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joi, 18 septembrie 2014
President Obama Speaks About Our Plan on ISIL
Five things you need to know about ISIL:
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Outdated SEO Concepts People Still Think are Reality
Outdated SEO Concepts People Still Think are Reality |
Outdated SEO Concepts People Still Think are Reality Posted: 17 Sep 2014 05:21 PM PDT Posted by katemorris It's on the internet, so it's true. The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time that they still hang on to. This post was inspired by an interaction with a client's co-workers, people that are not thinking about SEO on a regular basis. This is not to knock them, but to bring to the attention of everyone that there is a continual need for education. These concepts have a way of hanging around. And this isn't about just clients either. This is about friends, parents, and partners. Does anyone else still get asked if they make pop-up ads when they try to explain what they do? (Just me? Crap.) Doing research for this post, I noticed there are a ton of SEO misconceptions out there, and people are talking about them regularly, but many are related to content marketing or online marketing overall. I'm not covering all misconceptions, but those concepts that seem to be stuck to the idea of SEO and will not let go. Then I'll give you resources to help educate the people that believe these misconceptions and alternate solutions to give them. Putting text behind an imageThe inspiration. The client is struggling with balancing revenue and content on the page. There is a large image on the page now and we suggested editing the page to add content about the product. The question was asked if we could just put the content behind the image and solve both problems. My client stepped in and answered the question wonderfully, but it brought to mind how many times I've seen overstuffed alt text attributes and content in a noscript tag that doesn't match what's in the Flash. Additional resourceA Comprehensive Guide to Hidden Text Alternate solutionIn this instance, we recommended putting text below the fold for the users that wanted the information and keeping the current image for returning users. Balance that satisfies both user needs and the business goals. Copying a competitor's actionsThis isn't as obvious as hiding text, but it's something that companies refuse to stop doing. It's the concept that if a competitor is doing something, it must be worth doing. This goes for competitors ranking above a business, but it also covers competitors that the business just dislikes. We all have those competitors we want to "beat" and sometimes that makes us do things that are not fully researched and planned. Amazon.com is my biggest annoyance. I can't count how many times I've heard the reasoning "but Amazon does it" by major brands that other businesses look up to. Amazon, like most major companies, tests many things, and there is a different person behind each test. If you work for a large company, you understand what I mean. Additional resourceStop Copying Your Competitors, They Don't Know What They are Doing Either Alternate solutionEveryone is on the hunt for the best results and bringing in new customers, retaining current customers, and making other stakeholders happy. The way you beat competitors is to listen to your stakeholders (customers, clients, partners, employees, investors) and make decisions based on their feedback as well as what is going on in the market. Sheer number of links equals rankingThis has been debunked so many times it makes my head swim. That doesn't change how many people still think that the total number of links (as reported by a third party tool like Moz, Majestic, or AHREFs) is the sole factor in ranking. Want to do better in SERPs? Well, we need to hire someone to build us some links! I'm going to leave one screen shot here (Search: "insurance") and then we'll get into resources and solutions for when you have to face this.
Additional resourceAlternate solutionThis is more of an "additional solution," as links and mentions are still very important, but as seen above, it's far from the only factor in ranking. It's best to explain the different ranking factors like content relevance to the query, some social data, query deserves freshness, local, news, personalization, and all of the other things that can impact ranking. Focus on a marketing strategy that will not only result in links, but also send new customers through those links and engage the customers into lifelong evangelists. A loss in traffic means you've been penalizedThe next two are focused on the issue of penalties. So many people are afraid of being penalized. I think this goes back to the days of black marks in your school record. That or people are worried about losing revenue. Maybe that. The media gets involved with SEO when there is a penalty and so that is what most people hear about. FTD and Overstock types of situations. Then disaster strikes and revenue falls unexpectedly. After some digging, they find that website traffic is down. This paired with emails business owners get at least once a quarter (in a good year) from fly by night SEO companies telling them they can help with SEO, promise the moon and warn of penalties. The only logical conclusion is a penalty! We have all seen it and most reputable agencies pipelines are filled with leads from companies in this exact situation. The thing is that we never know if there is a penalty unless we dive into the situation, but I have seen times where there is no penalty. Many things could have happened including:
Additional resourceGuide to Common SEO Penalties and How to Recover From Them Alternate solutionRather than paying the first person that will call you back, first look into what part of the site lost traffic and where that traffic was coming from in the past few months. Did you lose traffic from organic search, paid search, referral traffic, or social media? Try to narrow down what happened and figure it out from there. If you're sure it was organic search, look into the date and ask your developers if anything changed about the site. If nothing did, check Google Webmaster Tools for any messages from Google about a penalty. If you're sure it's organic search and there are no messages, that's a good time to contact a reputable agency. Duplicate content can incur a penaltyI did a talk on this very topic a few years back at Pubcon. So many people don't take the time to understand what duplicate content is and how to fix it. More importantly, there is a misunderstanding that duplicate content can cause or is a penalty. Most clients assume that having duplicate content will incur the "search engine gods' " wrath, and that just isn't true (for the most part; I mean, if your whole site is a copy of someone else's site ...). Duplicate content is a hindrance to site performance most of the time, but most likely not the cause for a substantial drop in traffic and definitely not a penalty from the search engines. Additional resourceGoogle's Guidelines for Duplicate Content Alternate solutionDon't fret. Take the time to visit Webmaster Tools regularly and check out your duplicated title tags and meta descriptions for an easy look into what might be causing duplicate content or crawling issues on your site. Maintenance is the best medicine! A call to educateWe sometimes live in a bubble where we think people know everything we do and take for granted information like everything above. If someone asked you how to create a P&L Statement, could you? Maybe, maybe not, but you get what I mean. Take the time to answer questions, whether from clients or colleagues if you are in-house. You would be amazed how much more YOU can learn from teaching others. So what are your horror stories? Let me know in the comments below! Photo credits (all images are linked):
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Seth's Blog : Two elements of an apology
Two elements of an apology
Compassion and Contrition
"We're sorry that your flight was cancelled. This must have truly messed up your day, sir."
That's a statement of compassion.
"Cancelling a flight that a valued customer trusted us to fly is not the way we like to do business. We messed up, it was an error in judgment for us to underinvest in pilot allocation. Even worse, we didn't do everything we could to get you on a flight that would have helped your schedule. We'll do better next time."
That's what contrition sounds like. We were wrong and we learned from it.
The disappointing thing is that most people and organizations that take the time to apologize intentionally express neither compassion nor contrition.
If you can't do this, hardly worth bothering.
But it is worth bothering, because you're a human. And because customers who feel listened to help you improve (and come back to give you another chance.)
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miercuri, 17 septembrie 2014
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
Posted: 17 Sep 2014 11:26 PM PDT It's not often I agree with the IMF on anything, but this time I do. The Global Recovery is Precarious, says International Monetary Fund. The International Monetary Fund has warned that the global recovery is on precarious footing, as rising geopolitical tensions and the prospect of tighter monetary policy in the US risk dampening the outlook for global growth.Headline Agreement I need to pause right there, with the obvious, because the IMF can see no further than what has already transpired. "While the recovery is projected to regain some strength in the reminder of 2014 and 2015, it would be weaker than foreseen in the spring," the IMF said. The Fund expects growth to accelerate in advanced economies, with the US and the UK enjoying the strongest rebound. However, the outlook for the eurozone and Japan is more uncertain, as inflation remains below central bank targets. Acceleration of Growth in Advanced Economies? I strongly disagree. Germany is on "precarious" footing to say the least, and prospects for the US with a declining global economy are not so bright either. While I agree with the headline, I disagree with the details as well as how we got here and what to do about things. But yes, things are precarious, and I suspect, about ready to go over the cliff. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Companies' Stock Buybacks at Biggest Pace Since 2007; Companies Rewarding Investors? Posted: 17 Sep 2014 11:05 AM PDT In yet another sign of market over-exuberance, the Wall Street Journal reports Share Repurchases Are at Fastest Clip Since Financial Crisis. Corporations bought back $338.3 billion of stock in the first half of the year, the most for any six-month period since 2007, according to research firm Birinyi Associates. Through August, 740 firms have authorized repurchase programs, the most since 2008.Large Repurchases in 2014 Rewarding Investors - Not Contrary to the above graphic (and common wisdom), companies do not reward investors by buying back shares at inflated prices. Companies bought back the most shares in 2007, right before the crash, and the least shares at the most opportune time in 2009. In practice, insiders buy low and sell high, and pocket cash from options all the way up. Insider activity is exactly the opposite of how companies treat shareholders. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Damn Cool Pics
Damn Cool Pics |
- Interesting Facts You Might Not Know About China
- These May Be The Worst Marriage Proposals Ever
- The Inside Of A Fake iPhone
- Why You Shouldn't Brag About Growing Marijuana
Interesting Facts You Might Not Know About China Posted: 17 Sep 2014 01:36 PM PDT |
These May Be The Worst Marriage Proposals Ever Posted: 17 Sep 2014 12:10 PM PDT |
Posted: 17 Sep 2014 11:53 AM PDT |
Why You Shouldn't Brag About Growing Marijuana Posted: 17 Sep 2014 11:43 AM PDT |
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