sâmbătă, 28 mai 2011

SEOptimise

SEOptimise


How to Use Google Correlate for Keyword Research

Posted: 27 May 2011 04:52 AM PDT

Google have just rolled out a new tool called Google Correlate. It’s similar to Google Trends and Google Insights, but it takes the raw data and analyses it. As the name suggests, it’s looking for correlations – that is, whether the demand for a given keyword matches the popularity of any other keywords.

Sometimes the results are completely random, to the point of being ridiculous and far from useful for SEO. However, after a bit of testing, I’ve found out how you can use Google Correlate for keyword research.

Note that the tool is still a Google Labs project and US only, thus not really ready for prime time. On the other hand, it can already give you valuable information for your next US campaign.

After finding some useless correlations I tried to find some parallels that really mean something. So I searched for CNN on Google Correlate expecting to see a correlation of searches for other news sources.

I did indeed find that searches for CNN almost match those for MSNBC and Fox News. By ‘match’ I don’t mean the actual numbers but the tendencies. Actually, many more people look for CNN than for MSNBC, but the actual demand levels change in a corresponding manner.

CNN: MSNBC, Fox News

What does this mean? When something newsworthy happens, people flock to the Internet and type CNN, MSNBC or Fox News into the address bar and Google searches for them.

Likewise, you can look up other matching demands. For example you can see what people search for Christmas every year.

Even more useful for keyword research is a search like [vacation] on Google Correlate. Now you can see what else people have in mind when looking for vacation:

So basically Google Correlate is great for predicting seasonal demand. Also, you can find out whether people who search for a brand search for other brands as well.

To use this for your industry you have to come up with the major generic keywords and brands that are dominating your niche and try them. Sometimes the correlations will be purely incidental. In other cases you will find out what searchers in your niche are looking for as well.

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Use Google Correlate for Keyword Research

Related posts:

  1. Keyword Research – SMX Advanced London 2011 Presentation by Kevin Gibbons
  2. Keyword Temperature and Other Exotic Metrics
  3. SEO Tutorial: Assessing a Keyword Domain for Purchase – Does Buying Make Sense or Not?

Weekly Address: Biden on the American Auto Comeback

The White House Your Daily Snapshot for
Saturday, May 28, 2011
 

Weekly Address: Biden on the American Auto Comeback

Vice President Joe Biden delivers the Weekly Address, celebrating the success of the American auto industry in the wake of Chrysler paying back their loans.

Watch the video.

Weekly Address 

In Case You Missed It

Here are some of the top stories from the White House blog.

Wrapping Up the G-8 Summit and Heading to Poland
President Obama wraps up the G-8 Summit, meets with French President Nicholas Sarkozy, then heads to Warsaw, Poland.

More Than 50,000 New White House Visitor Records Online
As part of his commitment to transparency, President Obama ordered that White House visitor records be released. This White House has released more than 1.3 million records to date.

Behind-the-Scenes: First Lady Michelle Obama and Dr. Jill Biden visit Sesame Street for Joining Forces
First Lady Michelle Obama and Dr. Jill Biden stop by Sesame Street to film public service announcements for Joining Forces, their national initiative to support and honor our troops and their families.

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Seth's Blog : Bar gymnastics

Bar gymnastics

Some people I know work hard to lower the bar at work.

That was my strategy at gym class in high school. Not only did I do the minimum amount permitted, I worked hard to do just a little bit less than that. By the time the semester was over, the teacher was relieved if I even bothered to show up at all.

Most people seek to meet the bar. They figure out what's expected, and do that.

A few people, very few, work to relentlessly raise the bar. She's the one who overdelivers on projects, shows up ahead of schedule, instigates, suggests and pushes.

Raising the bar is exhausting, no doubt about it. I'm not sure the people who engage in this apparently reckless behavior would have it any other way, though. They get to experience a fundamentally different day, a different journey and a different reputation than everyone else.

[Why now? What has changed that makes promoting bar gymnastics more than a selfish effort by the boss to get more labor out of the workforce?

Simple. This is the post-industrial era. Success is not about speeding up the assembly line as much as it relies on individuals able to create leaps forward. The person capable of doing that sort of work is in far higher demand than ever before.]

 

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vineri, 27 mai 2011

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


YouTube Parody of Dominique Strauss Kahn to the tune of "Dominique" by the Singing Nun

Posted: 27 May 2011 09:57 PM PDT

It's time for some light entertainment heading into Memorial Day weekend. Please consider this YouTube Parody of Dominique Strauss-Kahn to the tune of "Dominique" by the Singing Nun.



Link if the above video does not play: http://www.youtube.com/watch?v=24a-Qb327ok

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Pending Home Sales Plunge 11.6%; NAR Blames "Tight Credit", Weather, Temporary Soft Patch; Excess Reserve Nonsense Yet Again

Posted: 27 May 2011 08:59 AM PDT

NAR chief economist Lawrence Nun blames banks for "holding onto huge cash reserves" as the primary reason for the latest plunge in housing. He also cites the weather, oil prices, a temporary soft patch, and everything but motherhood and apple pie.

Please consider April Pending Home Sales Drop After Two Monthly Gains.
Pending home sales fell in April with regional variations following increases in February and March, with unusual weather and economic softness adding to ongoing problems that are hobbling a recovery, according to the National Association of Realtors®.

The Pending Home Sales Index,* a forward-looking indicator based on contract signings, dropped 11.6 percent to 81.9 in April from a downwardly revised 92.6 in March. The index is 26.5 percent below a cyclical peak of 111.5 in April 2010 when buyers were rushing to beat the contract deadline for the home buyer tax credit.

The data reflects contracts but not closings, which normally occur with a lag time of one or two months.

Lawrence Yun, NAR chief economist, said the dip in contracts may be due to temporary factors. "The pullback in contract signings is disappointing and implies a slower than expected market recovery in upcoming months," he said. "The economy hit a soft patch in April from sharply rising oil prices, widespread severe weather with the heaviest precipitation in 20 years, and a sudden rise in unemployment claims."

Yun notes the growth in retail sales slowed measurably in April, while sales at furniture and home furnishing stores declined sharply. "Nonetheless, the magnitude of the fall in pending home sales is larger than can be implied by broad economic factors, so we need to see if it's just a one-month aberration."

Yun said tight credit is the primary long-term factor holding back the market. "No doubt the continuing excessively tight mortgage underwriting process is making the housing market recovery unnecessarily slow," he said. "Lenders and bank regulators need to be mindful of the historically low default rates among mortgage borrowers of the past two years. A robust economic and housing market recovery cannot occur as long as banks continue to hold onto huge cash reserves."
Excess Reserve Nonsense

Banks lend when they think they have a good credit risk provided they are not capital impaired or concerned about capital impairment. That provision is critical.

Banks do not lend from reserves or even need reserves to lend. Loans come first, reserves second.

Please see Fictional Reserve Lending for a detailed discussion. Note: I wrote that piece in December 2009 so the charts are old. However, the concept about reserves and lending still applies.

Capital Impairment the Critical Problem

That banks are not lending is a sign of at least one of the following problems, and likely all three.

  • Capital impairment
  • Lack of good credit risks
  • Lack of consumer demand

In spite of what the Fed or the FDIC may want you to believe, many banks are capital impaired. They hold massive amounts of garbage on their balance sheets (especially real estate and commercial real estate), at marked-to-fantasy prices, not marked-to-market prices.

The excess reserves Yun cites are a mirage.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


How to Beat the Market: Follow the Trades of 19 Senators on the Senate Armed Services Committee Who Own Stocks on Prohibited List

Posted: 26 May 2011 11:43 PM PDT

Want to beat the market? Here's how: Take the investment picks of Congress.

A reader sent me an email from Stansberry & Associates, that purports to do just that:
In a new academic study, four university professors examined investment results on more than 16,000 stock transactions made by 300 House delegates from 1985 to 2001. The result was clear: They beat the market by an average of 0.55% per month, around 6.6% a year. The professors note a previous study showed members of the U.S. Senate did so well they outperformed hedge funds.

In fact, if members of Congress didn't beat the market, they'd be bigger morons than you already think they are. Why? Because insider trading laws don't apply to members of Congress…

You heard that correctly. The Securities and Exchange Act does not apply to members of the U.S. Senate or House of Representatives. Congressional ethics rules say Congressional members aren't allowed to use privileged information for personal gain. But it's just a rule, not a law. It's not legally enforceable. And it's obvious they're taking excess profits out of the stock market…

This must be one of the most underreported financial stories of the century. Take one example: The Senate Armed Services Committee forbids staff and presidential appointees requiring Senate confirmation from owning securities in more than 48,000 companies that contract with the Defense Department.

But 19 of the 28 senators on that same committee held assets worth between $3.8 million to $10.2 million in companies on the prohibited list between 2004 and 2009.
19 Senators Own Stocks on Prohibited List

The "new" academic study referenced by Stansbury and Associates is Abnormal Returns From the Common Stock Investments of Members of the U.S. House of Representatives. The data isn't new. The data is from 2001, as the email even states.

The email goes on to say that "19 of the 28 senators on that same committee held assets worth between $3.8 million to $10.2 million in companies on the prohibited list between 2004 and 2009".

That is new, at least to me, but is it really new news? I will return to that question in a moment. First consider this question ...

Should Insider Trading Laws Even Exist?

My answer: It is debatable whether there should even be insider trading laws, but if such laws should exist at all, the one place they should be just happens to be the one and only place they are not: Congress.

For a nice discussion on my answer above, please consider Robert Murphy's article Is Insider Trading Really a Crime?

Where's the Beef?

Returning to the forwarded email, please note that the allegations regarding "19 of 28 senators".

Who are those senators? You may prefer that phrased as a question we have not heard for a while, "Where's the Beef?"

While pondering "Where's the Beef?", I point you to The Daily Crux article Disgusting rules allow Congress to profit from insider trading
... I also told you on Tuesday how famous investors like Bruce Berkowitz and John Paulson were taking advantage of the government's heavy-handed regulation and backstopping of the financial system.

Well, Berkowitz and Paulson are late to the party. They've got nothing on Amy Friend, the chief counsel to Senate Banking Committee Chairman Christopher Dodd. At the height of the crisis, when the government was making plans to bail out AIG and other large financial institutions, Friend bought $1,000 to $15,000 stakes in Morgan Stanley, Wells Fargo, AIG, Fannie Mae, Freddie Mac, Federal Home Loan Bank bonds, and Fannie Mae debt.

Friend bought FHLB and Fannie Mae debt in June and July 2008, just days before President Bush signed a bill that gave the government housing finance agencies big cash injections from the Treasury. Friend is still in the game today, helping to draft Dodd's sweeping overhaul of the financial regulatory system.

If you or I did what Friend is doing, we'd wind up like Martha Stewart. But for her, Senate rules say it's perfectly legal. No SEC investigation. No insider trading violation.
Martha Stewart went to jail. Senatorial insider trading is ignored.

Search for the Beef

In a "search for the beef" I found a Washington Post article written December 19, 2010 entitled Senate panel ban seen as double standard
The Senate Armed Services Committee prohibits its staff and presidential appointees requiring Senate confirmation from owning stocks or bonds in 48,096 companies that have Defense Department contracts. But the senators who sit on the influential panel are allowed to own any assets they want.

And they have owned millions in interests in these firms.

The committee's prohibition is designed to prevent high-ranking Pentagon officials from using inside information to enrich themselves or members of their immediate family.

But panel members have access to much of the same inside information, because they receive classified briefings from high-ranking defense officials about policy, contracts and plans for combat strategies and weapons systems.

The prohibition is representative of how members of Congress set strict rules on investing for others in sensitive posts in the corporate world and government while allowing themselves to manage their finances however they please.

Nineteen of the 28 senators on the Senate Armed Services Committee held assets in companies that do business with the Pentagon between 2004 and last year, according to an analysis of financial disclosure forms by The Washington Post. Those holdings were worth a total of $3.8 million to $10.2 million.

Ethics laws allow senators to hold stocks in industries they oversee. They also may push and vote for programs that could improve the bottom lines of companies in which they own stock. They are precluded, however, from taking official actions that could boost their personal wealth if they are the sole beneficiaries.

The Senate ethics manual maintains that the financial-disclosure process is a sufficient safeguard against conflicts of interest and that requiring senators to divest is not needed. "Members should not be expected to fully strip themselves of worldly goods," the manual says. Some defense industry analysts said that leeway sends a mixed message.

"The message is: 'It's okay to be fuzzy on the edges,' " said Winslow T. Wheeler, a former national security analyst for several U.S. senators who runs a military reform project at the Center for Defense Information.

Gordon Adams, who oversaw military spending as a top official at the Office of Management and Budget in the 1990s, said committee members and staffers have virtually unfettered access to the highest-ranking officials at the Pentagon, which, with an annual budget of nearly $700 billion, is the largest part of the government.

"You get a great deal of information about the Pentagon's intentions for the future," said Adams, a foreign policy professor at American University. "As a member, you have vastly more information than the average Wall Street adviser or investor."

Five Pages of Beef

My search for the beef quickly uncovered five pages of beef in a well written, comprehensive Washington Post article.

It appears to me that not only did Stansberry & Associates trump up something from 2001 as "new", they also sloppily lifted research from the Washington Post without accrediting the Washington Post.

I am tired of this kind of semi-plagiaristic horses**t.

I take great pains to credit my sources with links. I do not pawn off something from 2001 as new, and except by accident I credit original articles, when I can, not necessarily references where I originally found them.

I do think there is a story here (in addition to the semi-plagiarism), and I think the Washington post covered it nicely. I also think Robert Murphy's article Is Insider Trading Really a Crime? deserves serious consideration.

Prosecution aside, please note that Martha Stewart went to jail not for insider trading, but for lying about it. Had there been no such laws (laws that Congress is exempt from), she would not have been prosecuted in the first place.

Regardless of how you feel about Martha Stewart, for Congress to be exempt from laws that apply to everyone else is simply unacceptable.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Damn Cool Pics

Damn Cool Pics


50 Creative Logos With Hidden Symbolism

Posted: 27 May 2011 01:49 PM PDT

Logo is branding for every company and simple, easy to remember and unique logo can do wonders for company and make it stand out just by branding itself! This time we will showcase fresh logos where most of them will have hidden thought, some recognizable similarity to specific company you will easily understand and feel amazed!

So, lets take a look at collection of 50 great logos for your inspiration.




































































































Source: logopond


Game Arthritis

Posted: 27 May 2011 11:21 AM PDT

What are the real effects of dig­i­tal gam­ing to our fin­gers, hands, and bod­ies?
The con­for­mity of inter­faces pro­duces defor­mity. It's a fact. Call it "the real­ity of the vir­tual". Pro­longed vic­ar­i­ous aggres­sion lead to per­ma­nent phys­i­cal dis­fig­u­ra­tion. Gam­ing activ­i­ties pro­duce real con­se­quences for the users.

Research has been con­ducted for years in sev­eral clin­i­cal lab­o­ra­to­ries across the globe but doc­tors and researchers are not will­ing to share their find­ings with the gen­eral pop­u­la­tion. How­ever, evi­dence of new technologically-​​induced dis­eases is now becom­ing known out­side of the sci­en­tific com­mu­nity. These patholo­gies — labeled col­lec­tively "Game arthri­tis" — are offi­cially not "recognized".
















Source: gamearthritis