Read This If You Love Science

Your Daily Snapshot for Thursday, May 30, 2013   Read This If You Love Science This Friday, an asteroid nearly two miles wide will pass by the Earth. The fly-by is harmless — at its closest, the asteroid will be about 15 times farther from us than the Earth is from the Moon. But we still think it's a good topic for conversation. Tomorrow at 2 p.m. EDT we're hosting the second in a series of "We the Geeks" Google+ Hangouts to talk asteroids with Bill Nye the Science Guy, former astronaut Ed Lu, NASA Deputy Administrator Lori Garver, and more. RSVP today, and we'll send you a reminder to join the hangout. In Case You Missed It Here are some of the top stories from the White House blog: President Obama Speaks at AAPI Heritage Month Celebration On Tuesday, President Obama delivered remarks before over 200 members of the Asian American and Pacific Islander (AAPI) community at a White House celebration of AAPI Heritage Month. Republican Court Unpacking Plan Takes Judicial Manipulation to a New Level Republicans in the Senate have made no secret of their efforts to block the President’s constitutional responsibility to appoint federal judges. They have filibustered unquestionably qualified nominees, like Caitlin Halligan. And their obstruction of the confirmation process kept several nominees waiting more than a year for a vote. The White House Kitchen Garden Summer Harvest On Tuesday, a group of student helpers joined First Lady Michelle Obama for the summer White House kitchen garden harvest. Today's Schedule All times are Eastern Daylight Time (EDT). 12:55 PM: The President departs Chicago, Illinois 2:40 PM: The President arrives Joint Base Andrews 2:55 PM: The President arrives at the White House South Lawn 4:15 PM: The Vice President and Dr. Biden’s arrives in Brasília Get Updates Sign up for the Daily Snapshot Stay Connected     Facebook Twitter YouTube Flickr Google+       This email was sent to e0nstar1.blog@gmail.com Sign Up for Updates from the White House Unsubscribe | Privacy Policy Please do not reply to this email. Contact the White House The White House • 1600 Pennsylvania Ave NW • Washington, DC 20500 • 202-456-1111

An RSS Reader A Week: In Search of a Google Reader Replacement

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An RSS Reader A Week: In Search of a Google Reader Replacement Posted: 29 May 2013 07:58 PM PDT Posted by Dr. Pete This post is a bit of an experiment, but I’ll get to that in a minute. As you probably know, Google Reader will be shutting down on July 1st. Like many people, I still use RSS to get information from trusted sources, and I’m looking for alternatives. So, I’m going to try a new RSS reader each week and write about my experiences here. I’ll be writing the post as I go, updating it every Thursday, so that I can get alternatives into your hands as I test them. As I update, the newest week will be pushed to the top. Get Your Data Out Now! First things first â€" don’t find yourself on July 2nd realizing that Google Reader is gone and you have to completely recreate your entire list of feeds. Here’s what you do â€" open Google Reader and click on the gear icon in the upper-right. Select “Reader Settings” and you’ll see a screen like this: Click on the “Import/Export” tab, and you’ll see “Export your information” at the bottom. That link takes you to Google Takeout, which allows you to download your data from Google products. You could also just jump straight to Takeout. You’ll need to log in with your Google account. Once you’re logged in, click on the “Choose services” tab (to just download Reader data): Select “Reader” from your list, and you’ll see something like this: Click on “Create Archive” and then be prepared to wait a couple of minutes. You can opt to have Google email you when they’re done. Eventually, you’ll see this: Don’t forget to click “Download”, or you’re going to be really sad later. You’ll get back a zipped archive with more data than you really need, but drill down until you find a file called “subscriptions.xml” â€" that’s the one you’ll need later to import into other readers. Some import automatically, but that option may not be available after July 1st, so I highly recommend backing up your data while you still can. Week 1 - Feedly (www.feedly.com) FEATURES: USABILITY: IMPORTING: I almost regret starting with Feedly, because it’s honestly such a good tool that I’m not sure I want to try much else. Feedly isn’t technically a web-based app, but it integrates with Chrome and Firefox and has apps for iOS, Android, and Kindle. I’m using the Chrome version, which has all the bells and whistles. Feedly defaults to a “Today” page, which is pretty handy: I'm old and easily frightened, so I can be a bit squeamish about too many new features, but it doesn’t take much time at all to figure out Feedly, and it’s easy to default to a more familiar view and dive right into your own feeds: The giant “Mark as read” button may be one of my favorite features of Feedly, and the category-based view will be very familiar to anyone used to Google Reader. The Chrome version of Feedly also installs an extension to allow you to easily save or share any page for later. It appears as an icon in the lower-right, which expands into a full-featured toolbar (I've added the text labels): Importing data from Google Reader into Feedly is basically automatic (no export/import required). The only reason I marked Feedly down is that currently they connect directly to the Google Reader API. Once the API goes away, it’s unclear how people will migrate. Feedly has made it clear that they are building their own data back-end, and hopefully there will be no service interruption. That uncertainty is the only question mark on an otherwise impressive and easy-to-use offering. Week 2 â€" The Old Reader (theoldreader.com) This review will be available on Thursday, June 6th. Week 3 â€" NewsBlur (www.newsblur.com/) This review will be available on Thursday, June 13th. Week 4 â€" Netvibes (www.netvibes.com) This review will be available on Thursday, June 20th. Week 5 â€" Pulse (www.pulse.me) This review will be available on Thursday, June 27th. Week 6 â€" Taptu (www.taptu.com) This review will be available on Wednesday, July 3rd. Week 7 â€" RSSOwl (www.rssowl.org) This review will be available on Thursday, July 11th. The Experiment Continues... I'll be giving each tool a full week before I review it and will update this post every Thursday until I'm done. I know the format is a bit unusual, so if you love it or hate it, let me know. If your favorite RSS reader or alternative is missing, be sure to tel us about it in the comments. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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Seth's Blog : What does your brand stand for?

 

What does your brand stand for?

If you tell me about service and quality and customer focus, you haven't answered my question, because a hundred other brands stand for that. If you are what others are, then there's nothing here to own or protect or build upon.

Compared to what? Compared to all those that you compete with for attention, for commerce, for donations and for employees, what do you stand for? Are you one of a kind or even one in a million?

Hyatt, Marriott, Hilton... they don't actually stand for anything, do they? They can't, because they stand for precisely the same thing. Puma vs. Adidas vs. Nike... They all want to stand for winning. How substantial are the differences?

Make a list of the differences and the extremes and start with that. A brand that stands for what all brands stand for stands for nothing much.

     

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Mish's Global Economic Trend Analysis

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S&P Dividend Yield Below 10-Yr Treasury Yield (1.93% vs. 2.19%); Looking for Value? Posted: 29 May 2013 10:45 AM PDT In an email note today economist Steen Jakobsen notes the "S&P Dividend Yield is Below the 10-Yr Treasury Yield (1.93% vs. 2.19%)" S&P Dividend Yield click on chart for sharper image Steen asks "Why own stocks at lofty PE of 18 when you can get better yield and a free put option via fixed income'?" Curve Watchers Anonymous notes this chart of US treasury yields. US Treasury Yields Over Time click on chart for sharper image $TYX - 30 Year Rate $TNX - 10 Year Rate $FVX - 05 Year Rate $IRX - 03 Month Rate Five Curve Watchers Anonymous Comments The normalized S&P PE is an extremely lofty 24 Forward estimates are ridiculously optimistic (they always are except at major bottoms) Earnings will revert to the mean The S&P Dividend Yield under 2% is not at all attractive Stock are certainly not cheap by any realistic measure A Look at Select Miners Newmont Mining Corporation (NEM) has a trailing PE of 9.91 with a dividend yield of 4.40% (about 43% of earnings) Goldcorp Inc. (GG) has a PE of 15.41 and a dividend yield of 2.2% (about 34% of earnings) Barrick Gold Corporation (ABX) has a dividend yield of 4.2% Looking for value? Then don't look where the herd is looking. By the way, someone occasionally asks "who is curve watchers anonymous?" One person went so far as to do a search and wondered why the only references were to my blog. The reason is simple, I made up the name and have been using it for years. Disclosure I have investments in various miners as well as physical gold and silver at GoldMoney. Please do your own due diligence. You may also wish to consider Five Alternatives to FDIC "Insured Deposits" I prefer GoldMoney to other precious metal holding companies but that is an admittedly biased opinion as I have a relationship with them. Anyone wanting additional information on GoldMoney: Please Email Mish Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific.

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Damn Cool Pics

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• The World's Most Contagious Prank
• Funny and Cute Dog Photos
• Wedding Fail
• No Sign of Photoshop Here
• Driving with Google Glass [Infographic]

The World's Most Contagious Prank Posted: 29 May 2013 06:06 PM PDT YouTube user Roman Atwood went to extraordinary lengths to spread the sleepies, but how can you be mad at a guy who just wants to spread the joy of napping wherever he goes?

Funny and Cute Dog Photos Posted: 29 May 2013 02:30 PM PDT

Wedding Fail Posted: 29 May 2013 02:01 PM PDT The bride, the groom and 27 of their guests fell into water after the wooden pier collapsed underneath them.

No Sign of Photoshop Here Posted: 29 May 2013 01:08 PM PDT The worst photoshop jobs you could find on the web.

Driving with Google Glass [Infographic] Posted: 29 May 2013 08:32 AM PDT Google Glass should be released to the public within the next year. It will definitely be the next big thing in mobile technology, but with any mobile tech people might wonder if and how it will distract us, especially from driving. Check out the infographic below presented by CarInsuranceQuotes.com to learn more about Google Glass and how it will help or hinder drivers. Click on Image to Enlarge. Via: CarInsuranceQuotes.com

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