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[You're getting this note because you subscribed to Seth Godin's blog.]
Passed a store the other day. The sign read 99 CENTS! And the subtitle was, "Everything $1 and up".
The 99 cent store was never popular because there's some magical power about the price that is a penny less than a dollar. No, it's because it represents an attitude, that this stuff is CHEAP. Not absolute cheap, just relatively cheap. Not even a good value, just cheap. Cheap compared to its non-cheap competition.
At the other end of the spectrum, the prices at the Hermes store appear to be missing a decimal point or two. The attitude is, "wow, this stuff is expensive." It's not about what you get, it's about how it feels to pay that much.
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Hello
Did you know that some major corporations have publicly admitted to using robots to write content for their websites? In today's lesson we discuss that, and why Google puts so much weight on links.
Read it online at
http://www.seobook.com/learn-seo/link-1000-words.php
Tomorrow we will cover an easy way to get great links.
Cheers,
Aaron Wall
P.S. To appreciate all the different ways people try to spam Google, read this PDF created by Google's Amit Singhal in 2004, paying particular attention to slides 15 through 26
http://training.seobook.com/bonuses/haifa.pdf
P.P.S. Did you know my private coaching club, "SEO BOOK CONFIDENTIAL", is an exclusive insiders group of some of the most influential and successful SEOs in the world? We quietly generate literally millions online for our clients and our own businesses——so can you imagine what it'd be like having us take a look at your SEO project?
Well here's the best part: inside the "SEO BOOK CONFIDENTIAL" forum, you'll be able to post all your problems and questions. You'll get specific advice from me and all the other top-level SEOs in our exclusive club. (Some of these guys charge upwards of $500 per hour... plus, even if you had the money to hire them, they're booked solid, so you couldn't anyway).
You'll also get the best of my free tools, exclusive premium tools, time-saving tutorials and cutting edge tips.
To discover more about our friendly community of SEOs——and how you can be getting one-to-one advice from us in the next five minutes——follow this link:
http://www.seobook.com/4973.html
Mish's Global Economic Trend Analysis |
Understanding Reality - You Don't Know What You've Lost Till Its Gone Posted: 03 Sep 2010 05:27 PM PDT As everyone should know by now, my main concern with unions is specifically with public unions. While I do not care for unions at all, and never have, at least with private unions, someone other than corrupt politicians buying votes is bargaining at the other end of the table. In the case of public unions, if politicians strike a bad deal, taxpayers foot the bill. In the case of private corporations, if management strikes a bad deal, the company goes bankrupt, shareholders take a hit, or the jobs move elsewhere, as soon as the contract is up. Except in few cases every now and again, private unions just cannot seem to understand this simple economic fact. Machinists Union Pickets Cessna Aircraft The Kansas Wichita Eagle highlights the typical union response, public or private, in Cessna's initial offer to Machinists includes wage cut Machinist union members at Cessna Aircraft picketed near the company's plant in southwest Wichita on Thursday to protest jobs being sent outside the city.Reflections on Job Security Here's the deal. The Hise's and the union in general, appears ready willing and able to "hurt the whole Wichita economy" if they do not get what they want. I have to ask "How stupid is that?" The answer is "tremendously stupid". It is far better to have a good paying job and no job security than no job at all and no prospects of a job. That's what it boils down to, and like it or not, that is the economic reality. I do not know what salaries are, but a 10 year contract with only a 4.2% pay cut does not strike me as a bad deal. Those who think otherwise need to compare it to the alternative: seeing all the jobs go to Louisiana, Mississippi, or outside the country. By the way, wouldn't residents of Louisiana and Mississippi be very grateful for those job, regardless of what the salary was? I think so. So the bottom line is this mess, is the unions would be to blame and only the unions to blame if Cessna moves elsewhere. The union will also be responsible for wrecking the entire local economy if it happens. Take the contract and run! It's for 10 years! Because .... You Don't Know What You've Lost Till Its Gone, Then It's Too Late. In this case, it will be gone forever. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 03 Sep 2010 12:43 PM PDT One year ago the official unemployment rate was 9.7%. Today it is 9.6%. One year ago U-6 unemployment was 16.8%. Today U-6 is 16.7% click on chart for sharper image For more details on the jobs report, please see Jobs Decrease by 54,000, Rise by 60,000 Excluding Census; Unemployment Rises Slightly to 9.6%; A Look Beneath the Surface For all the trillions of dollars in stimulus and additional trillions of dollars in bank bailouts and trillions of dollars of expansion of the Fed's balance sheet, this is all we have to show for it. Moreover, the economy is clearly slowing already by many economic reports including new home sales, existing home sales, the regional Fed manufacturing surveys, sentiment measures, and consumer spending trends. The only major discrepancy is ISM. This week, none of that matters. However, I would like to point out that bear market rallies end, not on bad news, but on good news. It will be interesting to see how much more good news there is, and the market's reaction to it. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 03 Sep 2010 09:08 AM PDT This morning the BLS reported a decrease of 64,000 jobs. However, that reflects a decrease of 114,000 temporary census workers. Excluding the census effect, government lost 7,000 jobs. Were the trend to continue, this would be a good thing because Firing Public Union Workers Creates Real Jobs. Unfortunately, politicians and Keynesian clown economists will not see it that way. Indeed there is a $26 billion bill giving money to the states to keep bureaucrats employed. This is unfortunate because we need to shed government jobs. Birth-Death Model Hidden beneath the surface the BLS Black Box - Birth Death Model added 115,000 jobs, a number likely to be revised lower in coming years. Please note you cannot directly subtract the number from the total because of the way the BLS computes its overall number. Participation Rate Effects June, July Revisions The change in total nonfarm payroll employment for June was revised from -221,000 to -175,000, and the change for July was revised from -131,000 to -54,000. Those revisions look good but it is important to note where the revisions comes from. The loss of government jobs in June was revised from -252,000 to -236,000 and July from -202 to -161,000. Major Discrepancies The BLS jobs report for August does not match ADP payroll estimates. Moreover, neither the BLS jobs report nor the ADP jobs report is consistent with the hot ISM number reported Wednesday. Both the BLS (details below) and ADP have a decline in manufacturing employment while ISM had a rise. Please see Rosenberg says "ISM Flunks Sniff Test "; Cashin calls ISM "an Outlier"; ADP, Other Data Does Not Confirm for more details that suggest the ISM number is nonsense. Part-Time Employment Now for this month's report .... July 2010 Report
Index of Aggregate Weekly Hours Production and non-supervisory work hours rose .1 to 33.5 hours (from a revised lower hours total of 33.4 hours). Average hourly earnings rose $.03 at $19.08. Birth Death Model Revisions 2009 click on chart for sharper image Birth Death Model Revisions 2010 click on chart for sharper image Birth/Death Model Revisions The BLS Birth/Death Model methodology is so screwed up and there have been so many revisions and up it is pointless to further comment other than to repeat a few general statements. Please note that one cannot subtract or add birth death revisions to the reported totals and get a meaningful answer. One set of numbers is seasonally adjusted the other is not. In the black box the BLS combines the two coming out with a total. The Birth Death numbers influence the overall totals but the math is not as simple as it appears and the effect is nowhere near as big as it might logically appear at first glance. BLS Black Box For those unfamiliar with the birth/death model, monthly jobs adjustments are made by the BLS based on economic assumptions about the birth and death of businesses (not individuals). Birth/Death assumptions are supposedly made according to estimates of where the BLS thinks we are in the economic cycle. Theory is one thing. Practice is clearly another. Household Data The number of unemployed persons (14.9 million) and the unemployment rate (9.6 percent) were little changed in August. From May through August, the jobless rate remained in the range of 9.5 to 9.7 percent.Table A-8 Part Time Status click on chart for sharper image The key take-away is there are 8,860,00 workers whose hours may rise before those companies start hiring more workers. Table A-15 Table A-15 is where one can find a better approximation of what the unemployment rate really is. click on chart for sharper image Grim Statistics The official unemployment rate is 9.6%. However, if you start counting all the people that want a job but gave up, all the people with part-time jobs that want a full-time job, all the people who dropped off the unemployment rolls because their unemployment benefits ran out, etc., you get a closer picture of what the unemployment rate is. That number is in the last row labeled U-6. It reflects how unemployment feels to the average Joe on the street. U-6 is 16.7%, up .2 from last month. Looking ahead, there is no driver for jobs. Moreover, states are in forced cutback mode on account of shrinking revenues and unfunded pension obligations. Shrinking government jobs and benefits at the state and local level is a much needed adjustment. Those cutbacks will weigh on employment and consumer spending for quite some time. Expect to see structurally high unemployment for years to come. Keep in mind that huge cuts in public sector jobs and benefits at the city, county, and state level are on the way. These are badly needed adjustments. However, economists will not see it that way, nor will the politicians. Recap The private sector hiring increase of 67,000 is very weak for a recovery. That number is not enough to keep the unemployment rate steady. However, the unemployment rate comes from the Household Survey (a phone survey), not from actual payroll data. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Buna ,Iti reamintim ca urmatoarele site-uri se afla in ultimele zile ale perioadei de testare a monitorizarii trafic.ro. In curand, nu vei mai avea acces la Statistici, iar site-urile nu vor mai aparea in Clasament. Daca vrei sa beneficiezi in continuare de monitorizarea trafic.ro, te rugam sa efectuezi plata abonamentelor. | ||
Pentru site-ul sit-drink-pay-smile.blogspot.com mai ai 10 zile din perioada de testare. | ||
Iti multumim ca ai ales trafic.ro. Succes! Echipa trafic.ro | ||
support@trafic.ro |
Michael Gray - Graywolf's SEO Blog |
How To Silo Your Website:The Sidebar Posted: 02 Sep 2010 08:31 AM PDT The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this part, we’ll be taking a look at the sidebar. You want to keep the sidebar content dynamic … IMHO the sidebar is the second most abused and misused part of a website (the footer is the most abused which we’ll talk about in a later article). The sidebar is so abused because people stick too much third party content, widgets, social blocks, and simply too many links. In the past year I have worked on 5 client sites with between 300-500 links in the sidebar. No, that’s not a typo. That’s over 300 links in just the sidebar. My first bit of advice: do some click tracking to see what people are clicking on. I like to use crazyegg (full disclosure: they are an advertiser, but I used them before they became one) or similar service that actually tracks X/Y coordinates on a page. See what people are clicking on and remove the elements that people don’t use. Next make sure links to your most popular pages/content/products are there. Resist the temptation to go overboard. 10 is a good number; 15 is as much as I would recommend. If you are in a shopping environment, links to the main departments or categories is also a good idea. If you use faceted navigation (ie product/category links that change based on where you are or your last click), be careful. If the links are straight with no URL parameters, you have nothing to worry about. If the links change and pass parameters you are better off using no-follow. This isn’t to conserve page rank: it’s to prevent creating an infinite site from a search engine perspective. Using the rel=canonical tag is a good back up, but bandaid solutions are no substitute for bad architecture. You never want to leave thinking or decision making to chance with an algo. Remove links to your service pages (privacy, contact, tos, etc) unless you need them for visual aesthetic (to balance out the content section). In fact, you want to reduce and remove as many links as you possibly can. We aren’t trying to conserve link equity but to control where it goes. It’s a slight but subtle difference. If you are selling advertising, have affiliate links, or other banner-type content, this is probably where it is. If it’s what pays the bills and keeps the site running, keep it; if doesn’t convert then remove it. If you have the ability to add in featured content THAT CHANGES daily, weekly, or (at the bare minimum) monthly, then do it. Also if you can add in related content links that change on a per page basis, then do it. You want to keep the sidebar content dynamic, with static and non parametric url’s. Bonus points if you can change the order based on templates or randomization. So what are the takeaways here:
Next in the series: How to Silo Your Website: The Footer This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review. Related posts:
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