percent even though gold is down by 2% and the S&P and Dow are down by almost 2% as well. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 19 Sep 2011 09:49 AM PDT Recent Gallup polls show that Three Years After Crisis, Little Sign of Economic Relief in U.S.
click on any chart for sharper image Economic Confidence: Back at Recessionary LevelsNo Real Recovery Clearly there has been no real recovery from the point of view of consumers. There was a financial recovery that is now crumbling, led by bank stocks. BAC Bank of America $BKX Banking Index C Citigroup Banks Stock fueled the decline in 2008 and have done so this year as well. There was never a recovery in the real economy and now bank stocks signal the financial recovery is over as well. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 19 Sep 2011 08:44 AM PDT Bailout fatigue and adjustment fatigue have set in. Germany is tired of waiting for Greek reforms, and Greek citizens are tired of the adjustments that that Germany and the IMF demand. Moreover, in an attempt to prevent what has already happened, Greece seeks to avoid 'humiliation' with more cuts Greece will try to avoid international "blackmail and humiliation" by speeding up reforms and civil-service staff cuts, the finance minister said Monday, hours before holding an emergency teleconference with creditors.EU, ECB, IMF Agree to Throw $302.8 Billion At Greece to Prevent a $40 Billion Default The EU, ECB, and IMF could have and should have let Greece default two years ago. The cost would have been around $40 billion. Instead Greece received $152.6 billion, in aid agreed in spring 2010. That money has already been wasted. A second bailout of $150.2 billion was agreed in July but not yet squandered. This blatant stupidity helped contribute to the massive undercapitalization of European banks. Throwing more money at Greece in belief Greece can meet 2012 growth and budget targets is delusional. Yet that the remains the plan. Greeks Discuss Drastic Moves to Receive Aid The New York Times reports Greeks Discuss Drastic Moves to Receive Aid The Greeks face an October deadline to qualify for 8 billion euros, or $11 billion, in aid, without which Greece will certainly default on its growing debt. Over the weekend, European finance ministers issued stern warnings at a meeting in Poland that failure to meet financial targets would imperil the release of the payment.Second Official Denial We now have a second "official denial", this one from Greece. The implications are obvious. Please read Eurozone Breakup Logistics (Never Believe Anything Until It's Officially Denied) for a discussion. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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