Central Perk

joi, 2 august 2012

President Obama is talking taxes tomorrow

Good afternoon --

Last night, Republicans in the House of Representatives voted to shower the wealthiest two percent of people in America with a $1 trillion tax cut. That's what they're demanding in return for keeping taxes low for the middle class.

But here's the other thing that has happened over the past week: Tens of thousands of you from all across the country have started speaking out about why it's so important to prevent taxes from going up on 114 million middle-class families on January 1.

And tomorrow, when President Obama calls on Congress to stop holding the middle class tax cuts hostage, a group of you who have shared your stories on the White House website will be standing there beside him.

Even if you aren't one of the people in the room, we want you to tune in to hear what the President has to say. Will you watch with us tomorrow at 11:45 a.m. EDT?

WHAT: President Obama speaks on the middle-class tax cuts
WHEN: Friday, August 3 at 11:45 a.m. EDT
WHERE: WhiteHouse.gov/We-Need-You

As dysfunctional as Washington can be, this fight is far from hopeless. We saw that last week when Republicans and Democrats in the Senate agreed to allow a vote on extending the middle-class tax cuts, and the legislation passed. Now the House needs to follow the Senate's lead and vote to ensure taxes don't go up on the middle class.

With so many of you adding your voices to the President's, we have a real chance to cut through the partisanship and the noise to get this done -- because the arguments we've heard from real people are all powerful.

Eileen from California wrote in to argue that "The middle class is the backbone of America. When the middle class thrives, so does America."

Katherine from Virginia told us "No one wants to pay more than their fair share of taxes, but the wealthiest of Americans CAN manage it, while still allowing the economy to continue to recover fully."

As it stands right now, House Republicans are the only folks in Washington who are willing to let a typical family of four pay an extra $2,200 in taxes next year. And if you continue to weigh in on this debate, they'll have to realize just how isolated they really are. So take the next step tomorrow and watch President Obama:

http://www.whitehouse.gov/we-need-you

Thanks,

David

David Plouffe
Senior Advisor to the President

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MozCon 2012 Wrap-Up

Posted: 01 Aug 2012 07:43 PM PDT

Posted by jennita

Last week, approximately 800 marketers from across the globe converged in Seattle for our annual conference, MozCon. The entire Moz staff attended as well, and we were all quite excited to have such a diverse set of attendees and speakers. For many of us, it was an experience we won't soon forget. Between the amazing speakers and brilliant content, to networking with the community, and even singing karaoke at the Garage, it was a magical three days.

I wanted to wrap all the great photos, posts, and presentations into one neat package, to make it quick and easy to find everything. So let's just jump right in!

Rand kicks off MozCon 2012

Jeremy Dearringer, Kim Greuel, and Muhammad Yasin chilling with Roger

Look at this photograph...

(every time I do it makes me laugh)

With so much love for Roger going around, we tried to get photos with him and as many people as possible. We've uploaded all the photos and you can view and download them from our Facebook page.

Check out all the photos with Roger:

But don't worry, those aren't all the photos! We went all out this year, and our photographer got shots of all the speakers and tons of pics around the conference and at the Garage party. We'd absolutely love for you to tag yourself in the photos and please feel free to download them and use them! Check out all the photos:

Speakers Aleyda Solis and Fabio Ricotta hanging out with Roger

Presentations o'plenty

Yes, there will be videos to purchase. Whew! I just wanted to get that out of the way since that's the question we keep getting asked most often. :) We hope to have them available in the coming weeks, so watch for a specific announcement about that.

We had an amazing lineup of speakers and have made all of their presentations available for download. Please feel free to check out the decks:

Download all the Presentations

Marty and Rand's fireside chat
Mary Weintraub and Rand Fishkin's "Fireside chat"

Recaps, Liveblogs, and Memes Oh My!

We're quite excited about all the coverage about MozCon and wanted to try to combine it all into one place. So let me just jump right in and be sure to check out all these great posts.

Kane Jamison at Hood Web Management
MozCon 2012 – Day One
MozCon 2012 – Day Two
MozCon 2012 – Day Three

Thomas Hogenhaven
Dozens of Content, SEO and Social Tools From #Mozcon 2012

Active Website
Build Relationships NOT Links

Paddy Moogan
MozCon 2012 - My Thoughts and Slidedeck

SEO.com - MozCon 2012 Recaps
35 Link Bulding Tips - Paddy Moogan
Build The Agile SEO Framework
Community as Inbound
How Relationships Drive Link Building
High ROI Content Strategies for SEO
Online Reputation Management
Secret Algo Project Launch
How to Earn Links Without Doing Anything
Google+ SEO & Authorship
A New Form of CRO
SEO Project Management

Mike Arnesen - MozCon in Memes
Day 1 in Memes (I know I'm biased but I think mine is best ;)
Day 2 in Memes
Day 3 in Memes

Zeph Snapp from NotJustSEO
A Glass Half Full Approach to MozCon

Gianluca Fiorelli on State of Search
Mozcon Day 1 Morning Sessions
Mozcon Day 1 Afternoon Sessions
Mozcon Day 2 Morning Sessions
Mozcon Day 2 Afternoon Sessions

Blastam
MozCon Day 1 Recap
MozCon Day 2 Wrapup
MozCon Day 3 Wrapup

Daniel Falcon from Neo.com (en espanol)
Presentaciones y resumen Dia 01
Presentaciones y resumen Dia 02

Please, please, please let me know if I've missed anything and I'll get it added! (no this is not a nofollowed link, I just thought it'd be fun to mess with you.

T-t-t-t-twitter

We put together a couple lists we used during the conference to help us keep track of what attendees were talking about (that is, when they were able to get wifi ;). You might want to follow these lists as well!

MozCon Speakers from 2012
MozCon Attendees from 2012

Plus, a huge thanks to Eventifier for putting together all the tweets, photos and videos that were tweeted with the #MozCon hashtag:

Amazing! Check out MozCon on Eventifier - All the tweets + images + videos from MozCon!

Cyrus Shepard, Pete Meyers and Thomas Hogenhaven at the Garage Party
Cyrus Shepard, Pete Meyers, and Thomas Hogenhaven hanging out at the Garage party

Rudy Lopez our photographer
Our fabulous photographer (and my husband) Rudy Lopez, even got to have a little fun.

For those of you who joined us this year, be sure to watch your email for a post-conference survey. We look forward to your feedback!

All photos by Rudy Lopez

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August Mozscape Update

Posted: 01 Aug 2012 08:23 AM PDT

Posted by randfish

It's that time of the month. Open Site Explorer, the Mozbar, our tools and the API all have new link data as of today.

Much of this index is quite fresh, but with a caveat - there was a period of crawler downtime so some data from early in the index may be older (histogram below). It's slightly smaller than our prior index, coming in at 69 Billion URLs (compared to July 6th's 72 Billion).

mozscape index 60 histogram

(note that some data may be as old as May, but anything re-crawled in July would overwrite that older data, so there should be a significant amount of very fresh stuff in this index)

And, in more potentially good news (though it's hard to count chickens before they hatch given AWS' unreliability), we have another index that may be ready in the next 2-3 weeks, meaning more consistent updates. We're kicking off indices nearly every week at this point to help account for Amazon's weaknesses and give us a better chance of delivering on-time updates. This has pushed our costs into stratospheric territory ($600-$700K+/month to run Mozscape these days), but we can tolerate this pain a little longer while we work to move to our new hybrid cloud on our own, far-more-stable machines.

Let's take a look at the full metrics for this index:

69,615,071,013 (69 billion) URLs
692,061,972 (692 million) Subdomains
164,242,043 (164 million) Root Domains
712,648,940,825 (712 billion) Links
Followed vs. Nofollowed
- 2.26% of all links found were nofollowed
- 55.01% of nofollowed links are internal
- 44.99% are external
Rel Canonical
- 13.45% of all pages now employ a rel=canonical tag
The average page has 74 links on it
- 62.43 internal links on average
- 11.13 external links on average

And here are the latest correlations between Mozscape metrics and Google's search results:

Page Authority - 0.34
Domain Authority - 0.23
MozRank - 0.20
Linking Root Domains - 0.24
Total Links - 0.20
External Links - 0.24

You'll also find that some of the bugs around anchor text from the prior index are much improved. There may be a few artifacts of odd data, but 99% of queries won't surface these.

Happy link data day to all! And please write in with feedback (or leave it in the feature request forum).

Congratulating America's Medalists

Your Daily Snapshot for
Thursday, August 2, 2012

Congratulating America's Medalists

President Obama took time yesterday to congratulate some of America's newest Olympic gold medalists -- as well as the greatest Olympian of all time.

While traveling in Ohio, the President placed calls to the five members of the U.S. women's gymnastics team -- Aly Reisman, Jordyn Wieber, McKayla Maroney, Kyla Ross, and Gabby Douglas -- and Michael Phelps, who picked up his record-breaking 19th Olympic medal on Tuesday night.

President Barack Obama talks on the phone with members of the U.S. Olympic women's gymnastics team during a phone call from Air Force One, Aug. 1, 2012. The President called the women to congratulate them on their gold medal in the team competition. (Official White House Photo by Pete Souza)

Facebook on Limited Run’s Facebook Advertising Claims

Posted: 31 Jul 2012 04:01 AM PDT

Following reports over Limited Run’s Facebook ad tests and their need to spend a minimum advertising budget of $2,000 a month in order to change their Facebook page name from Limited Pressing to Limited Run, we’ve been getting many inquiries from our clients.

We contacted Facebook and a spokesperson for the social network responded with the following:

Facebook is looking into the issue now so it can understand how Limited Pressing came up with these findings.

Facebook has a lot of advertisers that run sophisticated analytics – including many large international advertising agencies – and this doesn’t represent a typical experience.

This is a live post, so we will keep this story updated as the news unfold.