Seth's Blog : "The main topic that's been on everybody's mind"

"The main topic that's been on everybody's mind"

Is almost never the one that's worth talking about.

The urgency of the day, today's celebrity crisis, the thing of the moment... that's what the media wants, that's what creates urgency, and that's what is most definitely not important.

We now follow that same path at work.

No excuses for the reporter (and editor) that pursue a story merely because it's on everybody's mind. Or the boss or the VC, either. That's not a good enough reason to waste our attention on it.

Step by step, drip by drip, you carve your path by focusing on what matters, not what's on everybody's mind. By the time you try to chase the urgent thing, it's too late.

       

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More Recent Articles

• Marketing in four steps
• Joint ownership
• Pattern matching as a shortcut to growth
• Bureaucracy, success and the status quo
• Function (and the dysfunctional organization)

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Seth's Blog : Marketing in four steps

Marketing in four steps

The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about.

The second step is to design and build it in a way that people will actually benefit from and care about.

The third one is the one everyone gets all excited about. This is the step where you tell the story to the right people in the right way.

The last step is so often overlooked: The part where you show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek to make.

       

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More Recent Articles

• Joint ownership
• Pattern matching as a shortcut to growth
• Bureaucracy, success and the status quo
• Function (and the dysfunctional organization)
• Don't argue about belief, argue about arguments

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Seth's Blog : Joint ownership

Joint ownership

Before you create intellectual property (a book, a song, a patent, the words on a website, a design) with someone else, agree in writing about who owns what, who can exploit it, what happens to the earnings, who can control its destiny.

This is sometimes an uncomfortable conversation to have, but it's far worse to have it later, after the thing you've created has been shown to have value.

It's almost impossible to efficiently split a soup dumpling after it's been cooked...

       

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More Recent Articles

• Pattern matching as a shortcut to growth
• Bureaucracy, success and the status quo
• Function (and the dysfunctional organization)
• Don't argue about belief, argue about arguments
• The lottery winners (a secret of unhappiness)

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